Détail

Titre

Estimating the value of television spillover advertising from U.S. parent companies to their Canadian subsidiaries

Cote

HF 6146 T42 D65

Auteur(e)s

Donner & Lazar Research Associates

Éditeur

[s.l.] : Donner & Lazar Research, 1975.

Description Physique

125 leaves : ill., tables

Notes

Includes bibliographical references.

Langage

English / Anglais

Sujet

Television advertising - United States

Television advertising - Canada

Advertising - United States - Rate of return

Advertising - Canada - Rate of return

Localisation

STACKS

Accès

Public

ID

CAT 7867