Détail
Result 66 of 73.
- Titre
- The effect of concentration on advertising rates
- Cote
- HF 5813 C2 C355 1977
- Auteur(e)s
- Canadian Radio-television and Telecommunications Commission (CRTC). Economic Planning and Analysis Branch
- Hunking, Nicholas
- Williams, Claudette
- Édition
- Draft
- Éditeur
- Ottawa : Canadian Radio-television and Telecommunications Commission, 1977.
- Description Physique
- 147 leaves
- Série
- Bibliography of CRTC studies ; R-73
- Notes
- Draft version of Ownership of private broadcasting : background study ; 4.
- November 1977.
- An analysis of the effects of concentration of ownership on advertising rates of radio and television both between and within markets. The institutional nature of the advertising industry and its growth in recent years are briefly outlined. Econometric methods are used to analyze advertising rates.--p. 1 Bibliography of CRTC studies.
- Langage
- English / Anglais
- Sujet
- Advertising - Canada - Rates
- Radio advertising - Canada - Rates
- Television advertising - Canada - Rates
- Localisation
- STACKS
- Accès
- Public
- ID
- CAT 13766
- Date de modification :