Detail
- Title
- Estimating the value of television spillover advertising from U.S. parent companies to their Canadian subsidiaries
- Call Number
- HF 6146 T42 D65
- Imprint
- [s.l.] : Donner & Lazar Research, 1975.
- Physical Description
- 125 leaves : ill., tables
- Notes
- Includes bibliographical references.
- Language
- English
- Subject
- Television advertising - United States
- Television advertising - Canada
- Advertising - United States - Rate of return
- Advertising - Canada - Rate of return
- Location
- STACKS
- Access
- Public
- ID
- CAT 7867
- Date Modified: