Détail

Titre
Preliminary research report : the influence of television advertising on children compared to peer and parental influence
Titre Variable
The influence of television advertising on children compared to peer and parental influence
Cote
HF 6146 T42 L5
Auteur(e)s
Liefeld, John P
Norsworthy, Faye
Canadian Radio-Television Commission (CRTC)
Éditeur
[s.l. : s.n., 1975?]
Description Physique
47 leaves : ill., tables
Série
Bibliography of CRTC studies ; L-47
Notes
"An examination of some experimental measures which attempt to measure the influence of television advertising, peer group conformity, and parental instruction on children's choice of programs." --p. 1 Bibliography of CRTC studies.
Prepared for the CRTC.
Preliminary research report.
Bibliography: leave 21.
Langage
English / Anglais
Sujet
Advertising - Research
Television and children
Television advertising - Canada
Localisation
STACKS
Accès
Public
ID
CAT 7868
Date de modification :