Détail

Titre
The effect of concentration on advertising rates
Cote
HF 5813 C2 C355 1977
Auteur(e)s
Canadian Radio-television and Telecommunications Commission (CRTC). Economic Planning and Analysis Branch
Hunking, Nicholas
Williams, Claudette
Édition
Draft
Éditeur
Ottawa : Canadian Radio-television and Telecommunications Commission, 1977.
Description Physique
147 leaves
Série
Bibliography of CRTC studies ; R-73
Notes
Draft version of Ownership of private broadcasting : background study ; 4.
November 1977.
An analysis of the effects of concentration of ownership on advertising rates of radio and television both between and within markets. The institutional nature of the advertising industry and its growth in recent years are briefly outlined. Econometric methods are used to analyze advertising rates.--p. 1 Bibliography of CRTC studies.
Langage
English / Anglais
Sujet
Advertising - Canada - Rates
Radio advertising - Canada - Rates
Television advertising - Canada - Rates
Localisation
STACKS
Accès
Public
ID
CAT 13766
Date de modification :