Détail

Titre
Subliminal advertising in television : some recent developments
Cote
HF 5827.9 C28 1974
Auteur(e)s
Canadian Radio-Television Commission (CRTC). Research Branch
Éditeur
Ottawa : Research Branch, 1974.
Série
Bibliography of CRTC studies ; R-74
Notes
A review of developments in subliminal perception. It discusses its physiological and psychological basis and the effects of subliminal stimuli with particular relation to its use in advertising. A bibliography on the topic is included.--p. 2 Bibliography of CRTC studies.
Langage
English / Anglais
Sujet
Subliminal advertising - Canada
Television advertising - Canada
Advertising - Psychological aspects
Subliminal perception
Localisation
STACKS
Accès
Public
ID
CAT 11792
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