Détail

Titre
Estimating the value of television spillover advertising from U.S. parent companies to their Canadian subsidiaries
Cote
HF 6146 T42 D65
Auteur(e)s
Donner & Lazar Research Associates
Éditeur
[s.l.] : Donner & Lazar Research, 1975.
Description Physique
125 leaves : ill., tables
Notes
Includes bibliographical references.
Langage
English / Anglais
Sujet
Television advertising - United States
Television advertising - Canada
Advertising - United States - Rate of return
Advertising - Canada - Rate of return
Localisation
STACKS
Accès
Public
ID
CAT 7867
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