Détail

Titre
Subliminal perception : some basic research considerations relating to subliminal advertising
Cote
HF 5822 C33 1974
Auteur(e)s
Canadian Radio-Television Commission (CRTC). Research Branch
Éditeur
[Ottawa] : Research Branch, 1974.
Description Physique
[18] leaves
Série
Bibliography of CRTC studies ; R-75
Notes
Bibliography: leaves 14-18.
A report on some basic research considerations relating to subliminal advertising including conditions under which subliminal perception is said to have occurred, findings demonstrating that subliminal and perception are real phenomena.--p. 2 Bibliography of CRTC studies.
Langage
English / Anglais
Sujet
Advertising - Psychological aspects
Persuation
Communication - Social aspects
Subliminal perception
Localisation
STACKS
Accès
Public
ID
CAT 13783
Date de modification :