Detail

Title
Highlights of an experimental study : "The effects of clustering on recall of television commercials"
Call Number
HF 6146 T42 H54 1976
Author
Canadian Radio-Television Commission (CRTC). Research Branch
Imprint
Ottawa : Research Branch, 1976.
Physical Description
4, [1] leaves
Series
Bibliography of CRTC studies ; R-76
Notes
Highlights of a study of the effects on audience recall of clustering television commercials in 4 minute blocks at 30 minutes intervals.--p. 2 Bibliography of CRTC studies.
Language
English / Anglais
Subject
Television advertising - Canada
Television advertising - Research - Canada
Location
STACKS
Access
Public
ID
CAT 11788
Date Modified: