Outdoor Life Network (OLN)

Individual Discretionary and On-Demand Services - Statistical and Financial Summaries 2012-2016

Table of Contents

Undertaking # Service Name Licensee Licensee Ultimate Owner Type Year
305417314 Outdoor Life Network (OLN) Rogers Media Inc. Rogers Communications Inc.                                  Specialty (category A service) 2016
Revenue ($)
2012 2013 Var % 2014 Var % 2015 Var % 2016 Var % CAGR (%)
Residential/bulk/smatv subscriber revenue 6,531,687 7,158,267 9.59 7,213,013 0.76 7,573,725 5.00 7,008,716 -7.46 1.8
DTH subscriber revenue 2,291,986 2,956,619 29.00 3,068,094 3.77 3,239,781 5.60 3,323,842 2.59 9.7
Local advertising revenue 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
National advertising revenue 11,287,743 12,401,589 9.87 9,595,061 -22.63 9,245,575 -3.64 6,214,316 -32.79 -13.9
Other revenue 25,964 2,333 -91.01 70,908 >999± 0 -100.00 0 n/a -100.0
Total Revenue 20,137,380 22,518,808 11.83 19,947,076 -11.42 20,059,081 0.56 16,546,874 -17.51 -4.8
Expenses ($)
2012 2013 Var % 2014 Var % 2015 Var % 2016 Var % CAGR (%)
Programming and Production 10,858,022 11,313,325 4.19 14,006,518 23.81 9,479,352 -32.32 6,435,219 -32.11 -12.3
Technical 559,300 606,600 8.46 485,888 -19.90 513,468 5.68 493,254 -3.94 -3.1
Sales and Promotion 545,786 446,365 -18.22 292,078 -34.57 562,213 92.49 542,230 -3.55 -0.2
Administration and General 1,431,741 1,498,967 4.70 1,153,728 -23.03 1,325,246 14.87 1,326,659 0.11 -1.9
Total Expenses 13,394,849 13,865,257 3.51 15,938,212 14.95 11,880,279 -25.46 8,797,362 -25.95 -10.0
Performance ($)
2012 2013 Var % 2014 Var % 2015 Var % 2016 Var % CAGR (%)
Operating Income 6,742,531 8,653,551 - 4,008,864 - 8,178,802 - 7,749,512 - -
Depreciation 11,492 0 -100.00 0 n/a 0 n/a 0 n/a -100.0
P.B.I.T. 6,731,039 8,653,551 - 4,008,864 - 8,178,802 - 7,749,512 - -
Interest Expense 2,412 0 -100.00 0 n/a 0 n/a 0 n/a -
Adjustments - Gain (Loss) 0 0 n/a 0 n/a 0 n/a 0 n/a -
Pre-tax Profit 6,728,627 8,653,551 - 4,008,864 - 8,178,802 - 7,749,512 - -
Canadian Programming Expenses ($)
2012 2013 Var % 2014 Var % 2015 Var % 2016 Var % CAGR (%)
Acquisition of rights 5,833,548 6,502,329 11.46 7,712,146 18.61 6,167,055 -20.03 4,285,595 -30.51 -7.4
Script & concept 0 315,017 n/a 309,475 -1.76 0 -100.00 0 n/a n/a
Filler Programming + Program Production 1,442,560 1,432,763 -0.68 1,544,581 7.80 0 -100.00 0 n/a -100.0
Investment in Programming 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
Total Canadian Programming 7,276,108 8,250,109 13.39 9,566,202 15.95 6,167,055 -35.53 4,285,595 -30.51 -12.4
Canadian Programming/Revenue (%) 36.13 36.64 - 47.96 - 30.74 - 25.90 - -
Staff
2012 2013 Var % 2014 Var % 2015 Var % 2016 Var % CAGR (%)
Total Remuneration ($) 1,977,660 1,787,407 -9.62 1,455,031 -18.60 648,361 -55.44 981,237 51.34 -16.1
Total Staff Count 21 20 -4.76 13.8 -31.00 8 -42.03 9.51 18.88 -
Average Remuneration ($) 94,174 89,370 -5.10 105,437 17.98 81,045 -23.13 103,179 27.31 2.3
Subscribers
2012 2013 Var % 2014 Var % 2015 Var % 2016 Var % CAGR (%)
5,452,026 5,429,000 -0.42 5,194,000 -4.33 4,960,000 -4.51 4,621,000 -6.83 -4.1
Profitability (%)
2012 2013 Var % 2014 Var % 2015 Var % 2016 Var % CAGR (%)
Operating Margin 33.5 38.4 - 20.1 - 40.8 - 46.8 - -
P.B.I.T. Margin 33.4 38.4 - 20.1 - 40.8 - 46.8 - -
Pre-tax Margin 33.4 38.4 - 20.1 - 40.8 - 46.8 - -

CAGR = Compound Annual Growth Rate

DTH = Direct-to-Home

SMATV = Satellite Master Atenna Television

P.B.I.T. = Profit Before Interest and Tax

Var = Variation

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