Résultats de la recherche

Cable advertising : the U.S. experience / Canadian Cable Television Association (CCTA). Ottawa : Canadian Cable Television Association, 1985.

Study of advertising opportunities on cable and interactive services : executive summary / Confédération générale de la publicité (Montréal, Québec). Montréal, COGEP, 1986.

Highlights of an experimental study : "The effects of clustering on recall of television commercials" / Canadian Radio-Television Commission (CRTC). Research Branch. Ottawa : Research Branch, 1976.

Getting the message through... : the Canadian Cable Television Association's response to CRTC Public notice 1985-175 on cable advertising and non-programming services / Canadian Cable Television Association (CCTA). Ottawa : Canadian Cable Television Association, 1985.

A collection of articles on the effects of television advertising on children / Canadian Radio-Television Commission (CRTC). Library; Pulyk, Marcia. Ottawa : 1974.

A collection of magazine and newspaper articles : advertising and children / Canadian Radio-Television Commission (CRTC). Research Branch; Harris, Hermina. Ottawa : Research Branch, CRTC, 1975.

A Measure of public opinion on television commercials : an analysis of spontaneous comments in BBM Bureau of Measurement audience diaries / Canadian Radio-Television Commission (CRTC). Research Branch. Ottawa : Research Branch, [1976].

Verbatim content analysis of 3070 diaries drawn from six central areas : Vancouver, Winnipeg, Toronto, Saint John, Halifax / Canadian Radio-Television Commission (CRTC).

A joint statement by the Kellogg Company of Canada, Limited, and its advertising agency, the Leo Burnett Company Limited, on the use of cartoon advertising to children / Kellogg Company of Canada; Leo Burnett Company. Toronto : Leo Burnett Company, 1973.

Advertising on cable channels as an additional source of revenue : a research study and report / UDO Salewsky Associates, Inc; Canadian Cable Television Association (CCTA). [Ottawa] : UDO Salewsky Associates, 1977.

Tabulation of programming item-3 : national survey of attitudes towards television advertising : some preliminary distributors / Canadian Radio-Television Commission (CRTC). Research Branch. [Ottawa] : Research Branch, 1976.

Some views on TV advertising to children / Twomey, John E.; Ryerson Polytechnical Institute. Radio and Television Arts Department.. [Toronto] : Ryerson Polytechnical Institute, 1973.

Attitudes of Canadians toward advertising on television / Avrim Lazar and Associates Ltd.; Canadian Radio-television and Telecommunications Commission (CRTC). Research Branch; Market Facts of Canada Ltd. Ottawa : Printing and Publishing, Supply and Services Canada, 1978.

Public attitudes towards advertising : preliminary phase / Market Facts of Canada Limited; Canadian Radio-Television Commission (CRTC). Toronto ; Montreal : Market Facts of Canada Limited, 1975.

Attitudes of Canadians towards advertising on television / Market Facts of Canada Limited; Canadian Radio-television and Telecommunications Commission (CRTC). Research Branch. Toronto : Market Facts of Canada, 1977.

Attitudes of Canadians towards television advertising : final report of the qualitative phase / Market Facts of Canada Limited; Multi-Reso Limited; Canadian Radio-Television Commission (CRTC). Toronto : Market Facts of Canada ; Montreal : Multi-Reso, 1975.

A Pilot study on the accuracy of the information provided by selected television and radio stations to the B.B.G. on the duration of their commercial and non-commercial announcements / Public Opinion Research Center. Montreal : CROP, 1967.

Effect on Calgary television broadcasting revenues of the addition of 2 U.S. commercial TV stations to cable television service in Calgary / Woods, Gordon and Co; Calgary Cable TV Limited; Community Antenna Television Limited. Montreal : Woods, Gordon, 1972.