Détail

Titre

Highlights of an experimental study : "The effects of clustering on recall of television commercials"

Cote

HF 6146 T42 H54 1976

Auteur(e)s

Canadian Radio-Television Commission (CRTC). Research Branch

Éditeur

Ottawa : Research Branch, 1976.

Description Physique

4, [1] leaves

Série

Bibliography of CRTC studies ; R-76

Notes

Highlights of a study of the effects on audience recall of clustering television commercials in 4 minute blocks at 30 minutes intervals.--p. 2 Bibliography of CRTC studies.

Langage

English / Anglais

Sujet

Television advertising - Canada

Television advertising - Research - Canada

Localisation

STACKS

Accès

Public

ID

CAT 11788