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Result 1 of 1.
- Titre
- Estimating the value of television spillover advertising from U.S. parent companies to their Canadian subsidiaries
- Cote
- HF 6146 T42 D65
- Auteur(e)s
- Donner & Lazar Research Associates
- Éditeur
- [s.l.] : Donner & Lazar Research, 1975.
- Description Physique
- 125 leaves : ill., tables
- Notes
- Includes bibliographical references.
- Langage
- English
- Sujet
- Television advertising - United States
- Television advertising - Canada
- Advertising - United States - Rate of return
- Advertising - Canada - Rate of return
- Localisation
- STACKS
- Accès
- Public
- ID
- CAT 7867
- Date de modification :