Détail

Titre
The content trap : a strategist's guide to digital change
Cote
HB 615 A68 2016
Auteur(e)s
Anand, Bharat, 1966-
Éditeur
New York : Random House, c2016.
Description Physique
xxxii, 423 pages : illustrations
Table des Matières
Part I: Classifieds-User Connections -- A Tale of Two Geographies -- The Real Problem with Newspapers -- Networks -- Schibsted -- The New York Times Paywall -- Television: Connecting Streams -- Crowds -- Cost-Based Connections -- Chinese Connections: Tencent -- Create to Connect -- Part II: Concerts-Product Connections -- Jerry Maguire -- Music -- Apple and Complements -- Four Lessons About Complements -- A Detection Challenge -- Spillovers -- Getting Noticed -- IMG -- Expand to Preserve -- Part III: Context-Functional Connections -- A Digital Contrast -- Connections and Strategy -- From Atoms to Bits -- A Strategy Process for All Seasons -- Dare to Not Mimic -- Part IV: Everyone's a Media Company -- Advertising-The Promise and Debates -- Reimagining Advertising -- Education at a Crossroads -- Creating HBX -- From Strategy to Launch -- Education: What Lies Ahead.
Notes
Includes bibliographical references and index.
Langage
English / Anglais
Sujet
Entrepreneurship
Mass media - Economic aspects
Telecommunication - Economic aspects
Cultural industries
Entrepreneurship
Work - Psychological aspects
ISBN
9780812995381
Localisation
STACKS / RAYONS
Accès
Public
ID
CAT 18030
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