Détail

Titre
The long tail : why the future of business is selling less of more
Cote
HF 5415.127 A54 2006
Auteur(e)s
Anderson, Chris, 1961-
Édition
1st ed.
Éditeur
New York : Hyperion, c2006.
Description Physique
xii, 238 p. : ill.
Notes
Includes bibliographical references (p. [227]-230) and index.
Contents: -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
Langage
English / Anglais
Sujet
Market segmentation
Internet marketing
Marketing - Technological innovations
ISBN
1401302378
9781401302375
Localisation
Broadcasting/Telecom
Accès
Public
ID
CAT 16142
Date de modification :