Détail

Titre
The four : the hidden DNA of Amazon, Apple, Facebook, and Google
Cote
HD 9999 G3 2017
Auteur(e)s
Galloway, Scott 1964-
Éditeur
New York : Portfolio, c2017.
Description Physique
viii, 310 pages : illustrations
Table des Matières
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index.
Notes
Includes bibliographical references and index.
Langage
English / Anglais
Sujet
Amazon.com (Firm)
Apple Computer, Inc.
Facebook (Firm)
Google (Firm)
Information services industry - History
Internet industry - History
ISBN
9780735213654
Localisation
STACKS / RAYONS
Accès
Public
ID
CAT 17859
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