Détail

Titre

A Measure of public opinion on television commercials : an analysis of spontaneous comments in BBM Bureau of Measurement audience diaries

Cote

HF 6146 T42 M42 1976

Auteur(e)s

Canadian Radio-Television Commission (CRTC). Research Branch

Éditeur

Ottawa : Research Branch, [1976].

Description Physique

11 leaves

Série

Bibliography of CRTC studies ; R-69

Notes

A categorization and statistical analysis of the comments on advertising included in the diaries of the fall 1974 BBM survey.--p. 1 Bibliography of CRTC studies.

Langage

English / Anglais

Sujet

Television advertising - Canada

Localisation

STACKS

Accès

Public

ID

CAT 13779