Détail

Titre
Subliminal perception and subliminal advertising : an overview
Titre Variable
Subliminal advertising in television : some recent developments
Possible questions and answers relating to subliminal perception and subliminal advertising
Cote
HF 5822 C32
Auteur(e)s
Canadian Radio-Television Commission (CRTC). Research Branch
Éditeur
[Ottawa] : CRTC, 1974-1975.
Description Physique
33 leaves
Série
Bibliography of CRTC studies ; L-51
Notes
Contents: --Subliminal advertising in television : some recent developments. --Possible questions and answers relating to subliminal perception and subliminal advertising.
Bibliography: leaves 19-23.
A combination of two reports--Subliminal advertising in television (some recent developments) and Subliminal perception (some basic research considerations relating to subliminal advertising).--p. 2 Bibliography of CRTC studies.
Langage
English / Anglais
Sujet
Advertising - Psychological aspects
Persuasion
Communication - Social aspects
Localisation
c. 1 - STACKS
c. 2 - LOST
Accès
Public
ID
CAT 7842
Date de modification :