Détail

Titre
Advertising revenues and business cycles
Cote
HF 5813 C2 B65 1976
Auteur(e)s
Bondar, James
Canadian Radio-television and Telecommunications Commission (CRTC). Research Branch
Éditeur
[Ottawa] : Research Branch, 1976.
Description Physique
6, [4] leaves
Série
Bibliography of CRTC studies ; R-71
Notes
A look at the connection between television advertising and the overall performance of the Canadian economy, partly with the aim of predicting future advertising revenues, and partly to discern some mechanism underlying changes in advertising revenues.--p. 1 Bibliography of CRTC studies.
Langage
English / Anglais
Sujet
Broadcast advertising - Canada
Advertising - Economic aspects - Canada
Localisation
STACKS
Accès
Public
ID
CAT 13771
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