Détail

Titre
Highlights of an experimental study : "The effects of clustering on recall of television commercials"
Cote
HF 6146 T42 H54 1976
Auteur(e)s
Canadian Radio-Television Commission (CRTC). Research Branch
Éditeur
Ottawa : Research Branch, 1976.
Description Physique
4, [1] leaves
Série
Bibliography of CRTC studies ; R-76
Notes
Highlights of a study of the effects on audience recall of clustering television commercials in 4 minute blocks at 30 minutes intervals.--p. 2 Bibliography of CRTC studies.
Langage
English / Anglais
Sujet
Television advertising - Canada
Television advertising - Research - Canada
Localisation
STACKS
Accès
Public
ID
CAT 11788
Date de modification :