Détail

Titre
Study of Canadian networks' advertising revenues in peak period and potential value of additional advertising minutes : final report
Cote
HF 5813 C2 S7 2007
Auteur(e)s
Nordicity Group Ltd.
Canadian Radio-television and Telecommunications Commission (CRTC)
Éditeur
[Ottawa] : Nordicity Group Ltd., 2007.
Description Physique
16 pages : illustrations
Abstrait
"The CRTC has asked Nordicity Group Limited to study the potential value of additional advertising minutes in prime time on conventional private and public TV networks in English and French markets and evaluate the impact this might have in the market place."
Notes
April 2, 2007.
Includes appendices.
Langage
English
Sujet
Television advertising - Canada
Advertising research - Canada
Accès
Public
ID
CAT 39
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