Détail

Titre
Attitudes of Canadians toward advertising on television
Cote
HF 6146 T42 A86 1978
Auteur(e)s
Avrim Lazar and Associates Ltd.
Canadian Radio-television and Telecommunications Commission (CRTC). Research Branch
Market Facts of Canada Ltd
Éditeur
Ottawa : Printing and Publishing, Supply and Services Canada, 1978.
Description Physique
55 p.
Série
Bibliography of CRTC studies ; L-54
Notes
Based upon a study conducted by Market Facts of Canada Ltd.
Issued also in French.
A national study on attitudes of Canadians towards television advertising. The major conclusions of a survey of over 3,000 Canadians carried out by Market Facts of Canada Limited in 1976 are reviewed in non-technical terms. The study distinguishes between attitudes towards advertising in general, attitudes towards television in general and attitudes towards television advertising in particular. -- p. 2 Bibliography of CRTC studies.
Langage
English / Anglais
Sujet
Television advertising - Canada
Television broadcasting - Canada
ISBN
0660016613
Localisation
STACKS [c. 1 - lost & replaced]
Accès
Public
ID
CAT 5399
Date de modification :