Détail

Result 38 of 209.
Titre
Subliminal perception
Cote
HF 5822 C3
Auteur(e)s
Canadian Radio-Television Commission (CRTC). Research Branch
Éditeur
[Ottawa] : CRTC, 1974.
Description Physique
18 leaves
Série
Bibliography of CRTC studies ; L-50
Notes
Bibliography: leaves 14-18.
An examination of the phenomenon of subliminal perception. It discusses its physiological basis and the effects of subliminal stimuli with particular relation to its use in advertising. A bibliography on the topic is included. --p. 2 Bibliography of CRTC studies.
Langage
English / Anglais
Sujet
Advertising - Psychological aspects
Persuasion
Communication - Social aspects
Localisation
STACKS
Accès
Public
ID
CAT 7841
Permalien: https://crtc.gc.ca/fra/library/Detail/catalog294
Date de modification :