Détail

Titre
Blockbusters: hit-making, risk-taking, and the big business of entertainment
Cote
P 96 E25 E53 2013
Auteur(e)s
Elberse, Anita
Édition
1st edition.
Éditeur
New York : Henry Holt and Company, c2013
Description Physique
307 p. : ill.
Abstrait
Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
Table des Matières
Betting on blockbusters -- Launching and managing blockbusters -- Investing in superstars -- How superstars use their powers -- Will digital technology end the dominance of blockbusters? -- Will digital technology threaten powerful producers? -- The future of blockbuster strategies -- No business like show business?
Notes
Includes bibliographical references and index.
Langage
English / Anglais
Sujet
Celebrities
Motion picture industry
2014-02-25
Music trade
Mass media - Economic aspects
ISBN
9780805094336
Localisation
STACKS / RAYONS
Accès
Public
ID
CAT 17413
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