Détail

Titre
A Measure of public opinion on television commercials : an analysis of spontaneous comments in BBM Bureau of Measurement audience diaries
Cote
HF 6146 T42 M42 1976
Auteur(e)s
Canadian Radio-Television Commission (CRTC). Research Branch
Éditeur
Ottawa : Research Branch, [1976].
Description Physique
11 leaves
Série
Bibliography of CRTC studies ; R-69
Notes
A categorization and statistical analysis of the comments on advertising included in the diaries of the fall 1974 BBM survey.--p. 1 Bibliography of CRTC studies.
Langage
English
Sujet
Television advertising - Canada
Localisation
STACKS
Accès
Public
ID
CAT 13779
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