Détail

Titre

Blockbusters: hit-making, risk-taking, and the big business of entertainment

Cote

P 96 E25 E53 2013

Auteur(e)s

Elberse, Anita

Édition

1st edition.

Éditeur

New York : Henry Holt and Company, c2013

Description Physique

307 p. : ill.

Abstrait

Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.

Table des Matières

Betting on blockbusters -- Launching and managing blockbusters -- Investing in superstars -- How superstars use their powers -- Will digital technology end the dominance of blockbusters? -- Will digital technology threaten powerful producers? -- The future of blockbuster strategies -- No business like show business?

Notes

Includes bibliographical references and index.

Langage

English / Anglais

Sujet

Celebrities

Motion picture industry

2014-02-25

Music trade

Mass media - Economic aspects

ISBN

9780805094336

Localisation

STACKS / RAYONS

Accès

Public

ID

CAT 17413