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- Titre
- The long tail : why the future of business is selling less of more
- Cote
- HF 5415.127 A54 2006
- Auteur(e)s
- Anderson, Chris, 1961-
- Édition
- 1st ed.
- Éditeur
- New York : Hyperion, c2006.
- Description Physique
- xii, 238 p. : ill.
- Notes
- Includes bibliographical references (p. [227]-230) and index.
- Contents: -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
- Langage
- English
- ISBN
- 1401302378
- 9781401302375
- Localisation
- Broadcasting/Telecom
- Accès
- Public
- ID
- CAT 16142
- Date de modification :