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clicks and mortar
- Definition
- It refers to businesses that offer online services via the Web as well as the traditional retail outlets (offline) staffed by people. Coined in 1999 by David Pottruck, co-CEO of the Charles Schwab brokerage firm, it refers to running the two divisions in a cooperative and integrated manner where they both support and benefit from each other. (Source: PC MAg Encyclopedia)
- French
- clic et mortier
- Associated words and phrases also defined
- bricks and mortar
Other Related Glossaries
Telecommunications Terms (short list)
Telecommunications and Broadcasting Regulation Vocabulary (Public Works and Government Services Canada)
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