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Providing Content in Canada's Official Languages
Please note that the Official Languages Act requires that government publications be available in both official languages.
In order to meet some of the requirements under this Act, the Commission's transcripts will therefore be bilingual as to their covers, the listing of CRTC members and staff attending the hearings, and the table of contents.
However, the aforementioned publication is the recorded verbatim transcript and, as such, is transcribed in either of the official languages, depending on the language spoken by the participant at the hearing.
TRANSCRIPT OF PROCEEDINGS BEFORE
THE CANADIAN RADIO‑TELEVISION AND
TELECOMMUNICATIONS COMMISSION
TRANSCRIPTION DES AUDIENCES AVANT
CONSEIL DE LA RADIODIFFUSION
ET DES TÉLÉCOMMUNICATIONS CANADIENNES
SUBJECT:
VARIOUS BROADCAST APPLICATIONS /
PLUSIEURS DEMANDES EN RADIODIFFUSION
HELD AT: TENUE À:
Fairmont Hotel Vancouver Fairmont Hotel Vancouver
900 West Georgia Street 900, rue Georgia O.
Vancouver, British Columbia Vancouver (C.-B.)
March 3, 2005 Le 3 mars 2005
Transcripts
In order to meet the requirements of the Official Languages
Act, transcripts of proceedings before the Commission will be
bilingual as to their covers, the listing of the CRTC members
and staff attending the public hearings, and the Table of
Contents.
However, the aforementioned publication is the recorded
verbatim transcript and, as such, is taped and transcribed in
either of the official languages, depending on the language
spoken by the participant at the public hearing.
Transcription
Afin de rencontrer les exigences de la Loi sur les langues
officielles, les procès‑verbaux pour le Conseil seront
bilingues en ce qui a trait à la page couverture, la liste des
membres et du personnel du CRTC participant à l'audience
publique ainsi que la table des matières.
Toutefois, la publication susmentionnée est un compte rendu
textuel des délibérations et, en tant que tel, est enregistrée
et transcrite dans l'une ou l'autre des deux langues
officielles, compte tenu de la langue utilisée par le
participant à l'audience publique.
Canadian Radio‑television and
Telecommunications Commission
Conseil de la radiodiffusion et des
télécommunications canadiennes
Transcript / Transcription
VARIOUS BROADCAST APPLICATIONS /
PLUSIEURS DEMANDES EN RADIODIFFUSION
BEFORE / DEVANT:
Charles Dalfen Chairperson / Président
Andrée Wylie Commissioner / Conseillère
Ronald Williams Commissioner / Conseillier
Joan Pennefather Commissioner / Conseillère
Stuart Langford Commissioner / Conseillier
ALSO PRESENT / AUSSI PRÉSENTS:
Pierre Lebel Secretary / Secrétaire
Alistair Stewart Legal Counsel /
Conseillers juridiques
Joe Aguiar Hearing Manager /
Gérant de l'audience
HELD AT: TENUE À:
Fairmont Hotel Vancouver Fairmont Hotel Vancouver
900 West Georgia Street 900, rue Georgia O.
Vancouver, British Columbia Vancouver (C.-B.)
March 3, 2005 Le 3 mars 2005
TABLE DES MATIÈRES / TABLE OF CONTENTS
PAGE / PARA
PHASE I
PRESENTATION BY / PRÉSENTATION PAR:
Rogers Broadcasting Limited 929 / 5640
PHASE II
INTERVENTION BY / INTERVENTION PAR:
Multivan Broadcast 1084 / 6716
Dr. John Burns 1110 / 6859
Irene Chu 1116 / 6910
Reginald W. Bibby 1119 / 6930
Darrell Peregrym 1128 / 6978
Aboriginal Peoples Television Network 1134 / 7010
Global Television Network 1141 / 7052
CHUM Limited 1149 / 7092
PHASE III
REPLY BY / RÉPLIQUE PAR:
Rogers Broadcasting Limited 1164 / 7174
PHASE I
PRESENTATION BY / PRÉSENTATION PAR:
Standard Radio Inc. 1181 / 7288
Evanov Radio Group Inc. 1244 / 7687
Vancouver, B.C. / Vancouver (C.‑B.)
‑‑‑ Upon resuming on Thursday, March 3, 2004
at 0835 / L'audience reprend le jeudi
3 mars 2005 à 0835
SEQ 1_0 \* Arabic \r 56375637 THE CHAIRPERSON: Order, please. A l'ordre, s'il vous plaît. Good morning, everyone.
SEQ 1_0 \* Arabic \n5638 MR. LEBEL: The next item on the agenda are applications by Rogers Broadcasting Limited to acquire the assets of the English‑language television programming undertakings CHNU‑TV Fraser Valley, British Columbia from NOWTV British Columbia Inc. (NOWTV BC) and CIIT‑TV Winnipeg, Manitoba Inc. (NOWTV Manitoba). The latter station is not yet in operation.
SEQ 1_0 \* Arabic \n5639 Appearing for the applicant, Mr. Rael Merson. He will be introducing his colleagues. You have 20 minutes to make your presentation.
PRESENTATION / PRÉSENTATION
SEQ 1_0 \* Arabic \n5640 MR. MERSON: Good morning, Mr. Chair, Madam Vice‑Chair, Members of the Commission. I am Rael Merson, President of Rogers Broadcasting. It is our pleasure to appear before you today to present our applications to acquire assets of CHNU‑TV, serving the Fraser Valley and CIIT‑TV, Winnipeg, and for authority to establish a rebroadcast transmitter for CHNU‑TV in Victoria.
SEQ 1_0 \* Arabic \n5641 With me today are Leslie Sole, CEO, Television for Rogers Broadcasting' Madeline Ziniak, Vice‑President and General Manager, OMNI Television; Jeff Thiessen, Senior Vice‑President, Trinity Television; and Alain Strati, Vice‑President, Business and Regulatory Affairs.
SEQ 1_0 \* Arabic \n5642 At the next table we have Albert Lo, Vice‑President Corporate Affairs and Director of Balanced Programming for NOWTV; Willard Thiessen, President and CEO, Trinity Television' Tony Viner, President and CEO, Rogers Media; Laura Nixon, Vice‑President Finance and CFO, Rogers Media' and Malcolm Dunlop, Vice‑President Programming and Marking for OMNI Television.
SEQ 1_0 \* Arabic \n5643 As well, a number of additional people are available to answer any questions, including Tim Smith, Vice‑President of Programming for NOWTV; Kelly Colasante, Vice‑President, Operations and Engineering for OMNI Television; Terry Mahoney, Station Manager for NOWTV; Tom Ellie, Vice‑President, Finance for OMNI Television; and Gloria Thiessen, Director of Human Resources for NOWTV.
SEQ 1_0 \* Arabic \n5644 In our presentation today we are going to describe to you why, given our experience and expertise as a niche broadcaster, we believe we are the most appropriate owners of NOWTV and why the approval of this transaction is in the public interest.
SEQ 1_0 \* Arabic \n5645 But first I am going to ask Jeff to describe the sequence of events which have lead Trinity Television to this point.
SEQ 1_0 \* Arabic \n5646 MR. J. THIESSEN: Good morning, Commissioners.
SEQ 1_0 \* Arabic \n5647 In 1976 my parents, Willard and Betty Thiessen, launched Canada's first Christian television talk show "It's A New Day" on CKND in Winnipeg. This show was and still is a huge success. It is available on conventional television stations in western Canada and across the country on Vision TV.
SEQ 1_0 \* Arabic \n5648 From that solid base, the Trinity Television Ministry expanded to include Christian programming for children, first with the program "Follow Me" and then, in 1986, with "Sunshiny Day", which continues to air in many countries around the world.
SEQ 1_0 \* Arabic \n5649 In 2000 we were granted a licence for a new religious television station in the Fraser Valley. We launched NOWTV in September 2001 and are immensely proud of what we have accomplished since then. From day one our objective was to present viewers with a message of hope and faith by offering a wide variety of spiritual, moral and value‑based programming.
SEQ 1_0 \* Arabic \n5650 Our program schedule is built around a solid core of Christian programming, programs like "It's A New Day", "LifeLine" from the Miracle Channel in Lethbridge and "FreeTV" from the "FreedomEyes" in Toronto. These programs provide a forum for the discussion of Christian values and beliefs in our modern society.
SEQ 1_0 \* Arabic \n5651 Our schedule also includes programs which more specifically examine morals and values in today's relationships. One example is "Pure Sex and Relationships" hosted by John and Helen Burns, two Pastors from a local Church in the Fraser Valley. We complement that programming with almost 20 hours of balanced programming each week including: issues‑oriented programs such as "Online", our call‑in viewer input and feedback program, and faith‑specific programs such as "Muslim Faith" and "Aaradhna", examining the values, beliefs and teachings of non‑Christian religions.
SEQ 1_0 \* Arabic \n5652 Our schedule also includes entertaining comedies and dramas that use storytelling and illustration to demonstrate some of the challenges faced by modern families and individuals. While these programs in and of themselves address moral and ethical issues, we also produce interstitial segments to provide additional context and perspective to the issues and dilemmas raised by these programs.
SEQ 1_0 \* Arabic \n5653 We were honoured in 2002 when the Commission granted us a licence for a religious station in Winnipeg, my family's home town. We intended to launch that station expeditiously, as we did with NOWTV, but unfortunately financial challenges intervened. The cost of operating NOWTV has far exceeded our expectations. As a not‑for‑profit organization, we have found it impossible to raise the capital necessary to cover our on‑going losses and, at the same time, finance the start‑up of our new station in Winnipeg.
SEQ 1_0 \* Arabic \n5654 We have tried to resolve these problems in various ways. We obtained the CRTC approval for a corporate reorganization to make it easier for us as a for‑profit corporation to raise capital from institutional sources. We also filed an application for a rebroadcast transmitter in Victoria to put ourselves on an equal footing with our competitors. But the fact is, we ran out of time and we ran out of money. After careful consideration we came to the very, very difficult conclusion that we had no choice or option but to sell NOWTV.
SEQ 1_0 \* Arabic \n5655 After engaging the services of an investment banker and undertaking a complete offering to any interested parties, we are very pleased to enter into an agreement with Rogers. Rogers' size and financial stability was critical to give our creditors the comfort necessary to allow us to continue to operate NOWTV while these applications were being considered. Rogers has the resources necessary to improve the performance of NOWTV and to launch NOWTV in Manitoba. They have the experience and expertise in niche broadcasting, which will be an important asset for the future success and development of NOWTV.
SEQ 1_0 \* Arabic \n5656 Most importantly Rogers has committed unequivocally to continue the mandate we started with NOWTV, which means that while we have to give up our ownership position, we do not have to give up on our original objective.
SEQ 1_0 \* Arabic \n5657 In addition, my family and I will have the opportunity to continue to play a meaningful role in the religious television broadcasting industry in Canada. We are pleased that our agreement with Rogers provides for that.
SEQ 1_0 \* Arabic \n5658 Rael...?
SEQ 1_0 \* Arabic \n5659 MR. MERSON: We are proposing to acquire the assets that Trinity uses to operate NOWTV, as well as the rights that Trinity holds in the broadcasting licence to operate a religious television station in Winnipeg.
SEQ 1_0 \* Arabic \n5660 The purchase price for the two undertakings is $13 million, of which $12.25 million has been allocated to the purchase of NOWTV, with the remaining $750,000 allocated to the assets of NOWTV Manitoba. We derived the valuation of NOWTV by present valuing the financial forecasts for that television station, plus an estimated residual value. NOWTV Manitoba was valued in accordance with the costs incurred to date.
SEQ 1_0 \* Arabic \n5661 Our agreement also provides for the continuing involvement of the Thiessen family in the operation of NOWTV. Willard Thiessen will be offered the position of Chair of the Local Advisory Board in Winnipeg; Jeff and Gloria Thiessen will be retained as consultants for ongoing projects and initiatives at NOWTV.
SEQ 1_0 \* Arabic \n5662 We have also committed to a production agreement, enabling us to continue to access their experience and expertise in Canadian religious programming. Taken together we believe these agreements will assist us in our efforts to establish and strengthen NOWTV and religious programming in Canada.
SEQ 1_0 \* Arabic \n5663 Rogers is the logical purchaser for the NOWTV television stations. Like ethnic broadcasting, religious broadcasting is about serving a specific under served segment of the viewing audience. Over‑the‑air religious and ethic television stations are governed by stringent policy requirements, and both are based on challenging business models.
SEQ 1_0 \* Arabic \n5664 We acquired CFMT‑TV in 1986 after that station had experienced many years of financial difficulties and was facing insolvency. At the time many questioned our motives for buying the station and suspected that we would operate it as much more of a mainstream station.
SEQ 1_0 \* Arabic \n5665 We did not do that. Instead, we rebuilt the station from top to bottom, making substantial investments in CFMT's ethnic programming, its studio and production facilities, and in the management and operation of the station.
SEQ 1_0 \* Arabic \n5666 After a number of years, CFMT turned the corner and became a viable television station. In 2002, with your approval, we expanded our service to other ethnic communities in Toronto for the launch of a second ethic station.
SEQ 1_0 \* Arabic \n5667 Throughout our 18 years of ownership of CFMT we have not only remained true to its core mandate of ethnic broadcasting, but have gone further to establish the station as an internationally recognized provider of award‑winning programming, with a proven commitment to ensuring the highest standard of self expression for ethnic and linguistic communities.
SEQ 1_0 \* Arabic \n5668 Our two stations now serve at least 40 different ethnocultural groups each month in at least 33 different languages. We have also committed $48 million to specific initiatives for the development and production of Canadian ethnic programming, establishing the only source in Canada for the funding of Canadian ethnic documentaries and dramas.
SEQ 1_0 \* Arabic \n5669 With NOWTV we are faced with a situation very similar to that of CFMT almost 20 years ago. We believe we are ideally suited to take on the challenge of serving the community of religious communities in the Fraser Valley and in Winnipeg.
SEQ 1_0 \* Arabic \n5670 Much like we have with CFMT, we are determined to invest the programming and financial resources necessary not only to establish a sound financial foundation for NOWTV, but also to use that foundation to develop and produce the very best in Canadian religious programming.
SEQ 1_0 \* Arabic \n5671 Leslie.
SEQ 1_0 \* Arabic \n5672 MR. SOLE: We have committed unequivocally to maintain the NOWTV religious television mandate, operating fully within the requirements of the religious broadcasting policy. We are not seeking any relaxation of the existing conditions of license for these stations. In fact, we have proposed two additional conditions.
SEQ 1_0 \* Arabic \n5673 First, to allay any concerns that we might seek to use the NOWTV stations as vehicle to focus on ethnic programming we have proposed that the Commission attach a condition of license to limit the amount of third language programming on these stations to 5 per cent of the broadcast schedule.
SEQ 1_0 \* Arabic \n5674 Second, in our reply to an intervention we reaffirmed our commitments to Canadian balanced programming and proposed additional conditions that the Commission could attach to the NOWTV licences. These conditions would require us to broadcast greater amounts of Canadian balanced programming in prime time. We would be pleased to discuss those proposed conditions in greater detail.
SEQ 1_0 \* Arabic \n5675 One of the most significant benefits to the NOWTV stations will be their ability to access OMNI's highly experienced national sales force.
SEQ 1_0 \* Arabic \n5676 The more evident benefit relates simply to the lower costs of sales based on NOWTV using OMNI's in‑house resources. However, another important benefit relates more directly to the sales team, one that has already faced the challenges of convincing advertisers of the benefits offered by niche broadcasters.
SEQ 1_0 \* Arabic \n5677 Canadian religious television stations rely on appropriate entertainment programming to address the interests and demands of their viewers. For those programs that meet its religious policy programming criteria, NOWTV will also benefit from available programming synergies with the OMNI stations, allowing them to offer high quality entertaining programming at a reasonable cost.
SEQ 1_0 \* Arabic \n5678 MS ZINIAK: Balanced programming is a cornerstone of the religious broadcasting policy and is the defining element of the Canadian approach to religious television programming. This is an area in particular where we believe we have much to offer.
SEQ 1_0 \* Arabic \n5679 We understand that the reflection of diversity in television programming, whether it is religious or ethnic in nature, requires a detailed understanding of local issues and concerns, as well as strong, positive working relationships with local community groups and leaders. We will use our experience with the OMNI stations to build on and enhance the relationships NOWTV has established with local faith groups in the Fraser Valley and throughout the Vancouver area.
SEQ 1_0 \* Arabic \n5680 NOWTV also has working relationships with local independent producers. We will expand and enhance those relationships through a strong, community‑based program development process similar to that employed by the OMNI stations.
SEQ 1_0 \* Arabic \n5681 At OMNI we have shown that it is possible to produce excellent programming for many smaller ethnic and linguistic groups by building strong relationships with them and by working closely with community‑based independent producers. We will take that same approach at NOWTV for the development of balanced programming for a diversity of larger and smaller faith groups.
SEQ 1_0 \* Arabic \n5682 Local independent producers representing faith groups from throughout the community will have the opportunity to submit program proposals. We will work with them to develop programming concepts that meet the needs of their communities and which comply with our broadcast quality standards. We will help them identify and access the programming and economic infrastructure necessary to support their programs. A portion of the benefits we have proposed is specifically earmarked to support this type of project development.
SEQ 1_0 \* Arabic \n5683 We will expand the NOWTV Program Balance Committee to incorporate all of the community advisory functions of the very successful OMNI Television Community Advisory Board, while at the same time ensuring that NOWTV Board continues to address program balance issues.
SEQ 1_0 \* Arabic \n5684 We will establish a similar advisory board for NOWTV in Winnipeg. Based on our experience with OMNI, we understand the important role that advisory communities play in ensuring that a diversity of voices from within the community is heard and that their concerns are addressed.
SEQ 1_0 \* Arabic \n5685 Alain...?
SEQ 1_0 \* Arabic \n5686 MR. STRATI: We believe the approval of our application will result in significant and unequivocal tangible and intangible benefits for viewers in the Fraser Valley and Vancouver, and in Winnipeg, for Canadian independent producers of religious television programming and for the Canadian broadcasting system as a whole.
SEQ 1_0 \* Arabic \n5687 We have proposed a comprehensive package of six tangible benefit initiatives worth a total value of $1.3 million over the license term. They include:
SEQ 1_0 \* Arabic \n5688 $450,000 to establish the NOWTV Documentary Fund for the independent production of Canadian religious and faith‑based documentaries;
SEQ 1_0 \* Arabic \n5689 $300,000 in license fees for a four‑part series examining the history of aboriginal faith and spirituality in Canada with APTN as the executive producer and first window broadcaster;
SEQ 1_0 \* Arabic \n5690 $150,000 in development grants for the production of religious television programming by independent producers in British Columbia and Manitoba;
SEQ 1_0 \* Arabic \n5691 $200,000 for Canadian independent production projects developed in collaboration with Vision TV;
SEQ 1_0 \* Arabic \n5692 $100,000 in scholarship awards at the British Columbia Institute of Technology in Vancouver and the Red River College in Winnipeg; and, finally,
SEQ 1_0 \* Arabic \n5693 $100,000 to support comparative religious seminars in collaboration with Regent College and Trinity Western University.
SEQ 1_0 \* Arabic \n5694 The approval of this application will also result in significant intangible benefits. They include:
SEQ 1_0 \* Arabic \n5695 the long‑term viability of NOWTV will be assured and a new religious television station in Winnipeg will be launched;
SEQ 1_0 \* Arabic \n5696 NOWTV and the Canadian religious broadcasting industry as a whole will continue to benefit from the experience and expertise of members of the Thiessen family;
SEQ 1_0 \* Arabic \n5697 NOWTV staff have been offered continued employment at the station and will also benefit from the increased job training and career advancement opportunities that a large broadcasting company has to offer.
SEQ 1_0 \* Arabic \n5698 Rael...?
SEQ 1_0 \* Arabic \n5699 MR. MERSON: We have applied for a licence to establish a NOWTV rebroadcast transmitter in Victoria. The approval of that application will ensure that residents of Victoria have access to a religious station that is freely available to viewers elsewhere in the market. In addition, it will ensure that NOWTV is placed on equal competitive footing with all of the other television broadcasters operating in the Vancouver/Victoria market.
SEQ 1_0 \* Arabic \n5700 As part of the rebroadcast transmitter application we have proposed additional tangible benefits including:
SEQ 1_0 \* Arabic \n5701 first, $250,000 to the NOWTV Documentary Fund; and
SEQ 1_0 \* Arabic \n5702 second, $100,000 for development grants to local independent producers based in Victoria and on Vancouver Island.
SEQ 1_0 \* Arabic \n5703 We have also committed to produce local religious programming for Victoria specifically reflecting the faith and spiritual communities of that community.
SEQ 1_0 \* Arabic \n5704 We believe the approval of our applications will have no material economic impact on other local television broadcasters in the Vancouver/Victoria or Winnipeg markets. Experience in the Toronto market clearly shows that there is sufficient programming available to allow all mainstream ethnic and religious stations to offer attractive program schedules consistent with their respective mandates.
SEQ 1_0 \* Arabic \n5705 Vancouver/Victoria is the country's fastest growing television market and is likely to continue to experience a strong growth for the foreseeable future. The evidence clearly suggests that the national advertising revenues from our rebroadcast transmitter in Victoria can easily be accommodated within natural market growth.
SEQ 1_0 \* Arabic \n5706 Television broadcasters in Winnipeg as a group have experienced increasing profitability over the past five years. NOWTV Manitoba is unlikely to change that trend. The launch of NOWTV Manitoba will provide a valuable new outlet for advertisers who are seeking an independent local market alternative to the national television broadcast groups.
SEQ 1_0 \* Arabic \n5707 Winnipeg is one of the few major markets in this country without an independent television station.
SEQ 1_0 \* Arabic \n5708 Mr. Chair, Madam Vice‑Chair, Members of the Commission, we believe the approval of our applications would be in the public interest for the following reasons:
SEQ 1_0 \* Arabic \n5709 first, the proposed transaction will ensure the continued operation of a failing religious television station in the Fraser Valley and will ensure the launch of a religious television station in Winnipeg;
SEQ 1_0 \* Arabic \n5710 second, the approval of a NOWTV rebroadcast transmitter in Victoria will provide residents of that community with access to a religious television station and will place NOWTV on an equal competitive footing with other broadcasters in the market;
SEQ 1_0 \* Arabic \n5711 third, we are the logical purchaser of the NOWTV television stations. We have proven expertise in niche television broadcasting. We understand the significance of balance and reflection and have demonstrated our ability to offer high quality programming that addresses the needs of a diversity of local groups and communities;
SEQ 1_0 \* Arabic \n5712 fourth, as further evidence of our commitment to Canadian balanced programming, we have proposed conditions of license that would require the NOWTV stations to provide more of that programming in prime time; and finally,
SEQ 1_0 \* Arabic \n5713 we have proposed a comprehensive package of significant and unequivocal tangible benefits and plan to undertake other programming enhancements that will result in a material increase in the choice, diversity and quality of Canadian religious programming.
SEQ 1_0 \* Arabic \n5714 We believe all of these programming and operational commitments will be to the benefit of the Canadian broadcasting system and contribute to the continued growth and development of Canadian religious programming.
SEQ 1_0 \* Arabic \n5715 That concludes our presentation. We thank you for your time and attention and would be pleased to answer any questions that you may have. Thank you.
SEQ 1_0 \* Arabic \n5716 CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n5717 Vice‑Chair Wylie...?
SEQ 1_0 \* Arabic \n5718 COMMISSIONER WYLIE: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n5719 Good morning ladies and gentlemen.
SEQ 1_0 \* Arabic \n5720 I will have programming questions for you. The Chairman will then have financial and licensing issues that he will discuss with you. So they are obviously not complete silos, but I am focusing on the programming.
SEQ 1_0 \* Arabic \n5721 In your application at Part 1.6, which you filed under cover of letter 24 November 2004 ‑‑ before the Commission asked for it because you notice that you had not filled that part ‑‑ you accepted that your application will be operated under the same terms and conditions as the current licence. That is also repeated in your supplementary brief at more than one place.
SEQ 1_0 \* Arabic \n5722 This morning you also said, at page 10, that you are not seeking any relaxation of the existing conditions of license. You are proposing an additional one with regard to ethnic programming and what you call an additional condition which we can discuss that you raised in reply and that is, in my view, an alteration of a condition that exists now.
SEQ 1_0 \* Arabic \n5723 Can you confirm first whether in filing that completed page, 1.6 of the application form, and making the commitments you made at various parts of your supplementary brief, your point of reference was the CRTC decisions related to NOWTV BC and NOWTV Winnipeg rather than what is on the air now, what the programming schedules are?
SEQ 1_0 \* Arabic \n5724 MR. STRATI: Yes, that is correct.
SEQ 1_0 \* Arabic \n5725 COMMISSIONER WYLIE: What is your understanding of the phrase "terms and conditions" that you are prepared to accept?
SEQ 1_0 \* Arabic \n5726 For example, does it include conditions of license only or the commitments that were made at licensing originally and referred to in the related Commission decisions?
SEQ 1_0 \* Arabic \n5727 MR. STRATI: The terms and conditions would be the terms in terms of, for example, the 100 per cent religious programming, terms from the religious policy as well the specific conditions of license.
SEQ 1_0 \* Arabic \n5728 COMMISSIONER WYLIE: Only the specific conditions of license? You see that as the terms and conditions?
SEQ 1_0 \* Arabic \n5729 MR. STRATI: That's correct.
SEQ 1_0 \* Arabic \n5730 COMMISSIONER WYLIE: Maybe we can speed up the process about what it is that you are committing to when you say you will continue these services as they were licensed.
SEQ 1_0 \* Arabic \n5731 We could go through the conditions of license, as well as the commitments that are in the decision, and see what your view is of whether they will be the commitments and conditions that you will be operating under and, if not, why not?
SEQ 1_0 \* Arabic \n5732 Do you have the decisions with you, because that will be quicker. It will be faster than ‑‑ you have the initial decisions, 218 for Fraser Valley and 229.
SEQ 1_0 \* Arabic \n5733 MR. STRATI: Yes. Yes, we do. Yes, we do, Madam Chair.
SEQ 1_0 \* Arabic \n5734 COMMISSIONER WYLIE: So No. 1, 100 per cent religious, you have agreed.
SEQ 1_0 \* Arabic \n5735 MR. STRATI: Yes, Madam.
SEQ 1_0 \* Arabic \n5736 COMMISSIONER WYLIE: Then under 2(a), 18 hours of balanced programming. That is Winnipeg, sorry. Let's go back.
SEQ 1_0 \* Arabic \n5737 The Fraser Valley one first. Eighteen hours of balanced programming a week, of which 12.5 hours between 7:00 to 11:00 and 15.5 original first run programming.
SEQ 1_0 \* Arabic \n5738 I do have a copy of your reply and at pages 4 and 5 you raise different options for balanced programming.
SEQ 1_0 \* Arabic \n5739 I guess to my question would you accept to abide by this condition of license, 18 hours of balanced programming of which 12.5 hours between 7:00 to 11:00 and 15.5 original first run programming, is not what you would accept as a condition of license.
SEQ 1_0 \* Arabic \n5740 MR. MERSON: We would absolutely accept it as a condition of license. We believe the terms we proposed are in addition to that, but we would absolutely accept that as a condition.
SEQ 1_0 \* Arabic \n5741 COMMISSIONER WYLIE: Your proposal on page 5 of the reply is option 2, which would be a minimum of 12 hours of Canadian balanced programming from 6:00 to 11:00 as opposed to 7:00 to 11:00?
SEQ 1_0 \* Arabic \n5742 MR. SOLE: Yes, that's correct.
SEQ 1_0 \* Arabic \n5743 COMMISSIONER WYLIE: What is your understanding of the change between that and the condition of license?
SEQ 1_0 \* Arabic \n5744 MR. MERSON: Madam Vice‑Chair, the change is an attempt by us to introduce more Canadian balanced programming into prime time, while at the same time trying to maintain a sufficient window to allow for the broadcast of Christian programming in prime time.
SEQ 1_0 \* Arabic \n5745 So we were looking for the ability to find a way to continue to do effectively two hours of balanced programming in prime time, while still doing at least an hours' worth of Christian programming in prime time.
SEQ 1_0 \* Arabic \n5746 COMMISSIONER WYLIE: So it would be reduced from ‑‑ you would still do 18 hours of balance programming?
SEQ 1_0 \* Arabic \n5747 MR. MERSON: Absolutely.
SEQ 1_0 \* Arabic \n5748 COMMISSIONER WYLIE: Of which 12 hours instead of 12.5 would be between 6:00 to 11:00. And 15.5 would be original first run programming, but 12 hours would be Canadian?
SEQ 1_0 \* Arabic \n5749 MR. MERSON: Absolutely. We seem to have one ‑‑ let me check with Alain quickly.
SEQ 1_0 \* Arabic \n5750 For some reason we had thought the balance commitment in prime time was 12 hours, not 12.5, but perhaps we can confirm that at a later point.
SEQ 1_0 \* Arabic \n5751 COMMISSIONER WYLIE: Are you speaking about your alteration of the condition or the one that was attached?
SEQ 1_0 \* Arabic \n5752 MR. MERSON: The one that is in the licence. Perhaps it is just a misunderstanding on our part, but we will clarify it.
SEQ 1_0 \* Arabic \n5753 COMMISSIONER WYLIE: I may have made a mistake.
SEQ 1_0 \* Arabic \n5754 MR. STRATI: That's fine, Madam Chair. It is just a quick clarification. The current condition of license is 12 hours.
SEQ 1_0 \* Arabic \n5755 COMMISSIONER WYLIE: Is 12 hours.
SEQ 1_0 \* Arabic \n5756 MR. STRATI: Correct. It is 15.5 originally.
SEQ 1_0 \* Arabic \n5757 COMMISSIONER WYLIE: My apologies. Twelve hours between 7:00 to 11:00.
SEQ 1_0 \* Arabic \n5758 MR. STRATI: So the same number of hours, just that it would be Canadian now.
SEQ 1_0 \* Arabic \n5759 COMMISSIONER WYLIE: Same number, an hour more, and Canadian.
SEQ 1_0 \* Arabic \n5760 MR. STRATI: That's right.
SEQ 1_0 \* Arabic \n5761 COMMISSIONER WYLIE: So those are the conditions that were attached to the Fraser Valley.
SEQ 1_0 \* Arabic \n5762 There were also commitments that the Commission chose to pick up in the decision as one of the reasons why it was awarding the licence I guess.
SEQ 1_0 \* Arabic \n5763 At paragraph 14, 7.5 hours of the 18 hours of faith‑specific programming would be produced by non‑Christian groups and broadcast ‑‑ that is paragraph 14 ‑‑ weekdays between 9:30 and 10:00 and Saturday from 8:30 to 1:30.
SEQ 1_0 \* Arabic \n5764 MR. MERSON: We would absolutely commit to that.
SEQ 1_0 \* Arabic \n5765 COMMISSIONER WYLIE: Okay. At paragraph 19, 80 per cent Canadian content between 7:00 and 11:00.
SEQ 1_0 \* Arabic \n5766 MR. STRATI: Just to clarify, Madam Chair, there was a subsequent decision that clarified that it wasn't 80 per cent. It was going to be, I believe, 50 per cent from 7:00 to 11:00.
SEQ 1_0 \* Arabic \n5767 COMMISSIONER WYLIE: Do you have a number for that decision?
SEQ 1_0 \* Arabic \n5768 MR. STRATI: Yes, it is the same decision just ‑1.
SEQ 1_0 \* Arabic \n5769 COMMISSIONER WYLIE: ‑1 was a correction.
SEQ 1_0 \* Arabic \n5770 MR. STRATI: That's correct.
SEQ 1_0 \* Arabic \n5771 COMMISSIONER WYLIE: Thank you.
SEQ 1_0 \* Arabic \n5772 At paragraph 20, 40 per cent of annual growth revenues would be spent on Cancon, of which $100,000 on script and content development.
SEQ 1_0 \* Arabic \n5773 MR. MERSON: No, that would be a commitment we could not meet.
SEQ 1_0 \* Arabic \n5774 COMMISSIONER WYLIE: Why not?
SEQ 1_0 \* Arabic \n5775 MR. MERSON: I have to think through the financing of the operation, but it would be just difficult for us to meet. It is a number that we know the specialty channels are comfortable with. But I don't really know ‑‑ and perhaps I ask Leslie for what a relative number would be for an over‑the‑air broadcaster, but I think it's a far lower number. My guess would be around 20 per cent.
SEQ 1_0 \* Arabic \n5776 MR. SOLE: Yes. We haven't used this in conventional broadcasting since the policy review, but my recollection is that conventional over‑the‑air broadcasters could be anywhere from 16 to 24 per cent. I have not looked at any current numbers, but from our own experience that the relationship between Canadian content spending and gross revenue would be under 25 per cent in most cases.
SEQ 1_0 \* Arabic \n5777 COMMISSIONER WYLIE: Do you have a substitute number for that then, or is it your intention to just abandon paragraph 20?
SEQ 1_0 \* Arabic \n5778 MR. MERSON: No, we do not, but perhaps we could come back with ‑‑
SEQ 1_0 \* Arabic \n5779 COMMISSIONER WYLIE: Yes, good idea.
SEQ 1_0 \* Arabic \n5780 MR. MERSON: We could caucus about it a ‑‑
SEQ 1_0 \* Arabic \n5781 COMMISSIONER WYLIE: And see how it can be.
SEQ 1_0 \* Arabic \n5782 MR. MERSON: ‑‑ and see what we can come up with.
SEQ 1_0 \* Arabic \n5783 Again, it is a number that is a difficult number to meet as an over‑the‑air broadcaster, but let us caucus and we will come back with something.
SEQ 1_0 \* Arabic \n5784 COMMISSIONER WYLIE: Would it also be difficult to spend $100,000 on script and content development over the term of the licence?
SEQ 1_0 \* Arabic \n5785 MR. MERSON: No, that would not be difficult. In fact ‑‑
SEQ 1_0 \* Arabic \n5786 COMMISSIONER WYLIE: That is okay. So you will come back to us about the percentage.
SEQ 1_0 \* Arabic \n5787 MR. MERSON: Yes.
SEQ 1_0 \* Arabic \n5788 COMMISSIONER WYLIE: At paragraph 22, 6.5 hours per week to children 2 to 11, and 8.5 for 12 to 17.
SEQ 1_0 \* Arabic \n5789 MR. MERSON: Absolutely.
SEQ 1_0 \* Arabic \n5790 COMMISSIONER WYLIE: Now if we go to the other decision ‑‑ I think it's quicker to do it this way.
SEQ 1_0 \* Arabic \n5791 If you go to the 229 Decision, the Winnipeg one, you are accepting 100 per cent religious?
SEQ 1_0 \* Arabic \n5792 MR. MERSON: Yes.
SEQ 1_0 \* Arabic \n5793 COMMISSIONER WYLIE: I think I left out there was also a paragraph ‑‑ yes, 21‑22 hours per week ‑‑
SEQ 1_0 \* Arabic \n5794 I'm back to the Fraser Valley one, paragraph 21. Twenty‑two hours a week of programming would come from Winnipeg, which I assume at the time meant the production facilities of Trinity? Because this was before ‑‑ this was when Fraser Valley was licensed.
SEQ 1_0 \* Arabic \n5795 Do you have paragraph 22?
SEQ 1_0 \* Arabic \n5796 MR. MERSON: I'm just looking at 21. Twenty‑two hours a week. Can I interpret that as local programming, locally produced programming?
SEQ 1_0 \* Arabic \n5797 COMMISSIONER WYLIE: Oh, I'm sorry. You are right. Paragraph 21, excuse me.
SEQ 1_0 \* Arabic \n5798 MR. MERSON: If we can interpret that as locally produced programming, absolutely.
SEQ 1_0 \* Arabic \n5799 COMMISSIONER WYLIE: But locally produced ‑‑
SEQ 1_0 \* Arabic \n5800 MR. MERSON: In either Winnipeg ‑‑
SEQ 1_0 \* Arabic \n5801 COMMISSIONER WYLIE: ‑‑ in Winnipeg or the Fraser Valley?
SEQ 1_0 \* Arabic \n5802 MR. MERSON: No. In the Fraser Valley for the Fraser Valley and in Winnipeg for Winnipeg.
SEQ 1_0 \* Arabic \n5803 COMMISSIONER WYLIE: Because at the time you didn't have ‑‑ there was Winnipeg station. What do you understand this to be?
SEQ 1_0 \* Arabic \n5804 MR. MERSON: I understood this to be a commitment by the Thiessens to produce programming locally in Winnipeg that would serve the Fraser Valley market. We would prefer to interpret that as programming produced in the Fraser Valley to serve the Fraser Valley market.
SEQ 1_0 \* Arabic \n5805 If you are okay with that, we would absolutely do it.
SEQ 1_0 \* Arabic \n5806 COMMISSIONER WYLIE: Is there a connection between that and the commitment you have with Trinity for, is it $500,000?
SEQ 1_0 \* Arabic \n5807 MR. MERSON: No, there is no connection between the two. We will engage the Thiessens ‑‑
SEQ 1_0 \* Arabic \n5808 COMMISSIONER WYLIE: But would it be some of that programming that would be produced?
SEQ 1_0 \* Arabic \n5809 MR. MERSON: Possibly to the extent it was produced in the Fraser Valley, but if it was produced in Winnipeg, not at all. So we interpret this as a local programming commitment and we are comfortable with it as a local programming commitment.
SEQ 1_0 \* Arabic \n5810 COMMISSIONER WYLIE: We can discuss a bit later the issue of local programming.
SEQ 1_0 \* Arabic \n5811 So Winnipeg then 100 per cent religious, 18 hours of balanced programming a week of which 12 hours ‑‑ I think I have it right this time ‑‑ is to be Canadian original content and of 2.5 original locally produced Canadian content from a faith‑specific non‑Christian's perspective.
SEQ 1_0 \* Arabic \n5812 I'm looking at 2(a) of the attached conditions of license. Is your intention to discuss the different proposal you have made in your reply to this one as well?
SEQ 1_0 \* Arabic \n5813 MR. MERSON: Absolutely.
SEQ 1_0 \* Arabic \n5814 COMMISSIONER WYLIE: So would you alter 2(a) as you propose it for me?
SEQ 1_0 \* Arabic \n5815 MR. MERSON: Yes, Madam, we would do that.
SEQ 1_0 \* Arabic \n5816 COMMISSIONER WYLIE: Can you do that now?
SEQ 1_0 \* Arabic \n5817 MR. MERSON: Verbally? Absolutely.
SEQ 1_0 \* Arabic \n5818 COMMISSIONER WYLIE: Yes.
SEQ 1_0 \* Arabic \n5819 MR. MERSON: Our proposal, if I can lay my hands on it, is to adopt either one of two options and that is to ‑‑
SEQ 1_0 \* Arabic \n5820 COMMISSIONER WYLIE: Well, your option 2 is the preferred one, so let's discuss that.
SEQ 1_0 \* Arabic \n5821 MR. MERSON: So talk about only option 2.
SEQ 1_0 \* Arabic \n5822 Option 2 is an option that is the condition of license currently that Crossroads Television has in Toronto and it is to expand the definition of prime time from 7:00 to 11:00 to 6:00 to 11:00, but to require all the balance that occurs between 6:00 to 11:00 to be Canadian.
SEQ 1_0 \* Arabic \n5823 This is something we would like to do. Over and above that, the reason for doing it that way is to ensure that we had sufficient opportunity in prime time or in that period of time to continue to do Christian programming as well.
SEQ 1_0 \* Arabic \n5824 COMMISSIONER WYLIE: Now, in both the British Columbia and Winnipeg stations it is 18 hours of programming of which some is in prime time.
SEQ 1_0 \* Arabic \n5825 Am I to understand that instead of 18 hours of balanced programming a week you would do 12 hours?
SEQ 1_0 \* Arabic \n5826 MR. MERSON: I'm sorry, Alain.
SEQ 1_0 \* Arabic \n5827 MR. STRATI: Madam Chair, just to clarify, it is 18 hours in both instances for balanced programming. In Winnipeg there are 12 hours of original.
SEQ 1_0 \* Arabic \n5828 In terms of the 7:00 to 11:00 slot, the current requirement is 7.5 of Canadian original. So, as we have talked about for the expansion from 6:00 to 11:00, we have talked about 12 hours of Canadian balanced being within that time.
SEQ 1_0 \* Arabic \n5829 So the overall hours per week is still at 18 hours.
SEQ 1_0 \* Arabic \n5830 COMMISSIONER WYLIE: The 18 hours is the same?
SEQ 1_0 \* Arabic \n5831 MR. STRATI: That's correct.
SEQ 1_0 \* Arabic \n5832 COMMISSIONER WYLIE: The 12 hours remains the same.
SEQ 1_0 \* Arabic \n5833 MR. STRATI: That's correct.
SEQ 1_0 \* Arabic \n5834 COMMISSIONER WYLIE: But if you look at the condition of license attached to Winnipeg it says that 12 hours shall be original Canadian programming.
SEQ 1_0 \* Arabic \n5835 MR. STRATI: That's correct, so perhaps the ‑‑
SEQ 1_0 \* Arabic \n5836 COMMISSIONER WYLIE: So what you are doing is, you are keeping the same number of hours, but expanding by one hour the timeframe in which it is to be broadcast.
SEQ 1_0 \* Arabic \n5837 Is that correct?
SEQ 1_0 \* Arabic \n5838 MR. STRATI: The 12 hours of Canadian balance ‑‑ of original hours ‑‑ it would be at any time during the broadcast week. The 7:00 to 11:00 is currently seven and half hours of Canadian original, so within that there is of course the ability to do 4.5 hours outside of that 7:00 to 11:00.
SEQ 1_0 \* Arabic \n5839 So if we go from 7:00 to 11:00 to 6:00 to 11:00, what we are doing is actually increasing the number of Canadian balanced hours from 6:00 to 11:00.
SEQ 1_0 \* Arabic \n5840 COMMISSIONER WYLIE: And expanding by one hour the timeframe in which it can be placed ‑‑
SEQ 1_0 \* Arabic \n5841 MR. STRATI: That's correct.
SEQ 1_0 \* Arabic \n5842 COMMISSIONER WYLIE: ‑‑ as a quid pro quo.
SEQ 1_0 \* Arabic \n5843 Now, 2(b) is 7.5 hours of the 18 hours of balanced programming to be broadcast between 7:00 and 11:00 is where the change comes. Right?
SEQ 1_0 \* Arabic \n5844 MR. STRATI: That is correct. To 12.
SEQ 1_0 \* Arabic \n5845 COMMISSIONER WYLIE: No. 3, to report at the end of each broadcast year about how you are performing with regard to the No. 2 condition of license.
SEQ 1_0 \* Arabic \n5846 That is acceptable?
SEQ 1_0 \* Arabic \n5847 MR. MERSON: Absolutely.
SEQ 1_0 \* Arabic \n5848 COMMISSIONER WYLIE: The commitments in Winnipeg, at paragraph 13, 26 movies a year as part of balanced programming.
SEQ 1_0 \* Arabic \n5849 Any comment?
SEQ 1_0 \* Arabic \n5850 MR. MERSON: No. We would like to continue to have that option.
SEQ 1_0 \* Arabic \n5851 COMMISSIONER WYLIE: At paragraphs 25, 26 and 31 the Commission, in the Winnipeg decision, addresses the purchase of rights ‑‑ I just point out to you that is something that we will get back to ‑‑ that the expectation when the Winnipeg licence was granted was that the purchase of rights for programming would not alter the relationships of the other broadcasters in the market for the purchase of rights.
SEQ 1_0 \* Arabic \n5852 Can you focus on those, because I will get back to that.
SEQ 1_0 \* Arabic \n5853 At paragraph 26, for example, where it says:
"Trinity stated that it had no intention of competing with conventional local Winnipeg television stations in the acquisition of programming and the applicant indicated that it would be prepared to wait until all other players in the market had put together their program schedules before purchasing rights for any programs that fit it's programming vision." (As read)
SEQ 1_0 \* Arabic \n5854 Do you have an initial comment about whether this commitment is one that you would abide by?
SEQ 1_0 \* Arabic \n5855 MR. MERSON: We would absolutely abide it. It is a reflection of the reality of buying program rights in the Canadian marketplace in the sense that they are three very strong national broadcast networks that invariably, simply because of their buying power, tend to buy first.
SEQ 1_0 \* Arabic \n5856 Absolutely we would abide by it, but I think it would be forced on us more than we would abide by it ‑‑ more than we would need to have to formally abide by it.
SEQ 1_0 \* Arabic \n5857 COMMISSIONER WYLIE: At paragraph 31 ‑‑ because we will get back to that as well ‑‑ as I read from paragraph 31:
"As regards the intervenor's concern with respect to potential competition by Trinity for acquisition of popular foreign programming, the Commission is of the view that Trinity's business plan for Winnipeg clearly demonstrates that Trinity will not have the resources to compete with existing television licensees in that regard." (As read)
SEQ 1_0 \* Arabic \n5858 Is it your view that paragraph 31 could be put in a decision approving this application?
SEQ 1_0 \* Arabic \n5859 MR. MERSON: Absolutely. Rogers clearly has the resources to buy television programming when it needs. The reality is simply that the program suppliers will fulfil the requirements of the major buyers before they even chat with us.
SEQ 1_0 \* Arabic \n5860 So it isn't as much a question of resources as it is a question of buying power or bargaining power and we lack the bargaining power with program suppliers. And nothing in any of these decisions will change the balance of power within the Canadian television marketplace.
SEQ 1_0 \* Arabic \n5861 COMMISSIONER WYLIE: Paragraph 37, The Commission expects Trinity to adhere to the commitment to broadcast 19.5 hours per week of programming devoted to children and youth and maintain this level for the entire term of license.
SEQ 1_0 \* Arabic \n5862 Comments about your intentions?
SEQ 1_0 \* Arabic \n5863 MR. MERSON: Our intentions are to adhere to it completely.
SEQ 1_0 \* Arabic \n5864 COMMISSIONER WYLIE: And then spend $4.1 million on the production and distribution of priority Canadian programming over the license term.
SEQ 1_0 \* Arabic \n5865 MR. MERSON: Absolutely.
SEQ 1_0 \* Arabic \n5866 COMMISSIONER WYLIE: And $105,000 to support the Manitoba independent production industry.
SEQ 1_0 \* Arabic \n5867 MR. MERSON: Absolutely.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n5868 MR. MERSON: Sorry. Perhaps, Madam Chair, Alain has just sort of tweaked me to a point I might have overstepped on.
SEQ 1_0 \* Arabic \n5869 MR. STRATI: Sorry, Madam Chair. I just want to clarify in terms of priority programming.
SEQ 1_0 \* Arabic \n5870 NOWTV is not required to do priority programming because it doesn't have, as you know, the distribution across the country in terms of meeting that.
SEQ 1_0 \* Arabic \n5871 So certainly I think if we look at the programming commitments we have made in terms of Canadian balanced programming and what we would do with programming on NOWTV, I think there is an interest in increasing the quality and certainly increasing the Canadian programming content on the stations, but I don't think that it would be a specific expenditure commitment to Canadian priority programming.
SEQ 1_0 \* Arabic \n5872 Certainly we could, as we have discussed before about in terms of the first licence for Vancouver in terms of Canadian programming expenditures, I think we could discuss in the same way and come back to you in Phase III and talk about a commitment for Canadian programming for Winnipeg.
SEQ 1_0 \* Arabic \n5873 COMMISSIONER WYLIE: So you will address later the commitments in paragraph 37?
SEQ 1_0 \* Arabic \n5874 MR. STRATI: We will do so for both stations.
SEQ 1_0 \* Arabic \n5875 COMMISSIONER WYLIE: And to what extent you would abide by them or have some other proposal.
SEQ 1_0 \* Arabic \n5876 MR. STRATI: That's correct.
SEQ 1_0 \* Arabic \n5877 COMMISSIONER WYLIE: So I will leave it to you at the next stage. You will have had an opportunity to think about it.
SEQ 1_0 \* Arabic \n5878 Because you have addressed or proposed to have 100 per cent religious programming, can we have your understanding of what is religious programming according to the Commission's policy?
SEQ 1_0 \* Arabic \n5879 MR. MERSON: I will hopefully give you a quick introduction and then ask Leslie ‑‑ or Jeff perhaps first and then Leslie just to elaborate.
SEQ 1_0 \* Arabic \n5880 Our understanding is, as the definition provides, that every program that appears on the air on this channel needs to be 100 per cent religious. A definition is ‑‑ the one that is provided that describes programs that deal with moral, ethical or spiritual issues or religious services.
SEQ 1_0 \* Arabic \n5881 But over and above that, over the past four years of the running the station, Jeff and his team have developed a set of criteria and a set of exclusions that really give them, to a greater degree, a framework that describes what it is that they would find acceptable on the station and what would not.
SEQ 1_0 \* Arabic \n5882 We have spent a bit of time thinking as well about what absolutely would not fit on a religious television station.
SEQ 1_0 \* Arabic \n5883 I am going to ask Jeff just to add his comments.
SEQ 1_0 \* Arabic \n5884 MR. J. THIESSEN: Thank you, Rael.
SEQ 1_0 \* Arabic \n5885 One of the things that we wanted to do when we were licensed for this market was to create a service that would really meet the religious needs of the community and to find innovate ways to really discuss topics that haven't been discussed on any other station. We worked through the policy very carefully, worked through the decisions that have happened with Vision and CTS over the past, and developed a framework during our Winnipeg process that really articulated how we do programming at NOWTV very clearly.
SEQ 1_0 \* Arabic \n5886 What we did was, we created a criteria that was a framework that we would have to get through to determine whether a program is religious or not. It was based entirely on the policies of 93‑78.
SEQ 1_0 \* Arabic \n5887 Perhaps it would be okay if I just go through that criteria list now so we are ‑‑
SEQ 1_0 \* Arabic \n5888 COMMISSIONER WYLIE: Yes. And we will expect one of the applicants to explain what their understanding is.
SEQ 1_0 \* Arabic \n5889 MR. MERSON: Of their ‑‑ of course.
SEQ 1_0 \* Arabic \n5890 COMMISSIONER WYLIE: Or do they now. Since it will be the purchaser who will be operating this licence, it may be better to see what their understanding is of how you have done it and why they will continue or why it fits the policy.
SEQ 1_0 \* Arabic \n5891 I don't want to prevent you, Mr. Thiessen, but we want to make sure that the purchaser also understands.
SEQ 1_0 \* Arabic \n5892 MR. MERSON: We would be happy to do that.
SEQ 1_0 \* Arabic \n5893 COMMISSIONER WYLIE: So perhaps you can tell us to what extent you agree with what Mr. Thiessen ‑‑
SEQ 1_0 \* Arabic \n5894 MR. MERSON: Perhaps we can simply ask Leslie to do the information.
SEQ 1_0 \* Arabic \n5895 COMMISSIONER WYLIE: Of course I am well aware that the Thiessen family will have an ongoing relationship with the purchaser, so as long as the two of you understand what it is you are going to be doing and confirm that that is what will continue however you want to address it.
SEQ 1_0 \* Arabic \n5896 MR. SOLE: You can imagine that there were a number of discussions about this because of the Thiessen family maintaining an interest and consulting us in the future. We have agreed, in fact. I will be delivering to you the things that Jeff and I and other programming and management people have agreed to.
SEQ 1_0 \* Arabic \n5897 The six criterion start with an initial criterion that asks: Does the program raise and specifically address issues or questions which are spiritual, moral, ethical or religious in nature?
SEQ 1_0 \* Arabic \n5898 The second distinction is: The program is constructive and positive in its portrayal of moral or ethical issues, religious ideas, dogma and traditions.
SEQ 1_0 \* Arabic \n5899 The third one: The program enhances freedom of religious expression.
SEQ 1_0 \* Arabic \n5900 Fourth: The program promotes understanding and respect of religious differences.
SEQ 1_0 \* Arabic \n5901 Five: The program presents religious teachings, music, services or events.
SEQ 1_0 \* Arabic \n5902 Or, in the sixth: The program tells stories dealing with religious or spiritual themes events, morals or characters.
SEQ 1_0 \* Arabic \n5903 That is the first layer of identifying programs that may be suitable for a religious television station. The supplemental review that we have agreed to use, and we found effective in the hypothetical, is we have decided that any program that glorifies socially reprehensible or questionable behaviour in three specific areas, sexuality and sexual themes, violence, and then the third one, hate crime and illegality.
SEQ 1_0 \* Arabic \n5904 We think that most programming, acquired programming and foreign programming, and even domestic programming, need to pass through these screens to be part ‑‑ a useful part of a religious television station, Madam Vice‑Chair.
SEQ 1_0 \* Arabic \n5905 COMMISSIONER WYLIE: I have read, like you, those six principles which are found in your supplementary brief at paragraph 31. Perhaps a more helpful discussion would be to look at the program schedule and pick a program that is not obviously fitting within these criteria and explain to us your understanding of why it would fit within the religious policy and how it is handled to perhaps increase its ability to fall under religious in the coding.
SEQ 1_0 \* Arabic \n5906 If you look at the NOWTV Vancouver fall schedule, "Fresh Prince of Bel Air", "Everybody Loves Raymond", "Leave It to Beaver", pick one of these programs and fit it within the six criteria you read, both in your understanding of how they are religious and, second, how they are handled by Trinity at the moment and how you would handle them.
SEQ 1_0 \* Arabic \n5907 MR. SOLE: If we could use the term "situation comedy", does that capture the ones you have just described?
SEQ 1_0 \* Arabic \n5908 COMMISSIONER WYLIE: Pick one of these because they are on the schedule for the fall that you have provided us.
SEQ 1_0 \* Arabic \n5909 MR. SOLE: We could be very specific, and I shall pick one of them.
SEQ 1_0 \* Arabic \n5910 COMMISSIONER WYLIE: Pick the one that the intervenors focused on. Then we will know we have the one that is the most difficult to fit within your six criteria.
SEQ 1_0 \* Arabic \n5911 MR. SOLE: If we want to get into the actual content of the program, if that is the exercise, I would be happy to do that.
SEQ 1_0 \* Arabic \n5912 COMMISSIONER WYLIE: You know what the exercise is. We want to know what is your understanding of a religious program, how programs that may not appear to be religious at first glance may become religious and may fit the Commission's definition. You are going to be the licensee so we want to see what you understand.
SEQ 1_0 \* Arabic \n5913 MR. SOLE: Those particular programs are storytelling, and that storytelling invariably has spiritual, moral and ethical challenges and resolutions in almost every single episode.
SEQ 1_0 \* Arabic \n5914 MS ZINIAK: I would also add that I think what NOWTV has begun, which we would continue and actually OMNI has had experience in doing, is also having interstitials that would bookcase the program which actually would contextualize and actually enhance the relationship of spirituality and religion with the actual program.
SEQ 1_0 \* Arabic \n5915 NOWTV has been doing this, OMNI also has been doing this in another way, but we find very effective and does contextualize and bring further meaning and spirituality or religious values to the program.
SEQ 1_0 \* Arabic \n5916 COMMISSIONER WYLIE: Mr. Thiessen, at the moment do you have interstitials? Do you have introduction to this programming that enhances its ability to fit within the six criteria Mr. Sole was reading?
SEQ 1_0 \* Arabic \n5917 MR. J. THIESSEN: Sorry. Go ahead.
SEQ 1_0 \* Arabic \n5918 COMMISSIONER WYLIE: Either of you. Both of you preferably.
SEQ 1_0 \* Arabic \n5919 MR. J. THIESSEN: Perhaps I could start.
SEQ 1_0 \* Arabic \n5920 COMMISSIONER WYLIE: Because presumably you will be proving some programming.
SEQ 1_0 \* Arabic \n5921 MR. J. THIESSEN: We are going to, absolutely.
SEQ 1_0 \* Arabic \n5922 COMMISSIONER WYLIE: Rogers will either accept it or not, depending on where it fits. Because you know this is raised all the time: What is a religious program? Is a program that is not religious on one station religious on the other?
SEQ 1_0 \* Arabic \n5923 Tell us what your understanding is.
SEQ 1_0 \* Arabic \n5924 MR. SOLE: But there will be local production that contextualizes these programs hosted by people from various faiths and their reflections between these programs.
SEQ 1_0 \* Arabic \n5925 As Maddie said, we do it on Ontario, but Trinity Television is doing it ‑‑ has been doing it for quite some time.
SEQ 1_0 \* Arabic \n5926 Maybe I disappointed the answer a little bit by not mentioning that, but in between these situation comedies there are a Canadian spiritual reflection and now I should say of a spiritual moral or ethical nature.
SEQ 1_0 \* Arabic \n5927 COMMISSIONER WYLIE: Normally the panels before us give answers to questions we didn't ask. Now I have to prod you.
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n5928 COMMISSIONER WYLIE: Perhaps one way of doing it, Mr. Sole, is to look at your six criteria and tell us what kind of a situation comedy would not be acceptable because it would breach or violate one of the six criteria?
SEQ 1_0 \* Arabic \n5929 MR. SOLE: I am far more comfortable with those examples. Situation comedies, "Sex and the City", "Drew Carey", "Coupling".
SEQ 1_0 \* Arabic \n5930 COMMISSIONER WYLIE: What criteria would they violate?
SEQ 1_0 \* Arabic \n5931 MR. SOLE: They would be in the second layering where the sexuality or the language was glorified or used in a way that had no relation to enhancing the actual challenges and resolution of the story. They would be not necessary and therefore ‑‑ we don't want to use violence or sex or hate and crime as a source of entertainment, but at the same time they are quite legitimate in a discussion with resolution. Where Drew Carey tells a lot of just off‑colour jokes and that is a certain kind of show, it would not suit our channel.
SEQ 1_0 \* Arabic \n5932 I have as many more examples if you would like them, Madam Vice‑Chair.
SEQ 1_0 \* Arabic \n5933 COMMISSIONER WYLIE: Of course, I don't think that the purchaser has focused on religion as much in the last five years as they have in the last two months.
SEQ 1_0 \* Arabic \n5934 Would that be fair?
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n5935 MR. SOLE: Yes.
SEQ 1_0 \* Arabic \n5936 COMMISSIONER WYLIE: Yes. So we are testing your understanding of this.
SEQ 1_0 \* Arabic \n5937 MR. MERSON: I think it's fair to say we have wrestled with this issue. We understand the need to find a way to really ‑‑ I won't say circumscribe, but build a framework to allow us to deal with the issue of what is religious and what isn't religious. So we have developed this sort of set of criteria that run over and above what we think is in the policy to really, as much as anything else, guide us into making these decisions.
SEQ 1_0 \* Arabic \n5938 Just to refer to the interstitials as well, I think we feel strongly that no amount of interstitials can turn a non‑religious program into a religious program. It has to qualify as a religious program first, and then if the context and the detail are not self‑explanatory you need to ensure that the context and the detail are explained thereafter.
SEQ 1_0 \* Arabic \n5939 So it is just as we go through the filters and the screens it is the sequence of events.
SEQ 1_0 \* Arabic \n5940 COMMISSIONER WYLIE: Mr. Thiessen, at the moment how many of the programs that are scheduled in prime time actually are the subject of interstitial introduction?
SEQ 1_0 \* Arabic \n5941 MR. J. THIESSEN: So how many programs in prime time do we have interstitials with?
SEQ 1_0 \* Arabic \n5942 COMMISSIONER WYLIE: Yes.
SEQ 1_0 \* Arabic \n5943 MR. J. THIESSEN: Anything that is not overtly religious.
SEQ 1_0 \* Arabic \n5944 COMMISSIONER WYLIE: So what would be a ballpark figure between 7:00 and 11:00?
SEQ 1_0 \* Arabic \n5945 MR. J. THIESSEN: Something like "60 Minutes" would always have a discussion, call‑in discussion afterwards.
SEQ 1_0 \* Arabic \n5946 COMMISSIONER WYLIE: No, I'm talking about the type of situation comedy that we have been discussing.
SEQ 1_0 \* Arabic \n5947 MR. J. THIESSEN: Those, 100 per cent of ‑‑
SEQ 1_0 \* Arabic \n5948 COMMISSIONER WYLIE: How common is it have an introduction?
SEQ 1_0 \* Arabic \n5949 MR. J. THIESSEN: One hundred per cent.
SEQ 1_0 \* Arabic \n5950 COMMISSIONER WYLIE: Is that what you plan as well, Mr. Sole?
SEQ 1_0 \* Arabic \n5951 MR. SOLE: Yes. It's our intention to put these interstitials together with specific episodes for long periods of time so they would become part of the presentation.
SEQ 1_0 \* Arabic \n5952 COMMISSIONER WYLIE: So that they are contextualized.
SEQ 1_0 \* Arabic \n5953 MR. SOLE: Right, and so that the interstitial is actually connected to the episode as opposed to the program in general.
SEQ 1_0 \* Arabic \n5954 COMMISSIONER WYLIE: When you were asked by the Commission in a deficiency letter to identify what changes you would make to the programming schedules, your answer was ‑‑ that would be on page 23 of the first deficiency response which is December 10, 2004.
SEQ 1_0 \* Arabic \n5955 Question 33, page 23. You answered:
"It's very difficult for us to provide further specificity as to the changes, if any, we might make to the NOWTV programming schedule." (As read)
SEQ 1_0 \* Arabic \n5956 Later, at the top of paragraph 24:
"As a result, we are not in a position to provide the Commission with suggested changes we would make to the current NOWTV schedule, nor to file a proposed programming schedule for the station." (As read)
SEQ 1_0 \* Arabic \n5957 This application is based on an asset purchase so therefore you are applying for new licences.
SEQ 1_0 \* Arabic \n5958 What is the term you are applying for?
SEQ 1_0 \* Arabic \n5959 MR. MERSON: Perhaps Alain could answer that?
SEQ 1_0 \* Arabic \n5960 MR. STRATI: We would be seeking a full license term. However, given the circumstances and certainly that NOWTV is up for renewal in, I believe, 18 months, we would be willing to come back for a shorter term and discuss what our programming has become and our programming plans and how they have developed.
SEQ 1_0 \* Arabic \n5961 COMMISSIONER WYLIE: You are getting ahead of me.
SEQ 1_0 \* Arabic \n5962 MR. STRATI: Sorry.
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n5963 COMMISSIONER WYLIE: I was only going to ask you why it wasn't fair to ask for programming schedules when you are applying for new licences of seven years and they expire on the 31st of August.
SEQ 1_0 \* Arabic \n5964 So what you offering now is a term of 18 months?
SEQ 1_0 \* Arabic \n5965 MR. STRATI: The current licence ‑‑
SEQ 1_0 \* Arabic \n5966 COMMISSIONER WYLIE: Yes, but they will be new licences.
SEQ 1_0 \* Arabic \n5967 MR. STRATI: Yes, I agree.
SEQ 1_0 \* Arabic \n5968 COMMISSIONER WYLIE: Well, what is your ‑‑ it is very odd to say we are not filing programming schedules. The Commission always wants them to get a feel for ‑‑
SEQ 1_0 \* Arabic \n5969 The Winnipeg programming schedule was filed in 2001 and never implemented. So you prefer an 18 month and then you will come with a programming schedule or prepare one for us now?
SEQ 1_0 \* Arabic \n5970 MR. STRATI: We would ‑‑
SEQ 1_0 \* Arabic \n5971 COMMISSIONER WYLIE: I am accommodating.
SEQ 1_0 \* Arabic \n5972 MR. STRATI: Sure, I agree.
SEQ 1_0 \* Arabic \n5973 At the time we were discussing just because of the current scheduling it was difficult for us to sort of develop a new schedule. Certainly we would be ‑‑ there are some people here ‑‑
SEQ 1_0 \* Arabic \n5974 COMMISSIONER WYLIE: Why? I don't understand.
SEQ 1_0 \* Arabic \n5975 MR. STRATI: Understand, there are plenty of here, we would be glad to do that.
SEQ 1_0 \* Arabic \n5976 COMMISSIONER WYLIE: Why is it difficult to develop a schedule for Winnipeg? The schedule was 2001. Would you like us to say, "This is what you have to abide by"?
SEQ 1_0 \* Arabic \n5977 I understand that schedules are just an indication, one indication, a helpful one for the Commission to understand what the intentions are.
SEQ 1_0 \* Arabic \n5978 MR. STRATI: Parts of the schedule would be similar in terms of some of the available programming, but there would be certainly some local programming from Winnipeg.
SEQ 1_0 \* Arabic \n5979 If Commission deems it appropriate, we would be glad to provide a schedule that would provide further detail in terms of the programming from Winnipeg. Some of it may not have specific titles, but they would certainly be an indication of the genre of programming, the type of programming that would be in the schedule.
SEQ 1_0 \* Arabic \n5980 MR. MERSON: Perhaps we ‑‑
SEQ 1_0 \* Arabic \n5981 COMMISSIONER WYLIE: And how it would be scheduled.
SEQ 1_0 \* Arabic \n5982 MR. MERSON: Perhaps we weren't sufficiently clear in the response to the intervention.
SEQ 1_0 \* Arabic \n5983 What we had intended to say is essentially the programming blocks that you see on NOWTV in the Fraser Valley now is what we would program into and adopt largely as a schedule.
SEQ 1_0 \* Arabic \n5984 We obviously don't have programming because we couldn't fit in titles, but contextually the program schedules would be the same with the possible adjust of Canadian balanced programming in prime time.
SEQ 1_0 \* Arabic \n5985 COMMISSIONER WYLIE: Have you examined, Mr. Strati, the Winnipeg schedule that was filed with the application in 2001?
SEQ 1_0 \* Arabic \n5986 Is that what you would want us to refer to at renewal time, however late or short your term of license is?
SEQ 1_0 \* Arabic \n5987 MR. STRATI: I do have the Winnipeg schedule.
SEQ 1_0 \* Arabic \n5988 I think, as Rael mentioned, the Winnipeg schedule would be much sort of along the same lines in terms of the current Vancouver/Fraser Valley schedule, in terms of the development of that schedule would be much more along the lines of what the Winnipeg station would ‑‑ how it would program its schedule.
SEQ 1_0 \* Arabic \n5989 COMMISSIONER WYLIE: Well, I leave it to you to discuss further.
SEQ 1_0 \* Arabic \n5990 This is an asset purchase. I did see in your ‑‑ you have talked about ‑‑ at least in your CTT, in your tangible benefit commitments, seven year term so I assumed you wanted a seven year term. You would be getting new licences.
SEQ 1_0 \* Arabic \n5991 I leave it to you to see whether you want to file your own programming schedules, which would be the case if you were applying for a licence, abide by the ones that are there or, as Mr. Strati suggested, have these licences we would give you expire at the end of 2006.
SEQ 1_0 \* Arabic \n5992 MR. MERSON: Thank you for pointing that out.
SEQ 1_0 \* Arabic \n5993 That was something that wasn't obvious to us and absolutely we will do that.
SEQ 1_0 \* Arabic \n5994 COMMISSIONER WYLIE: Because we are trying to determine, as are the other parties participating in this, what are your intentions and what it is that one would look at to see whether you are abiding by what you proposed when you applied, and also what you will end up with in a decision if these were to be approved.
SEQ 1_0 \* Arabic \n5995 Let me go now to the synergies in programming that would flow from these applications if they were approved.
SEQ 1_0 \* Arabic \n5996 You have addressed them in a number of places. Some of them are obvious administrative overhead and obviously, as the Chairman will probably discuss, also sales where there will be an advantage because you would have a station in Winnipeg, one in Vancouver and two in Toronto, with rebroads in Ottawa and ‑‑ London, is it? And London. That would be a very different force from what we now have.
SEQ 1_0 \* Arabic \n5997 I would like to look at those synergies as between the NOWTV Vancouver and Winnipeg, as between the NOWTV stations and the OMNI stations and the effect on programming rights, both with ‑‑ in relation to what programming will end up on the screen and obviously that it probably will have revenue repercussions in the market, although you already have intimated that that is not your conclusion.
SEQ 1_0 \* Arabic \n5998 Let's look at Vancouver and Winnipeg.
SEQ 1_0 \* Arabic \n5999 Could you clarify, in a general fashion, the symmetry or lack of symmetry that there would be between the programming schedules of the two NOWTV stations if you were the licensee of both?
SEQ 1_0 \* Arabic \n6000 MR. MERSON: Thank you.
SEQ 1_0 \* Arabic \n6001 We do think there would be tremendous synergies on the programming side between NOWTV in Vancouver and in Winnipeg.
SEQ 1_0 \* Arabic \n6002 I will ask Leslie just to elaborate a little bit further.
SEQ 1_0 \* Arabic \n6003 COMMISSIONER WYLIE: That is obviously what one could see more easily if one had two programming schedules based on the assumptions that you have made.
SEQ 1_0 \* Arabic \n6004 MR. SOLE: We will undertake to provide you with the Winnipeg schedule before the day is over, Madam Vice‑Chair.
SEQ 1_0 \* Arabic \n6005 COMMISSIONER WYLIE: And also indicate ‑‑
SEQ 1_0 \* Arabic \n6006 MR. SOLE: The similarities.
SEQ 1_0 \* Arabic \n6007 COMMISSIONER WYLIE: Oh, probably file a schedule of your own unless it is exactly the one that is in place now.
SEQ 1_0 \* Arabic \n6008 MR. SOLE: It will be in relation to this question and illustrate the similarities between ‑‑ what our plans would be.
SEQ 1_0 \* Arabic \n6009 The synergies between NOW Vancouver and NOW Winnipeg go back to the origins of the licences. We think that a market like Winnipeg will need the substantial backing of a market like Vancouver in program production and program development and the purchase of technology.
SEQ 1_0 \* Arabic \n6010 We think that in multi‑faith or inter‑faith broadcasting that there is an ability to reach a broader audience outside of geography and so there would be portability for talent, there would be portability for programming ideas that would work in both markets.
SEQ 1_0 \* Arabic \n6011 On the purchase of specific entertainment programming, it would be a sum game, it would be our ability to buy Ontario, Manitoba and Vancouver. On a very specific religious program like "The Ten Commandments", we would be able to buy Vancouver and Winnipeg.
SEQ 1_0 \* Arabic \n6012 But we have commonality in systems, we have commonality in sales and marketing, we have commonality in technological innovation and growth, commonality in training that we would be able to offer these employees. So we think Winnipeg and Vancouver are one fit.
SEQ 1_0 \* Arabic \n6013 The big thing when you put NOWTV with the multi‑ethnic or the multilingual channels is that the synergies become even larger.
SEQ 1_0 \* Arabic \n6014 We own a national sales organization that is on the Lakeshore in Toronto with 15 people. NOWTV in Winnipeg and NOWTV in Vancouver will have a very substantial saving in the cost of advertising sales. I mentioned that earlier. But even more importantly, because we are there and because we are with the agencies on a regular basis, these channels will have more of an opportunity to sell the programming to the advertisers that they are meeting.
SEQ 1_0 \* Arabic \n6015 So cooperative production, cooperative acquisition and cooperative development.
SEQ 1_0 \* Arabic \n6016 COMMISSIONER WYLIE: Would you focus on the financial ‑‑ the assumptions that were filed with the Winnipeg projections?
SEQ 1_0 \* Arabic \n6017 MR. MERSON: I'm sorry?
SEQ 1_0 \* Arabic \n6018 COMMISSIONER WYLIE: You filed with the Winnipeg financial projections a page of assumptions that were used to construct them.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n6019 COMMISSIONER WYLIE: I may not have it in my binder at the same place as you do.
SEQ 1_0 \* Arabic \n6020 MR. MERSON: Ah, too much paper.
SEQ 1_0 \* Arabic \n6021 COMMISSIONER WYLIE: Annex D were the projections, but attached to them was financial projections.
SEQ 1_0 \* Arabic \n6022 Do you have that?
SEQ 1_0 \* Arabic \n6023 MR. MERSON: Yes.
SEQ 1_0 \* Arabic \n6024 COMMISSIONER WYLIE: Financial assumptions, rather.
SEQ 1_0 \* Arabic \n6025 At the top it says:
"Much of the same programming costs already included in CHNU's projections would run on the Winnipeg station." (As read)
SEQ 1_0 \* Arabic \n6026 How much of this programming would be the same? "Much of the same programming". What would be the level of programming that would run on the same station ‑‑ on the two stations, excuse me?
SEQ 1_0 \* Arabic \n6027 MR. MERSON: Perhaps I can ask Laura just what her assumption was at that point, if it is a financial question.
SEQ 1_0 \* Arabic \n6028 As a programming question ‑‑
SEQ 1_0 \* Arabic \n6029 COMMISSIONER WYLIE: I'm trying to look at it would seem to me that is one way of asking the question about what the programming will look like, because it says "Much of the same programming" would be included in Winnipeg and in Vancouver and that is why we constructed the projections in that fashion with regard to incrementalism only.
SEQ 1_0 \* Arabic \n6030 All costs assumed to be incremental, much of the same programming. So from a programming perspective it raises the question of just how much of the programming will be the same.
SEQ 1_0 \* Arabic \n6031 MR. MERSON: Perhaps I could address the question from a little bit of a different angle, and that is to answer the question sort of as in terms of local programming.
SEQ 1_0 \* Arabic \n6032 We have assumed we would produce between 20 and 22 hours worth of original local programming weekly in Winnipeg.
SEQ 1_0 \* Arabic \n6033 COMMISSIONER WYLIE: Okay.
SEQ 1_0 \* Arabic \n6034 MR. MERSON: Does that help?
SEQ 1_0 \* Arabic \n6035 COMMISSIONER WYLIE: Yes. It all helps because it certainly isn't there.
SEQ 1_0 \* Arabic \n6036 MR. MERSON: Absolutely.
SEQ 1_0 \* Arabic \n6037 COMMISSIONER WYLIE: How much of the balanced programming will be there too? How much of the programming between 7:00 and 11:00 will be the same? What is going?
SEQ 1_0 \* Arabic \n6038 What would those two schedules look like when you file them?
SEQ 1_0 \* Arabic \n6039 MR. MERSON: Could we get back to you on that point ‑‑
SEQ 1_0 \* Arabic \n6040 COMMISSIONER WYLIE: Yes.
SEQ 1_0 \* Arabic \n6041 MR. MERSON: ‑‑ and identify all of those as part of the schedule?
SEQ 1_0 \* Arabic \n6042 COMMISSIONER WYLIE: Yes, and perhaps then give an answer, because here it says "Much of the same programming". There is nothing, unless you point it to me, in the application that I saw that gave me a sense of how much these two stations would be the same.
SEQ 1_0 \* Arabic \n6043 MR. STRATI: I agree.
SEQ 1_0 \* Arabic \n6044 COMMISSIONER WYLIE: Thank you.
SEQ 1_0 \* Arabic \n6045 MR. STRATI: Just on the ‑‑ it did mention ‑‑ I know they had the example of the Thiessen contract and its balanced programming, so there would still be ‑‑ the COL is still 12 hours of original so it would be Winnipeg. There may be opportunities for some of the Fraser Valley, but I understand.
SEQ 1_0 \* Arabic \n6046 The same programming was to be a limited amount of programming, but I understand we haven't clarified that and we will.
SEQ 1_0 \* Arabic \n6047 COMMISSIONER WYLIE: Yes. Presumably if one is to rely on the financial projections, and I hope you will, you have some idea where the savings will be, the synergies will be, and for us perhaps where the sameness will be between the two. You will get back to us.
SEQ 1_0 \* Arabic \n6048 At the bottom of the same page, close to the bottom, it is"
"All programming will be coordinated through Toronto and Vancouver, with input by local program station manager." (As read)
SEQ 1_0 \* Arabic \n6049 Are you expecting to have an independent station manager in Winnipeg?
SEQ 1_0 \* Arabic \n6050 MR. SOLE: Yes.
SEQ 1_0 \* Arabic \n6051 COMMISSIONER WYLIE: An autonomous programming manager in Winnipeg?
SEQ 1_0 \* Arabic \n6052 MR. SOLE: I would say in the case as described it would be the same person, Commissioner Wylie.
SEQ 1_0 \* Arabic \n6053 COMMISSIONER WYLIE: In the second deficiency letter, the one that was filed ‑‑ response rather, that was filled on 23 December 2004, at page 2, we were asked to explain this:
"All programming would be coordinated through Toronto and Vancouver, with input by local program station manager." (As read)
SEQ 1_0 \* Arabic \n6054 I expect that would be the station manager in Vancouver as well as Winnipeg?
SEQ 1_0 \* Arabic \n6055 MR. SOLE: Yes.
SEQ 1_0 \* Arabic \n6056 COMMISSIONER WYLIE: In Vancouver would you have a programming manager separate from the station manager?
SEQ 1_0 \* Arabic \n6057 MR. SOLE: Yes.
SEQ 1_0 \* Arabic \n6058 COMMISSIONER WYLIE: And not in Winnipeg?
SEQ 1_0 \* Arabic \n6059 MR. SOLE: Not in Winnipeg.
SEQ 1_0 \* Arabic \n6060 COMMISSIONER WYLIE: At the bottom of the answer there to Question 2, Part (b), you say:
"Of course, as a local television station the programming manager at NOWTV in Winnipeg will be responsible for the production of the local programming that reflects the interest and demands of local Winnipeg viewers." (As read)
SEQ 1_0 \* Arabic \n6061 Will that be the extent of the involvement of the manager in Winnipeg? You say programming manager, but you now say it is going to be a station manager.
SEQ 1_0 \* Arabic \n6062 MR. SOLE: Yes. I could get into the evolution, but television sales and administration, as I said, is somewhat centralized so the station manager and the program manager many times become the same.
SEQ 1_0 \* Arabic \n6063 There is more than just that person. We are going to have an advisory board in Winnipeg and in Vancouver, as we do in Ontario, that would help any of the programmers at any time deal with editorial or contentious programming acquisitions or scheduling.
SEQ 1_0 \* Arabic \n6064 COMMISSIONER WYLIE: Yes, problems, contentious advice, et cetera. But I am focusing more on the ongoing operation of the station in Winnipeg and the extent to which it will be autonomous.
SEQ 1_0 \* Arabic \n6065 MR. MERSON: Perhaps I can just point out why it is ‑‑
SEQ 1_0 \* Arabic \n6066 COMMISSIONER WYLIE: Which will not be your advisory committee.
SEQ 1_0 \* Arabic \n6067 MR. MERSON: Perhaps I can just point out the structure that NOWTV currently has in place.
SEQ 1_0 \* Arabic \n6068 It has a station manager in the Fraser Valley and its Vice‑President of programming, Tim Smith who is here, operates out of Winnipeg. These stations work together. One programming manager would be more than enough to oversee programming for both stations.
SEQ 1_0 \* Arabic \n6069 Does that help at all?
SEQ 1_0 \* Arabic \n6070 COMMISSIONER WYLIE: The local programming, how much would be only Winnipeg and how much will be Vancouver?
SEQ 1_0 \* Arabic \n6071 Address for me the tendency to delocalize if you have two stations that are the same, that are under the same ownership and the same type of station.
SEQ 1_0 \* Arabic \n6072 MR. MERSON: I can deal with it in the general terms. Maybe Leslie can do some of the specifics.
SEQ 1_0 \* Arabic \n6073 I think business people look for synergies and so wherever they tend to find them they tend to look for them.
SEQ 1_0 \* Arabic \n6074 On the other hand, the offsetting force is the need to be relevant to the local communities and somewhere between the two, obviously at a general level, is a happy medium.
SEQ 1_0 \* Arabic \n6075 When you look at NOW's programming requirements, including the requirements for original programming and balance and the constraints of working within the religious policy, you can see a natural tendency to find a way to ensure that as much religious programming is possible so it would operate on both stations. I think it's fair to say that to the degree you could find those synergies, you would look for them.
SEQ 1_0 \* Arabic \n6076 Unlike sort of a conventional television station that has a requirement to local news, or has local news and local current reflection as a fundamental part of its core programming, a religious television station tends to have programming and values and content that is more applicable to sort of a broader audience. We see that in the broadcast world in general. The more niche the programming tends to be, the more your requirement to find a larger audience to distribute it over.
SEQ 1_0 \* Arabic \n6077 So somewhere there is a happy medium. Perhaps in terms of specific numbers, when we present the program schedule for Winnipeg we can highlight exactly which one each of those will be.
SEQ 1_0 \* Arabic \n6078 COMMISSIONER WYLIE: In the first deficiency letter, the response to December 10, 2004, at page 24, Question 34, you say there:
"In a typical broadcast week we would expect that as much as 20 per cent of the programming schedule for NOWTV Vancouver would consist of local programs serving the local television viewers." (As read)
SEQ 1_0 \* Arabic \n6079 And although you are still developing the plans for NOWTV, which you will continue doing for us, Winnipeg, we would expect it to offer 10 per cent of local programming.
SEQ 1_0 \* Arabic \n6080 So those are numbers. They are more specific.
SEQ 1_0 \* Arabic \n6081 What is the overlap between the two that you are expecting, or is that something you are going to tell us later?
SEQ 1_0 \* Arabic \n6082 Because I presume even the religious community is not the same here as it is in Winnipeg, so local programming of a religious nature or of any nature presumably would be different. What will be the overlap?
SEQ 1_0 \* Arabic \n6083 Have you thought about that? Because that also has a revenue implication, doesn't it, certainly an expense implication if you can air the programming on both stations and call it local programming in either case.
SEQ 1_0 \* Arabic \n6084 MR. MERSON: Absolutely. I think our intention here was to ensure ‑‑ was to commit to 20 per cent local programming in the Fraser Valley and 10 per cent in Winnipeg.
SEQ 1_0 \* Arabic \n6085 COMMISSIONER WYLIE: And that is the per cent of...?
SEQ 1_0 \* Arabic \n6086 MR. MERSON: Of the broadcast week. In terms of actual we have not had a discussion about what the overlap might actually be between the two, but perhaps we can address it and present it as part of the program schedule.
SEQ 1_0 \* Arabic \n6087 COMMISSIONER WYLIE: Mr. Sole, in your view is programming produced in Winnipeg and identified as local programming to meet a condition of license or a commitment, can it also be in Vancouver to meet the same condition of license or commitment?
SEQ 1_0 \* Arabic \n6088 MR. SOLE: It could be in Vancouver, but it would no longer be local. It would be original Canadian. That's my understanding. Market of origin is the only place where a channel ‑‑
SEQ 1_0 \* Arabic \n6089 COMMISSIONER WYLIE: So you can address, then, the overlap, because it may well be that it is local in Winnipeg, but it is an acceptable program in Vancouver.
SEQ 1_0 \* Arabic \n6090 So they are two different questions, I agree with you.
SEQ 1_0 \* Arabic \n6091 Lets' talk about exchanges and sharing between NOWTV and the OMNI stations.
SEQ 1_0 \* Arabic \n6092 If you look at your deficiency response of 23 December at pages 2 and 3 ‑‑ and that is also in your financial projections ‑‑ assumptions, rather. You talk about six hours of programming per week from the Rogers Television properties would be made available at no incremental cost.
SEQ 1_0 \* Arabic \n6093 It continues on the following page. The last sentence is:
"We have assumed that a relatively small amount of that kind of programming would be made available to NOWTV at no incremental cost." (As read)
SEQ 1_0 \* Arabic \n6094 What type of programming is that, those six hours?
SEQ 1_0 \* Arabic \n6095 MR. MERSON: Perhaps I can ask ‑‑
SEQ 1_0 \* Arabic \n6096 COMMISSIONER WYLIE: They are, I think I am correct, referred to in your financial assumptions?
SEQ 1_0 \* Arabic \n6097 MR. MERSON: Yes, it is in the financial assumptions.
SEQ 1_0 \* Arabic \n6098 COMMISSIONER WYLIE: Yes, in the financial assumptions for the construction of your Vancouver stations. Correct? Yes.
SEQ 1_0 \* Arabic \n6099 MR. MERSON: That is correct.
SEQ 1_0 \* Arabic \n6100 COMMISSIONER WYLIE: Yes.
"Six hours of programming per week from Rogers at no incremental cost." (As read)
SEQ 1_0 \* Arabic \n6101 What will be those six hours?
SEQ 1_0 \* Arabic \n6102 MR. MERSON: Perhaps I can ask Maddie to describe the program.
SEQ 1_0 \* Arabic \n6103 MS ZINIAK: Thanks, Rael.
SEQ 1_0 \* Arabic \n6104 I think there are some definite synergies where indeed OMNI does sometimes and is producing multilingual programs that would be considered balance that are taking a look at faith programmings or celebrations. That's just one example.
SEQ 1_0 \* Arabic \n6105 Also, we have had the wonderful opportunity of producing documentaries in third language because of our benefit with OMNI and we have had some proposals not only coming from Ontario, and in fact also from British Columbia and Manitoba. An example of that would be a program called "My Jihad" that looks at a woman's discovery of her own Muslim faith.
SEQ 1_0 \* Arabic \n6106 Also to talk about something that we are very excited about and feel is very meaningful and that is our partnership with APTN. As part of our benefits we suggested some series as far as aboriginal spirituality goes.
SEQ 1_0 \* Arabic \n6107 So this is just some of the things that we are looking at. I would be happy to give you more detail, but when we take a look at perhaps ethnicity and multilingual programming, there are some occasions where there are celebrations of ethnocultural faith demonstrated in issues as well as celebrations as far as church services, et cetera.
SEQ 1_0 \* Arabic \n6108 COMMISSIONER WYLIE: These six hours, then, would not be foreign programming, would they, or could they be foreign programming, those six hours?
SEQ 1_0 \* Arabic \n6109 MR. SOLE: They would be local ‑‑ they would be original Canadian productions.
SEQ 1_0 \* Arabic \n6110 COMMISSIONER WYLIE: Can we add these words to the six hours ‑‑
SEQ 1_0 \* Arabic \n6111 MR. SOLE: Yes.
SEQ 1_0 \* Arabic \n6112 COMMISSIONER WYLIE: ‑‑ so that it would say, "six hours of Canadian" ‑‑"
SEQ 1_0 \* Arabic \n6113 MR. SOLE: An average of six hours per week of original Canadian production.
SEQ 1_0 \* Arabic \n6114 COMMISSIONER WYLIE: Okay.
SEQ 1_0 \* Arabic \n6115 In the deficiency letter response at page 22 you address the ‑‑ you have already made a commitment that there would be 5 per cent only of third language programming on either of these stations.
SEQ 1_0 \* Arabic \n6116 Is that correct?
SEQ 1_0 \* Arabic \n6117 MR. MERSON: That is correct.
SEQ 1_0 \* Arabic \n6118 COMMISSIONER WYLIE: I think you ‑‑ well, I don't think you do address at page 22 at the bottom in response to Question 32(c), that of course anyone is allowed to have up to 15 per cent of ethnic programming without any special permission, but that you would do far less than 15 per cent.
SEQ 1_0 \* Arabic \n6119 How much less?
SEQ 1_0 \* Arabic \n6120 MR. MERSON: We don't have a specific number for it. We wanted to sort of give you the confidence to ensure that we were comfortable with the 15 per cent ethnic limit.
SEQ 1_0 \* Arabic \n6121 Do you have any more information, Les?
SEQ 1_0 \* Arabic \n6122 MR. SOLE: Again, I think we were highlighting the flexibility in all television stations to do 15 per cent and it said in all likelihood we would do less.
SEQ 1_0 \* Arabic \n6123 If you wanted us to quantify that, I could give you something like 10 per cent now, but I would like to talk to the other people before we gave you that percentage.
SEQ 1_0 \* Arabic \n6124 COMMISSIONER WYLIE: Yes. You helped me. I was going to ask you, since you would be doing far less would you accept 12 hours, which is 10 per cent?
SEQ 1_0 \* Arabic \n6125 You want to come back?
SEQ 1_0 \* Arabic \n6126 MR. MERSON: Yes, absolutely.
SEQ 1_0 \* Arabic \n6127 MR. SOLE: That's fine.
SEQ 1_0 \* Arabic \n6128 MR. MERSON: Ten per cent would be fine.
SEQ 1_0 \* Arabic \n6129 COMMISSIONER WYLIE: Would that 10 per cent of ethnic programs include the 5 per cent in third language?
SEQ 1_0 \* Arabic \n6130 MR. MERSON: Yes, it would.
SEQ 1_0 \* Arabic \n6131 COMMISSIONER WYLIE: Would you accept six hours so that we wouldn't have to calculate 6.6 and a half hours of third language?
SEQ 1_0 \* Arabic \n6132 MR. MERSON: Absolutely.
SEQ 1_0 \* Arabic \n6133 MR. SOLE: Yes, we would.
SEQ 1_0 \* Arabic \n6134 COMMISSIONER WYLIE: You can confirm what you are prepared to live with when you come back with the other answers.
SEQ 1_0 \* Arabic \n6135 In the first deficiency letter again at page 26 you talk about the possibility of religious programming on OMNI.
SEQ 1_0 \* Arabic \n6136 How many hours are there currently of what could be called religious programming on OMNI? You may not have ‑‑
SEQ 1_0 \* Arabic \n6137 MR. MERSON: I'm going to ask Madeline to address the issue, but I think it's hit and miss and I think she wanted to point out that it was sort of a hit and miss process.
SEQ 1_0 \* Arabic \n6138 COMMISSIONER WYLIE: A ballpark figure obviously. I can't expect you to have calculated that.
SEQ 1_0 \* Arabic \n6139 MR. MERSON: Madeline, any ‑‑
SEQ 1_0 \* Arabic \n6140 COMMISSIONER WYLIE: I'm more interested in how much more would there be if you were granted these two licences.
SEQ 1_0 \* Arabic \n6141 MS ZINIAK: I would say generally that one cannot say it is the norm for OMNI to be producing as a public affairs a new station religious programming, but indeed there are occasions where there are special celebrations like Baisakhi for the Sikh community, the ordination of Deacons and Priests for the Greek Orthodox Church, installations of Bishops, that we would cover and we would do specials on.
SEQ 1_0 \* Arabic \n6142 It would be a guess to say how much throughout the year, but there is an intrinsic value in celebrating faith leaders in the ethno‑specific communities that indeed during the course of what we do at OMNI we would cover. We would see this as something that certainly would enhance balanced programming on NOWTV and would certainly be relevant to the ethnocultural communities across Canada.
SEQ 1_0 \* Arabic \n6143 We have also seen quite an interest from other audiences in exactly what are some of the religious values and celebrations of these communities?
SEQ 1_0 \* Arabic \n6144 COMMISSIONER WYLIE: In order to ensure that NOWTV remains a religious station and OMNI directed to the ethnic community, do you see any possibility of accepting a limitation of the percentage of Canadian programs that would be shared between NOWTV and OMNI?
SEQ 1_0 \* Arabic \n6145 The aim would be to ensure that those two stations, which have very different formats, or are supposed to have a different format ‑‑
SEQ 1_0 \* Arabic \n6146 MR. SOLE: Could I just ask one point of clarification?
SEQ 1_0 \* Arabic \n6147 COMMISSIONER WYLIE: ‑‑ and are not in the same cities, that there isn't a temptation ‑‑ now that you are in religious programming you can talk about temptation ‑‑ to move away from their particular format or their particular audiences.
SEQ 1_0 \* Arabic \n6148 MR. MERSON: Could I just chat with Alain quickly?
‑‑‑ Pause
SEQ 1_0 \* Arabic \n6149 COMMISSIONER WYLIE: You can get back on that too.
SEQ 1_0 \* Arabic \n6150 MR. MERSON: Yes.
SEQ 1_0 \* Arabic \n6151 COMMISSIONER WYLIE: We are just trying to frame this so that it will be what you say it will be and what we want it to be.
SEQ 1_0 \* Arabic \n6152 So would there be an appropriate limit of the Canadian programming that would be on both stations, on both sets of stations, the OMNI station and ‑‑
SEQ 1_0 \* Arabic \n6153 MR. MERSON: I have to admit, we have not thought about it.
SEQ 1_0 \* Arabic \n6154 COMMISSIONER WYLIE: You are looking very puzzled.
SEQ 1_0 \* Arabic \n6155 MR. MERSON: Yes. No, we ‑‑
SEQ 1_0 \* Arabic \n6156 COMMISSIONER WYLIE: An ethnic station and a religious station, if they end up looking the same, may have steered away a bit from their initial vein.
SEQ 1_0 \* Arabic \n6157 MR. MERSON: That is obviously not our intent, but I have to admit we haven't thought about it. If you give us the time, we would be happy to respond.
SEQ 1_0 \* Arabic \n6158 COMMISSIONER WYLIE: I hope somebody is keeping track of all this homework. When there is a lot of homework it is because there are a lot of things missing. That is what the nuns used to tell me. And they were religious, so heaven knows. They must have had it right.
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n6159 COMMISSIONER WYLIE: Let's talk now about the acquisition of program rights.
SEQ 1_0 \* Arabic \n6160 In the first deficiency response at page 25 ‑‑ and you talked about that again today, that there would obviously be synergies despite that fact that it will be 100 per cent religious programming.
SEQ 1_0 \* Arabic \n6161 There will obviously be a desire ‑‑ well, an obvious potential to purchase program rights, foreign and Canadian, that are possible on both the OMNI stations and the NOWTV station.
SEQ 1_0 \* Arabic \n6162 Is Rogers currently providing programs to NOWTV?
SEQ 1_0 \* Arabic \n6163 MR. MERSON: Yes, we have in the past.
SEQ 1_0 \* Arabic \n6164 COMMISSIONER WYLIE: Would those be foreign, Canadian or both?
SEQ 1_0 \* Arabic \n6165 MR. MERSON: I believe both is the answer, but I will double check with Maddie.
SEQ 1_0 \* Arabic \n6166 COMMISSIONER WYLIE: Your financial projections show that in year one there will be $3.5 million spent on foreign programming; year three $4,2 million; year five $5 million; year seven $5.8 million.
SEQ 1_0 \* Arabic \n6167 How does that compare with what is being spent on foreign programming now? It is not broken down, if I recall, in the 2003 return that we have for NOWTV. Those would obviously be confidential because they are historical, but do you have a sense of what the difference is?
SEQ 1_0 \* Arabic \n6168 MR. MERSON: Perhaps I could ask Tim Smith if he could give us ‑‑
SEQ 1_0 \* Arabic \n6169 COMMISSIONER WYLIE: We intend to respect, obviously, the confidentiality of the 2003 returns. The Chairman will get with you why we don't have the 2004 returns, but perhaps you can give us some level of at least ballpark difference or lack thereof between 2004 foreign programming as opposed to the figures that I have just picked up from the financial projections filed by Rogers.
SEQ 1_0 \* Arabic \n6170 MR. MERSON: Could we get you that number and submit it?
SEQ 1_0 \* Arabic \n6171 Tim, do you have it?
SEQ 1_0 \* Arabic \n6172 COMMISSIONER WYLIE: Obviously ballpark figures because they are confidential.
SEQ 1_0 \* Arabic \n6173 MR. SMITH: Just for my clarification ‑‑
SEQ 1_0 \* Arabic \n6174 COMMISSIONER WYLIE: I'm trying to see what is the difference of what is proposed in expenditures for foreign programming compared to what is currently being spent on foreign programming.
SEQ 1_0 \* Arabic \n6175 MR. SMITH: I'm going to say that we are roughly 25 per cent less.
SEQ 1_0 \* Arabic \n6176 COMMISSIONER WYLIE: That's good enough.
SEQ 1_0 \* Arabic \n6177 And that would be true for 2004, because we don't have these figures.
SEQ 1_0 \* Arabic \n6178 MR. SMITH: That is correct.
SEQ 1_0 \* Arabic \n6179 COMMISSIONER WYLIE: Thank you.
SEQ 1_0 \* Arabic \n6180 In your financial assumptions again you say that:
"Programming acquisition costs will be coordinated in Toronto where national rights are involved." (As read)
SEQ 1_0 \* Arabic \n6181 That will be four ‑‑ is that correct? I think that's in your financial assumptions for Vancouver.
SEQ 1_0 \* Arabic \n6182 Will that be true for both Vancouver and Winnipeg?
SEQ 1_0 \* Arabic \n6183 MR. MERSON: Yes, that would be the case.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n6184 COMMISSIONER WYLIE: Talking about the synergies related to foreign acquisition, by national advertising agency ‑‑ "natural advertising synergies" do you mean airing the same program in the schedule of all four stations and selling national advertising across all four stations for the program concerned?
SEQ 1_0 \* Arabic \n6185 MR. MERSON: No. It would be impossible to coordinate all those schedules.
SEQ 1_0 \* Arabic \n6186 What we meant is when our buyers ‑‑ when the advertising agencies call for pictures, our sellers go in and explain what it is we have. They are generally looking for audience demographics that they can fulfil and we will simply have the ability to pitch to them a broader range of offerings than what we currently have.
SEQ 1_0 \* Arabic \n6187 COMMISSIONER WYLIE: Do you see it as possibly happening though?
SEQ 1_0 \* Arabic \n6188 MR. MERSON: Absolutely.
SEQ 1_0 \* Arabic \n6189 COMMISSIONER WYLIE: That all four stations would show the same program?
SEQ 1_0 \* Arabic \n6190 MR. MERSON: Oh, no.
SEQ 1_0 \* Arabic \n6191 Leslie should speak to it.
SEQ 1_0 \* Arabic \n6192 MR. SOLE: It would be very rare.
SEQ 1_0 \* Arabic \n6193 The four stations could, in some cases, use the same programming, but there is clearly two different program mandates. There are two different ‑‑ in this case there are many different local markets.
SEQ 1_0 \* Arabic \n6194 We also don't think that ‑‑ we only think a percentage of these acquisitions will apply to all four channels. So on the occasion where ‑‑ I could give you one, if there was a live Papal broadcast from Rome, that would be an exception where that might happen. Otherwise we would program these stations locally and directed towards the religious mandate in Manitoba and B.C. and the ethnocultural mandate in Toronto, Ottawa and London.
SEQ 1_0 \* Arabic \n6195 COMMISSIONER WYLIE: You are talking here about a program, a special program, a Papal broadcast, not ‑‑
SEQ 1_0 \* Arabic \n6196 MR. SOLE: Yes. I get ‑‑ we have no intention of networking these stations, Madam Vice‑Chair.
SEQ 1_0 \* Arabic \n6197 COMMISSIONER WYLIE: Would you be comfortable, then, with a limitation on the percentage of foreign program? We are talking about the acquisition of program rights and the concern obviously of those who already have stations in these markets. You have read the interventions as well as I have. You will hear from them as well.
SEQ 1_0 \* Arabic \n6198 Would you be comfortable with a percentage limitation of the number of the foreign programs that would be shared between the OMNI television stations and the NOWTV television station?
SEQ 1_0 \* Arabic \n6199 MR. MERSON: Could we think about it?
SEQ 1_0 \* Arabic \n6200 COMMISSIONER WYLIE: Yes.
SEQ 1_0 \* Arabic \n6201 Mr. Strati, I hope you have your list. You guys are going to have a busy lunch.
SEQ 1_0 \* Arabic \n6202 Do you currently sell regional rights of non‑Canadian programs you purchase nationally to Channel M?
SEQ 1_0 \* Arabic \n6203 MR. SOLE: We do sell programming to Channel M. I'm not sure it's of the description ‑‑ did you ‑‑ foreign?
SEQ 1_0 \* Arabic \n6204 COMMISSIONER WYLIE: Perhaps you can tell us what you sell to Channel M?
SEQ 1_0 \* Arabic \n6205 MR. SOLE: Malcolm...?
SEQ 1_0 \* Arabic \n6206 MR. DUNLOP: Thanks, Leslie.
SEQ 1_0 \* Arabic \n6207 Presently we sell Channel M a show called "Canada: A Peoples History". We sell it to them in seven languages. It's the 31‑part series that CBC produced that we translate into seven languages.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n6208 MR. DUNLOP: Last year we also sold them some English programming. We sold them "King of the Hill", but that contract ended, I believe August of last year.
SEQ 1_0 \* Arabic \n6209 COMMISSIONER WYLIE: We discussed briefly paragraph 26 of the Winnipeg decision regarding the acquisition of rights. You briefly explained that that situation would not change if you were to be the licensee of these stations.
SEQ 1_0 \* Arabic \n6210 Can you expand on that? I'm looking at the extent to which the ability of Trinity, the current licensee, to purchase foreign programs and the ability of Rogers, with all the stations they have, to purchase foreign programming are, to me, fairly apparently different, at least unless their difference is explained away, which is what you did this morning.
SEQ 1_0 \* Arabic \n6211 Paragraph 26. Do you recall we have discussed briefly where the Commission, one of the reasons for it licensing Winnipeg was the belief that despite the interventions at the time it was not going to have an impact.
SEQ 1_0 \* Arabic \n6212 MR. MERSON: The television landscape in Winnipeg really has shifted dramatically in the last couple of years with the acquisition of Craig by CHUM. So when you look at the television broadcast landscape in Winnipeg they are essentially ‑‑ all three large commercial networks have outlets in Winnipeg. Winnipeg, in fact, at this point is one of the only markets that doesn't have an independent television player.
SEQ 1_0 \* Arabic \n6213 Nothing we could do in Winnipeg would move us up the pecking order relative to those national networks and we could not ‑‑ the landscape, which is the pecking order in terms of buying foreign programming would not change at all.
SEQ 1_0 \* Arabic \n6214 COMMISSIONER WYLIE: If the concern was to ensure that these stations remain religious stations, do you think that one way to ensure that would be to impose a limit on the amount of U.S.‑produced programs aired during prime time?
SEQ 1_0 \* Arabic \n6215 I have the impression with the changes we are making to the balanced programming, the one you have suggested, by adding an hour you would have more opportunity ‑‑ the balanced programming spread between 6:00 to 11:00 instead of 7:00 to 11:00 would give you more flexibility ‑‑ am I correct in reading that ‑‑ to air possibly foreign programming, popular foreign programming? And is that likely to detract from the niche format of this station and should it be limited?
SEQ 1_0 \* Arabic \n6216 MR. MERSON: We don't believe it should be limited. Very similar to ‑‑ from two perspectives.
SEQ 1_0 \* Arabic \n6217 The first perspective is ‑‑ and Jeff speaks passionately about this, so I might ask him just to sort of speak to it as well.
SEQ 1_0 \* Arabic \n6218 COMMISSIONER WYLIE: But he won't be in charge.
SEQ 1_0 \* Arabic \n6219 MR. MERSON: No, I understand. But he speaks passionately and we believe it to be true as well that a lot ‑‑
SEQ 1_0 \* Arabic \n6220 COMMISSIONER WYLIE: You have to be passionate about it.
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n6221 MR. MERSON: ‑‑ that a number of the morals and ethics and lessons that are to be taught that occur within a religious framework really are told best in the nature of storytelling and in lessons.
SEQ 1_0 \* Arabic \n6222 Jeff is more eloquent on the topic than I am about how it is. History has really built storytelling as a ‑‑ the best religious leaders were the best storytellers. So we do believe we need a significant component of storytelling within the schedule to make all the lessons that the station seeks to tell evident.
SEQ 1_0 \* Arabic \n6223 But more so than that or equal to that is the need to provide a reasonable financial framework into which these stations can operate. The model that is currently being followed, which is a model of mixed ‑‑ three different areas of religious types of programming really hasn't been a success. It hasn't broken through over here at all and it would be a difficult model to sustain in Winnipeg. It will take some time to build these stations, but to impose more conditions that might actually limit the attractiveness or the desirability of the programs to viewers I think would be very difficult.
SEQ 1_0 \* Arabic \n6224 COMMISSIONER WYLIE: If the Commission disagreed with you and felt that it was necessary to impose a limit on the broadcast of U.S.‑produced programs during prime time and, secondarily, on the amount of simulcast of popular U.S.‑produced programs during prime time, would you think of what the limits could be and get back to us?
SEQ 1_0 \* Arabic \n6225 I understand you don't want any limits, but should we impose them at least you can go upwards from zero to what would be an acceptable limit.
SEQ 1_0 \* Arabic \n6226 What would be the impact ‑‑ you addressed it a little, the impact on NOWTV if the Commission felt it necessary to impose the conditions? What would be the financial impact, the extent of the financial impact?
SEQ 1_0 \* Arabic \n6227 In other words, what have you relied on in building your financial projections? I'm sure you have decided just how much of your revenues would come from simulcast opportunities from airing U.S. popular programming, so if you back it out now you can tell us what the impact would be of removing some of that flexibility that you have built into the model.
SEQ 1_0 \* Arabic \n6228 MR. MERSON: Perhaps I can ask Malcolm just to take us through how the model was built and the degree of reliance on that type of programming.
SEQ 1_0 \* Arabic \n6229 MR. DUNLOP: Thanks, Rael.
SEQ 1_0 \* Arabic \n6230 COMMISSIONER WYLIE: From the programming perspective. The Chairman will look at revenues and expenses. Just connect it to the questions I ask.
SEQ 1_0 \* Arabic \n6231 MR. DUNLOP: With any lost U.S. programming our revenue model would decrease, depending upon what the restrictions were. For example, if an hour were to be taken way in prime time you would be looking at somewhere around $800,000 to $900,000 a year in lost revenue.
SEQ 1_0 \* Arabic \n6232 COMMISSIONER WYLIE: Thank you.
SEQ 1_0 \* Arabic \n6233 I would like to look now at the consulting agreement and the programming agreement with the Thiessen family.
SEQ 1_0 \* Arabic \n6234 You filed a programming supply agreement with Trinity according to which you will pay $500,000 in licence fees per year for exclusive rights to first run original programming eligible for complementary funding.
SEQ 1_0 \* Arabic \n6235 Is that correct?
SEQ 1_0 \* Arabic \n6236 MR. MERSON: That is correct.
SEQ 1_0 \* Arabic \n6237 COMMISSIONER WYLIE: That will be religious programming?
SEQ 1_0 \* Arabic \n6238 MR. MERSON: Yes.
SEQ 1_0 \* Arabic \n6239 COMMISSIONER WYLIE: Will that programming be intended for airing on both OMNI and NOW?
SEQ 1_0 \* Arabic \n6240 MR. MERSON: Potentially, yes.
SEQ 1_0 \* Arabic \n6241 COMMISSIONER WYLIE: Is that ‑‑
SEQ 1_0 \* Arabic \n6242 MR. MERSON: Oh, I'm sorry. You said OMNI and NOW. I thought you said both NOWs.
SEQ 1_0 \* Arabic \n6243 No, not at all. Directed only for the NOW stations.
SEQ 1_0 \* Arabic \n6244 COMMISSIONER WYLIE: Could it not be that in some cases it would be possible to air the same program on the OMNI station? Or you intention is to have that air on the NOWTV stations only?
SEQ 1_0 \* Arabic \n6245 MR. MERSON: That is our intention. It is possible, but it is not our intention to have them air on both stations.
SEQ 1_0 \* Arabic \n6246 COMMISSIONER WYLIE: Is this arrangement ‑‑ the Chairman may get back to this, but from a programming perspective, is that part of the purchase and sale agreement? In other words, but for that you wouldn't have purchased those assets?
SEQ 1_0 \* Arabic \n6247 MR. MERSON: Not at all. We don't know religious programming, as it has been pointed out to us, and the Thiessen's have a long and proud history in producing religious programming that predates NOW by a significant number of years.
SEQ 1_0 \* Arabic \n6248 We wanted them. You might argue this is a contract that is more to our benefit than necessarily to theirs. We want some continuing involvement by the Thiessens in the ongoing operations of the business.
SEQ 1_0 \* Arabic \n6249 You will note that some of the other clauses beyond ‑‑ as you get into the consulting arrangements, they go beyond normal consulting arrangements which simply speak for services rendered and payments to be made. They really speak to the success of the stations going forward. We want to keep them involved in the stations in every possible way.
SEQ 1_0 \* Arabic \n6250 COMMISSIONER WYLIE: What is the meaning of Clause 3 of that agreement, Mr. Thiessen? Most Favoured Nation clause in non‑legalistic language, what is in the intention, or the other parties as well?
SEQ 1_0 \* Arabic \n6251 This is the agreement that you filed.
SEQ 1_0 \* Arabic \n6252 By the way, what I have is unsigned. Is that an agreement that has been executed?
SEQ 1_0 \* Arabic \n6253 MR. MERSON: Yes, it has.
SEQ 1_0 \* Arabic \n6254 COMMISSIONER WYLIE: Has it been executed exactly the same as it was filed in draft form with us?
SEQ 1_0 \* Arabic \n6255 MR. STRATI: Yes, it's the same agreement. I just filed it for the purposes of filing it electronically so it would be available electronically, but we certainly have the hard copy.
SEQ 1_0 \* Arabic \n6256 COMMISSIONER WYLIE: The one I have is November 15, 2004.
SEQ 1_0 \* Arabic \n6257 MR. STRATI: Yes.
SEQ 1_0 \* Arabic \n6258 COMMISSIONER WYLIE: Clause 3, just explain to me what is the intention?
SEQ 1_0 \* Arabic \n6259 MR. MERSON: Trinity Television produces a showed called "New Day Ministries" ‑‑ I'm sorry, called "It's A New Day" and part of what it was that Trinity required from Rogers was in the event that we became the owners of the station they would have some ability to continue "It's A New Day" on NOWTV.
SEQ 1_0 \* Arabic \n6260 We, because we hadn't finalized the schedule, really couldn't find a place to guarantee to them that we might find a home for "It's A New Day" on NOWTV, so we came up with a clause that essentially said if we decide to open up time on the station for brokered programming we agree that you will have an opportunity to bid for that time and that we will not charge ‑‑ we will not sell the same time to anybody at a lesser price than the opportunity that you have to buy it from us.
SEQ 1_0 \* Arabic \n6261 COMMISSIONER WYLIE: Is that your understanding, Mr. Thiessen, as well?
SEQ 1_0 \* Arabic \n6262 MR. J. THIESSEN: Yes.
SEQ 1_0 \* Arabic \n6263 COMMISSIONER WYLIE: What percentage of Trinity's production yearly will this represent, this $500,000?
SEQ 1_0 \* Arabic \n6264 I assume that eligible for complementary funding means from existing funds in Canada that the programming would be acceptable for.
SEQ 1_0 \* Arabic \n6265 Is that the intention?
SEQ 1_0 \* Arabic \n6266 MR. MERSON: Perhaps I can ask Jeff. This is a clause he wanted.
SEQ 1_0 \* Arabic \n6267 MR. J. THIESSEN: Thank you.
SEQ 1_0 \* Arabic \n6268 Yes, indeed we are looking to develop greater abilities in programming and when we discussed the program arrangement we really wanted to find ways of using that as seed money.
SEQ 1_0 \* Arabic \n6269 Right now currently our cost of production is about $2 million. This is a significant amount of more money to include in programming. We would love to work with Rogers and other groups to apply for CTF, or any other funding opportunity to create great religious programming.
SEQ 1_0 \* Arabic \n6270 COMMISSIONER WYLIE: If you were unsuccessful in getting complementary funding from Canadian sources, would that have an effect on the $500,000 yearly in license fees?
SEQ 1_0 \* Arabic \n6271 MR. MERSON: It would have no effect from our perspective. We are committed to $500,000.
SEQ 1_0 \* Arabic \n6272 The reason we were a little oblique about the nature of the programming is Jeff would like to use this, as he said, as seed money. So we didn't commit to numbers or hours, we merely committed to doing this on sort of normal commercial terms.
SEQ 1_0 \* Arabic \n6273 If it turns out that he can in fact engage one of the funding sources to help with the programming we think we can produce something that would be more interesting than something that we might be able to do if we can't engage some of the other funding sources.
SEQ 1_0 \* Arabic \n6274 COMMISSIONER WYLIE: In this contract, in Section 1 where programming is described for the purpose of the contract, I haven't seen the word "religious" anywhere there.
SEQ 1_0 \* Arabic \n6275 Mr. Thiessen, is all the programming you produce religious programming?
SEQ 1_0 \* Arabic \n6276 MR. J. THIESSEN: It would in fact be religious. That was only an omission because it was taken for granted it would be religious.
SEQ 1_0 \* Arabic \n6277 COMMISSIONER WYLIE: Yes, but is all the programming that you produce ‑‑ is this produced through New Day Ministries or through Trinity production? What is ‑‑
SEQ 1_0 \* Arabic \n6278 MR. J. THIESSEN: It's actually through ‑‑ the contract is with Trinity Television, but we are able to delegate that to any of the other organizations we are involved with.
SEQ 1_0 \* Arabic \n6279 COMMISSIONER WYLIE: Yes. Would all your production satisfy a definition of religious programming?
SEQ 1_0 \* Arabic \n6280 MR. J. THIESSEN: Yes, it would.
SEQ 1_0 \* Arabic \n6281 COMMISSIONER WYLIE: What percentage of Trinity's production would that likely represent?
SEQ 1_0 \* Arabic \n6282 I'm looking at page 8 of the first deficiency response, the one December 10. At page 8, you provide there under Question 12:
"The production expenses accounted for by programming that was produced by Trinity for year one, year two and an estimate for year three..." (As read)
SEQ 1_0 \* Arabic \n6283 The numbers are there. I don't think confidentiality was requested for it.
SEQ 1_0 \* Arabic \n6284 Is that what the body with which you have the contract ‑‑ is that the amount of production, or does that represent local production via the television station as a opposed to the production entity.
SEQ 1_0 \* Arabic \n6285 I'm trying to get a fix on how much of the programming produced by Mr. Thiessen's company would $500,000 a year represent.
SEQ 1_0 \* Arabic \n6286 MR. MERSON: As you can tell, it is a little difficult to determine. Currently I think what Trinity does for NOWTV is fairly simple talk‑formatted type programming.
SEQ 1_0 \* Arabic \n6287 We contemplated that we might do something a little different with this programming. It is the reason we haven't been specific in the programming agreement about how many hours that might be produced, because Jeff wanted to go back and see if we could perhaps build something a little bigger with the funding. Obviously we thought it would be a good idea and we wanted to encourage him to do that.
SEQ 1_0 \* Arabic \n6288 Is your question: If the worst comes to the worst and what you end up producing is a talk show of some sort, how many hours might that represent?
SEQ 1_0 \* Arabic \n6289 COMMISSIONER WYLIE: So some of these license fees may not end up in a program that would be on the stations.
SEQ 1_0 \* Arabic \n6290 MR. MERSON: I'm sorry, I misunderstood the question.
SEQ 1_0 \* Arabic \n6291 COMMISSIONER WYLIE: The $500,000 is license fees per year, then presumably there would be other funding and a program eventually produced that is satisfactory or not for putting on the air.
SEQ 1_0 \* Arabic \n6292 MR. MERSON: We wanted to leave Jeff that flexibility, yes.
SEQ 1_0 \* Arabic \n6293 MR. J. THIESSEN: But I think just to confirm to you, it was paid out as a licence fee, which means they would be licensing it from us to be aired on NOWTV.
SEQ 1_0 \* Arabic \n6294 COMMISSIONER WYLIE: Yes.
SEQ 1_0 \* Arabic \n6295 MR. J. THIESSEN: Specifically as a license fee means we would be airing it.
SEQ 1_0 \* Arabic \n6296 COMMISSIONER WYLIE: Likely end up ‑‑
SEQ 1_0 \* Arabic \n6297 MR. J. THIESSEN: Yes, absolutely on NOWTV.
SEQ 1_0 \* Arabic \n6298 COMMISSIONER WYLIE: ‑‑ broadcast.
SEQ 1_0 \* Arabic \n6299 MR. J. THIESSEN: Correct.
SEQ 1_0 \* Arabic \n6300 COMMISSIONER WYLIE: There is also a contract with Mr. Thiessen and his wife Gloria Thiessen, with you and your wife. You were retained in a consulting role for $155,000 per year.
SEQ 1_0 \* Arabic \n6301 Was that contract filed with us? I don't have it in my file.
SEQ 1_0 \* Arabic \n6302 MR. MERSON: Pardon?
SEQ 1_0 \* Arabic \n6303 Madam Chair, in the response to deficiencies we did highlight sort of in summary what the contract entails. Though we didn't file the agreement we certainly have it and would be glad to file it as well.
SEQ 1_0 \* Arabic \n6304 COMMISSIONER WYLIE: Fine. Since I only have the summary and not the contract, would you expand on the role of Mr. and Mrs. Thiessen as it affects programming?
SEQ 1_0 \* Arabic \n6305 MR. MERSON: The contract with the Thiessens is for $155,000 per anum.
SEQ 1_0 \* Arabic \n6306 The two major roles that we want to engage them in, the first really is the launch of the Winnipeg television station. We do think it will take up a substantial portion of their time for the first at least two years of the contract.
SEQ 1_0 \* Arabic \n6307 Over and above that, we wanted them to essentially ‑‑ we wanted Jeff to act as a sounding board and Jeff to act as a liaison with the religious communities to allow us to really engage them in what it is that we are trying to build.
SEQ 1_0 \* Arabic \n6308 As I mentioned earlier, the contract isn't a simple consulting agreement and I apologize, I didn't realize it wasn't filed. But it has a term in it as well that is essentially success based, that if the Winnipeg station turns out to be a successful station there is a residual payment that is due to them as well. We want to engage them in the success of building the Winnipeg station. It's the primary responsibility and function of the contract.
SEQ 1_0 \* Arabic \n6309 COMMISSIONER WYLIE: I will leave it to the Chairman to see whether that contract should be filed. It appears ‑‑
SEQ 1_0 \* Arabic \n6310 THE CHAIRPERSON: I think you can ‑‑ I have taken it that we would like to see it filed.
SEQ 1_0 \* Arabic \n6311 MR. MERSON: Absolutely. We would be happy to do that.
SEQ 1_0 \* Arabic \n6312 COMMISSIONER WYLIE: Yes, because it has an impact obviously on ‑‑
SEQ 1_0 \* Arabic \n6313 I have a few questions about your tangible benefits.
SEQ 1_0 \* Arabic \n6314 You have, on page 3 of the second deficiency letter ‑‑ I think it is, if I recall, dated 23 December, 2004. You have talk here about a minimum of $75,000 of the $1.3 million would be directed to NOWTV Winnipeg; $50,000 would be accounted for by the original Red River scholarship; and a minimum of $25,000 specifically directed to independent producers based in Manitoba through the pilot development grants for independent producers and NOWTV Documentary Fund.
SEQ 1_0 \* Arabic \n6315 How much of the $25,000 will come from the NOWTV Documentary Fund and how much from the pilot development grants for independent producers?
SEQ 1_0 \* Arabic \n6316 MR. MERSON: Perhaps I can ask Alain.
SEQ 1_0 \* Arabic \n6317 COMMISSIONER WYLIE: In other words, what is the likeliest split of this $25,000 taken from these two different tangible benefits?
SEQ 1_0 \* Arabic \n6318 MR. STRATI: Given the dollar amounts involved it is probably more likely that it would come from a development grant to support the production. Unfortunately, it probably is not enough to support a licence, a specific documentary licence.
SEQ 1_0 \* Arabic \n6319 COMMISSIONER WYLIE: Are you prepared to suggest what this split would be?
SEQ 1_0 \* Arabic \n6320 MR. STRATI: I wouldn't hesitate to say 100 per cent, but I think a very high proportion of the $25,000 would be towards pilot development and that the documentary fund would be more towards Vancouver.
SEQ 1_0 \* Arabic \n6321 COMMISSIONER WYLIE: Okay, thank you.
SEQ 1_0 \* Arabic \n6322 You have proposed a comparative religious studies conference, $100,000. Will this be one conference consisting of multiple seminars or a series of seminars? Expand a little on what this will be.
SEQ 1_0 \* Arabic \n6323 MR. STRATI: Sure, I would be glad to. This is a great initiative. It's something we have also done with Rogers Sportsnet in terms that we developed a workshop with four different schools regionally, and basically what it is is an opportunity ‑‑ we would be looking for a one or two‑day seminar to discuss comparative religious issues, and certainly at Regent College and Trinity Western.
SEQ 1_0 \* Arabic \n6324 So we were looking at an ongoing process that would be interchangeable between the schools. For example one year we would have it at Regent College, the subsequent year at Trinity Western, and vice versa.
SEQ 1_0 \* Arabic \n6325 In terms of how often we would do it, the Sportsnet workshops, we currently have budgets of about $20‑$25,000 for those and they have been quite successful. Given that, we would be probably looking at about four total seminars in the seven year timeframe. So two at each of the two universities.
SEQ 1_0 \* Arabic \n6326 COMMISSIONER WYLIE: So not necessarily once a year.
SEQ 1_0 \* Arabic \n6327 MR. STRATI: That's correct.
SEQ 1_0 \* Arabic \n6328 COMMISSIONER WYLIE: Is the participation going to be limited to the students at those colleges, at those institutions?
SEQ 1_0 \* Arabic \n6329 MR. STRATI: Certainly that would be the focus of it. I don't think it would be limited. For example at the schools for Sportsnet, we have expanded it to ‑‑ for example it is held at BCIT here in Vancouver and it is by no means limited to BCIT students. The seminar workshop on sports programming, sports broadcasting is open to other students as well as others who are interested in sports broadcasting.
SEQ 1_0 \* Arabic \n6330 COMMISSIONER WYLIE: Is Rogers participation in that just money or is the staff involved as well in the organization, et cetera, or simply money that you give these institutions. Would you organize, have a hands‑on role in organizing?
SEQ 1_0 \* Arabic \n6331 MR. STRATI: Sure We have found that the success comes from both. In planning, for example, the Sportsnet seminar here in Vancouver they actually work with BCIT to schedule it so that when ‑‑ they do cover the Vancouver Canucks for example, so they try to make sure that Jim Hughson for example is here and a lot of others are here in Vancouver at the time of the seminar so that it can access the resources of Sportsnet talent and staff and producers to discuss the elements that go into the production.
SEQ 1_0 \* Arabic \n6332 COMMISSIONER WYLIE: So you are going to use a similar approach ‑‑
SEQ 1_0 \* Arabic \n6333 MR. STRATI: Absolutely. I think it is more engaging for the students and they appreciate it.
SEQ 1_0 \* Arabic \n6334 COMMISSIONER WYLIE: ‑‑ for comparative religious studies instead of hockey. That could be turned into a labour problem now instead of hockey. Right?
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n6335 COMMISSIONER WYLIE: The Vision TV, it is discussed in your supplementary brief at page 16.
SEQ 1_0 \* Arabic \n6336 How is the Vision TV Foundation managed? Is there a separate management board from the Vision TV Management Board?
SEQ 1_0 \* Arabic \n6337 MR. STRATI: Yes. As I understand it, with the Vision TV Foundation there is an independent board that oversees the production decisions.
SEQ 1_0 \* Arabic \n6338 COMMISSIONER WYLIE: As a result of the money that you put into this, would you have a seat on that board, on the board of that foundation?
SEQ 1_0 \* Arabic \n6339 MR. STRATI: No, we would not.
SEQ 1_0 \* Arabic \n6340 COMMISSIONER WYLIE: So it would be more a financial contribution ending up with some programming. Right?
SEQ 1_0 \* Arabic \n6341 MR. STRATI: That's correct. Actually it is specifically ‑‑
SEQ 1_0 \* Arabic \n6342 COMMISSIONER WYLIE: What kind of programming? Drama? Documentary?
SEQ 1_0 \* Arabic \n6343 MR. STRATI: It can be either, probably more likely for documentaries. In discussing with Vision, they discussed a couple of projects as examples that they are working on and have ‑‑ are working on in that they have the projects in front of them, the project proposals, and they would see the opportunity for additional license fees in order to meet the budgets in order to trigger those productions and make those productions happen.
SEQ 1_0 \* Arabic \n6344 In terms of discussing it, that was the opportunity. Given not only number of projects but also the licence fees involved, we would be probably talking about some documentaries.
SEQ 1_0 \* Arabic \n6345 COMMISSIONER WYLIE: In your tangible benefits you have added $350,000 if the Commission approved your application for the transmitter in Victoria.
SEQ 1_0 \* Arabic \n6346 How did you arrive at that amount? Why is it not $250,000? What was the ‑‑ how did you arrive at the amount?
SEQ 1_0 \* Arabic \n6347 MR. STRATI: I believe ‑‑ maybe someone can ‑‑ in terms of the projections, I believe it represents 10 per cent of the additional revenue from Victoria.
SEQ 1_0 \* Arabic \n6348 COMMISSIONER WYLIE: Of the additional revenues you project.
SEQ 1_0 \* Arabic \n6349 MR. STRATI: That's correct.
SEQ 1_0 \* Arabic \n6350 COMMISSIONER WYLIE: Captioning and described video. What are your intentions in that regard?
SEQ 1_0 \* Arabic \n6351 Confirm whether or not you would accept as a condition of licence to close caption 90 per cent of all of the Fraser Valley and Winnipeg stations programming beginning the first year of operation?
SEQ 1_0 \* Arabic \n6352 MR. MERSON: Yes, we would.
SEQ 1_0 \* Arabic \n6353 COMMISSIONER WYLIE: Okay. And described video. The Commission has now a requirement for descriptive video imposed on the CTV stations, the Global stations, the CHUM stations and I guess on OMNI.2 as well.
SEQ 1_0 \* Arabic \n6354 Comment on the appropriateness of a similar condition of license on the Winnipeg NOWTV and the Vancouver NOWTV.
SEQ 1_0 \* Arabic \n6355 MR. MERSON: Perhaps I can ask Alain to address the issue and Kelly to describe what we do at OMNI.
SEQ 1_0 \* Arabic \n6356 MR. STRATI: Sure, I think that would be ‑‑ certainly Kelly can talk about described video we do currently at OMNI, but we do feel that would be appropriate.
SEQ 1_0 \* Arabic \n6357 COMMISSIONER WYLIE: The same conditions.
SEQ 1_0 \* Arabic \n6358 MR. STRATI: That's correct.
SEQ 1_0 \* Arabic \n6359 COMMISSIONER WYLIE: Diversity. You mentioned at page 18 I think of the first deficiency letter at some length your corporate cultural diversity plans for 2002 and 2003 and that 2004 would be submitted at the end of January 2005 ‑‑ the 2004 plan rather. Has that been submitted?
SEQ 1_0 \* Arabic \n6360 MR. STRATI: Yes, it has, Madam Chair.
SEQ 1_0 \* Arabic \n6361 COMMISSIONER WYLIE: Would you confirm that you would include these two stations, should you be licensed to operate them, into your corporate plan?
SEQ 1_0 \* Arabic \n6362 MR. STRATI: Sure. Absolutely.
SEQ 1_0 \* Arabic \n6363 COMMISSIONER WYLIE: Thank you, Mr. Chairman. Those are my questions.
SEQ 1_0 \* Arabic \n6364 Thank you ladies and gentlemen and good luck with the homework.
SEQ 1_0 \* Arabic \n6365 THE CHAIRPERSON: Thank you very much.
SEQ 1_0 \* Arabic \n6366 Would it be possible to get a copy of that consulting agreement before we resume?
SEQ 1_0 \* Arabic \n6367 MR. MERSON: Absolutely. We can give it over right now.
SEQ 1_0 \* Arabic \n6368 THE CHAIRPERSON: Good. We will resume in 15 minutes. Nous reprendrons dans 15 minutes.
‑‑‑ Upon recessing at 10:45 a.m. /
Suspension à 10 h 45
‑‑‑ Upon resuming at 11:05 a.m. /
Reprise à 11 h 05
SEQ 1_0 \* Arabic \n6369 THE CHAIRPERSON: Order, please. A l'ordre, s'il vous plaît.
SEQ 1_0 \* Arabic \n6370 Mr. Merson and ladies and gentlemen, we will proceed with the questioning. I am going to basically cover three areas with you: the value of the transaction, both properties; the impact of what the granting of the application would be on the markets involved; and a general question about the integrity of the licensing process related to the Winnipeg facility.
SEQ 1_0 \* Arabic \n6371 Those will be the general areas and the order will be intermittent.
SEQ 1_0 \* Arabic \n6372 First of all, on the filing of your 2004 numbers, the date is November 30th. This is for CHNU. The date was November 30th and they have not been filed.
SEQ 1_0 \* Arabic \n6373 MR. J. THIESSEN: We have just recently filed those.
SEQ 1_0 \* Arabic \n6374 THE CHAIRPERSON: Like a minute, a day?
SEQ 1_0 \* Arabic \n6375 MR. J. THIESSEN: I believe we did last week.
SEQ 1_0 \* Arabic \n6376 THE CHAIRPERSON: Have we received those? Not to our knowledge.
SEQ 1_0 \* Arabic \n6377 So the answer is you have filed them. Okay. We will have to have a look at them.
SEQ 1_0 \* Arabic \n6378 I won't go over the confidential figures of the file, but in the application there were financial statements for Trinity Television and those had 2004 numbers in them, as well as 2003 numbers. So that underlined my question as to why we hadn't received the filings for 2004. We will use these as rough estimates without divulging the numbers since we did grant confidentiality.
SEQ 1_0 \* Arabic \n6379 When I look at the 2003 figures ‑‑ again without mentioning the specific numbers ‑‑ they don't reconcile with the financial summaries that are public that we issued based on Trinity Television's results. They are off by annoyingly small amounts, but off.
SEQ 1_0 \* Arabic \n6380 So I wonder whether you could ensure when you file that you compare with staff what the discrepancies are, and also look at the 2004 year in the same light and see what it is. I think we have the general drift for 2004 based on these filings.
SEQ 1_0 \* Arabic \n6381 MR. J. THIESSEN: We would be pleased to do that. We waited until filing to make sure we had audited statements to ensure that they would be correct this time.
SEQ 1_0 \* Arabic \n6382 THE CHAIRPERSON: So these statements in your application are not audited?
SEQ 1_0 \* Arabic \n6383 MR. J. THIESSEN: That is correct.
SEQ 1_0 \* Arabic \n6384 THE CHAIRPERSON: Okay. But they were filed in November I assume and so the 2003 figures should have reconciled with the year old figures that the Commission had published in its financial summaries, but they don't.
SEQ 1_0 \* Arabic \n6385 MR. J. THIESSEN: I'm sorry.
SEQ 1_0 \* Arabic \n6386 THE CHAIRPERSON: Okay. So you want to check into that.
SEQ 1_0 \* Arabic \n6387 I haven't had a chance to review your consulting agreement. I think I have your own copy of it. A quick read I think suggests that the description did not do it justice, that there is more in that consulting agreement than is described in the response to Question 9 in the deficiency letter.
SEQ 1_0 \* Arabic \n6388 As you noted earlier, Mr. Merson, there are incentives and lump sum payments, and so forth, that I haven't had a chance to digest in the few minutes, but I guess the numbers in the deficiency are pretty well the bottom number, the lowest conceivable numbers?
SEQ 1_0 \* Arabic \n6389 MR. MERSON: That is correct. They could increase, depending on the profitability of the Winnipeg station.
SEQ 1_0 \* Arabic \n6390 THE CHAIRPERSON: Right. So most of them appear to be contingent on getting other licences, and so forth, and success.
SEQ 1_0 \* Arabic \n6391 I don't know, have you done an analysis of what, based on various sensitivities, you feel that that contract is worth?
SEQ 1_0 \* Arabic \n6392 MR. MERSON: We have. We thought the kicker, for lack of a better work, might be worth something up to $500,000 in our estimation.
SEQ 1_0 \* Arabic \n6393 The contract is a response to Jeff's request to really stay involved with the station and our desire to keep him involved in the operation of the Winnipeg stations. He has a vision for what NOWTV might become which he wanted to sort of remain true to, including applying for a licence in Alberta, should that make sense.
SEQ 1_0 \* Arabic \n6394 This is something he believes in and really wants to advance and wants to stay involved with the business. So this was our attempt to find a way to ensure that he retained an interest in the business continuing forward.
SEQ 1_0 \* Arabic \n6395 But it depends. Not only are they contingent, but they are contingent upon future activities.
SEQ 1_0 \* Arabic \n6396 THE CHAIRPERSON: Right. I understand that.
SEQ 1_0 \* Arabic \n6397 I guess there is a present value of the guaranteed flow and I suppose some estimate of the contingencies that you think you have. Where this bites of course is on the value of the transaction because, as you know, the definition of "transaction value", that is a commonly used definition, one is from the International Business Brokers' Association, would deem it to be the total of all considerations, including consulting agreements and future considerations.
SEQ 1_0 \* Arabic \n6398 So you have valued this transaction at $13 million, $12 and a quarter for the Vancouver assets. The question we have to decided is: Is that the real value or should it be topped up by the value of these consulting agreements?
SEQ 1_0 \* Arabic \n6399 Perhaps I could have your views on that first.
SEQ 1_0 \* Arabic \n6400 Second, if the Commission did deem the value to be increased by the value of those considerations, what number should the Commission us.
SEQ 1_0 \* Arabic \n6401 Third, what additional tangible benefits would you be prepared to offer?
SEQ 1_0 \* Arabic \n6402 So it is a three‑part question and perhaps you can take them in order.
SEQ 1_0 \* Arabic \n6403 MR. MERSON: As to the valuation question, the key for us are the future services that are to be rendered by Jeff, Laura and Willard in the continuing evolution of the business. As I said, this is something we wanted and demanded more than they necessarily pushed us to do.
SEQ 1_0 \* Arabic \n6404 So to some degree from the valuation perspective, the consulting agreements, as I'm sure you know, really were in respect of services that were going to be rendered that clearly are incidental to the transaction and should be added to the transaction.
SEQ 1_0 \* Arabic \n6405 We will extract every iota of value for $155,000 out of Jeff and Gloria. We don't know this business and are determined to learn it and be as good as we possibly can at it.
SEQ 1_0 \* Arabic \n6406 So to some degree we really believe the service is going to be rendered, so it is an issue and it is the reason we divorced it from the transaction itself. In fact, it took a lot longer to negotiate the consulting agreement and the programming agreement then it did the basic agreement. It was done. The consulting agreements and the programming agreements were done over a period of time thereafter.
SEQ 1_0 \* Arabic \n6407 The second part of your question I think is: How do we get a sense of what the value of the kicker might be?
SEQ 1_0 \* Arabic \n6408 The kicker really is dependent on the last few years of the contracts.
SEQ 1_0 \* Arabic \n6409 If you look at the Winnipeg projections ‑‑ and I'm trying to find them
SEQ 1_0 \* Arabic \n6410 THE CHAIRPERSON: Section 6.
SEQ 1_0 \* Arabic \n6411 MR. MERSON: What you would see in your 6 and 7 is around ‑‑ in fact it is an average of years 5, 6 and 7. You would see around $3‑$3.2 million worth of, let's say, EBITDA as it is defined. The Thiessen's percentage of that would be 12 per cent. Multiplied by the multiplier, so 12 per cent would be ‑‑ my math is terrible ‑‑ $320‑$350,000 roughly, multiplied by 10, which would be $3.5 million, present value of that today.
SEQ 1_0 \* Arabic \n6412 THE CHAIRPERSON: That is from the consulting agreement.
SEQ 1_0 \* Arabic \n6413 MR. MERSON: That is from the consulting. That is the additional sort of value that might be attributed to the kicker if you did the calculation.
SEQ 1_0 \* Arabic \n6414 THE CHAIRPERSON: Would that be a fair number, in your view, to add to the value of the transaction?
SEQ 1_0 \* Arabic \n6415 MR. MERSON: I think it would be an aggressive number, but I think it would be fair. It certainly is one we contemplated. And if you thought benefits would be 10 per cent of that number, it might be 10 per cent of the $3 million present value back to day one.
SEQ 1_0 \* Arabic \n6416 THE CHAIRPERSON: So you would be prepared to commit to that level of ‑‑
SEQ 1_0 \* Arabic \n6417 MR. MERSON: Absolutely. If it was deemed to be an additional part of the transaction. As I say, we feel strongly we will make them work for this, but that is your determination.
SEQ 1_0 \* Arabic \n6418 THE CHAIRPERSON: I want to give you an opportunity to make the case that it shouldn't or do simply agree that it should?
SEQ 1_0 \* Arabic \n6419 MR. MERSON: No, in my opinion it absolutely should not. It is a completely separate agreement. It was one, as I say, we negotiated over a period of time. We asked ourselves: Who do we have who could launch a Winnipeg station for us? We didn't have anybody. Jeff and Gloria were there, they knew the community, they are committed to religious broadcasting and wanted to play a part in the evolution of the business.
SEQ 1_0 \* Arabic \n6420 So I believe it is an entirely different agreement. If you had said to us in retrospect: If you thought this was going to be an issue and for an additional $300,000 worth of benefits would you have included it as part of the original transaction? Absolutely would have. It was something we would have done. But I think it is a completely separate issue.
SEQ 1_0 \* Arabic \n6421 THE CHAIRPERSON: I can see that the motivations could have been quite different and normally every transaction is unique in some ways and has its own motivation, but wouldn't you agree that it is often the case that senior officers, key personnel, are kept on as part of a consideration for a transaction, whatever the motivations.
SEQ 1_0 \* Arabic \n6422 MR. MERSON: Absolutely. Non‑compete agreements. We have seen some evidence of those.
SEQ 1_0 \* Arabic \n6423 THE CHAIRPERSON: If, pursuing that line, you were to add another $300‑$350,000 of benefits, what would they likely be?
SEQ 1_0 \* Arabic \n6424 MR. MERSON: Could we think about it?
SEQ 1_0 \* Arabic \n6425 THE CHAIRPERSON: Yes. You can think about it, yes.
SEQ 1_0 \* Arabic \n6426 MR. MERSON: Thank you.
SEQ 1_0 \* Arabic \n6427 THE CHAIRPERSON: Let's look at the programming agreement now. Again, I have a number of questions about it. This we do have.
SEQ 1_0 \* Arabic \n6428 I note that the programming, Section 1 of this agreement, provides for at least $500,000 for programming during each year of the term, representing, it says:
"...up to $3.5 million of license fees over the seven‑year term." (As read)
SEQ 1_0 \* Arabic \n6429 MR. MERSON: That is correct.
SEQ 1_0 \* Arabic \n6430 THE CHAIRPERSON: Right. But I guess when I read it with paragraph (d), the last sentence in paragraph (d) says:
"If the purchaser pays license fees of more than $500,000 for programming during the year of the term, the purchaser's commitment for future years will not be reduced." (As read)
SEQ 1_0 \* Arabic \n6431 So it is the words "up to $3.5 million". This could actually exceed $3.5 million, couldn't it?
SEQ 1_0 \* Arabic \n6432 MR. MERSON: I think what we were trying to do with that clause is just allow Jeff the flexibility to ‑‑ depending on when the contracts are made for production of programs ‑‑ to slide between. But the agreement is only ‑‑
SEQ 1_0 \* Arabic \n6433 THE CHAIRPERSON: So even though it doesn't say "subject to paragraph (b)", which would put a cap on it ‑‑ caps are very timely ‑‑
SEQ 1_0 \* Arabic \n6434 MR. MERSON: Oh, I apologize. It was clearly intended to be a cap.
SEQ 1_0 \* Arabic \n6435 THE CHAIRPERSON: It was a cap?
SEQ 1_0 \* Arabic \n6436 MR. MERSON: It was clearly intended to be a cap.
SEQ 1_0 \* Arabic \n6437 MR. J. THIESSEN: Not necessarily on my side, but on his side.
SEQ 1_0 \* Arabic \n6438 THE CHAIRPERSON: His side. But that is how you understand it, Mr. Thiessen ‑‑
SEQ 1_0 \* Arabic \n6439 MR. J. THIESSEN: Yes.
SEQ 1_0 \* Arabic \n6440 THE CHAIRPERSON: ‑‑ that there is a cap there? Okay. Thank you.
SEQ 1_0 \* Arabic \n6441 I appreciate from your deficiency response that you have been doing approximately $1.2 million of programming with your production facility, at least that is what you have booked over the last three years, and this represents less than half that. So you are in a comfort zone, Mr. Merson, I suppose.
SEQ 1_0 \* Arabic \n6442 MR. MERSON: Absolutely. And it reflects what we think might be a little bit of a shift in our Canadian production to balance in a way from Christian programming.
SEQ 1_0 \* Arabic \n6443 THE CHAIRPERSON: Okay. I have that.
SEQ 1_0 \* Arabic \n6444 So now let's again discuss whether this is a consideration that you formed prior the purchase price? What is your view?
SEQ 1_0 \* Arabic \n6445 MR. MERSON: Absolutely not. It is a programming agreement. We would engage somebody to do it for us. The terms, the normal commercial terms ‑‑ the only reason it isn't as specific as a traditional programming agreement might be, which essentially refers to hours of production and dollars related to that production is we wanted to give Jeff the flexibility to retain the copyright to the shows and that we would only license the rights to broadcast the shows on the various NOWTV stations.
SEQ 1_0 \* Arabic \n6446 So once you go down this path ‑‑ I'm not a lawyer, but as we started working down this path of how it is you describe this transaction in general terms rather than specific just to allow him the flexibility to go and look for additional sources of funding and come to us with proposals, we ended up in an agreement that is a little atypical of a traditional programming agreement, only because it doesn't say hours and dollars directly.
SEQ 1_0 \* Arabic \n6447 THE CHAIRPERSON: So it is your position and your evidence here, I guess, that this was not intended, nor should it be regarded as, part of the consideration of the overall transaction?
SEQ 1_0 \* Arabic \n6448 MR. MERSON: That is correct.
SEQ 1_0 \* Arabic \n6449 THE CHAIRPERSON: Is that your view, Mr. Thiessen?
SEQ 1_0 \* Arabic \n6450 MR. J. THIESSEN: As I understand it, Rael is going to make me work for every dollar of that, and so because of that, we are providing them, it is not actually dollars that are given, it is dollars worked for.
SEQ 1_0 \* Arabic \n6451 THE CHAIRPERSON: I'm talking about the licensing of the programm.
SEQ 1_0 \* Arabic \n6452 MR. J. THIESSEN: That is correct.
SEQ 1_0 \* Arabic \n6453 THE CHAIRPERSON: Where do you draw the line between the consulting services and the programming services?
SEQ 1_0 \* Arabic \n6454 MR. J. THIESSEN: Where do I draw the line between then?
SEQ 1_0 \* Arabic \n6455 THE CHAIRPERSON: Because you are going to have to work under both I gather.
SEQ 1_0 \* Arabic \n6456 MR. J. THIESSEN: That is correct. Because it's not ‑‑ like $500,000 is an awful lot of money to produce programs, but it isn't, I guess, as much as I would dream to have for producing programs. So the money that would be in this particular contract for programming would be applied directly to the programming amount, not according to my salary.
SEQ 1_0 \* Arabic \n6457 MR. MERSON: The other thing I would point out, and I don't have the programming agreement in front of me so I say this with just the recollection of hindsight, but the programming agreement, as I recall, is with Trinity Television and the consulting agreement I believe is with the principals ‑‑ not the principals of Trinity. Trinity is a registered charity and the consulting agreement is with the Thiessen's themselves.
SEQ 1_0 \* Arabic \n6458 THE CHAIRPERSON: Yes, that is what it says. I believe you are correct. I think I have your views on that.
SEQ 1_0 \* Arabic \n6459 Just a question on brokered time sales. It was difficult for us to determine where those were accounted for in your annual returns to the Commission since they don't appear to be on those returns and they don't appear to be either in the financial statements you filed.
SEQ 1_0 \* Arabic \n6460 Where did you account for those brokered time sales?
SEQ 1_0 \* Arabic \n6461 MR. J. THIESSEN: Brokered time sales.
SEQ 1_0 \* Arabic \n6462 The first year I think we did approximately half a million of brokered sales, then it went up to about $900,000, then I think the third year we did about $1.1 million I believe.
SEQ 1_0 \* Arabic \n6463 THE CHAIRPERSON: We have those numbers at least in the ‑‑ $419,000 in 2002; $936,000 in 2003; and $1.178 million in 2004.
SEQ 1_0 \* Arabic \n6464 My question is, where in your returns, in which line of the returns were they accounted for?
SEQ 1_0 \* Arabic \n6465 MR. J. THIESSEN: I can refer this to Tim for clarification, but I believe that those would be under advertising revenue.
SEQ 1_0 \* Arabic \n6466 THE CHAIRPERSON: Local? National?
SEQ 1_0 \* Arabic \n6467 MR. J. THIESSEN: National.
SEQ 1_0 \* Arabic \n6468 THE CHAIRPERSON: You are certain?
SEQ 1_0 \* Arabic \n6469 MR. J. THIESSEN: It would not be local.
SEQ 1_0 \* Arabic \n6470 THE CHAIRPERSON: As I say, your file of Trinity Television ‑‑ unaudited as I now understand ‑‑ financial statements or your returns have that line in them.
SEQ 1_0 \* Arabic \n6471 So you are saying that we should find them in the national airtime sales line?
SEQ 1_0 \* Arabic \n6472 MR. J. THIESSEN: Yes. That is actually sold by our national agency directly, so it would be under their line, out of their revenue.
SEQ 1_0 \* Arabic \n6473 THE CHAIRPERSON: Okay. By the way, I have been passed a note that your annual return has not, as of today, been received at the Commission, so if you filed it last week it is still not with us.
SEQ 1_0 \* Arabic \n6474 MR. J. THIESSEN: I will ensure that ‑‑ there is probably somebody listening at the office right now who will check that for me.
SEQ 1_0 \* Arabic \n6475 THE CHAIRPERSON: Let me move now to the issue of simultaneous substitution on your programming, on the revenues that flowed from them.
SEQ 1_0 \* Arabic \n6476 I know Commissioner Wylie had a dialogue with ‑‑ let me get the chart ‑‑ Sole. No, it wasn't with Mr. Sole, the gentleman in the back ‑‑ Dunlop, yes ‑‑ on that.
SEQ 1_0 \* Arabic \n6477 What numbers do simultaneous substitution currently represent would you estimate in your revenues?
SEQ 1_0 \* Arabic \n6478 MR. DUNLOP: Are you talking now to me?
SEQ 1_0 \* Arabic \n6479 THE CHAIRPERSON: Yes.
SEQ 1_0 \* Arabic \n6480 MR. DUNLOP: When I estimated the revenue projections I did not differentiate whether they would be simultaneous substitution or not. I just projected the revenue based on what we felt we could achieve in a rating point in the market.
SEQ 1_0 \* Arabic \n6481 THE CHAIRPERSON: Using roughly the same schedule as we see in the November 2004 for now?
SEQ 1_0 \* Arabic \n6482 MR. DUNLOP: Basically for 2004, yes.
SEQ 1_0 \* Arabic \n6483 THE CHAIRPERSON: How many programs are simulcast currently?
SEQ 1_0 \* Arabic \n6484 MR. DUNLOP: Tim would know that.
SEQ 1_0 \* Arabic \n6485 MR. SMITH: There are currently two programs.
SEQ 1_0 \* Arabic \n6486 THE CHAIRPERSON: Which are those?
SEQ 1_0 \* Arabic \n6487 MR. SMITH: "60 Minutes" on Wednesday evenings at eight o'clock and "48 Hours" Saturdays at 10:00.
SEQ 1_0 \* Arabic \n6488 THE CHAIRPERSON: How do you work the interstitials in with that?
SEQ 1_0 \* Arabic \n6489 MR. SMITH: Those two programs actually carry a full one‑hour open‑line program that follows the program to discuss the issues presented in the program.
SEQ 1_0 \* Arabic \n6490 THE CHAIRPERSON: I see. So there are two currently, those two. Do you have plans to increase the number of programs that will be simulcast?
SEQ 1_0 \* Arabic \n6491 MR. DUNLOP: It would always be our intent as much as possible if we can get simultaneous substitution that we would, particularly in our strip programming with some of the U.S. stations that come into the market.
SEQ 1_0 \* Arabic \n6492 THE CHAIRPERSON: Right. I know in the Winnipeg proceeding you were licensed. I think it was Mr. Thiessen who indicated that he didn't think that you would have the Vancouver rights for a number of these programs going forward but you seem to have been able to acquire those rights. I think in our decision we had indicated that testimony.
SEQ 1_0 \* Arabic \n6493 So I guess you are going to try to get more is what you are telling us?
SEQ 1_0 \* Arabic \n6494 MR. DUNLOP: Yes, we dill
SEQ 1_0 \* Arabic \n6495 THE CHAIRPERSON: This goes to impact now, Mr. Merson. You are projecting revenues of course which when compared with the original projections for the Vancouver Fraser Valley station which are considerably higher than they were then. I can give you the magnitudes but you probably have seen them.
SEQ 1_0 \* Arabic \n6496 Currently there is a projection for CHNU seven‑year total of $87 million versus $21 million in the original projections of the seven‑year total, and that going up to the $93 million with Victoria.
SEQ 1_0 \* Arabic \n6497 MR. MERSON: Yes.
SEQ 1_0 \* Arabic \n6498 THE CHAIRPERSON: So naturally the question of impact arises on the market. I note in your deficiency response you have provided an answer to that, but I wonder whether you can summarize that answer for me here as well.
SEQ 1_0 \* Arabic \n6499 What impact CHNU‑TV as NOWTV would have on the Vancouver television market?
SEQ 1_0 \* Arabic \n6500 MR. MERSON: Vancouver, Victoria, the Fraser Valley is far and away the fastest growing television market in the country. It grew by around 11 per cent last year. The market size at the end of last year I think was $370 million. So we are forecasting that the business would grow by approximately $10 million worth of revenue over the period of the next seven years; $12 million with the inclusion of Victoria as well.
SEQ 1_0 \* Arabic \n6501 So our contextual take on what the market impact might be was, you know, if you assume that the market might grow by the rate of around 4 per cent per annum over the next seven‑year period of time, it will grow by approximately 30 per cent over the seven years, and 30 per cent of $370 million is around $120 million.
SEQ 1_0 \* Arabic \n6502 So the $10 million is a very small proportion of just the growth of the marketplace, less than 10 per cent of simply the estimated growth, and that is if the market slows down and calms down.
SEQ 1_0 \* Arabic \n6503 In absolute terms, if we hit $16 million in sales in this business, it would be less than 1 per cent of the size of the market.
SEQ 1_0 \* Arabic \n6504 My mistake. My math is off. It would be $16 million over approximately $500 million if that was the case, so less than around 3 per cent of the entire market size in absolute terms. But even in growth terms it will account for less than 10 per cent of the growth of the market.
SEQ 1_0 \* Arabic \n6505 If we look at the market, nothing goes up in straight lines we know and last year was a phenomenal year for the Vancouver‑Victoria marketplace, but it literally grew by the size of two stations the size of NOWTV in one year.
SEQ 1_0 \* Arabic \n6506 THE CHAIRPERSON: Right.
SEQ 1_0 \* Arabic \n6507 MR. MERSON: So we can't imagine we are going to have much impact on the growth of the market.
SEQ 1_0 \* Arabic \n6508 THE CHAIRPERSON: It is interesting that the numbers that we show in our financial summaries are growths in revenues for the market ‑‑ I think I better begin by saying that we are a little puzzled as to where you get the $369 million, because when we look at our returns for the conventional market six television stations ‑‑ we didn't have CHNU so we couldn't do a seventh ‑‑ the revenues in the market are just under $250 million. That includes Lower Mainland and Victoria.
SEQ 1_0 \* Arabic \n6509 So how does it get grossed up to $370 million?
SEQ 1_0 \* Arabic \n6510 MR. MERSON: The difference between the two is the impact of network revenues on the marketplace. The numbers we have Malcolm can elaborate on where they come from.
SEQ 1_0 \* Arabic \n6511 MR. DUNLOP: Certainly. As Rael said, they were included in the network. Even if we look at the spot market itself it is about $260 million approximately. I think $259 million was the number.
SEQ 1_0 \* Arabic \n6512 THE CHAIRPERSON: $250‑plus?
SEQ 1_0 \* Arabic \n6513 MR. DUNLOP: $259 million in the spot market, plus network, I'm sorry. $121 million for network, equalling $380 million.
SEQ 1_0 \* Arabic \n6514 THE CHAIRPERSON: When you say "network" you mean what?
SEQ 1_0 \* Arabic \n6515 MR. DUNLOP: We would mean CBC, CTV, specialty, digital, and so on.
SEQ 1_0 \* Arabic \n6516 THE CHAIRPERSON: You are including the specialty services?
SEQ 1_0 \* Arabic \n6517 MR. DUNLOP: That would be under "network", yes.
SEQ 1_0 \* Arabic \n6518 THE CHAIRPERSON: I see. And you are including the CBC?
SEQ 1_0 \* Arabic \n6519 MR. DUNLOP: Yes, we are.
SEQ 1_0 \* Arabic \n6520 THE CHAIRPERSON: Are you included CBUT or the network allocation for ‑‑
SEQ 1_0 \* Arabic \n6521 MR. DUNLOP: These are funny numbers sometimes because we get them from the TV Bureau. So some of it I believe is spot and some of it is network for the CBC for example.
SEQ 1_0 \* Arabic \n6522 THE CHAIRPERSON: You are going to build on those numbers.
SEQ 1_0 \* Arabic \n6523 Could you help me out with a reconciliation of your numbers with what you see in our annual summaries, including convention and specialty, just to show me how again hopefully these numbers ‑‑ because there is a fair gap. In fact, if we remove ‑‑ you see, we have for network payments a number that is currently zero and it used to be, back in 2000‑2001 a number of $4 million plugged in for those and then it went down to zero because of ‑‑ don't ask me why, but it did.
SEQ 1_0 \* Arabic \n6524 Then there were infomercials and syndication production which ‑‑ but if you take only national and local you get a number of about $240,000, as you will see.
SEQ 1_0 \* Arabic \n6525 So if you could do a comparative chart that builds from this and shows us how we get to the $370 million, that would be very helpful.
SEQ 1_0 \* Arabic \n6526 You might as well file that at the beginning.
SEQ 1_0 \* Arabic \n6527 So now looking at your projections for Vancouver that you whizzed the numbers by me unfortunately, Mr. Merson, so I didn't quite follow. You can do it either way. I see where you go the $16 million, that is year six and year seven revenues for your station. But could you do it either on the basis of the seven‑year total or some average so that we can do a bit of apples to apples, and building in your assumptions indicate how ‑‑ I guess your point is that $87 million will be a lot smaller than the growth in the market.
SEQ 1_0 \* Arabic \n6528 MR. MERSON: Absolutely. Could we present those numbers together with the reconciliation that you have requested?
SEQ 1_0 \* Arabic \n6529 THE CHAIRPERSON: Okay. That would be helpful.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n6530 THE CHAIRPERSON: Have you done a calculation as to ‑‑ I don't believe I saw it ‑‑ the percentage of your projected revenues that will come from existing stations?
SEQ 1_0 \* Arabic \n6531 MR. MERSON: We have not done that. It is unlikely that much of it would come, just the market growth is strong enough to ensure that there is more than adequate revenue to go around.
SEQ 1_0 \* Arabic \n6532 THE CHAIRPERSON: But you have to assume their growth ‑‑ they would grow as well, right, with our without NOW?
SEQ 1_0 \* Arabic \n6533 MR. MERSON: Absolutely there would. Again the numbers, even if you use just the spot market as against the local television station and you are using the number ‑‑ I think it is $260 or $270 million, just spot. And how much did it grow?
SEQ 1_0 \* Arabic \n6534 MR. DUNLOP: It grew 6.88 per cent.
SEQ 1_0 \* Arabic \n6535 MR. MERSON: It grew 6.88 per cent.
SEQ 1_0 \* Arabic \n6536 THE CHAIRPERSON: When you say "spot", do you mean national and local?
SEQ 1_0 \* Arabic \n6537 MR. MERSON: National and local, but none of the network revenues and none of the specialty revenues. So $260 million ‑‑ I'm doing this in my head ‑‑ at 7 per cent would be around close to $20 million annually.
SEQ 1_0 \* Arabic \n6538 THE CHAIRPERSON: Right. Again, our charts ‑‑ and these are public ‑‑ show a lot smaller numbers than that. They do show a big leap in 2003 over 2002 of 34 per cent in national sales, but for 2004 over 2003 we just show 2.8 per cent growth for national sales and then 8.3 per cent for local, but given the ratios would be a lot closer to 2.8 per cent than to 6 per cent, based on this chart.
SEQ 1_0 \* Arabic \n6539 MR. MERSON: Based on that chart.
SEQ 1_0 \* Arabic \n6540 THE CHAIRPERSON: Yes.
SEQ 1_0 \* Arabic \n6541 MR. MERSON: Perhaps we can submit the same reconciliation at the same time.
SEQ 1_0 \* Arabic \n6542 THE CHAIRPERSON: If you could do that as well that would be helpful.
SEQ 1_0 \* Arabic \n6543 If you could then, based on that, give me an estimate of what you think you would draw from other stations?
SEQ 1_0 \* Arabic \n6544 MR. MERSON: The cannibalization would be.
SEQ 1_0 \* Arabic \n6545 THE CHAIRPERSON: It may be that I would just save a lot of questioning by asking you to do the same for the Winnipeg market?
SEQ 1_0 \* Arabic \n6546 MR. MERSON: Absolutely. Happy to do it.
SEQ 1_0 \* Arabic \n6547 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n6548 I would like to move over to that market. In Winnipeg of course the station has not launched. I guess I was having a little trouble figuring out what exactly is being acquired by Rogers. What are the assets that are in effect being acquired in Winnipeg.
SEQ 1_0 \* Arabic \n6549 MR. MERSON: The only asset would be the broadcasting licence, subject to your approval.
SEQ 1_0 \* Arabic \n6550 THE CHAIRPERSON: Is that an asset? Have you consulted Mr. Engelhart on that?
SEQ 1_0 \* Arabic \n6551 MR. MERSON: No. No assets then, if that is the case.
SEQ 1_0 \* Arabic \n6552 THE CHAIRPERSON: It is $750,000 being allocated for we are not sure what. I think we have your answer, but ‑‑
SEQ 1_0 \* Arabic \n6553 MR. MERSON: $750,000 was simply the cost that was sunk into the application, plus some accumulated obligations that Trinity has entered into, lease of transmitter site, those types of things, in anticipation of launching a licence that haven't yet been dealt with so the accountants keep them on the balance sheet. In real terms they are sunk.
SEQ 1_0 \* Arabic \n6554 THE CHAIRPERSON: Right. But it seems to be a notional figure because it is hard to relate it to anything. You did, for example, in the Vancouver station, file an investment analysis which included license application.
SEQ 1_0 \* Arabic \n6555 I didn't see one for Winnipeg. Was there any reason that wasn't filed? The last page of the financials for ‑‑ you did one for ‑‑ it was Appendix E.
SEQ 1_0 \* Arabic \n6556 MR. MERSON: We certainly have that number which is the reason I'm sort of hesitating. We did go through and calculate the costs that had been spent on acquiring the Winnipeg licence and sort of costs that had been incurred on programming to date and the transmitter.
SEQ 1_0 \* Arabic \n6557 So we absolutely have it. I apologize if it wasn't filed, but we will certainly file it.
SEQ 1_0 \* Arabic \n6558 THE CHAIRPERSON: Again, I think it would complete the record. I'm not sure how useful it would be because again I think you probably just did an allocation based on an estimate.
SEQ 1_0 \* Arabic \n6559 Is that correct?
SEQ 1_0 \* Arabic \n6560 MR. MERSON: No, it was based on sort of hard costs that were incurred to acquire the licence.
SEQ 1_0 \* Arabic \n6561 THE CHAIRPERSON: Okay, then it will be helpful. So you would identify the costs incurred and describe what it is that that covers.
SEQ 1_0 \* Arabic \n6562 We do have, in your deficiencies, an indication that launch is going to be costing another $1.2 million. These are entirely new costs in addition to the sunk costs that you have already incurred that are under the umbrella of the $750,000 is what you are saying?
SEQ 1_0 \* Arabic \n6563 MR. MERSON: I must admit, sort of reading the $1.2 million number when I saw the financial and asking Alain what it related to, but the launch of Winnipeg will cost more than $1.2 million. $1.2 million is our estimate of the pre‑operating costs just to get the station on the air in terms of sort of the organizational activities that we have to engage in, commitments we have to make.
SEQ 1_0 \* Arabic \n6564 Over and above that, we have budgeted for $3.3 million as the cost of acquiring the assets necessary to launch the station, the hard costs.
SEQ 1_0 \* Arabic \n6565 THE CHAIRPERSON: Okay. Perhaps it will flesh out a bit better when we have the investment analysis.
SEQ 1_0 \* Arabic \n6566 We talked about market impact in Vancouver and I guess there is a similar issue in Winnipeg. It goes to the nature of the stations that were licensed and the component of revenues for example that would come from donations and other. So the image of the stations at licensing were certainly originally in Vancouver and Winnipeg were religious stations which were going to have a large component of brokered programming and a large component of donations and would not be powered by a strong multiple ownership group.
SEQ 1_0 \* Arabic \n6567 So in addition to the numbers, do you think that is a legitimate concern of people, that this is in effect a transformation and raises concerns that almost go back to the notion of should there be a call for a new licence in Winnipeg?
SEQ 1_0 \* Arabic \n6568 MR. MERSON: Clearly not as robust a market as Vancouver‑Victoria is. It has all three conventional networks in place. By our calculation the market has actually been fairly stagnant over the last few years, but profitability of the business has dramatically increased.
SEQ 1_0 \* Arabic \n6569 The questions we ask ourselves as business people is: Does the demand exist for this type of service? Would more competitors stimulate the market or would they necessarily cannibalize the other players in the marketplace? Because we know there is some notion of activity in the marketplace actually stimulating a market. Winnipeg is the only ‑‑ I say "the only", it is one of the only major markets that doesn't have an independent broadcaster of any sort.
SEQ 1_0 \* Arabic \n6570 If you would look across the country there is some evidence that suggests an independent operator can actually stimulate some activity in the marketplace.
SEQ 1_0 \* Arabic \n6571 So it is a reasonable business opportunity. It isn't a slam‑dunk and it's the reason we think it really works best with NOWTV Vancouver in place.
SEQ 1_0 \* Arabic \n6572 As to the prior question, which is: Has the station evolved, perhaps Jeff could take you through the history of how it is and why it is they felt it necessary to evolve the way they program in Vancouver, but sort of as I understand it they have tried both models. They found the revenues simply didn't exist, particularly as it related to Canadian religious programming.
SEQ 1_0 \* Arabic \n6573 So I don't want to put words in Jeff's mouth, but that is how it was explained to me how the models evolved.
SEQ 1_0 \* Arabic \n6574 Do you want to add anything?
SEQ 1_0 \* Arabic \n6575 THE CHAIRPERSON: I don't mean to cut Mr. Thiessen off, but that really isn't my question. I think we have read that and you have documented that very well as to why you needed to move in the direction you did and Vice‑Chair Wylie has been through the programming questions.
SEQ 1_0 \* Arabic \n6576 I suppose if the acquisition were by another religious organization or faith‑based organization seeking to acquire this asset and make a go of it I wouldn't be asking these questions, but I think that from the point of view of the perception in the marketplace my question is: Is it legitimate to say that the ownership of this enterprise by Rogers Broadcasting is a very different kettle of fish from a religious organization and therefore raises issues of competitive fairness in terms of licensing and so on?
SEQ 1_0 \* Arabic \n6577 MR. MERSON: This is a licence that has many facets and requires sort of a complicated schedule. Every single program on the air has to be religious and if the context isn't obvious ‑‑ we have committed to ensuring that the context of the programming is obvious.
SEQ 1_0 \* Arabic \n6578 Over and above that, we have an obligation to sort of 60 per cent Canadian content in Winnipeg, 12 hours worth of balanced in prime time, including sort of a large proportion of that sort of being locally produced. The opportunity evolve the channels with something much more mainstream doesn't exist.
SEQ 1_0 \* Arabic \n6579 The requirements of having to deal with the different constraints in building the program schedule essentially limit the amount that you really can do with the station to do anything much more different from what it is that Jeff and the Thiessen's have done with it with Vancouver currently.
SEQ 1_0 \* Arabic \n6580 Leslie and Malcolm have worked on the schedule, I don't know if you wanted to add anything.
SEQ 1_0 \* Arabic \n6581 MR. SOLE: I would just add that one of the material differences between Rogers owning the Winnipeg licence and the plan that was forwarded by Trinity is that we are a corporation that is traded on the stock exchange and we are not in the business of collecting or calculating donations directly from viewers. So we are very naturally pushed to the advertising model.
SEQ 1_0 \* Arabic \n6582 THE CHAIRPERSON: Okay.
SEQ 1_0 \* Arabic \n6583 MR. MERSON: But we are tied up in knots. There is very limited opportunity to ‑‑
SEQ 1_0 \* Arabic \n6584 THE CHAIRPERSON: I take that point. I guess it is really ‑‑ it goes to the integrity of the licensing process. If you like Part A is the nature of the transition and Part B is what used to be called trafficking and may still be in some quarters. The idea that a licence issued and not launched should not be put out for call is I guess the issue you have to address.
SEQ 1_0 \* Arabic \n6585 MR. MERSON: Perhaps I can just ask Alain for a little perspective on it.
SEQ 1_0 \* Arabic \n6586 MR. STRATI: Sure, I would be glad to.
SEQ 1_0 \* Arabic \n6587 Mr. Chair, I think we have looked at certainly other issues and other precedence in terms of other transactions in terms of what are the issues that were discussed. To specifically address the issue you have mentioned of course is to ensure the integrity of the licensing process is maintained.
SEQ 1_0 \* Arabic \n6588 I think in terms of the licence trafficking issue there has been a couple of specific points that have been raised in terms of issues such as the reasonability of any financial gain, if there is one. Certainly there is the issue of financial distress, if the station is in financial distress and the ability of someone to come in and retain the viability of the station.
SEQ 1_0 \* Arabic \n6589 More specifically, on issues of unlaunched stations, there have been other instances I can think of. You may remember the Télémedia transaction. There was a station in Calgary, an FM station that was licensed. At that point in time there was a discussion in terms of value, there was a discussion in terms of sunk costs, costs that had already been incurred by the licensee. So there had been investments that had been made in terms of an effort to launch the station.
SEQ 1_0 \* Arabic \n6590 I think there was also discussion in terms of the benefits, in terms of the industry benefits, the Canadian broadcasting benefits. So from our perspective we are looking at the overall transaction in terms of financial gain which would incorporate both licences certainly.
SEQ 1_0 \* Arabic \n6591 The financial distress of NOWTV in terms of where they are at, in terms of the need to sell both stations, but perhaps a bit more specifically on Winnipeg, is that investments have been made. In terms of the integrity of the licensing process, we have talked a little bit about program acquisition rights and the fact that at the time there was a lot of discussion about acquisition rights. In fact, I think it was one of the specific elements of discussion.
SEQ 1_0 \* Arabic \n6592 Given the fact of the nature currently, there is three national players in Winnipeg, they will purchase programming by and large for multiplicity markets including Winnipeg. NOWTV will likely be very different, in that quite apart from its religious programming mandate there will also be de facto that it will not buy nationally. It may buy from Vancouver and Winnipeg, it may buy for Winnipeg.
SEQ 1_0 \* Arabic \n6593 So from a rights perspective we feel that the same issues are discussed here and there is not a significant difference in terms of what NOWTV was discussed then as what it would be now.
SEQ 1_0 \* Arabic \n6594 The revenue Rael has discussed in terms of the fact ‑‑ and I think Leslie mentioned as well in terms of the advertising revenue certainly a much greater part of it because of it.
SEQ 1_0 \* Arabic \n6595 But the Thiessen family has made an investment in the station, there have been some costs, there is a significant effort and we do think that launching the station in Winnipeg would benefit the industry not only because there is a new station in Winnipeg that there has been a strong demand there for quite a long time, but also because of the ability of NOWTV in Vancouver and NOWTV in Winnipeg which would provide a robust two‑station accommodation.
SEQ 1_0 \* Arabic \n6596 THE CHAIRPERSON: I have your answer. Our rule is that we are very suspicious of any transfer of licence in the first term of a licence. That goes back to the beginning of the Commission. There are individual cases where, as you say ‑‑ and there are others we could name ‑‑ where the Commission has nevertheless approved transactions either because they were part of a package or because of distress situations. You are saying that this is one such case when exception should be made to that rule.
SEQ 1_0 \* Arabic \n6597 MR. STRATI: That's correct. I think some of the similar circumstances where these issues have been discussed are also present here as well.
SEQ 1_0 \* Arabic \n6598 THE CHAIRPERSON: Right. Let me take you to the doomsday scenario, though, Mr. Merson.
SEQ 1_0 \* Arabic \n6599 Assuming that the Commission were inclined not to approve this part of the transaction but were inclined to approve the Vancouver part ‑‑ and we will get to Victoria in a moment ‑‑ but if Vancouver were approved and Winnipeg were not, would you proceed with the closing?
SEQ 1_0 \* Arabic \n6600 MR. MERSON: We would proceed with the closing. We continue to believe we would be the best owners and NOWTV Vancouver would be ‑‑ Fraser Valley would be the natural partner to NOW Winnipeg. We believe the demand exists.
SEQ 1_0 \* Arabic \n6601 We are not sure this is a great idea, but absolutely we would proceed.
SEQ 1_0 \* Arabic \n6602 THE CHAIRPERSON: Perhaps I overlooked it in reading the purchase and sale agreement that that contingency was addressed where you would get approval for one and not the other, in which case what would happen to the purchase price?
SEQ 1_0 \* Arabic \n6603 MR. MERSON: You have me there. I can't recall. I know we discussed it. I can't recall whether it is in the agreement itself.
SEQ 1_0 \* Arabic \n6604 THE CHAIRPERSON: Mr. Strati, did I miss it? Is it in the agreement itself?
SEQ 1_0 \* Arabic \n6605 MR. STRATI: I can check quickly.
SEQ 1_0 \* Arabic \n6606 THE CHAIRPERSON: I didn't recall seeing it.
SEQ 1_0 \* Arabic \n6607 MR. VINER: I would be surprised if it didn't say subject to terms and conditions that were ‑‑
SEQ 1_0 \* Arabic \n6608 MR. STRATI: Yes, it does obviously refer to CRTC approval. I would just verify quickly whether it is contingent on the either/or scenario like you mentioned.
SEQ 1_0 \* Arabic \n6609 THE CHAIRPERSON: You can get back to us on that and, if you like, what the price would be. Would it remain $13 million or not?
SEQ 1_0 \* Arabic \n6610 MR. MERSON: No, the price would be reduced by the $750,000. That is the recollection that comes back to me, that we had a discussion at the time about the relative values and what they might be. What I can't recall is whether the agreement directly addresses the ability to proceed on one without the other. We will check that.
SEQ 1_0 \* Arabic \n6611 THE CHAIRPERSON: That is what I can't recall either. Thank you.
SEQ 1_0 \* Arabic \n6612 Would that scenario in any way affect your Vancouver business plan, as far as you can see?
SEQ 1_0 \* Arabic \n6613 MR. MERSON: It would absolutely affect the business plan.
SEQ 1_0 \* Arabic \n6614 As Madam Vice‑Chair was sort of discussing with us, there are some natural synergies in the programming between the two stations so it would affect it to some degree. But perhaps we can sort of quantify how that would work in response to her question.
SEQ 1_0 \* Arabic \n6615 THE CHAIRPERSON: That would be fine, if you could do that.
SEQ 1_0 \* Arabic \n6616 Let's turn to Victoria. What growth would you see in your revenues? I guess the total is, what, $6 million over seven years. Right? It goes from a total of $87 million without Victoria and $93 million with Victoria, so that is the measure of that.
SEQ 1_0 \* Arabic \n6617 MR. MERSON: That is correct.
SEQ 1_0 \* Arabic \n6618 THE CHAIRPERSON: What would be your view ‑‑ you have probably read the interventions and we will hear the intervenors so I don't want to preempt that discussion, but what in your view would be the effect of us granting you the Victoria transmitter on the revenues of CHET‑TV and CIVI‑TV?
SEQ 1_0 \* Arabic \n6619 MR. MERSON: Again, we can't imagine it will have a material impact. Our projection in year seven is that the gross revenues of the station would be $2 million more. So this is over a period of seven years. At the end of the seven years we think Victoria might add an incremental $2 million to the business.
SEQ 1_0 \* Arabic \n6620 This again is in a market that is growing fairly rapidly.
SEQ 1_0 \* Arabic \n6621 We know the demand exists. This is religious programming. Victoria is a market that is part of the Greater Vancouver marketplace. The advertisers, when they look to buy, don't differentiate. They do not distinguish between Victoria and the rest of the marketplace. They expect that when they but they will receive coverage in the entire Fraser Valley, downtown Vancouver and Victoria as well.
SEQ 1_0 \* Arabic \n6622 As well, the program suppliers. When you buy rights to the Vancouver marketplace automatically sell rights to Victoria as well. So it is very much one economic market, much in the way that sort of Hamilton and Toronto are one economic market.
SEQ 1_0 \* Arabic \n6623 So in answer to your question: Do we think this will have much impact? We really don't think it will have much impact, simply based on the absolute value and number of the dollars in the marketplace.
SEQ 1_0 \* Arabic \n6624 We think the demand exists and Jeff has tons of anecdotal evidence to suggest that the demand exists. This is something that would simply put the business on an equal competitive footing.
SEQ 1_0 \* Arabic \n6625 Jeff, as he analyzed why it was the business wasn't succeeding as well as he might have hoped, really focused on it as being one of the major issues he had to deal with. It was the reason they applied to the Commission a couple of years ‑‑ I forget when the initial application was, about a year back ‑‑ to add the Victoria rebroadcaster.
SEQ 1_0 \* Arabic \n6626 THE CHAIRPERSON: Could you detail that, Mr. Thiessen, as to that view that Mr. Merson just expressed that you held?
SEQ 1_0 \* Arabic \n6627 MR. J. THIESSEN: As soon as we launched NOWTV in Fraser Valley there was an immediate response from Victoria, pastors calling up saying "What is going on here? We don't get it on our channel service."
SEQ 1_0 \* Arabic \n6628 Since that time there have been e‑mails and phone records and people calling up. When I realized that it was imperative for us to get going in Victoria I called up some dear pastor friends out that way and they were saying, "You know what, it is going to be very, very important."
SEQ 1_0 \* Arabic \n6629 I also know Mr. Low is here as well and he has had some of our independent producers who produce other types of religious programs and they themselves have wanted an expression into Victoria and Vancouver Island as well.
SEQ 1_0 \* Arabic \n6630 So it is not just from the Christians who have called me, but it has also been other faith groups expressing a desire to ‑‑ there are pockets of those faith groups in that area that are lacking a religious service and we think that NOWTV is the best service.
SEQ 1_0 \* Arabic \n6631 THE CHAIRPERSON: So that is on the service front.
SEQ 1_0 \* Arabic \n6632 What have advertisers told you?
SEQ 1_0 \* Arabic \n6633 MR. J. THIESSEN: Local advertising. We didn't actually in our application have any local advertising.
SEQ 1_0 \* Arabic \n6634 THE CHAIRPERSON: No, I understand that.
SEQ 1_0 \* Arabic \n6635 MR. J. THIESSEN: Sorry.
SEQ 1_0 \* Arabic \n6636 MR. MERSON: The limitation of not having Victoria.
SEQ 1_0 \* Arabic \n6637 MR. J. THIESSEN: Oh, from the national point of view? Oh, I can't express the difficulty we have had both from the nationally ‑‑ us being the last on the list for sure and then having us not having the opportunity of pitching Victoria.
SEQ 1_0 \* Arabic \n6638 One of the biggest problems we have is even locally here there are opportunities where our local sales people have four Subway franchises, say, to pitch, and because we have franchises in Victoria and Vancouver that goes into a common pot for advertising, we just simply don't get any of those buys.
SEQ 1_0 \* Arabic \n6639 So there is significant difficulties for anyone who is not in Victoria and I think that it is one of those things that just is very, very important going forward.
SEQ 1_0 \* Arabic \n6640 MR. W. THIESSEN: If I could just add one point here, even in the area of religious brokered programming we have had a number of people that wanted the Victoria market and we missed the buy on brokered religious programming because we didn't have the Victoria marketplace. So it has hit us not only on national sales but even on the brokered market side.
SEQ 1_0 \* Arabic \n6641 THE CHAIRPERSON: I may have missed your answer to Madam Wylie's questions, but are you planning to do brokered programming?
SEQ 1_0 \* Arabic \n6642 MR. MERSON: Yes, we are. Limited amounts.
SEQ 1_0 \* Arabic \n6643 THE CHAIRPERSON: Limited amounts. Again, you didn't show those in your projections, did you?
SEQ 1_0 \* Arabic \n6644 COMMISSIONER WYLIE: $100,000.
SEQ 1_0 \* Arabic \n6645 THE CHAIRPERSON: $100,000.
SEQ 1_0 \* Arabic \n6646 MR. MERSON: Yes, we did.
SEQ 1_0 \* Arabic \n6647 THE CHAIRPERSON: That is the other. It says "barter", but is that ‑‑
SEQ 1_0 \* Arabic \n6648 MR. MERSON: Same thing.
SEQ 1_0 \* Arabic \n6649 THE CHAIRPERSON: Same thing. So that represents then ‑‑
SEQ 1_0 \* Arabic \n6650 MR. MERSON: No. I think it's under paid programs. It is under paid programs I think.
SEQ 1_0 \* Arabic \n6651 THE CHAIRPERSON: Sorry?
SEQ 1_0 \* Arabic \n6652 MR. SOLE: Infomercial. There are infomercials and paid programs.
SEQ 1_0 \* Arabic \n6653 THE CHAIRPERSON: Again, there are many financial pages.
SEQ 1_0 \* Arabic \n6654 I see $100,000 in the Winnipeg lines throughout. I don't see any in the Vancouver with or without Victoria projections.
SEQ 1_0 \* Arabic \n6655 I will go back to your original. This is our copy of that.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n6656 MR. STRATI: Mr. Chair, I am looking at the ‑‑
SEQ 1_0 \* Arabic \n6657 THE CHAIRPERSON: Oh, infomercials, paid programs.
SEQ 1_0 \* Arabic \n6658 MR STRATI: ‑‑ and paid programs. That's correct. The first year is $842,000.
SEQ 1_0 \* Arabic \n6659 THE CHAIRPERSON: I'm sorry, you are quite right. So that represents ‑‑ that doesn't change with Victoria. So that is six of 87 ‑‑ or six and half of 87 or six and a half of 93.
SEQ 1_0 \* Arabic \n6660 Mr. Thiessen, they are not showing any Victoria brokered programming here. Do you think that is an untapped opportunity?
SEQ 1_0 \* Arabic \n6661 MR. W. THIESSEN: There is a great opportunity there.
SEQ 1_0 \* Arabic \n6662 THE CHAIRPERSON: Right. In Winnipeg you have the $100,000 of barter in addition to the infomercials. A much higher percentage in Winnipeg than in Vancouver.
SEQ 1_0 \* Arabic \n6663 Is that correct? I'm looking at seven year totals, four of 27. What's that? More than a quarter?
SEQ 1_0 \* Arabic \n6664 MR. MERSON: I am going to ask Malcolm just quickly for that assumption and what the basis of it was.
SEQ 1_0 \* Arabic \n6665 MR. DUNLOP: When I put the paid programming estimates together I based it on the following: In Vancouver I based it on 10 hours of American and 15 hours of Canada, and I based the same in Winnipeg and the same hours in both markets.
SEQ 1_0 \* Arabic \n6666 THE CHAIRPERSON: The same absolute hours?
SEQ 1_0 \* Arabic \n6667 MR. DUNLOP: Yes, basically the same hours in terms of for estimating.
SEQ 1_0 \* Arabic \n6668 THE CHAIRPERSON: I see. The difference between the $6.5 million and the $4.1 million is what the Vancouver market will be able to achieve for you?
SEQ 1_0 \* Arabic \n6669 MR. DUNLOP: Yes.
SEQ 1_0 \* Arabic \n6670 THE CHAIRPERSON: All right. Okay. Thank you.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n6671 THE CHAIRPERSON: Let me just review this to see whether I have covered everything I wanted to. I believe I have covered most of it.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n6672 THE CHAIRPERSON: There are a number of questions that you will be addressing in reply and I may, when I have seen the filings that I hope we will be able to get as soon as possible.
SEQ 1_0 \* Arabic \n6673 Do you believe that you will have ‑‑ how much of that filed material do you think you will have before the final phase of the proceeding, which will be today?
SEQ 1_0 \* Arabic \n6674 MR. MERSON: We hope virtually all of it. My sense is there is some information that is more rapidly needed than others, particularly the program schedule and the stuff we went over earlier this morning. So if we could focus on that first, we will present all that stuff as quickly as we can, hopefully by the end of lunch, just to give you the opportunity of just looking through and spend some time with us.
SEQ 1_0 \* Arabic \n6675 Then ensure the stuff that isn't going to arise ‑‑ hopefully will not arise again, we will file hopefully by the end of the day.
SEQ 1_0 \* Arabic \n6676 THE CHAIRPERSON: Thank you. Those are my questions.
SEQ 1_0 \* Arabic \n6677 Vice‑Chair Wylie.
SEQ 1_0 \* Arabic \n6678 COMMISSIONER WYLIE: Following the Chairman's question about the possible dissociation of the two, I understand your response to his request that in coming back to us with programming you will also address the possibility that that would be just for Vancouver, to the extent that it has any impact?
SEQ 1_0 \* Arabic \n6679 MR. MERSON: Absolutely.
SEQ 1_0 \* Arabic \n6680 COMMISSIONER WYLIE: As well as whether it is the two stations.
SEQ 1_0 \* Arabic \n6681 MR. MERSON: Absolutely.
SEQ 1_0 \* Arabic \n6682 COMMISSIONER WYLIE: Thank you.
SEQ 1_0 \* Arabic \n6683 COMMISSIONER WILLIAMS: Mr. Viner, would it be fair to characterize this application as a bailout of a troubled licensee, that due to your size and scope of your organization you may be able to make successful if you had all the pieces?
SEQ 1_0 \* Arabic \n6684 MR. VINER: I wouldn't characterize it as just that, Commissioner Williams.
SEQ 1_0 \* Arabic \n6685 At Rogers Media we would like to grow and we would like to grow in television, although we would like to grow in a way which matches our core competencies. So there are a number of reasons why we are interested.
SEQ 1_0 \* Arabic \n6686 The first is, this is a robust market in which we do not find ourselves.
SEQ 1_0 \* Arabic \n6687 Second is that niche broadcasting, as we have perhaps boringly repeated, is a core competency of our company skill that we built over the last 20 years at OMNI, and we really believe that we can bring some very positive ‑‑ make very positive contributions to the system, and we can make this profitable because we know how to make these things profitable, not wildly so, but nonetheless we can provide the financial stability and the skill‑set necessary to make them profitable.
SEQ 1_0 \* Arabic \n6688 So yes we are bailing the Thiessen's out. They are in financial stress and it is a fit with our skills.
SEQ 1_0 \* Arabic \n6689 COMMISSIONER WILLIAMS: Thank you. I had four other questions, but our very able Chair covered them so I won't ask them again.
SEQ 1_0 \* Arabic \n6690 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n6691 Counsel...?
SEQ 1_0 \* Arabic \n6692 MR. STEWART: Merci, monsieur le président.
SEQ 1_0 \* Arabic \n6693 Just a quick question of clarification. The agreement of purchase and sale that was filed doesn't appear to have been an executed one, but it may have been for the same reason that was given previously with respect to the consulting contract that what we got was the electronic version.
SEQ 1_0 \* Arabic \n6694 But can you confirm that there is an executed agreement and the date of that agreement?
SEQ 1_0 \* Arabic \n6695 MR. STRATI: Absolutely. We do have it. In fact, we may have a copy here. If not, we will get a copy shortly. But it is the same agreement.
SEQ 1_0 \* Arabic \n6696 MR. STEWART: Thank you. Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n6697 THE CHAIRPERSON: Thank you very much for your presentation. You answered the questions very directly and helpfully. Thank you.
SEQ 1_0 \* Arabic \n6698 Mr. Secretary...?
SEQ 1_0 \* Arabic \n6699 MR. LEBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n6700 We shall now hear the appearing intervention.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n6701 MR. LEBEL: For the record, I would like to indicate that Crossroads Television System has withdrawn its intervention.
SEQ 1_0 \* Arabic \n6702 So the first appearing intervention will be presented by Multivan Broadcast.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n6703 MR. KANE: Mr. Chairman, Members of the Commission, we are prepared to go on, but it would be very helpful if we could consider our intervention over the lunch hour in light of a number of things that were said this morning. We think we could be of more benefit to the Commission if that opportunity was provided.
SEQ 1_0 \* Arabic \n6704 THE CHAIRPERSON: I have no problem with that, provided that the next person in line wishes to go on now because I think we want to keep on schedule given the heavy number of items we have today and tomorrow.
SEQ 1_0 \* Arabic \n6705 I don't know whether the next person on the list ‑‑ Dr. John Burns has withdrawn, did you say?
SEQ 1_0 \* Arabic \n6706 MR. LEBEL: No. I said Crossroads Television System has withdrawn.
SEQ 1_0 \* Arabic \n6707 THE CHAIRPERSON: You know what, I think probably it might be best if we just adjourned for lunch and resumed in an hour, at 1:15.
SEQ 1_0 \* Arabic \n6708 Would that be helpful, Mr. Kane?
SEQ 1_0 \* Arabic \n6709 MR. KANE: That is very helpful, Mr. Chairman. Thank you.
SEQ 1_0 \* Arabic \n6710 THE CHAIRPERSON: Great.
‑‑‑ Upon recessing at 12:15 p.m. /
Suspension à 12 h 15
‑‑‑ Upon resuming at 1315 / Reprise à 1315
SEQ 1_0 \* Arabic \n6711 THE CHAIRPERSON: Order, please. A l'ordre, s'il vous plaît.
SEQ 1_0 \* Arabic \n6712 Mr. Secretary.
SEQ 1_0 \* Arabic \n6713 MR. LeBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n6714 We will now hear the intervention by Multivan Broadcast.
SEQ 1_0 \* Arabic \n6715 You have ten minutes to make your presentation.
INTERVENTION
SEQ 1_0 \* Arabic \n6716 MR. REITMAYER: Mr. Chairman, Members of the Commission and staff, my name is Art Reitmayer, and I am the President and CEO of Channel M Television, a role which I have had the pleasure of holding since the Commission granted Multivan Broadcast Corp., Channel M's parent company, the right to launch a multicultural broadcast station in 2002.
SEQ 1_0 \* Arabic \n6717 I am joined at the table today by, to my left, Johnny Michel, our Vice‑President, Programming, Production and Promotion; and to my right, Greg Kane, Channel M's legal counsel.
SEQ 1_0 \* Arabic \n6718 In addition, we would like to note the presence in the audience today of Dianne Collins, our News Director; Farnaz Riahi, our Director of Finance; Peter Gillespie, our Vice‑President of Engineering and Operations; Bruce Hamlin, our Vice‑President of Sales; as well, our Chair, Robert Lee; Directors, Douglas Holtby, James Ho and representing the Segal family, Gary Segal.
SEQ 1_0 \* Arabic \n6719 I will now begin our intervention.
SEQ 1_0 \* Arabic \n6720 In appearing before you today, it is our intention to outline Channel M's concerns with respect to the transaction proposed by Rogers Broadcasting Ltd. to acquire the assets of Trinity Television. These are the concerns of a truly independent broadcaster that was granted a licence to serve the ethnic communities of Vancouver one and a half years ago.
SEQ 1_0 \* Arabic \n6721 That licence, issued when we commenced broadcast, imposed on the station a number of conditions designed to ensure what we proposed ultimately made it onto our schedule. Provisions of the Ethnic Broadcasting Policy also ensured that the service launched by Channel M reflected the needs of Vancouver's multicultural and multiracial communities.
SEQ 1_0 \* Arabic \n6722 The licence mandate of Channel M is a complex one. The station is required to broadcast 50 per cent of its programming in languages other than English, French or Aboriginal, must broadcast at least 22 different languages each month, and is also required to be 100 per cent ethnic between 8:00 and 10:00 p.m.
SEQ 1_0 \* Arabic \n6723 By the very nature of the service and due to the variety of language and ethnic groups that Channel M serves, the Commission has long recognized that in order for the operation to be sustainable, it must cross‑subsidize some of its programming with revenues generated by English‑language foreign programs ‑‑ typically from the U.S.
SEQ 1_0 \* Arabic \n6724 When the ownership group of Channel M applied for a multicultural licence to serve Vancouver, they applied with an understanding of how to sustain their service, given the competition in the market as then existed. The group assumed willingly the significant investment required to build a state‑of‑the‑art, over‑the‑air television station that would provide the unserved ethnic communities with a service that they could call their own and be proud to welcome into their homes.
SEQ 1_0 \* Arabic \n6725 The market conditions that Channel M faced when it filed its licence application in June of 2001 were comprised of a number of long‑term stations in transition and the imminent launch of a new commercial service in Victoria, as well as NOWTV in the Fraser Valley.
SEQ 1_0 \* Arabic \n6726 The licensing of VTV in 1997 and The NewVI in 2000 dramatically increased the commercial inventory available in the market, but the competitive landscape for programming and commercial advertisers did not include the Trinity Television service. NOWTV's mandate was to be 100 per cent religious and therefore it was not foreseen by other broadcasters or the Commission that the station would be a factor in terms of competition for programming or market revenues.
SEQ 1_0 \* Arabic \n6727 In responding to Channel M's written intervention, Rogers commented that Channel M was trying to portray the Vancouver market in more bleak terms than was in fact the case. Nothing could be further from the truth. What we provided was a realistic overview of the market using the same figures as submitted by Rogers with some added context.
SEQ 1_0 \* Arabic \n6728 The suggestion that overall market growth in revenue would allow for NOWTV's increased focus on spot television sales ignores the reality of stations already in the market with a commercial mandate.
SEQ 1_0 \* Arabic \n6729 Television spot sales in the Vancouver market have been in decline since the late 1990s. Fiscal 2003 saw the first true increase in a number of years with total spot revenues returning to the same level as realized in 1998. Market spot revenue for fiscal 2004 was up 3.7 per cent, with 2005 having a relatively strong first quarter, with noticeable slowing as we move through the second and into the third.
SEQ 1_0 \* Arabic \n6730 Channel M is one and a half years into its licence term and, to date, has not achieved the level of revenues originally projected. It would be very difficult for Channel M and the important service it provides to realize its objectives should the Commission see fit to change the landscape and approve Rogers' submission as filed.
SEQ 1_0 \* Arabic \n6731 The revenue growth projected by Rogers of in excess of $10 million, excluding Victoria, can only come at the expense of other broadcasters in the market.
SEQ 1_0 \* Arabic \n6732 MR. MICHEL: Three of the conditions proposed by Channel M are with respect to programming on NOWTV. The first condition seeks to ensure that NOWTV complies with the Religious Broadcast Policy by airing religious and only religious programming.
SEQ 1_0 \* Arabic \n6733 Rogers, in response to our intervention, make it apparent that their definition of religious programming includes flexibility to air programs that address spiritual, moral and ethical interests. While we don't dispute that religious programs can be spiritual or moral or ethical, it does not follow that spiritual, moral and ethical programs are, de facto, religious programs.
SEQ 1_0 \* Arabic \n6734 The Religious Broadcasting Policy clearly states that a religious program is defined as:
"...one that deals with a religious theme, including programs that expound religious practices and beliefs or present a religious ceremony, service or other similar event."
SEQ 1_0 \* Arabic \n6735 Under this definition we fail to understand how news and information programming, such as "48 Hours", "Dateline" and "60 Minutes", as well as the U.S. syndicated comedy shows such as "Everybody Loves Raymond" and "The Fresh Prince of Bel Air" qualify as religious programming.
SEQ 1_0 \* Arabic \n6736 If these programs were to run on other services in the market, one would not expect the station to classify them as religious programs. Why then is it appropriate for NOWTV?
SEQ 1_0 \* Arabic \n6737 We also submit that a condition should be put on NOWTV to ensure they fulfil their promise to contribute to their local market by producing local programming that falls within their religious mandate.
SEQ 1_0 \* Arabic \n6738 In their original licence submission, NOWTV committed to:
"...reflect the local community of the Fraser Valley and contribute to the development of a distinct balanced religious television industry."
SEQ 1_0 \* Arabic \n6739 To our observance, this commitment has never been met.
SEQ 1_0 \* Arabic \n6740 With respect to our request for a "balanced programming" condition of licence, we were encouraged to see that Rogers has agreed to provide no less than 12 hours of access in prime time to non‑Christian religious groups. It is important to note, however, that our intervention was not only concerned with reinforcing this condition, but with ensuring that the definition of "balanced programming" was unambiguous.
SEQ 1_0 \* Arabic \n6741 In Rogers' response to our intervention, they claim that we erred in our calculation of "balanced" programming because we analyzed the station's launch schedule rather than the station's current schedule. Further, they argued that acquired news‑oriented programming and the locally‑produced "Online" talk show should be included as part of the "balanced" hours.
SEQ 1_0 \* Arabic \n6742 We disagree with these arguments.
SEQ 1_0 \* Arabic \n6743 First, in examining the current schedule on their website, the station lists only 2.5 hours of balanced programming in prime time.
SEQ 1_0 \* Arabic \n6744 Second, to portray "60 Minutes", "Dateline" and "20/20" as programming that provides a religious perspective different from the station's primary Christian orientation is questionable. The balanced programming concept was meant to provide non‑Christian religious groups with access to the station's schedule.
SEQ 1_0 \* Arabic \n6745 Third, as the content of NOWTV's locally produced talk show "Online" primarily deals with themes that do not have a Christian focus or deal with any type of religious theme at all, the show certainly could not be regarded as providing an outlet for non‑Christian religious perspectives.
SEQ 1_0 \* Arabic \n6746 MR. REITMAYER: In their submission to acquire the assets of NOWTV, Rogers has applied to have the coverage area of the Fraser Valley service extended to include southern Vancouver Island and Victoria.
SEQ 1_0 \* Arabic \n6747 We ask that the Commission deny the requested extension. It is our belief that the applicant has not fulfilled its original service mandate to the communities of the Fraser Valley, nor has it proven in any tangible way there is demand in Victoria for its religious programming.
SEQ 1_0 \* Arabic \n6748 To allow the extension of a service for the singular purpose of levelling the playing field would be a significant change in market dynamics, given that the licence was not to be competitive with other market stations.
SEQ 1_0 \* Arabic \n6749 Rogers throughout its written submission would have us believe that NOWTV was granted a mandate for the Fraser Valley and Vancouver. However, NOWTV applied for and was granted a licence to primarily serve the communities of the Fraser Valley, as reflected in the Commission's decision of July 2000.
SEQ 1_0 \* Arabic \n6750 The issue of extending the reach of NOWTV into Victoria is about advertising, not service. Rogers explains in their intervention how national advertising is sold and that NOWTV is currently at a disadvantage due to its lack of carriage in Victoria.
SEQ 1_0 \* Arabic \n6751 However, NOWTV was never licensed with a mandate to compete for national advertisers. As outlined in their licensing decision, the service was to have nominal impact on the Vancouver market and, more importantly, be non‑competitive and not affect the financial viability of other commercial television stations. Only a small portion of the station's revenue was to come from advertising sales as it was to rely heavily on donations and payments from producers.
SEQ 1_0 \* Arabic \n6752 To suggest that the Victoria extension is needed to give NOWTV an equal footing in the battle for advertisers is completely counter to the station's mandate and reveals the true intention is the further exploitation of U.S. syndicated product that has found its way onto the station's schedule.
SEQ 1_0 \* Arabic \n6753 As Channel M is a stand‑alone Vancouver‑based station, we will restrict our comments on the matter of the Winnipeg service to those filed with our written submission and request that the Commission deny the precedent‑setting transfer.
SEQ 1_0 \* Arabic \n6754 In conclusion, we respectfully submit that in order to ensure the integrity of the broadcasting regulatory process, the stability of the Vancouver broadcast market, and to restore balance to our competitive landscape, that the NOWTV broadcast licence be returned to its original Religious mandate: a mandate that by the very nature of the station's narrow focus must carry appropriate restrictions to ensure that it does not stray from its premise.
SEQ 1_0 \* Arabic \n6755 As such, we propose that in the event the Commission approves the proposed acquisition, the following six conditions of licence be incorporated to ensure:
SEQ 1_0 \* Arabic \n6756 (1) the Religious broadcasting mandate is adhered to;
SEQ 1_0 \* Arabic \n6757 (2) the station operates the licence to serve the community for which it was originally approved;
SEQ 1_0 \* Arabic \n6758 (3) NOWTV does not compete for mainstream U.S. syndicated or Canadian entertainment programming;
SEQ 1_0 \* Arabic \n6759 (4) local programming dollars are spent on local programs produced by NOWTV, for the residents of the Fraser Valley;
SEQ 1_0 \* Arabic \n6760 (5) the balanced programming licence requirements originally imposed are complied with; and
SEQ 1_0 \* Arabic \n6761 (6) third language programming on NOWTV is limited to "no more than 5 per cent of the station's programming schedule each broadcast week", as proposed by Rogers.
SEQ 1_0 \* Arabic \n6762 We thank you for the opportunity to present our intervention and respectfully ask that you impose the conditions we have recommended on this sale and that you deny the applications to extend the NOWTV service into Victoria and sale of the Winnipeg licence.
SEQ 1_0 \* Arabic \n6763 We would be pleased to answer any questions.
SEQ 1_0 \* Arabic \n6764 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n6765 Commissioner Pennefather.
SEQ 1_0 \* Arabic \n6766 COMMISSIONER PENNEFATHER: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n6767 Good afternoon, gentlemen.
SEQ 1_0 \* Arabic \n6768 I want to ask you some questions that come out of today's presentation, so forgive me if they jump around a little bit.
SEQ 1_0 \* Arabic \n6769 Going in, I had of course your very extensive intervention. As you note, it is quite thorough.
SEQ 1_0 \* Arabic \n6770 Perhaps I could start with it, though, to try to get a little bit more of a framework for my questions ‑‑ not that there are that many of them. It is just a couple of key things I think I would like some more thoughts on.
SEQ 1_0 \* Arabic \n6771 You were here this morning for the discussion, I think, with the applicant. There was a discussion with both Vice‑Chair Wylie and the Chairman, particularly the Chairman, regarding the impact on the market.
SEQ 1_0 \* Arabic \n6772 You certainly reflect on that and you are bringing that back today in your presentation.
SEQ 1_0 \* Arabic \n6773 Considering this morning's discussion and the previous comments in reply and in application by Rogers on the Vancouver market, its growth, its size, their indication this morning that they didn't see a major impact considering the nature of the religious programming service, do you have any further comments on that discussion and your further comments in this presentation of the impact on Channel M of this application?
SEQ 1_0 \* Arabic \n6774 MR. REITMAYER: Thank you.
SEQ 1_0 \* Arabic \n6775 When you look at the Vancouver market, I think you have to take into consideration not just the one year where you saw a significant lift, which was 2003. I think people have looked at that and said the market is back on track. We went through a number of years post the launch of VTV in Vancouver where the market was virtually flat to down. With respect to other stations in the market, it is not that expenses and everything else that go into the operation of an enterprise have gone down. So everybody continues to try and take that portion of the money.
SEQ 1_0 \* Arabic \n6776 So when you are looking at a market, if it goes up 2 or 3 per cent, which it did last year in 2004, to assume that that money can all go to one player would assume that the other players are not looking to get any kind of return given that their expenses have also gone up.
SEQ 1_0 \* Arabic \n6777 To my experience, so far I haven't seen a lot of the companies willing to see a decrease in their bottom line with respect to their operations. So they are fighting harder to get a share of that increase as well.
SEQ 1_0 \* Arabic \n6778 From Channel M's perspective we, a station that was launched a year and a half ago and still having to try and meet our objectives, have to fight even harder to get those dollars. So if you add another station into that mix, it is just more stations trying to fight to find profitability.
SEQ 1_0 \* Arabic \n6779 That profitability, whether it is profit or break‑even, is really what is required just for us to provide the services that we do.
SEQ 1_0 \* Arabic \n6780 So to suggest that that money can be taken with no impact on other stations is not quite the case. We are not seeing that kind of growth. We are not in the 20 per cent days any more.
SEQ 1_0 \* Arabic \n6781 Like I say, we have seen one year in probably the past eight where we have maybe been slightly over 10 per cent. The majority of the growth in air time sales is what you have seen, on the specialty side, and there continues to be a shift with respect to those dollars. So you are seeing significant growth.
SEQ 1_0 \* Arabic \n6782 That is the number that shows up under Network. When you were talking with Mr. Merson this morning, he was talking with respect to TVB numbers. We see both the spot sales and the specialty or network numbers ‑‑ and those network numbers actually include specialty. We have seen a significant shift, and we are still continuing to fight that battle on the conventional side. Stations that don't have that mix have to fight all that much harder.
SEQ 1_0 \* Arabic \n6783 COMMISSIONER PENNEFATHER: When you say this afternoon television spot sales in the Vancouver market have been declined since the late 1990s, is that what you are referring to?
SEQ 1_0 \* Arabic \n6784 What is the specific cause of that in your view?
SEQ 1_0 \* Arabic \n6785 MR. REITMAYER: When you look at the amount of inventory that has been brought into the market, I think that had some role to play in it. There have been significant stations licensed into the Vancouver market since 1997.
SEQ 1_0 \* Arabic \n6786 The other factor, I think, is what is being experienced right across the country right now, which is there is a shift in how advertisers are placing their dollars. Specialty is a factor along with all the other options that are out there with respect to Internet.
SEQ 1_0 \* Arabic \n6787 As we were talking the other day, you can walk into any washroom in the city and there is advertising there now. It is taking some of those dollars.
SEQ 1_0 \* Arabic \n6788 COMMISSIONER PENNEFATHER: Let's focus in a little bit more specifically on Channel M.
SEQ 1_0 \* Arabic \n6789 I think you indicate obviously in this discussion the U.S. programming component of your financial portrait and its importance. You focus in, as you do in your intervention, that NOWTV B.C. is currently affecting the financial viability of commercial stations in the Vancouver market.
SEQ 1_0 \* Arabic \n6790 What I am looking at when I am discussing that is the current schedule.
SEQ 1_0 \* Arabic \n6791 I understand your point about the previous decision and evolution, but when you make that statement could you clarify for us on what basis you make that statement that you made in your intervention that NOWTV B.C. is currently affecting the financial viability of commercial stations.
SEQ 1_0 \* Arabic \n6792 What is the cause of that?
SEQ 1_0 \* Arabic \n6793 MR. REITMAYER: I think there are two reasons. One is the competition for programming.
SEQ 1_0 \* Arabic \n6794 As we have submitted before with respect to acquisition of programming, a service that was to be non‑competitive in programming was seeking to acquire a program that Channel M looked to to put on its schedule when it first launched, that competition for programming drove up the cost to us close to $900,000. That, to me, is a direct impact.
SEQ 1_0 \* Arabic \n6795 The other part is when you look at the market dollars, if you have U.S. programming on a schedule where you wouldn't have normally anticipated it, it is going to take some of the market dollars from advertisers for that programming.
SEQ 1_0 \* Arabic \n6796 To a large extent, what Mr. Merson said earlier and other members of the Rogers' panel, it is based on ratings success in the market. The ratings success in the market right now is on the U.S. syndicated programming that is running on that schedule.
SEQ 1_0 \* Arabic \n6797 COMMISSIONER PENNEFATHER: If I may, one could interpret your concern about mandate of the service going forward is really focused on this syndicated U.S. programming and the ability to carry that as understood by the applicant.
SEQ 1_0 \* Arabic \n6798 Do you have a sense from looking at the revenue projections that the applicant has tabled on the public record of how that revenue projection is related to this issue of U.S. programming?
SEQ 1_0 \* Arabic \n6799 What does that tell you?
SEQ 1_0 \* Arabic \n6800 MR. REITMAYER: All of the revenue that they would have there, I think the easiest question is to go back. If that U.S. syndicated programming wasn't on the schedule, I think you would find that the revenues that would be on the station would look more like what was originally filed by NOWTV when it sought to obtain the licence in the Vancouver market.
SEQ 1_0 \* Arabic \n6801 You were looking at a service that was significantly lower in revenues because the nature of the programming ‑‑ and again, their individual that was on the panel at that time said that the appeal from an advertiser point of view for religious programming is not as high as it is for commercial programming, the nature of the U.S. syndicated product.
SEQ 1_0 \* Arabic \n6802 COMMISSIONER PENNEFATHER: As you say, you were using the current schedule of NOWTV to look at this. I am curious too about your comment this afternoon on page 5:
"We also submit that a condition should be put on NOWTV to ensure they fulfil their promise to contribute to their local market by producing local programming..."
SEQ 1_0 \* Arabic \n6803 Clarify for me the connection between local programming and what I assumed from your intervention was your concern for a condition which relates to the religious programming.
SEQ 1_0 \* Arabic \n6804 You seemed here to be putting the emphasis on local programming.
SEQ 1_0 \* Arabic \n6805 MR. REITMAYER: Are you speaking to item 4 or item 5? Sorry.
SEQ 1_0 \* Arabic \n6806 COMMISSIONER PENNEFATHER: I am on page 5 actually. I am not on your list at this point. I am in the narrative at page 5, second paragraph.
SEQ 1_0 \* Arabic \n6807 MR. REITMAYER: Thank you.
SEQ 1_0 \* Arabic \n6808 COMMISSIONER PENNEFATHER: And it comes up in your interpretation obviously of the programming mandate.
SEQ 1_0 \* Arabic \n6809 Here as a solution I think you are proposing a condition which focuses on local programming.
SEQ 1_0 \* Arabic \n6810 MR. REITMAYER: It all goes back to again we looked back to the licence application as it was originally submitted by the Thiessen family and looked to see what they were looking to accomplish with the service. If you looked at that programming schedule and the commitments that were made, there was a significant amount of programming that was to originate and reflect the Fraser Valley.
SEQ 1_0 \* Arabic \n6811 To date, we have not seen that on the schedule and we feel it is important that if the station is going to be sold and it is going to be the service that it was actually approved for, that those types of conditions should be put in place.
SEQ 1_0 \* Arabic \n6812 COMMISSIONER PENNEFATHER: So again it comes down to what you see as the evolution of the programming as we see it now. As was discussed this morning, we don't have a schedule going forward.
SEQ 1_0 \* Arabic \n6813 In your intervention you do in fact say ‑‑ I don't have the quote right in front of me, but you do see this transformation continuing. Am I correct?
SEQ 1_0 \* Arabic \n6814 And on what do you base that assumption that the transformation, as you call it, would continue?
SEQ 1_0 \* Arabic \n6815 MR. REITMAYER: As you have noted, we didn't receive a programming schedule going forward. The easiest determinant of that programming schedule maintaining what it is and going forward, there were a number of comments today at the table with respect to the types of programming that under the Rogers ownership the station would look to pursue. And simultaneous programming is indicative of U.S.
SEQ 1_0 \* Arabic \n6816 To my knowledge, there isn't a religious service across the border to simulcast with, so I suspect that would be U.S. syndicated.
SEQ 1_0 \* Arabic \n6817 When you look at the revenue numbers that Rogers projects going forward, those would also be indicative of a schedule that is populated with U.S. syndicated programs as opposed to local Fraser Valley based programs or religious programs that are brokered.
SEQ 1_0 \* Arabic \n6818 COMMISSIONER PENNEFATHER: One final question just to clarify.
SEQ 1_0 \* Arabic \n6819 On page 6 of your remarks this afternoon you say in the last sentence of the first paragraph:
"... given that the licence was not to be competitive with other market stations..."
SEQ 1_0 \* Arabic \n6820 In terms of the Vancouver licence, what do you base that comment on? In the licensing decision?
SEQ 1_0 \* Arabic \n6821 MR. REITMAYER: Yes. It is actually in the licensing decision.
SEQ 1_0 \* Arabic \n6822 COMMISSIONER PENNEFATHER: Can you point us to what exactly you are referring to?
SEQ 1_0 \* Arabic \n6823 MR. REITMAYER: If you give me a second, yes, I can.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n6824 MR. REITMAYER: If you look on page 2 of 6 of the original decision, at paragraph 6 ‑‑ it starts actually on page 1 on my printout anyway. It reads through and the last part of it says:
"...and which projects modest audience levels and advertising revenues will not affect the financial viability of the commercial television stations operating in the market."
SEQ 1_0 \* Arabic \n6825 And the preamble to that actually gets into the fact that there would be little advertising and the majority of the dollars would come from brokered programming.
SEQ 1_0 \* Arabic \n6826 COMMISSIONER PENNEFATHER: As has been indicated to you before, it is less a limitation let's say that you cannot be competitive; it is more an understanding of the nature of the programming as originally submitted.
SEQ 1_0 \* Arabic \n6827 Am I correct? I think that is an opinion that has been presented to you before.
SEQ 1_0 \* Arabic \n6828 In other words, as you say later, it is an assumption based on the fact of donations and the projections going to the licensee.
SEQ 1_0 \* Arabic \n6829 MR. REITMAYER: Sorry, I missed the opening part.
SEQ 1_0 \* Arabic \n6830 COMMISSIONER PENNEFATHER: What I am saying is that, from my understanding, it is less a specific prohibition on being commercial and competitive ‑‑ I don't see that as such ‑‑ but rather your interpretation and what is said here in this paragraph of the nature of the donations component of the revenues and the nature of the service programming.
SEQ 1_0 \* Arabic \n6831 MR. REITMAYER: I think it is a combination of all of that.
SEQ 1_0 \* Arabic \n6832 The competition, if it's to come, should come from some semblance of a programming schedule with respect to what was actually filed to obtain the licence.
SEQ 1_0 \* Arabic \n6833 What you are looking at today bears no resemblance to that. Like I say, it was licensed as 100 per cent religious service, and that is not the case of what we are seeing here.
SEQ 1_0 \* Arabic \n6834 COMMISSIONER PENNEFATHER: Thank you very much.
SEQ 1_0 \* Arabic \n6835 Those are my questions, Mr. Chairman.
SEQ 1_0 \* Arabic \n6836 THE CHAIRPERSON: Commissioner Williams.
SEQ 1_0 \* Arabic \n6837 COMMISSIONER WILLIAMS: Good afternoon, Mr. Reitmayer.
SEQ 1_0 \* Arabic \n6838 Let's talk about the proposed broadcast transmitter in Victoria.
SEQ 1_0 \* Arabic \n6839 I note in your remarks you say:
"The issue of extending the reach of NOWTV into Victoria is about advertising, not service."
SEQ 1_0 \* Arabic \n6840 Are you suggesting there is no demand for religious programming in the Greater Victoria Area?
SEQ 1_0 \* Arabic \n6841 MR. REITMAYER: What I am suggesting is that barring a clear definition of religious programming, I certainly don't see that the applicant has proven what would normally be expected: that there is demand for its programming.
SEQ 1_0 \* Arabic \n6842 We filed with our intervention ratings numbers that you do see for the religious programming currently. If those are the only numbers we have to go on ‑‑ again, Rogers in their submission suggested that based on ratings, there would be demand in that market. If you actually take the religious component of that schedule and look at the ratings that it is achieving, I am not sure that you could conclude that there is a large amount of demand in that market.
SEQ 1_0 \* Arabic \n6843 And again, they didn't file any market research to back that up. Anecdotal phone calls, we all receive those.
SEQ 1_0 \* Arabic \n6844 COMMISSIONER WILLIAMS: Do you also believe there is no need similarly for the Winnipeg market then?
SEQ 1_0 \* Arabic \n6845 MR. REITMAYER: Again, I am not sure that it has been proven. I think what we see with respect to Winnipeg is the fact that the authority to launch was granted to Trinity Television. That was granted a number of years ago. There has been no stride toward launching that service and to ensure the integrity of the entire process, the licence authority should be returned.
SEQ 1_0 \* Arabic \n6846 If there is still a sense that the market can support and has the desire for the service, then a new hearing should be convened based on applicants.
SEQ 1_0 \* Arabic \n6847 COMMISSIONER WILLIAMS: Thank you, Mr. Reitmayer.
SEQ 1_0 \* Arabic \n6848 I have no further questions, Mr. Chairman.
SEQ 1_0 \* Arabic \n6849 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n6850 MR. KANE: Mr. Chairman, before we complete our intervention, there will be a considerable amount of information filed by the applicant in response to requests by the Commission in the questioning this morning. In fairness, we would like an opportunity to review that and have the opportunity as well to make written submissions on it.
SEQ 1_0 \* Arabic \n6851 It goes to fundamental issues, Mr. Chairman, relative to the application. There are some significant parts of what otherwise would be in an application that will be in the material to be filed.
SEQ 1_0 \* Arabic \n6852 We submit that, in fairness, we should be given that opportunity.
SEQ 1_0 \* Arabic \n6853 THE CHAIRPERSON: Why don't we do it this way. When you have reviewed those, if you wish to bring that matter to our attention and request the ability to reply, we can deal with it at that point rather at this stage, not having seen it, trying to rule on something that remains somewhat hypothetical.
SEQ 1_0 \* Arabic \n6854 MR. KANE: That is acceptable; thank you.
SEQ 1_0 \* Arabic \n6855 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n6856 Mr. Secretary, please.
SEQ 1_0 \* Arabic \n6857 MR. LeBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n6858 The next appearing intervention will be prevented by Dr. John Burns.
INTERVENTION
SEQ 1_0 \* Arabic \n6859 DR. BURNS: Mr. Chairman, Commission staff, thank you for this opportunity to speak on behalf of NOWTV and thank you for awarding the licence to NOWTV.
SEQ 1_0 \* Arabic \n6860 I am not here as a business person. I am a pastor. I was born and raised in Vancouver and I graduated as a dentist from UBC, and over the next few years I just got more involved in trying to help people and I ended up becoming a pastor in 1986.
SEQ 1_0 \* Arabic \n6861 I say all that just to say my only purpose is to serve people.
SEQ 1_0 \* Arabic \n6862 I have actually been on television in our nation since 1986, first as a pastor trying to do the best I could and ending up trying to purchase air time to say something that would help people.
SEQ 1_0 \* Arabic \n6863 I must admit over the last 19 years I have learned a lot. I think I have done almost everything that the religious sector has done.
SEQ 1_0 \* Arabic \n6864 When NOWTV started they approached my wife Helen and I to host a new program with a very interesting title: "Pure Sex and Relationships". At first, what in the world do I want to do something like this for? You set yourself up for everybody that sees you on the street saying: "There's the sex people". It's maybe not the most comfortable place.
SEQ 1_0 \* Arabic \n6865 But I look at our nation and I look at what is needed. I have grandchildren and someone needs to just put hopefully some moral commonsense out there.
SEQ 1_0 \* Arabic \n6866 So when they approached us, we took it and we started this program "Pure Sex and Relationships", different from any religious program I have ever done and any that I know of. I think that NOWTV and what you have been listening to, the philosophy behind NOWTV, is ingenious.
SEQ 1_0 \* Arabic \n6867 When I was on television as a pastor preaching from a bible, telling everybody what I believed, very few people wanted to listen and very few people would actually be impacted by it. But when we started our program with one goal, and that was just to answer people's questions about the whole moral relationship spectrum, it is amazing the people that watch the program, the numbers of people that watch it, and across every boundary that watches it.
SEQ 1_0 \* Arabic \n6868 We go throughout our city and we are recognized by everyone. I don't know if I have ever had anybody come up and say a negative word, but I have had an awful lot of positive from an awful lot of people other than just Christians.
SEQ 1_0 \* Arabic \n6869 We have Muslims that love our program, Sikhs that love our program, and I could go on.
SEQ 1_0 \* Arabic \n6870 What I am saying is that NOWTV and their philosophy of religious broadcasting isn't narrow‑minded. I think narrow‑minded doesn't serve anybody's purpose.
SEQ 1_0 \* Arabic \n6871 I think what you are hearing also in that it is a story‑telling ministry is really true. It has to be something that touches everybody in every facet of their lives. To have someone stand up and just preach a very narrow‑minded this is the way it is, it is not really going to affect our society.
SEQ 1_0 \* Arabic \n6872 I am on television for one purpose: my grandchildren. It's not about me. I don't need to be on. But I have found that it has been very valuable in our society, what we are doing today.
SEQ 1_0 \* Arabic \n6873 I just want to add my hope that it continues. I want to thank you and congratulate you for the licence. Even watching today, I have been very impressed. I feel very safe that you are actually protecting and ensuring that we are going to continue to have programming that is going to meet the needs of the generations to come.
SEQ 1_0 \* Arabic \n6874 I believe, because of the financial situation, that this transaction is a good transaction.
SEQ 1_0 \* Arabic \n6875 Thank you.
SEQ 1_0 \* Arabic \n6876 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n6877 Commissioner Wylie.
SEQ 1_0 \* Arabic \n6878 COMMISSIONER WYLIE: Good afternoon, Dr. Burns.
SEQ 1_0 \* Arabic \n6879 Is NOWTV the only station on which you appear?
SEQ 1_0 \* Arabic \n6880 DR. BURNS: Right now we are. We have been on other stations and never anywhere close to prime time or anything where there would be a lot of people watching, basically because to pay the dollars ‑‑ you are slotted in a pay‑per‑view thing and to pay those dollars for the normal church that is not just realistic.
SEQ 1_0 \* Arabic \n6881 COMMISSIONER WYLIE: Are you on the air now on the basis of brokerage?
SEQ 1_0 \* Arabic \n6882 DR. BURNS: No. I am on the air on the basis of people watching it. There is enough people watching it, I guess. The ratings are good enough, I guess, that it proves that people want to watch something that we have to say, but it also helps me do what I want to do.
SEQ 1_0 \* Arabic \n6883 COMMISSIONER WYLIE: You get paid by the station?
SEQ 1_0 \* Arabic \n6884 DR. BURNS: No. What they are doing is bartering and giving us air time that we would normally have to pay for. We have a program that we produce called "Family Success", which is all about the same thing. We would normally have to purchase air time. So instead, they put that program on and we do the other program.
SEQ 1_0 \* Arabic \n6885 No, we don't get paid for it.
SEQ 1_0 \* Arabic \n6886 COMMISSIONER WYLIE: All I can say, Dr. Burns, is if people say "there's the sex people", that's better than "there's the dentist".
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n6887 DR. BURNS: Thank you.
SEQ 1_0 \* Arabic \n6888 COMMISSIONER WYLIE: Thank you for your appearance.
SEQ 1_0 \* Arabic \n6889 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n6890 Commissioner Langford.
SEQ 1_0 \* Arabic \n6891 COMMISSIONER LANGFORD: You must have heard the intervenor that was on before you.
SEQ 1_0 \* Arabic \n6892 DR. BURNS: Yes.
SEQ 1_0 \* Arabic \n6893 COMMISSIONER LANGFORD: Because you obviously must watch, I assume, NOWTV; not just your own show but you must watch NOWTV.
SEQ 1_0 \* Arabic \n6894 DR. BURNS: Yes.
SEQ 1_0 \* Arabic \n6895 COMMISSIONER LANGFORD: The intervenor before you made a number of points, but one of the points made by that team was that they could not quite understand how anybody could include shows like "Andy Griffith", "Dick Van Dyke", "Leave it to Beaver", "60 Minutes", "Everybody Loves Raymond", "Dateline", and a number of others in a religious broadcasting service.
SEQ 1_0 \* Arabic \n6896 DR. BURNS: I just wonder if any one of those men have a purpose like I do, which is to communicate to people values. If you did, you would realize that those shows are some of the best communicators.
SEQ 1_0 \* Arabic \n6897 I think if Jesus was alive today, he would be a movie producer or a television producer, because it is the medium of communicating values.
SEQ 1_0 \* Arabic \n6898 I am thrilled for what they have done in that arena.
SEQ 1_0 \* Arabic \n6899 COMMISSIONER LANGFORD: You would take umbrage with that position. You see these as having religious value, as being in keeping with the spirit and the vision of a religious broadcasting service.
SEQ 1_0 \* Arabic \n6900 DR. BURNS: Absolutely, especially when they take it and they have commentators that are on talking about those values. We have done that.
SEQ 1_0 \* Arabic \n6901 "Everybody Loves Raymond" is one of the best shows to bring to light different topics that our world is really dealing with. It is not a religious narrow‑minded topic. It is a real world topic.
SEQ 1_0 \* Arabic \n6902 But our value system, which is what we call religion, has to apply to those. So it is a great way to do it.
SEQ 1_0 \* Arabic \n6903 COMMISSIONER LANGFORD: Thank you very much. That is my question.
SEQ 1_0 \* Arabic \n6904 Thank you, sir.
SEQ 1_0 \* Arabic \n6905 THE CHAIRPERSON: Thank you, Dr. Burns.
SEQ 1_0 \* Arabic \n6906 DR. BURNS: Thank you.
SEQ 1_0 \* Arabic \n6907 THE CHAIRPERSON: Mr. Secretary.
SEQ 1_0 \* Arabic \n6908 MR. LeBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n6909 The next appearing intervention will be presented by Irene Chu.
INTERVENTION
SEQ 1_0 \* Arabic \n6910 MS CHU: Mr. Chairman, Madam Vice‑Chair, Members of the Commission, thank you for allowing me to appear before you today.
SEQ 1_0 \* Arabic \n6911 My name is Irene Chu. I have been in Canada for over 40 years. In that span of time I have been privileged to serve as a Canadian Citizenship Court judge, as well as a member of the Immigration and Refugee Board. At present I am on the Board of Governors for George Brown, the Toronto city college which is one of the most ethnically diverse learning institutions in Toronto.
SEQ 1_0 \* Arabic \n6912 As well, I am the Vice‑Chair of the Hong Fook Mental Health Foundation, which serves the Cambodian, Thai, Vietnamese, Korean and Chinese communities.
SEQ 1_0 \* Arabic \n6913 Also, I am the Vice‑Chair of the Advisory Board to Rogers Media OMNI Television.
SEQ 1_0 \* Arabic \n6914 When the Advisory Board was made aware of Rogers Broadcasting's intention to acquire the religious channels, the board members were absolutely positive in their support for this initiative and encouraged management to move forward with the proposal.
SEQ 1_0 \* Arabic \n6915 Most of us have been advisors for the past 15, 16 years and we are totally certain of the capabilities of the applicant.
SEQ 1_0 \* Arabic \n6916 The applicant consists of a group of award‑winning innovative broadcasters who are socially responsible and forward‑thinking Canadians. They are known for their thoughtfulness, their principles of fairness and balance, and their dedication to the under‑served. They are also the same people who reinvented, reinvested and turned OMNI Television into the exemplary multilingual TV that not only ethnic Canadians like myself but all Canadians are proud to call their own.
SEQ 1_0 \* Arabic \n6917 We know that the applicant can and will bring new and exciting ideas to the Religious Channel, but we also know they will respect the traditions and be mindful of the sensibility and sensitivity of the diverse viewership.
SEQ 1_0 \* Arabic \n6918 Mr. Sorbara, the board Chair, is unable to attend today because he is out of the country, but he asked me to specifically emphasize on the substantive investment that the applicant has pledged toward this project, both in terms of advanced training technology and in invaluable human resources, both of which would no doubt bring NOWTV to the same level as other major networks.
SEQ 1_0 \* Arabic \n6919 Mr. Chairman, Madam Vice‑Chair and Members, I know that you can depend on the applicant to follow regulations and to take the mandate of NOWTV with earnesty and sincerity. We implore that you approve this application. In so doing, you will be approving experience, fairness and financial stability. And more than other things, you will be granting an opportunity for NOWTV to look forward with hope and confidence toward a promising and productive future. That surely will contribute to the Canadian broadcasting system in a unique and meaningful way.
SEQ 1_0 \* Arabic \n6920 Thank you.
SEQ 1_0 \* Arabic \n6921 THE CHAIRPERSON: Thank you very much, Ms Chu.
SEQ 1_0 \* Arabic \n6922 As I said yesterday to intervenors, the fact that we don't ask you questions only means that your written and oral presentations were very clear.
SEQ 1_0 \* Arabic \n6923 MS CHU: Thank you.
SEQ 1_0 \* Arabic \n6924 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n6925 Mr. Secretary, please.
SEQ 1_0 \* Arabic \n6926 MR. LeBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n6927 The next appearing intervention will be presented by the OMNI Television Advisory Board.
SEQ 1_0 \* Arabic \n6928 Mr. Chairman, Madam Chu was appearing for both of these intervenors.
SEQ 1_0 \* Arabic \n6929 The next one will be presented by Reginald. W. Bibby.
INTERVENTION
SEQ 1_0 \* Arabic \n6930 DR. BIBBY: Good afternoon, Commissioners.
SEQ 1_0 \* Arabic \n6931 My name is Reginald Bibby. I am a sociologist. I hold the Board of Governors Research Chair in the Department of Sociology at the University of Lethbridge in Alberta.
SEQ 1_0 \* Arabic \n6932 I very much appreciate having the opportunity to appear before the Commission.
SEQ 1_0 \* Arabic \n6933 For three decades I have been studying religious developments in Canada through a series of well‑known national surveys of adults and youth. These surveys have been monitoring social trends with a strong emphasis on religion and quality of life. The findings have been disseminated through 12 books, some 70 articles and many presentations in academic settings.
SEQ 1_0 \* Arabic \n6934 The dissemination has also included extensive media coverage and an extremely large number of personal presentations in a variety of settings across the country.
SEQ 1_0 \* Arabic \n6935 I have reviewed and discussed the plans of Rogers Broadcasting to enter into religious telecasting, and I am pleased to support Rogers' application to acquire NOWTV with plans to extend service to Winnipeg and Victoria.
SEQ 1_0 \* Arabic \n6936 My support is tied directly to my research findings. The research to date shows that Canadians have significant interests and needs relating to spirituality and personal life and relationships. Let me briefly elaborate.
SEQ 1_0 \* Arabic \n6937 The majority of adults and teenagers explicitly acknowledge that they have spiritual needs, with their conceptions of spirituality varying considerably from fairly conventional to highly individualistic expressions.
SEQ 1_0 \* Arabic \n6938 The survey findings remind us that all Canadians know what it is to have times of personal need. We sometimes find life difficult for any number of reasons: concerns about our health or the health of a loved one; a problem with a child or a parent; anxiety about our finances and perhaps our careers; from time to time experiencing loneliness, a sense that we should be getting more out of life, with some people experiencing depression and even despair.
SEQ 1_0 \* Arabic \n6939 The surveys also document the fact that there is nothing that Canadians, young and old, value more than relationships. Teenagers report that number one on their value rankings list is friendship, followed closely by being loved.
SEQ 1_0 \* Arabic \n6940 Adults tell us that there is nothing more important to them than family life, their children, their parents, their partners. Without question, the research findings document the reality that spirituality, personal needs and the desire for good relationships are centrally important to Canadians.
SEQ 1_0 \* Arabic \n6941 It is highly significant that these three themes are also three central themes and goals of religious groups: spiritual nourishment, helping people live life, enhancing interpersonal life at the individual, community, national and global levels.
SEQ 1_0 \* Arabic \n6942 Consequently, religious groups are in a position to make an important contribution to all three of these areas.
SEQ 1_0 \* Arabic \n6943 As I have noted from time to time, it seems like a match made in heaven. The net result of religious groups responding would be a considerable enhancement of personal and social life in Canada.
SEQ 1_0 \* Arabic \n6944 However, my research and that of others suggests that to date such an apparent perfect match, like all perfect matches, is not without its glitches. For one thing, religious groups frequently are not doing a perfect job of addressing spiritual, personal and relational needs. But even if they were, their ministries are not touching everybody.
SEQ 1_0 \* Arabic \n6945 It is true that a noteworthy proportion of Canadians, about four in ten, have contact with religious groups at least once a month. However, the flip side of that figure is that six in ten Canadians have little or no involvement, even though most of them claim to identify with specific religious traditions.
SEQ 1_0 \* Arabic \n6946 I have spent a fair amount of my life trying to encourage Canada's religious groups to give much higher priority to locating those six in ten people and responding to their interests and needs. My research over time has also reminded me that I have had limited success. The failure of groups to locate and minister to the six in ten has not merely resulted in groups failing to put more people in the pews, but more seriously large numbers of Canadians who could have benefited from good ministry have been largely untouched by the country's religious bodies.
SEQ 1_0 \* Arabic \n6947 This brings me back to the Rogers application.
SEQ 1_0 \* Arabic \n6948 The collective failure of religious groups could well open up an extremely important opportunity for religious television. The market is there.
SEQ 1_0 \* Arabic \n6949 As I have been emphasizing, some 60 per cent of Canadians who readily acknowledge spiritual, personal, relational needs are not being served very well by religious organizations. Our data suggest that television programming that effectively responds to such interests and needs is programming that potentially has a sizable market. It also is programming that could elevate personal and collective life in Canada.
SEQ 1_0 \* Arabic \n6950 Such a possibility of course is also not without its glitches. Presently viewers of religious programs tend to be individuals who are actively involved in religious groups. Our surveys show that 8 per cent of Canadians currently watch religious programs at least once a week. They are comprised of about 25 per cent of those who attend services every week but only 2 per cent of the six in ten Canadians who are not active in groups.
SEQ 1_0 \* Arabic \n6951 The inability of current religious programming to appeal to more inactives appears to be linked to some fairly clear factors. Those factors include: limited financial and human resources; symbiotic ties with fairly narrow audiences; and, I think, the lack of explicit recognition of the six in ten market that exists.
SEQ 1_0 \* Arabic \n6952 It also needs to be pointed out that to the extent existing programming attempts to provide resources for religious leaders, an additional shortcoming is that the resources are heavily American, excessively southern evangelical, and typically oblivious to the Canadian context.
SEQ 1_0 \* Arabic \n6953 In my opinion, Rogers Communications has the credibility, the expertise, financial resources and commitment necessary to make a significant contribution to religious broadcasting in British Columbia, Manitoba and beyond. Rogers has the potential to enhance and complement the activities of religious groups, with explicit consciousness of the Canadian context, thereby contributing to stronger and healthier organizations and better served memberships.
SEQ 1_0 \* Arabic \n6954 That in itself would be a major contribution. But Rogers also has the potential to do much more. It has the proverbial wherewithal to access and serve people who have little or no interest in religious group involvement.
SEQ 1_0 \* Arabic \n6955 Further, its sensitivity to the diversity of the population and its experience and success in multicultural broadcasting with OMNI 1 and OMNI 2 makes Rogers ideal for serving the religiously diversified populations of B.C.'s Lower Mainland, as well as a city such as Winnipeg.
SEQ 1_0 \* Arabic \n6956 What this all adds up to in my mind is the unique and intriguing possibility of a well‑run, well‑respected and well‑funded religious television service contributing significantly to Canadian lives and to Canadian life.
SEQ 1_0 \* Arabic \n6957 I hope that the Commission will recognize and endorse that possibility.
SEQ 1_0 \* Arabic \n6958 I thank you very much for allowing me to express my support for these applications filed by Rogers Broadcasting.
SEQ 1_0 \* Arabic \n6959 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n6960 Commissioner Williams.
SEQ 1_0 \* Arabic \n6961 COMMISSIONER WILLIAMS: Dr. Bibby, I was intrigued by some of your remarks on the demographics of the typical Christian television viewer.
SEQ 1_0 \* Arabic \n6962 Do you have any information on the age distribution? Are they targeted to younger or older?
SEQ 1_0 \* Arabic \n6963 DR. BIBBY: Our analyses have suggested over the years we have been charting that, going back to 1975, disproportionately old.
SEQ 1_0 \* Arabic \n6964 COMMISSIONER WILLIAMS: Disproportionately old.
SEQ 1_0 \* Arabic \n6965 DR. BIBBY: Disproportionately old, actively involved in religious groups and specifically evangelical groups.
SEQ 1_0 \* Arabic \n6966 COMMISSIONER WILLIAMS: So I guess areas of retirement, like the southern portion of Vancouver Island, the service may in fact have some appeal there then.
SEQ 1_0 \* Arabic \n6967 DR. BIBBY: Presumably, again particularly if these people are actively involved in groups.
SEQ 1_0 \* Arabic \n6968 Of course, what I am trying to stress so much, as should be obvious to all through the presentation, is that apart from the kinds of success that religion on television is having right now, there is this remarkable untapped market that I think simply represents remarkable potential as far as what, not a Christian station as such but a religious station could do.
SEQ 1_0 \* Arabic \n6969 COMMISSIONER WILLIAMS: So the religious stations are kind of here and there, I guess. In Canada do you see an opportunity for a network, for example, of Christian services across the country?
SEQ 1_0 \* Arabic \n6970 DR. BIBBY: I think this market that I am talking about in terms of the six in ten is so pervasive across the whole country. It is certainly not obviously something that is located in one particular region.
SEQ 1_0 \* Arabic \n6971 My own hope is if in fact the kind of model that we are talking about could actually get off the ground and have some of the impact that we are talking about, it could be something. It certainly goes well beyond a region, well beyond Manitoba, ideally perhaps right across the whole country.
SEQ 1_0 \* Arabic \n6972 COMMISSIONER WILLIAMS: Thank you very much.
SEQ 1_0 \* Arabic \n6973 I have no further questions.
SEQ 1_0 \* Arabic \n6974 THE CHAIRPERSON: Thank you very much, Dr. Bibby.
SEQ 1_0 \* Arabic \n6975 Mr. Secretary, please.
SEQ 1_0 \* Arabic \n6976 MR. LeBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n6977 The next appearing intervention will be presented by Mr. Darrell Peregrym.
INTERVENTION
SEQ 1_0 \* Arabic \n6978 MR. PEREGRYM: Mr. Chair, Madam Vice‑Chair, Members of the Commission, ladies and gentlemen, thank you for the opportunity to present today on behalf of Rogers and NOWTV.
SEQ 1_0 \* Arabic \n6979 I am here with regard to predominantly being the elected Chair of the Balanced Programming Committee for NOWTV, which is in compliance with the CRTC recommendations and requirements when NOWTV originally was presented with its licence.
SEQ 1_0 \* Arabic \n6980 Before you I have given you a copy of five different thoughts I will present: a unique product; a unique approach; the challenge; the opportunity; and then my concluding challenge.
SEQ 1_0 \* Arabic \n6981 NOWTV has provided a very unique product to the Fraser Valley over the last few years, very religious, a very unique religious approach compared to a number of religious programs and/or stations in other areas, which meets a very real and relevant spiritual component and sector of our Canadian society.
SEQ 1_0 \* Arabic \n6982 Spirituality is a very important component of the human make‑up that the Balanced Programming Committee has recognized and has always tried to keep as a part of our focus when we met.
SEQ 1_0 \* Arabic \n6983 NOWTV is also a religious broadcast service which has been a positive contributor to the multicultural reality of Canada as well, where faith is also an important component of most cultures represented in this country. We believe it is effectively applying it there.
SEQ 1_0 \* Arabic \n6984 It also promotes a positive cross‑religious dialogue and increased understanding. I will clarify that a little more as I talk about my experience with the Balanced Program Committee.
SEQ 1_0 \* Arabic \n6985 We have also found that it has reduced silent tension or begrudging tolerance which we often see within our organization, or facility I mean, and rather promotes respect and openness to communication.
SEQ 1_0 \* Arabic \n6986 Because of its unique approach of having a Balanced Programming Committee, which consists of five major faith groups at the moment, which are Jewish, or Judaism, Sikh, Hindu, Muslim and Christian, we have seen an increased relationship built just amongst even the members who represent their respective cultures and/or faiths.
SEQ 1_0 \* Arabic \n6987 We have seen a very positive, supportive and respectful interaction. I personally have found I have gained a great deal of understanding by communicating and working with these gentlemen and lady from the other faiths and have also found that because of our communication and expectations with the programming as we have checked the programming that has been put out by all the different faith groups to meet the criteria that has been put forward by the CRTC, we have been able to eliminate stereotyping, eliminate marginalization, eliminate curtailing of different religious openness toward one another.
SEQ 1_0 \* Arabic \n6988 One such example of collaboration and creativeness has been in December of this past year, 2004, we put on an online program which dealt with the concept of "merry Christmas" and the political correctness of that term. We found that we had four guests on the program representing Christian ‑‑ well, actually all five of the faiths. And all of them, to a person, indicated that their feeling was that "merry Christmas", for example, was not something that was intolerable or offensive to them; that it wasn't their faiths that were finding that that should be pushed forward but it was a different issue.
SEQ 1_0 \* Arabic \n6989 Because of the discussion and the phone calls that came in and the feedback from it, we have found that through this type of programming and the programming that NOWTV presents, we are finding that all of the faiths are having a greater understanding, finding a better openness to one another.
SEQ 1_0 \* Arabic \n6990 And even through the dialogue that is happening at the Balanced Programming Committee, we are finding an increasing response to one another with different events and religious celebrations that take place around our respective communities, to the point where they would like to see us do some programming that would involve some of these other religious celebrations as well.
SEQ 1_0 \* Arabic \n6991 The challenge has been that Trinity Television has operated NOWTV and produces a quality product with limited financial resources, and the costs continue to be a severe challenge.
SEQ 1_0 \* Arabic \n6992 Our concern at the Balanced Programming Committee is we would hate to see this program and this whole focus of NOWTV be eliminated. The limited budget has prevented also the station from reaching its full potential.
SEQ 1_0 \* Arabic \n6993 Because of that, we and I as the elected Chair of the Balanced Programming Committee speak for the committee when I say we are very pleased and impressed, first of all, with the calibre of the leadership of NOWTV and their commitment to serve the community, to respect the various faith groups and comply with the balanced requirements as set out by the CRTC.
SEQ 1_0 \* Arabic \n6994 We are pleased also that Rogers Broadcasting has made that same commitment to honour the focus and mission of NOWTV, stayed true to the conditions and terms of the CRTC licence and to continue NOWTV operations under the same terms and conditions as at present.
SEQ 1_0 \* Arabic \n6995 This commitment ensures the continuity and success of a very unique and balanced religious broadcast service in the marketplace.
SEQ 1_0 \* Arabic \n6996 Rogers' ability to provide increased funding and financial investment would also provide for the NOWTV potential to be fully realized.
SEQ 1_0 \* Arabic \n6997 Our conclusion, and my conclusion personally based on my personal experience with NOWTV and with the Balanced Programming Committee, the positive collective experience that we have felt as a committee, both in the community and our experience with the station, the positive service that NOWTV is providing to the community at large, and Rogers Broadcasting Limited's ability to ensure continued success, I very strongly recommend that the CRTC approve Rogers' application now before you with regard to NOWTV.
SEQ 1_0 \* Arabic \n6998 Thank you very much.
SEQ 1_0 \* Arabic \n6999 THE CHAIRPERSON: Thank you, Reverend Peregrym.
SEQ 1_0 \* Arabic \n7000 Commissioner Williams.
SEQ 1_0 \* Arabic \n7001 COMMISSIONER WILLIAMS: Good afternoon, Reverend.
SEQ 1_0 \* Arabic \n7002 Does NOWTV, the current NOWTV, reach out to all demographic groups in the area that they serve?
SEQ 1_0 \* Arabic \n7003 MR. PEREGRYM: We have found that to be so. Part of our role when we would get together as a committee is they would provide us with some of the samples of the programming, some of the samples of the complaints that would come in, the positive observations and some of the demographics. And we have found that it has been respective and inclusive of all the different faiths that we were able to track, and especially of those that were on the committee.
SEQ 1_0 \* Arabic \n7004 We also found that it was affecting a number of the different age groups as well.
SEQ 1_0 \* Arabic \n7005 COMMISSIONER WILLIAMS: Thank you.
SEQ 1_0 \* Arabic \n7006 THE CHAIRPERSON: Thank you very much.
SEQ 1_0 \* Arabic \n7007 Mr. Secretary, please.
SEQ 1_0 \* Arabic \n7008 MR. LeBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7009 The next appearing intervention will be presented by the Aboriginal Peoples Television Network.
INTERVENTION
SEQ 1_0 \* Arabic \n7010 MR. LaROSE: Qwe, Mr. Chair, Madam Vice‑Chair, Commissioners.
SEQ 1_0 \* Arabic \n7011 I appreciate the opportunity to speak to you today on the proposed acquisition of NOWTV by Rogers Media.
SEQ 1_0 \* Arabic \n7012 Mon nom est Jean LaRose. Je suis un citoyen abenaki de la première nation d'odanak situé au Québec.
SEQ 1_0 \* Arabic \n7013 As the CEO of APTN, I am keenly aware of the need of our network to reach out to all Canadians, not only through our own network and our programming, but also through partnerships with other key players in the industry.
SEQ 1_0 \* Arabic \n7014 This year we celebrate our fifth anniversary in great part thanks to the Commission, which had the vision and courage to recognize that Aboriginal peoples in Canada needed an outlet to share their stories amongst themselves but also with all Canadians.
SEQ 1_0 \* Arabic \n7015 We are living up to our commitment to share our stories with all Canadians in ways that are now transcending our network.
SEQ 1_0 \* Arabic \n7016 Over the past few years we have sought to build bridges with other major broadcasters to widen the reach of our story‑tellers. One of the bridges we have worked hard to build was with a component of Rogers Media, OMNI Television.
SEQ 1_0 \* Arabic \n7017 Our common vision over a year ago was to find a way to allow our story‑tellers to tell new stories that would reach into the homes of recent and not‑so‑recent newcomers to our land. Our partnership is seeing ten programs being produced jointly by APTN and OMNI, programs that APTN on its own could not afford.
SEQ 1_0 \* Arabic \n7018 The producers are First Nations, Inuit and Métis. They will see their stories told, not only in some of our rich languages, as well as either English or French, but also in some of the languages of newcomers to our land.
SEQ 1_0 \* Arabic \n7019 These stories will be versioned in other languages, such as Polish, Mandarin, Italian or Portuguese, for example.
SEQ 1_0 \* Arabic \n7020 They will be aired by APTN in either our languages or in English or French, and also by OMNI in the languages of their audiences.
SEQ 1_0 \* Arabic \n7021 To us at APTN this is an incredible opportunity to reach into the hearts and minds of new audiences and let them share our stories. We have a history that reaches into time, languages and cultures that echo and breathe life into our beings and make us the unique peoples that we are. Our alliance with OMNI allows us to share this with new Canadians in a new and innovative way. They will hear our stories through our words, our perspective and from our hearts, but in their language so they can understand in their own words who we are and where we come from.
SEQ 1_0 \* Arabic \n7022 Too often the images they see of our peoples are only an incomplete, biased and unfair portrayal that is reflected through news clips that do not tell the whole story. We need to break that cycle of stereotypes that is perpetuated all too easily. This is one way of doing it.
SEQ 1_0 \* Arabic \n7023 In our proposal before you Rogers Media and OMNI are proposing to purchase NOWTV. As part of that purchase they will offer APTN and its producers the opportunity to produce a series on Aboriginal spirituality.
SEQ 1_0 \* Arabic \n7024 This is one area that holds much mystery and interest with non‑Aboriginal people. We will now have the opportunity to let Canadians understand a bit more about the spirituality that lies deep within the reality of First Nations, Inuit and Métis peoples in Canada.
SEQ 1_0 \* Arabic \n7025 It will allow us to chip away at the misunderstanding that is too often the root of the mistrust that Canadians have of our peoples. Mistrust is a byproduct of ignorance, not mean‑spirited ignorance necessarily, just a lack of knowledge about who we are and what makes us unique and different from others.
SEQ 1_0 \* Arabic \n7026 Sharing our stories with all Canadians is one of the key components of our mission which the Commission so readily and strongly endorsed in 1999. Since then we have been working hard to allow our producers the opportunity to tell the stories of our peoples from coast to coast to coast, amongst ourselves and also with all Canadians.
SEQ 1_0 \* Arabic \n7027 Now we are going beyond that and reaching to new Canadians who know very little, if anything, about who we are.
SEQ 1_0 \* Arabic \n7028 APTN is certain that the relationship that it has developed with Rogers and OMNI will continue to evolve. It is based on mutual respect, their support of diversity and inclusiveness and a strong desire to allow Aboriginal peoples greater opportunities in telling their stories and reaching out to all audiences.
SEQ 1_0 \* Arabic \n7029 Rogers has always delivered on their commitment to APTN, whether it was through the Rogers' Fund For New Productions, through management sharing experiences by allowing the senior management team at APTN to attend their strategic planning retreat, or by providing APTN with space to develop its sales opportunities in Toronto.
SEQ 1_0 \* Arabic \n7030 Rogers and OMNI have always walked the talk. We are confident that this new venture will further strengthen the relationship and that the commitments made by Rogers and OMNI will not only be fully respected but will lead to new opportunities for APTN and Aboriginal peoples in Canada.
SEQ 1_0 \* Arabic \n7031 APTN and OMNI face the same challenges in reaching their audiences since the measurement systems used by the industry do not make justice to our actual reach. We believe that by joining forces in specific endeavours such as this we can start to demonstrate that there are many more individuals out there who are not only watching us but are seeing themselves in the programming we put forward. And that is a richness that is specific to APTN and OMNI to reach their audiences in languages and with the people who are part of the cultural diversity of this country.
SEQ 1_0 \* Arabic \n7032 I can only hope that the Commission will recognize this opportunity as another milestone in our continuing and expanding search to build understanding and goodwill amongst ourselves and all Canadians.
SEQ 1_0 \* Arabic \n7033 I am certain that if this transaction meets with the Commission's approval, the stories of Aboriginal peoples in Canada will continue to reach into more and more homes and hearts across this land.
SEQ 1_0 \* Arabic \n7034 Thank you.
SEQ 1_0 \* Arabic \n7035 LE PRÉSIDENT: Merci, Monsieur LaRose.
SEQ 1_0 \* Arabic \n7036 Madame Wylie.
SEQ 1_0 \* Arabic \n7037 COMMISSIONER WYLIE: Bonjour, Monsieur LaRose.
SEQ 1_0 \* Arabic \n7038 Do you have a relationship with the OMNI stations at the moment?
SEQ 1_0 \* Arabic \n7039 MR. LaROSE: Yes, we do. We struck an alliance over a year ago, in which the purpose of it was to allow us to produce ten new shows that at the time APTN could not afford to produce, shows that will be aired by APTN in either the Aboriginal language or French or English‑language that it was produced, and will also be versioned by OMNI in other languages to be shown on OMNI either as a simulcast or at a later date.
SEQ 1_0 \* Arabic \n7040 COMMISSIONER WYLIE: So the $300,000 proposed for the Aboriginal faith and spirituality series is another series altogether?
SEQ 1_0 \* Arabic \n7041 MR. LaROSE: It is a completely different proposal, yes.
SEQ 1_0 \* Arabic \n7042 COMMISSIONER WYLIE: Do you have a relationship with the NOWTV station at the moment?
SEQ 1_0 \* Arabic \n7043 MR. LaROSE: No.
SEQ 1_0 \* Arabic \n7044 COMMISSIONER WYLIE: Have you ever attempted to develop one?
SEQ 1_0 \* Arabic \n7045 MR. LaROSE: No, not with NOWTV.
SEQ 1_0 \* Arabic \n7046 COMMISSIONER WYLIE: These are our questions. Merci beaucoup.
SEQ 1_0 \* Arabic \n7047 M. LaROSE: Merci beaucoup.
SEQ 1_0 \* Arabic \n7048 THE CHAIRPERSON: Thank you very much.
SEQ 1_0 \* Arabic \n7049 Mr. Secretary, please.
SEQ 1_0 \* Arabic \n7050 MR. LeBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7051 The next appearing intervention will be presented by the Global Television Network.
INTERVENTION
SEQ 1_0 \* Arabic \n7052 MS BELL: Good afternoon, Chairman Dalfen, Madam Vice‑Chair, Commissioners and Commission staff.
SEQ 1_0 \* Arabic \n7053 My name is Charlotte Bell, and I am Vice‑President of Regulatory Affairs, Television and Radio, for CanWest MediaWorks.
SEQ 1_0 \* Arabic \n7054 With me today, starting at my immediate left, is ‑‑ sorry, they have all moved around ‑‑ Ron Eberle. To my immediate right is Chris McGinley and to my far right is Brett Manlove.
SEQ 1_0 \* Arabic \n7055 First and foremost, we would like to thank the Commission for the opportunity to appear before you today in order to discuss this important transaction.
SEQ 1_0 \* Arabic \n7056 Commissioners, you may be wondering why one of Canada's largest broadcasters is concerned about the purchase and expansion of religious television stations in B.C. and Manitoba. Our concerns are twofold: first, the service you licensed in Fraser Valley known as NOWTV, in our view, has already deviated from its original mandate to provide a purely religious broadcasting service that complies with the Commission's religious broadcast policy, in spirit and in practice ‑‑ that is, to provide, as Mr. Thiessen told you in February 2000, a service dedicated to airing "religious programs that meet the criteria of religious programming set out by the CRTC", and as confirmed in the Commission's decision ‑‑ and I quote:
"... establishing a television station that would broadcast only religious programming."
SEQ 1_0 \* Arabic \n7057 Second, the potential buyer has already confirmed that it intends to continue operating this station in the same manner; that it plans to expand its reach into Victoria and launch a similar service in Manitoba; and that it sees this acquisition as an opportunity to increase its foreign program buying power.
SEQ 1_0 \* Arabic \n7058 In our view, this transaction raises a number of competitive and public policy considerations.
SEQ 1_0 \* Arabic \n7059 We have yet to see a detailed programming plan from Rogers though Commission policy requires that applicants for religious programming services provide detailed programming plans outlining the religious programming they propose to air.
SEQ 1_0 \* Arabic \n7060 But as we've said, Trinity is already offering a wide range of mainstream U.S. entertainment programming that competes directly with incumbents in the Vancouver market. In fact, according to their website today, 50 per cent of their prime time schedule includes mainstream programming that is not, or never would be considered to be religious programming by conventional or specialty broadcasters.
SEQ 1_0 \* Arabic \n7061 As discussed this morning, programs such as "Everybody Loves Raymond", "Fresh Prince of Bel Air", "60 Minutes" and "Leave it to Beaver" make up half of their prime time schedule. NOWTV rationalizes the airing of such programs by broadcasting interstitials with hosts who discuss the content of these shows within a moral or ethical context.
SEQ 1_0 \* Arabic \n7062 This morning Rogers stated that violent programs and certain sitcoms such as "The Drew Carey Show" would not find a place on their schedule due to the questionable language or content of such programs. But let's face it, virtually all mainstream programs deal with issues that could be placed in a moral or ethical context.
SEQ 1_0 \* Arabic \n7063 Therefore, the definition of "religious" seems far and wide.
SEQ 1_0 \* Arabic \n7064 We must then ask ourselves where the line is: first, in terms of what is appropriate mainstream content within the religious policy; and secondly whether limits should be imposed on the amount of mainstream content permitted on religious stations.
SEQ 1_0 \* Arabic \n7065 In the absence of any limits, theoretically the station could provide significant amounts of mainstream programming because the only other restriction on the licence is to broadcast 18 hours of balance programming per week.
SEQ 1_0 \* Arabic \n7066 So far, the impact on CanWest has not been significant simply because Trinity, or NOWTV, as a stand‑alone has not been in a position to cross‑promote and increase its viewing share, nor has it been in a position to aggressively compete for broadcast rights. It also has not expanded its reach beyond the Vancouver/Fraser Valley area.
SEQ 1_0 \* Arabic \n7067 But this may change under Rogers ownership. When one of the largest media conglomerates in Canada purchases a religious broadcasting service that has begun to morph into a mainstream programming service, it raises certain competitive and policy issues.
SEQ 1_0 \* Arabic \n7068 As the Commission knows, we filed a detailed written intervention that focused on a number of concerns. I would now ask Chris McGinley to discuss the economic ramifications of this transaction.
SEQ 1_0 \* Arabic \n7069 MS McGINLEY: Commissioners, this morning you heard from Rogers that the B.C. television market is the fastest growing market in Canada. However, based on TVB numbers over the last six years, the market has been flat or in decline and only this past year returned to revenue levels of 1998. At the same time, programming, sales and promotion expenses have continued to rise sharply, resulting in significant declines in profitability.
SEQ 1_0 \* Arabic \n7070 While B.C., and in particular Vancouver, remains a major economic driver for the television sector, second only to Ontario, it plays a vital role in our continued ability to subsidize small and medium market stations across Canada.
SEQ 1_0 \* Arabic \n7071 With the addition of Rogers as a major bidder for program rights, prices will continue to rise.
SEQ 1_0 \* Arabic \n7072 Furthermore, NOWTV could become more attractive to mainstream viewers and have the ability to garner larger audiences. As a result, revenues will become increasingly fragmented, thus impacting not only the local market but the system overall, given the role of B.C. in subsidizing markets throughout Canada.
SEQ 1_0 \* Arabic \n7073 In terms of Winnipeg, as stated in our written intervention, the market continues to lag behind the Canadian average in all key economic indicators. It is also worth noting that home station share percentage in the Winnipeg market, including the CBC, has already fallen from 56.1 per cent in Fall 1997 to 37.4 per cent in Fall 2004.
SEQ 1_0 \* Arabic \n7074 While the Commission was well aware of the financial state of this market when it originally licensed Trinity to serve Winnipeg, it did so on the basis that Trinity's business plan contemplated a large portion of its revenues being generated from donations as opposed to advertising. The Commission also noted in its decision that Trinity did not have the resources to compete with existing licensees for the acquisition of popular foreign programming.
SEQ 1_0 \* Arabic \n7075 In our view, under Rogers' ownership, the Commission's rationale for licensing in Winnipeg is no longer valid.
SEQ 1_0 \* Arabic \n7076 MR. MANLOVE: In terms of sales, it is important to note that the Vancouver/Victoria market has experienced slow to stagnant growth over the last six years. In fact, since 1998, four new stations were added to the market, resulting in fragmented viewing and revenues.
SEQ 1_0 \* Arabic \n7077 Since national advertising is by far the dominant revenue source for broadcasters in B.C., representing 74 per cent of revenues, the protection Rogers proposed in Victoria to abstain from soliciting local advertising is of little help to the overall financial picture.
SEQ 1_0 \* Arabic \n7078 Furthermore, with the addition of a transmitter in Victoria, NOWTV will be in a position to significantly increase its national revenues, thus further fragmenting our main source of revenue.
SEQ 1_0 \* Arabic \n7079 As a result, while we maintain our opposition to the addition of a transmitter in Victoria, should the Commission decide to approve that request, we would ask that a condition be imposed to disallow the solicitation and acceptance of local advertising in Victoria.
SEQ 1_0 \* Arabic \n7080 MR. EBERLE: In conclusion, we believe that the Rogers proposal as filed raises concerns in terms of Commission policy for religious broadcasting. We further believe that approval of this application in its entirety could have a negative and unintended consequence on the broadcasting system as well as on local incumbents in the markets where it plans to operate.
SEQ 1_0 \* Arabic \n7081 As a result, we continue to oppose the addition of a transmitter in Victoria, as well as the launch of NOWTV in Winnipeg as stated in our intervention.
SEQ 1_0 \* Arabic \n7082 In addition, in order to address the potential for this service to morph into an increasingly mainstream service, we would ask the Commission to impose a 10 per cent limit on the amount of mainstream programming that Rogers could broadcast on NOWTV. We would define mainstream programming as anything that would not be categorized at 040 by any conventional television broadcaster.
SEQ 1_0 \* Arabic \n7083 We would further recommend that the programming within that 10 per cent comply with the religious policy definition of religious programming.
SEQ 1_0 \* Arabic \n7084 We appreciate your attention and we are ready to answer any questions.
SEQ 1_0 \* Arabic \n7085 THE CHAIRPERSON: Thank you very much.
SEQ 1_0 \* Arabic \n7086 This is truly a case where your written and oral presentation need no clarification. I think we perfectly understand your position and your points are made well.
SEQ 1_0 \* Arabic \n7087 So thank you very kindly.
SEQ 1_0 \* Arabic \n7088 MR. EBERLE: Thank you.
SEQ 1_0 \* Arabic \n7089 THE CHAIRPERSON: Mr. Secretary, please.
SEQ 1_0 \* Arabic \n7090 MR. LeBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7091 The last appearing intervention will be presented by CHUM Limited.
INTERVENTION
SEQ 1_0 \* Arabic \n7092 MR. SWITZER: Good afternoon, Mr. Chair, Madam Vice‑Chair, Members of the Commission.
SEQ 1_0 \* Arabic \n7093 For the record, my name is Jay Switzer, and I am President and CEO of CHUM Limited.
SEQ 1_0 \* Arabic \n7094 Before we begin our presentation, I would like to take a moment to introduce my colleagues here.
SEQ 1_0 \* Arabic \n7095 To my left, your right, is Brad Phillips, Vice‑President and General Manager of our B.C. based local television stations, Citytv Vancouver and The NewVI in Victoria.
SEQ 1_0 \* Arabic \n7096 To my right is Peter Miller, Vice‑President, Planning and Regulatory Affairs for CHUM.
SEQ 1_0 \* Arabic \n7097 Our presentation today will follow the format of our February 3rd written intervention which dealt with these three areas: the overall impact of this transaction; why Rogers' proposal to add a rebroadcast transmitter at Victoria should be denied; and why Rogers' proposal to acquire NOWTV Manitoba, licensee of the unlaunched station CIIT‑TV Winnipeg, should be denied.
SEQ 1_0 \* Arabic \n7098 CHUM has not opposed Rogers' proposed acquisition of CHNU‑TV Fraser Valley. We do, however, believe it is important to highlight that this transaction will result in CHNU becoming a fundamentally different station than was licensed less than five years ago, from both a programming perspective and in terms of its potential sources of revenue.
SEQ 1_0 \* Arabic \n7099 As they discussed with you this morning, Rogers interprets a religious program to encompass a wide range of programming, including entertaining and engaging programming that addresses issues and themes that are spiritual, moral or religious in nature.
SEQ 1_0 \* Arabic \n7100 We believe this definition is extremely broad.
SEQ 1_0 \* Arabic \n7101 As M Channel noted earlier today and in its intervention, this is not how religious programming is defined under the Commission's Religious Broadcasting Policy, which defines the concept more narrowly.
SEQ 1_0 \* Arabic \n7102 CHNU already pushes the envelope with respect to what it considers to be religious programming. Rogers will take this even further.
SEQ 1_0 \* Arabic \n7103 Given what Rogers stated earlier today about the application of their religious program criteria, it is clear that they essentially want to define religious programming to mean family programming: the bread and butter of The NewVI and other NewNet stations programming and a significant profitable part of our programming on CHMI in Winnipeg.
SEQ 1_0 \* Arabic \n7104 That puts Rogers/NOWTV head to head with CHUM on many U.S. programming acquisitions, and Rogers' comments this morning about increasing simulcast programming only amplify that impact.
SEQ 1_0 \* Arabic \n7105 With Rogers' financial muscle behind it, CHNU will much more closely resemble a mainstream over‑the‑air station once this transaction is completed. Rogers has confirmed that the station will continue to air and increase the amount and quality of entertainment programming, such as sitcoms, dramas, made‑for‑television movies, as well as theatrical releases.
SEQ 1_0 \* Arabic \n7106 The massive increase in revenues Rogers is projecting for the station, from just over $6 million annually to almost $17 million, cannot be done without such a major change in the nature of the service. This will have a strong negative impact on incumbents, especially given the flat conventional television market.
SEQ 1_0 \* Arabic \n7107 We recognize that NOWTV British Columbia is in financial trouble and that the Commission needs to be pragmatic when licensees experience such circumstances. Moreover, we understand that there are tradeoffs in the regulatory system: that the Commission may make decisions that have benefits for the system but perhaps disadvantages for certain licensees.
SEQ 1_0 \* Arabic \n7108 Rogers' acquisition of CHNU will ensure that CHNU is viable going forward. It will also give Rogers a foothold in Canada's two largest English‑language markets. More importantly it will give Rogers an additional platform across which to amortize the cost of the programming it acquires for its important Toronto‑based OMNI stations.
SEQ 1_0 \* Arabic \n7109 These latter two developments will impact the conventional television sector and CHUM specifically at a time when conventional television is at a crossroads.
SEQ 1_0 \* Arabic \n7110 Revenues for the sector are flat and PBIT is in decline. Moreover, as the Commission is well aware, our conventional television division at CHUM continues to struggle with average PBIT levels well below industry average.
SEQ 1_0 \* Arabic \n7111 A stronger Rogers will put greater pressure on our stations in British Columbia, Manitoba and Ontario.
SEQ 1_0 \* Arabic \n7112 Based on the foregoing, we wholeheartedly agree with M Channel that the Commission should require Rogers‑owned CHNU to fully comply with the Religious Broadcasting Policy, therefore fulfilling the station's original mandate, as opposed to allowing the station to morph into a family programming station.
SEQ 1_0 \* Arabic \n7113 Moreover, given that this is an asset transaction, it would be fully appropriate in our opinion, and we believe within the Commission's power, to impose conditions of licence to this end.
SEQ 1_0 \* Arabic \n7114 MR. PHILLIPS: As Jay noted, Rogers has applied to add a transmitter in Victoria that will rebroadcast the signal of CHNU to residents on Vancouver Island. Rogers has suggested that this transmitter is essential to put CHNU on equal footing with the other players in the Vancouver‑Victoria extended market with respect to national sales.
SEQ 1_0 \* Arabic \n7115 CHNU was licensed five years ago as a niche religious broadcaster. The bulk of the station's revenue was to be derived from charitable donations and payments from producers. Revenue from national sales was not a major part of the equation.
SEQ 1_0 \* Arabic \n7116 While the station is considered part of the Vancouver‑Victoria extended market and is therefore entitled to cable carriage on the mainland, it was to be first and foremost a Fraser Valley station. Rogers is now arguing that CHNU needs a rebroadcast transmitter on Vancouver Island to put it on equal footing with the other stations in the market.
SEQ 1_0 \* Arabic \n7117 With respect, CHNU was never supposed to be on equal footing with the other stations in the market. To get into this market, CHUM invested over $180 million to acquire one station and launch another. These stations remain unprofitable. Both have significant requirements relating to local programming.
SEQ 1_0 \* Arabic \n7118 CHNU does not have such requirements. It has limited requirements related to balance programming. In effect, Rogers wants a Vancouver Island transmitter to help get as much as possible out of the top‑rated mainstream programming it intends to air on CHNU.
SEQ 1_0 \* Arabic \n7119 Rogers has suggested that a transmitter on Vancouver Island will result in an increase of 10 per cent in the station's revenue. This is likely accurate. However, this is not a small number: an additional $500,000 in year two, growing to $1.2 million by year seven.
SEQ 1_0 \* Arabic \n7120 On their own these amounts would result in CHUM's The NewVI going from unprofitable to profitable.
SEQ 1_0 \* Arabic \n7121 In addition, Rogers has understated CHNU's revenue potential with a schedule full of popular family programming. This will impact all the stations in the market but will have a disproportionate impact on those stations like CHUM that also air the types of programming Rogers can be expected to go after, in particular profitable U.S. strips.
SEQ 1_0 \* Arabic \n7122 At the end of the day Rogers is almost treating CHNU as a traditional over‑the‑air station. It is not. As we have discussed, Rogers should be required to return CHNU to its original mandate of religious programming, not the even more mainstream schedule that Rogers will bring.
SEQ 1_0 \* Arabic \n7123 Traditional religious programming tends not to attract national advertisers. Therefore, a rebroadcast transmitter is unnecessary.
SEQ 1_0 \* Arabic \n7124 MR. SWITZER: The final aspect of our intervention this afternoon relates to Rogers' proposal to acquire CIIT‑TV Winnipeg. The station was licensed in 2002 but is not yet launched.
SEQ 1_0 \* Arabic \n7125 At the time the initial application for the station was considered, the broadcasters in the Winnipeg market opposed its licensing, arguing that it would compete with them for programming. The Commission did not accept this argument at that time, concluding that it was unlikely that NOWTV would compete with the incumbent broadcasters for program rights. This would clearly not be the case with Rogers.
SEQ 1_0 \* Arabic \n7126 The Winnipeg market is a challenging market. Since the Commission's consideration of the NOWTV application, the market has experienced below average PBIT levels and flat growth. Over the last two years CHUM's station CHMI‑TV in Manitoba has experienced significant declines in revenue and PBIT.
SEQ 1_0 \* Arabic \n7127 Rogers has filed aggressive revenue projections for NOWTV Manitoba which would have the station growing from effectively zero to $6.6 million, not far off the revenues of our Winnipeg station. The only way they will be able to achieve these numbers is if they intend to air programming that competes directly with the programming on the existing stations in the market. As the market is not growing and the programming they will be able to acquire will be similar to what we air, the bulk of their revenues we believe will come from our station.
SEQ 1_0 \* Arabic \n7128 In their reply to our intervention Rogers suggested that their acquisition of the station would have no impact on the programming decisions of the other stations in the market as those decisions are made elsewhere.
SEQ 1_0 \* Arabic \n7129 Rogers conveniently misses the point. The fact that Rogers, CHUM and others may make some programming decisions in Toronto is irrelevant. However, another station for them will mean another opportunity to amortize programming costs and hence more opportunity for even more aggressive purchasing decisions on their part.
SEQ 1_0 \* Arabic \n7130 Our submissions relating to Rogers' programming plans are not just speculative. In recent years we have been outbid by Rogers for a number of programs, and they have also bid on programs that we have wanted to hold onto or acquire.
SEQ 1_0 \* Arabic \n7131 For example, OMNI in Toronto airs "Inside Edition", which was formerly a solid prime time performer for our NewNet stations and a program we tried to keep.
SEQ 1_0 \* Arabic \n7132 In addition to this program, Rogers has acquired, or bid against others and acquired, syndication rights to shows such as "Friends", "Frasier", "Simpsons", "Law and Order Special Victims Unit", to name a few.
SEQ 1_0 \* Arabic \n7133 CHUM's increased reach resulting from your approval of the Craig transaction means that we can and do find ourselves of course outbidding OMNI on occasion. However, our 85 per cent audience reach, which translates into about a 75 per cent economic reach, does not enable us to compete fully with global and CTV for top tier programming.
SEQ 1_0 \* Arabic \n7134 Rogers is the real threat to us in the programming environment that we operate. Rogers' aggressive buying tactics, their smart operators, will now only increase and it will result in millions of dollars of additional U.S. programming costs for us and the system.
SEQ 1_0 \* Arabic \n7135 Given these concerns and the fact that CIIT‑TV has not yet launched, we submit that this part of the Rogers application should not be approved.
SEQ 1_0 \* Arabic \n7136 In conclusion, Rogers' acquisition of CHNU will ensure the long‑term viability of a local television station. However, Rogers should not be allowed to use the proposed acquisition of a religious broadcaster as a back door to convert itself into a national television player with drastic results for CHUM, Multivan and others, particularly without the commensurate offsetting benefits and safeguards that the Commission might expect.
SEQ 1_0 \* Arabic \n7137 We would like to thank the Commission for this opportunity and of course we would be happy to answer your questions.
SEQ 1_0 \* Arabic \n7138 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n7139 Vice‑Chair Wylie.
SEQ 1_0 \* Arabic \n7140 COMMISSIONER WYLIE: Good afternoon.
SEQ 1_0 \* Arabic \n7141 Your written intervention, as well as your presentation this afternoon, is clear but for one aspect of it.
SEQ 1_0 \* Arabic \n7142 Do you have the written one with you, at page 4, the first full paragraph?
SEQ 1_0 \* Arabic \n7143 You believe that it would be inappropriate in these circumstances to allow Trinity to transfer the licence to Rogers, and you submit that if Trinity does not want to operate NOWTV the licence for the station should be revoked.
SEQ 1_0 \* Arabic \n7144 I am wondering what is intended by that since in the initial decision, at paragraph 46, the Commission said:
"The licence for this undertaking will only be issued when the licensee has informed the Commission in writing that it is prepared to commence operations."
SEQ 1_0 \* Arabic \n7145 This sentence in almost the same terms was repeated in Decision 2004‑481, which approved the corporate reorganization of Trinity into NOWTV Manitoba and NOWTV British Columbia, as well as in Decision 2004‑279, which extended the deadline to commence operations to the benefit of Trinity Television to 30 November 2005.
SEQ 1_0 \* Arabic \n7146 So I have difficulty understanding the need for revocation or the comment about Trinity transferring the licence.
SEQ 1_0 \* Arabic \n7147 MR. MILLER: I would suggest our wording was perhaps less than what it should have been. I think given what we have learned since we have written this intervention, the mere not issuing of the licence is perhaps the better route.
SEQ 1_0 \* Arabic \n7148 COMMISSIONER WYLIE: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7149 Thank you, gentlemen.
SEQ 1_0 \* Arabic \n7150 THE CHAIRPERSON: Mr. Switzer, it is ironic, I suppose, but I recall being at a hearing where you were seeking the renewal of your educational service in Alberta. Was it a year or two ago?
SEQ 1_0 \* Arabic \n7151 That, too, is a niche service and I believe you have a condition of licence that requires you to do only educational programming. There was a discussion about movies that you carried and a number of intervenors suggested how can ‑‑ the name escapes me. I don't think it was "The Texas Chain Saw Massacre"; it was something else that clearly one would not normally find in the educational category.
SEQ 1_0 \* Arabic \n7152 The answer that you gave was that it was introduced by I think a professor and there was a discussion that followed. In the end, the Commission showed some flexibility, I suppose, and said that's fine. The condition stays as it was written, and yet these films with their wraparound are deemed to be okay.
SEQ 1_0 \* Arabic \n7153 Today the applicants are making a similar kind of point regarding religious programming, and you are holding their feet to the fire of the strict definition.
SEQ 1_0 \* Arabic \n7154 MR. SWITZER: Mr. Chair, of course that is a fair question, and we had that discussion not very many years ago.
SEQ 1_0 \* Arabic \n7155 I think, if memory serves ‑‑ I would have to check the transcript ‑‑ it was an action/adventure film or a fantasy film, and it was "Athabaska". The university in Athabaska had created a course around it with the professor that introduced it.
SEQ 1_0 \* Arabic \n7156 I think it has to do with performance. I think it has to do with the finances. I think the record ‑‑ we are now ten years operating in Alberta successfully. It has remained a very small business.
SEQ 1_0 \* Arabic \n7157 Others have noted that we have not been able to ‑‑ let me put it another way. The revenues have been appropriate to the niche service. It has not grown, neither with its original decision nor in its renewal, nor in the past year. It remains a focused, dedicated and specific niche service where revenues have not grown.
SEQ 1_0 \* Arabic \n7158 The difference here is that we see from the applicant a model that specifically has a huge expected and forecast and discussed increase in revenues and an admission that the program schedule, as confirmed today, will become more American and more simulcast, if possible. That is the difference for us.
SEQ 1_0 \* Arabic \n7159 THE CHAIRPERSON: So it is less a definitional issue than it is an overall nature of service.
SEQ 1_0 \* Arabic \n7160 MR. SWITZER: Yes, sir.
SEQ 1_0 \* Arabic \n7161 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n7162 Mr. Secretary, please.
SEQ 1_0 \* Arabic \n7163 MR. LeBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7164 This completes Phase II of the hearing of this application.
SEQ 1_0 \* Arabic \n7165 THE CHAIRPERSON: If the applicants wish to have a break, I will be happy to call one now.
SEQ 1_0 \* Arabic \n7166 We will resume in 15 minutes with the Reply by Rogers.
SEQ 1_0 \* Arabic \n7167 Thank you.
‑‑‑ Upon recessing at 1500 / Suspension à 1500
‑‑‑ Upon resuming at 1520 / Reprise à 1520
SEQ 1_0 \* Arabic \n7168 THE CHAIRPERSON: May we have order, please.
SEQ 1_0 \* Arabic \n7169 Mr. Secretary, please.
SEQ 1_0 \* Arabic \n7170 MR. LeBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7171 We will now ask Rogers Broadcasting Limited to respond at this time.
SEQ 1_0 \* Arabic \n7172 You have 10 minutes to make your response.
SEQ 1_0 \* Arabic \n7173 THE CHAIRPERSON: Could we have order, please. Thank you.
REPLY / RÉPLIQUE
SEQ 1_0 \* Arabic \n7174 MR. MERSON: Thank you, Mr. Chair, Madam Vice‑Chair, Commissioners.
SEQ 1_0 \* Arabic \n7175 I have been listening to the interventions and I have tried to extract from the various interventions the key issues raised by intervenors. There seems to be two major issues raised with Rogers' potential ownership of the NOWTV stations.
SEQ 1_0 \* Arabic \n7176 The first is that the competitive dynamics in the television marketplace will be upset by this transaction. That is simply not the case.
SEQ 1_0 \* Arabic \n7177 The major networks are the only companies that can afford to compete for the national rights for popular U.S. programming. Without their reach and ability to manage their schedules to maximize the value of that schedule of any acquired programming, it would be economic suicide to compete for major simulcast programming.
SEQ 1_0 \* Arabic \n7178 Every once in a while, as was mentioned, OMNI does come into competition with some of the local broadcasters, particular in Toronto, but only in the case of syndicated second run programming for the local marketplace.
SEQ 1_0 \* Arabic \n7179 In order to give additional comfort that we would never compete for simulcast programming, we have a proposal that we will introduce in one second to limit and effectively eliminate our ability to run simulcast programming between 8 o'clock at night and 10 o'clock at night on NOWTV.
SEQ 1_0 \* Arabic \n7180 Alain will explain our proposal a little further.
SEQ 1_0 \* Arabic \n7181 The second major issue raised by intervenors is the notion that Rogers cannot be trusted and will morph NOWTV into something entirely different.
SEQ 1_0 \* Arabic \n7182 First, I would point out that we have described a set of criteria and a framework for analyzing programming that would severely limit what it is that we would be able to run on NOWTV and find acceptable. That, combined with the conditions of licence that we currently have to carry balanced programming, the limitation on non‑Canadian programming in prime time, really would not allow NOWTV to become a viable competitor in the time blocks that were described.
SEQ 1_0 \* Arabic \n7183 Secondly, and more importantly, we really stand on our record at OMNI Television. Eighteen years ago when we acquired OMNI Television, or what was CFMT at the time, many people thought it was only a short matter of time before we evolved the station into something entirely different. We haven't done any of that. We have remained true to the mandate. We remained true to the mandate because it is a good business proposition for us. It is a mandate we believe in, and it is a business model that has equipped us well to deal with the issues we would face at NOWTV.
SEQ 1_0 \* Arabic \n7184 So more than anything else, our record at OMNI Television we believe really speaks to what it is we would do and how it is we would manage NOWTV.
SEQ 1_0 \* Arabic \n7185 I am going to ask Alain to address some of the issues that were left over from the morning's presentation.
SEQ 1_0 \* Arabic \n7186 MR. STRATI: Thanks, Rael.
SEQ 1_0 \* Arabic \n7187 Commissioners, you have in front of you a list of responses. I understand they are brief, but I think some of them will respond to many of the issues that we discussed this morning.
SEQ 1_0 \* Arabic \n7188 There are two issues which we have agreed with counsel and staff that we would provide further after this presentation, but we will try and discuss that issue as well.
SEQ 1_0 \* Arabic \n7189 I will start with No. 1.
SEQ 1_0 \* Arabic \n7190 In terms of local programming and Canadian program expenditures, we are prepared to commit to 25 hours of local Canadian programming for NOWTV in the Fraser Valley and 12.5 hours of local for NOWTV in Winnipeg.
SEQ 1_0 \* Arabic \n7191 Just to put that in terms of Canadian programming expenditures, we would expect the hours to amount to approximately 25 per cent of gross revenues.
SEQ 1_0 \* Arabic \n7192 In terms of the $4.1 million commitment for priority programming, as we discussed this morning, as a stand‑alone station NOWTV is not required to provide priority programming. The commitment was made at the time because programming produced in Winnipeg would qualify as a regionally produced program.
SEQ 1_0 \* Arabic \n7193 In terms of the NOWTV schedule for Winnipeg, we will file a revised schedule for Winnipeg. Unfortunately, we were not able to get the format for the schedule in order to provide that, but we will do so very shortly.
SEQ 1_0 \* Arabic \n7194 However, there seemed to be a misunderstanding this morning about our programming schedule. The schedule was filed with our application and it is NOWTV's current schedule. It is a schedule that we intend to stay with over the licence term, with a very few exceptions; most notably an increase of Canadian balance programming and some changes to the U.S. family oriented programming.
SEQ 1_0 \* Arabic \n7195 We apologize for not filing a schedule for NOWTV Winnipeg. It is our intention, if approved, that the schedule for Winnipeg would reflect the Vancouver schedule. The difference in the two would largely be issues such as local programming in each market and certainly some different acquisitions for each of those two markets.
SEQ 1_0 \* Arabic \n7196 In terms of the local programming overlap between NOWTV in Vancouver and NOWTV in Winnipeg, we have said that there will be no local programming overlap in terms of meeting the requirements for local programming.
SEQ 1_0 \* Arabic \n7197 It was also discussed in terms of a limit on ethnic programming of 10 per cent. We are willing to agree to that. That 10 per cent would be approximately 12 hours per week.
SEQ 1_0 \* Arabic \n7198 We also discussed the total of six hours for third language programming, or 5 per cent, which would amount to six hours per week.
SEQ 1_0 \* Arabic \n7199 In terms of a limitation on foreign programming in prime time, we are willing to commit to a minimum of 50 per cent Canadian content in the peak prime time period of 7:00 to 11:00. To put it another way, that is a maximum of 50 per cent foreign programming.
SEQ 1_0 \* Arabic \n7200 In terms of simulcast programming, as Rael mentioned, we are prepared to agree to no simulcast between the peak prime time hours of 8:00 to 10:00 p.m. with a maximum of 2.5 hours per week in the total evening broadcast period from 6:00 to midnight.
SEQ 1_0 \* Arabic \n7201 In terms of the Canadian content share between OMNI and NOWTV, as we have discussed, six hours per week. I think we discussed it this morning in terms of some of our assumptions that were provided, given that this amount would be the maximum amount of programming from OMNI that we feel would fit potentially in any given week within the religious program mandated on NOWTV.
SEQ 1_0 \* Arabic \n7202 In terms of restrictions on the sharing of foreign programming acquired, we believe the restrictions are provided by the different programming mandates and requirements for both stations. To the extent that we can, we would purchase foreign programming that could be carried on both stations. A restriction will require us to purchase separate programming for each station, resulting in increased programming and acquisition costs for broadcasters in the markets.
SEQ 1_0 \* Arabic \n7203 I also mentioned that that is also dealing with simulcast restriction which I talked about.
SEQ 1_0 \* Arabic \n7204 In terms of the Thiessen Consulting Agreement, we did file one earlier today.
SEQ 1_0 \* Arabic \n7205 In terms of any Canadian Talent Development initiatives or additional benefits accruing from the increased value of the transaction, any additional benefits should be directed to the NOWTV Documentary Fund.
SEQ 1_0 \* Arabic \n7206 In terms of the reconciliation of the CRTC numbers with the numbers that we had in terms of the market size, I would ask Malcolm Dunlop to elaborate on that.
SEQ 1_0 \* Arabic \n7207 MR. DUNLOP: Thanks, Alain.
SEQ 1_0 \* Arabic \n7208 When we give numbers, we give TVB numbers, which we will file with you later on today.
SEQ 1_0 \* Arabic \n7209 We understand that you are using the recently published financial summaries for conventional television. Vancouver network, according to the TVB reports, includes CTV, CBC, Specialty and Digital, which we understand is not included in the CRTC summaries.
SEQ 1_0 \* Arabic \n7210 CTV and CBC in the TVB reports, are broken out with what is booked national and what is booked as selective sales.
SEQ 1_0 \* Arabic \n7211 For specialty television, TVB for network allocates the dollars based on the hours tuned into the marketplace. Digital is the same as specialty. When we talk about the spot market or selective market, the selective markets in the station reported are CBUT, CHAN, CHEK, CKVU, CKVI, CHNU, Channel M and KBOS.
SEQ 1_0 \* Arabic \n7212 According to TVB, the rolling 12‑month spot market is $259 million. The network total is $121 million; totalling $380 million.
SEQ 1_0 \* Arabic \n7213 Thank you.
SEQ 1_0 \* Arabic \n7214 MR. STRATI: Thanks, Malcolm.
SEQ 1_0 \* Arabic \n7215 For the question on the investment analysis for the costs incurred to date for the unlaunched Winnipeg station, after reviewing the investment analysis we had filed, it did include a small line item for Winnipeg. What we have done is we have revised the analysis to show costs for both. So it is split.
SEQ 1_0 \* Arabic \n7216 I have it here with me and I will file it.
SEQ 1_0 \* Arabic \n7217 There was a question on the price reduction in content or program acquisition rights if there was severability between Winnipeg and Vancouver, the Fraser Valley. For those foreign programs where we are able to purchase national rights, the availability of a station in Winnipeg we believe would reduce the overall rights costs for the Vancouver station by about 5 per cent.
SEQ 1_0 \* Arabic \n7218 For those foreign programs where we were able to purchase rights at the Vancouver and Winnipeg markets, in essence there is no market as each station would have to pay market rates for those rights.
SEQ 1_0 \* Arabic \n7219 Rights cost reductions occur as a result of national rights and national distribution.
SEQ 1_0 \* Arabic \n7220 I also have, as requested, an executive copy of the Agreement of Purchase and Sale that we will file as well.
SEQ 1_0 \* Arabic \n7221 There was also a question on the financial impact on Vancouver in terms of severability for the Winnipeg station. Again, much like the programming schedule for Winnipeg, we will undertake to revise our financial projections as need be, and we are prepared to file them as quickly as possible.
SEQ 1_0 \* Arabic \n7222 I hope that takes care of many of the questions.
SEQ 1_0 \* Arabic \n7223 THE CHAIRPERSON: On that point, you did have the application costs for NOWTV Manitoba, but you didn't have the impact of interest on cash outlays, and so forth.
SEQ 1_0 \* Arabic \n7224 So you didn't have the full financial picture other than those two figures for 2003 and 2004 for NOWTV Manitoba in that investment analysis. Right?
SEQ 1_0 \* Arabic \n7225 Because you then combined the figures for the rest of your analysis ‑‑ and the discussion had been focusing on what the 750 represents.
SEQ 1_0 \* Arabic \n7226 MR. STRATI: That is laid out there. It is put into that context.
SEQ 1_0 \* Arabic \n7227 I would like to turn it over to Tony.
SEQ 1_0 \* Arabic \n7228 MR. VINER: I would like to finish off, and I am sure the Commission has questions.
SEQ 1_0 \* Arabic \n7229 In response to a question posed by Commissioner Williams this morning about why we were here, why we were interested in buying the station, I talked about our desire to grow in niche television broadcasting, which is a core competency. I talked about how exciting it would be to be here in Vancouver. Vancouver is the fastest growing television market in Canada, and it is the second‑largest English‑language television market.
SEQ 1_0 \* Arabic \n7230 I guess I didn't impress upon ‑‑ the elephant in the corner is that this is a failing station. This is a failing station. I must say, when I heard the litany of my competitors come before you, I truly wish I struck fear into their hearts in the same way that they described to you. I was unaware of my influence.
SEQ 1_0 \* Arabic \n7231 They are asking you to further reduce the programming flexibility for this station which is already failing. Their idea is to throw a drowning man an anchor. We believe that our application complies in every respect with the Religious Policy. It has been exhaustively examined by the Commission, both today and at other times.
SEQ 1_0 \* Arabic \n7232 I want to tell you that we are enthusiastic about this. We are optimistic but we are also realistic about our prospects. It is something that we believe we can do a good job at, and we have demonstrated that we can do a good job.
SEQ 1_0 \* Arabic \n7233 I just wanted to leave you with that single thought. We would be delighted to answer any questions that you may have.
SEQ 1_0 \* Arabic \n7234 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n7235 To pick up on your last point on the issue of definitions and flexibility, I think while I take your point, we run into a regulatory integrity kind of issue here if indeed in one of the intervenor's points ‑‑ I don't know whether you have it or not. I will just read the line and get your reaction to it.
SEQ 1_0 \* Arabic \n7236 This is page 5 of the intervention of Multivan. They show the definition of religious programming and then say under this definition they fail to understand how "60 Minutes" and "Everybody Loves Raymond" qualify.
SEQ 1_0 \* Arabic \n7237 And here is the sentence. They say:
"If these programs were to run on other services in the market, one would not expect the station to classify them as religious programs. Why then is it appropriate for NOWTV?"
SEQ 1_0 \* Arabic \n7238 I think that is a valid question in terms of the integrity of the process.
SEQ 1_0 \* Arabic \n7239 You have a condition or requirement that says all religious programming. If you code this as religious programming, as I suppose you must to qualify with your condition, if it were on another station, would it ever get coded that way? If not, Houston, we have a problem.
SEQ 1_0 \* Arabic \n7240 I would like your reaction to that and how you see a way through this so that people can rely on definitions and conditions that are imposed.
SEQ 1_0 \* Arabic \n7241 MR. VINER: This is Rael's hearing, not mine, but I will answer anyway.
SEQ 1_0 \* Arabic \n7242 The definition of religious programming is programming that deals with moral, ethical or spiritual issues. We believe that that kind of programming does deal with exactly those issues.
SEQ 1_0 \* Arabic \n7243 I think it is important to understand the context. It is in the context of NOWTV and a religious television station. But it is also, I think as Jeff described, and we said we would continue to do, is that we agreed to put those kinds of programs in context and we agreed that we would continue that practice, which follows that kind of programming, with a discussion of the issues raised.
SEQ 1_0 \* Arabic \n7244 I would further point out that those kinds of programs, we understand what the difficulty is. It is one of the reasons why we proposed we advance to but we clearly are interested in providing balanced programming from 6:00 to 11:00 in the numbers as described.
SEQ 1_0 \* Arabic \n7245 I would respond that it fits the definition because I think that this has been a subject of prior discussion. We believe it fits it, for the reasons that I mentioned, plus the context. I think the problem might go away if the second of our two proposals related to balanced programming were adopted.
SEQ 1_0 \* Arabic \n7246 THE CHAIRPERSON: I have your answer. Thank you very much, gentleman.
SEQ 1_0 \* Arabic \n7247 I should make a procedural point here.
SEQ 1_0 \* Arabic \n7248 The remaining documents that you are required to file, you have left some blanks: no. 13, no. 16, and so forth.
SEQ 1_0 \* Arabic \n7249 When do you think you will be able to file those?
SEQ 1_0 \* Arabic \n7250 MR. STRATI: We discussed either later this week, but we were told probably early next week would be probably appropriate.
SEQ 1_0 \* Arabic \n7251 THE CHAIRPERSON: Shall we say by end of business Tuesday.
SEQ 1_0 \* Arabic \n7252 We therefore can't adjourn this hearing at this point. What will follow is you will file those. The Commission may wish to examine them and have further interrogatories on the additional filings.
SEQ 1_0 \* Arabic \n7253 If not, we will let parties know; whether we do or we don't, we will let parties know, and setting out a timetable for replies if there are interrogatories and then for intervenor comments and reply.
SEQ 1_0 \* Arabic \n7254 That will all be set out in a letter to the appearing intervenors and yourselves, once we have the documentation next Tuesday. Then we will just have to take it from there.
SEQ 1_0 \* Arabic \n7255 I would add that the interventions, as will the interrogatories, we all have to discipline ourselves to only address the issues that emerge as a result of the additional filings and not to rehash or re‑debate issues that we have already heard fairly fulsomely.
SEQ 1_0 \* Arabic \n7256 I hope I can count on everyone's cooperation for that.
SEQ 1_0 \* Arabic \n7257 Thank you very much.
SEQ 1_0 \* Arabic \n7258 MR. STEWART: Mr. Chairman, I have two questions, if I may.
SEQ 1_0 \* Arabic \n7259 THE CHAIRPERSON: Go ahead.
SEQ 1_0 \* Arabic \n7260 MR. STEWART: Thank you.
SEQ 1_0 \* Arabic \n7261 For the record, the piece of paper that you have filed entitled "Responses to the CRTC Questions", to the extent that they deal with commitments, I take it that you would be prepared to accept these commitments as conditions of licence?
SEQ 1_0 \* Arabic \n7262 MR. MERSON: Yes, we would.
SEQ 1_0 \* Arabic \n7263 MR. STEWART: Thank you.
SEQ 1_0 \* Arabic \n7264 This question has already been put to you, but again if you could confirm for the record: Would you proceed with the transaction if the application for the Victoria transmitter were denied?
SEQ 1_0 \* Arabic \n7265 MR. MERSON: Yes, we would.
SEQ 1_0 \* Arabic \n7266 MR. STEWART: All right; thank you.
SEQ 1_0 \* Arabic \n7267 Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7268 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n7269 We will not adjourn but what is the other word that you would use, Mr. Viner?
SEQ 1_0 \* Arabic \n7270 MR. VINER: I don't know. I am not nearly the word sniff that you are, Mr. Chairman.
SEQ 1_0 \* Arabic \n7271 Before we do, let me thank you very much for your time and attention to this. We appreciate it.
SEQ 1_0 \* Arabic \n7272 THE CHAIRPERSON: Discontinued?
SEQ 1_0 \* Arabic \n7273 Thank you.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n7274 THE CHAIRPERSON: Order, please. A l'ordre, s'il vous plaît.
SEQ 1_0 \* Arabic \n7275 Mr. Secretary, would you announce the next item.
SEQ 1_0 \* Arabic \n7276 MR. LeBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7277 THE CHAIRPERSON: Excuse me. The troops are little restive this afternoon.
SEQ 1_0 \* Arabic \n7278 MR. LeBEL: Mr. Chairman, we will now proceed with items 10, 11 and 12 on the agenda.
SEQ 1_0 \* Arabic \n7279 These items are competing applications to operate English‑language commercial FM radio programming undertakings in Kamloops. We will therefore proceed as follows.
SEQ 1_0 \* Arabic \n7280 First, we will hear each applicant in the agenda order, and each applicant will be granted 20 minutes to make his presentation. Questions from the Commission will follow each presentation.
SEQ 1_0 \* Arabic \n7281 In Phase II the applicants re‑appear in the same order to intervene on the competing applicatoins, if they wish. Ten minutes are allowed for this purpose. Questions from the Commission may follow each intervention.
SEQ 1_0 \* Arabic \n7282 In Phase III other parties will appear in the order set out in the agenda to present their appearing intervention. Again questions from the Commission may follow.
SEQ 1_0 \* Arabic \n7283 In Phase IV we provide an opportunity for each applicant to reply to all of the interventions submitted on their application and applicants appear in reverse order. Ten minutes are allowed for this reply. Again, questions may follow.
SEQ 1_0 \* Arabic \n7284 Mr. Chairman, we will proceed with Item 10 on the agenda, which is an applicatoin by Standard Radio Inc., for a licence to operate an English‑language commercial FM radio programming undertaking in Kamloops.
SEQ 1_0 \* Arabic \n7285 The new station would operate on frequency 95.9 MHz (channel 240B1) with an effective radiated power of 5,000 watts.
SEQ 1_0 \* Arabic \n7286 The applicant proposes a new country music format.
SEQ 1_0 \* Arabic \n7287 Appearing for the applicant is Mr. Don Shafer, and Mr. Shafer will introduce his colleagues. You have 20 minutes to make your presentation.
PRESENTATION / PRÉSENTATION
SEQ 1_0 \* Arabic \n7288 MR. SHAFER: Thank you.
SEQ 1_0 \* Arabic \n7289 Good afternoon, Mr. Chairman, Madam Vice‑Chair, Members of the Commission and staff. My name is Don Shafer and I am the Vice‑President and General Manager of Standard's radio and television stations within the interior of British Columbia.
SEQ 1_0 \* Arabic \n7290 Our President and CEO Gary Slaight is unable to be with us today. Tonight he is being inducted into the Canadian Music Industry Hall of Fame for his contributions to Canadian music and to his commitment to developing Canadian talent at this year's Annual Canadian Music Week Conference.
SEQ 1_0 \* Arabic \n7291 He has asked that I send his regrets.
SEQ 1_0 \* Arabic \n7292 Before we begin our presentation, I would like to introduce you to the members of our team who have played an integral role in developing our application for a new FM station in Kamloops.
SEQ 1_0 \* Arabic \n7293 To my right is Betty Selin, our Regional News Director who assists and supervises our Kelowna news staff as well the news directors at our B.C. stations.
SEQ 1_0 \* Arabic \n7294 To Betty's right is Roy McKenzie, the Regional Sales Manager for our group, who has over 20 years of experience in retail radio sales. Roy specializes in sales training and developing sales strategies throughout the markets in British Columbia.
SEQ 1_0 \* Arabic \n7295 To my left if Tom Tompkins, a Senior Programming Consultant with Standard Radio. Tom is a past president of the Canadian Country Music Association and one of Canada's most respected country music programmers, with over 35 years of experience.
SEQ 1_0 \* Arabic \n7296 To Tom's left is Reeny Chew, our Regional Finance Manager and Comptroller. Reeny is responsible for all of Standard's radio and television properties within the B.C. Interior.
SEQ 1_0 \* Arabic \n7297 In the row behind me, on the far right is Joan Phillip, the Penticton Indian Band Lands Administrator and board member of the En'Owkin Centre, who is the first member of our Kamloops station's advisory board. Joan has also agreed to work with Standard Radio in collaboration with other First Nations Groups to develop various initiatives at all of our stations in British Columbia.
SEQ 1_0 \* Arabic \n7298 To Joan's left is Dr. Gordon Tarzwell, a Professor of Economics at Thompson River University, which was formally UCC. Dr. Tarzwell was commissioned by Standard Radio to assess the economic indicators in Kamloops and to determine the market's viability.
SEQ 1_0 \* Arabic \n7299 To Gordon's left is John Yerxa, the President and CEO of John Yerxa Research Inc., who was commissioned by Standard Radio to conduct audience format and sales research in the Kamloops market. John has first‑hand knowledge of Kamloops, as his father was the former owner and operator of CHRK, which is now known as The River.
SEQ 1_0 \* Arabic \n7300 John has been conducting independent market research studies since the mid‑1980s, and he is also recognized as a country music expert within the broadcast community.
SEQ 1_0 \* Arabic \n7301 Beside John is Lori Pierson‑Mataj, our Human Resources Manager and the key administrator of our employment equity program and training for the B.C. Interior.
SEQ 1_0 \* Arabic \n7302 Next to Lori is Kerry Pelser for DEM Allen & Associates, who developed our technical brief.
SEQ 1_0 \* Arabic \n7303 This is the team that dreamed up Kamloops Country, and we are now ready to begin our oral presentation.
SEQ 1_0 \* Arabic \n7304 We are here today to apply for a new FM country station. Country music is one of the richest formats in North America, with increasing popularity in cities all across Canada.
SEQ 1_0 \* Arabic \n7305 Unfortunately, this format is missing in Kamloops.
SEQ 1_0 \* Arabic \n7306 We understand that this is a difficult decision for you to make. However, we believe that our application will be the most beneficial to Kamloops, and it will have a minimal impact on the current broadcasters in the market.
SEQ 1_0 \* Arabic \n7307 Standard Radio is a family owned and operated business and a leading Canadian broadcaster. We have been providing high quality radio services for nearly eight decades. With 51 radio stations, almost half of which are in British Columbia, we have a history of public and community service. We also fully understand the importance of local radio in smaller communities.
SEQ 1_0 \* Arabic \n7308 Over the past three years Standard Radio has made a significant effort building and developing B.C.'s interior radio system. We operate 21 radio stations that employ 225 staff in small and medium sized markets in this province.
SEQ 1_0 \* Arabic \n7309 Since Standard's purchase of the Telemedia properties in 2002, we have been dedicated to improving the quality of radio in the Interior. To this end, we have invested over $4 million in capital to improve infrastructure. We have hired more staff to improve the quality of our services, and we have converted a half dozen tired AM stations to dynamic FM stations.
SEQ 1_0 \* Arabic \n7310 Our proposal for Kamloops is part of Standard Radio's strategy to improve and enhance the radio services in communities in British Columbia. Should the Commission approve our application, this licence will allow us to provide better continuity throughout the B.C. Interior.
SEQ 1_0 \* Arabic \n7311 We are very excited about our country music proposal and know that it will succeed in Kamloops. Country music is one of Canada's and indeed one of North America's most popular formats. In fact, the latest ratings in Canada and the U.S. show country music stations with significant increases in popularity and hours of tuning. With more music, new and old, country resonates with its heartfelt approach and is reaching more audiences than ever before.
SEQ 1_0 \* Arabic \n7312 In preparing our application, we evaluated and applied all of our experience and the lessons we have learned in the B.C. Interior to develop a comprehensive, viable and realistic business plan. We commissioned extensive research to determine the format most appropriate for a new radio station in the Kamloops market, and we developed an application that will make a significant contribution to the system and to the residents of Kamloops.
SEQ 1_0 \* Arabic \n7313 I will now ask other members of our team to speak to the individual areas of our application in which they are most knowledgeable and passionate.
SEQ 1_0 \* Arabic \n7314 I will first ask John Yerxa to speak to you about our research.
SEQ 1_0 \* Arabic \n7315 MR. YERXA: Mr. Chairman and Members of the Commission, John Yerxa Research carried out an extensive audience survey for Standard Radio in Kamloops last summer. The purpose of the study was to identify the most appropriate format for a new station to serve Kamloops.
SEQ 1_0 \* Arabic \n7316 The results of our study were impressive. Country music received the second highest support of all formats selected by Kamloops listeners 18 years of age and older. Not only did approximately one‑quarter of all adult radio listeners select country as the type of music they would like to listen to most, but equally impressive was our discovery that country's appeal extends right across the age spectrum.
SEQ 1_0 \* Arabic \n7317 Our research demonstrated that this significant demand for country is not now being served. Fully 73 per cent of country respondents indicated that they were unable to find a local FM radio station that plays country music in Kamloops. Suffice it to say that from a research standpoint, this desire for country music in Kamloops represents one of the most glaring holes that I have witnessed in a market study in some time.
SEQ 1_0 \* Arabic \n7318 Consequently, I have concluded that there is significant opportunity for a new country radio station in Kamloops, B.C.
SEQ 1_0 \* Arabic \n7319 I would now ask Tom Tompkins to talk about the sound of Kamloops Country.
SEQ 1_0 \* Arabic \n7320 MR. TOMPKINS: Thank you, John.
SEQ 1_0 \* Arabic \n7321 Mr. Chairman and Members of the Commission, I am extremely pleased to have this opportunity to talk to you today about our exciting programming ideas. As Don said earlier, I have not only been programming the country music format for many years, but I have also been involved in the Canadian country music industry for just as long.
SEQ 1_0 \* Arabic \n7322 What we propose for Kamloops is exciting because it takes place at a time when country music is starting to make a refreshing comeback.
SEQ 1_0 \* Arabic \n7323 The programming on Kamloops Country will be unique to the Kamloops market. At present no other station programs country, neither in Kamloops itself nor in the area. Our blend of country music will feature the newest country music of today with the best of the past. With our commitment of 40 per cent Canadian content, we will get the opportunity to play Canadian country music at a time when it has never been more popular.
SEQ 1_0 \* Arabic \n7324 With a new country station in Kamloops, we have committed to finally give a much needed opportunity to Kamloops and regional artists, something they currently do not have.
SEQ 1_0 \* Arabic \n7325 Canadian artists that will be showcased on our station include the likes of George Canyon, Lisa Brokop, Aaron Pritchett, Deric Ruttan, Doc Walker, Corb Lund, and of course our international stars such as Shania, Terri Clark, Carolyn Dawn Johnson, Michelle Wright and Paul Brandt.
SEQ 1_0 \* Arabic \n7326 It is a very impressive list, and that is why we are more than comfortable with our 40 per cent Canadian content commitment.
SEQ 1_0 \* Arabic \n7327 Specialty and feature programming will also be an integral part of our station's schedule. We will have something for all types of country music fans, from our "Canadian Top Ten" and the highly rated "American Country Countdown", which both feature the top songs of today, to the more rootsy and traditional shows of "Country A to Z" and "Spirit of the West".
SEQ 1_0 \* Arabic \n7328 We will also provide programming and features that will allow for local reflection to help our station develop a personality unique to Kamloops. I am very enthused about the opportunity of programming this station.
SEQ 1_0 \* Arabic \n7329 Our research tell us that Kamloops desperately wants and needs a new country music station.
SEQ 1_0 \* Arabic \n7330 Along with our aggressive approach to music and developing Canadian talent, news is going to be an integral part of our programming plans, and our B.C. Regional News Director, Betty Selin, would like to talk to you about that.
SEQ 1_0 \* Arabic \n7331 MS SELIN: Thank you, Tom.
SEQ 1_0 \* Arabic \n7332 Mr. Chairman and Members of the Commission, our application offers an opportunity for diversity in the market, bringing a new news voice to the region. With the availability of information from so many mediums, our focus is on local news with a goa of 70 per cent local stories.
SEQ 1_0 \* Arabic \n7333 Our Kamloops news centre will be able to reach into almost every region of the province, with our newsrooms in the north, Peace, Kootenay, Shushwap and Okanagan. We can show regional stories that are important to Kamloops listeners like no other applicant.
SEQ 1_0 \* Arabic \n7334 This news station would offer diversity of voice and a new outlet for the community's issues. We plan to give the underserved, those people in the community that are not heard, access.
SEQ 1_0 \* Arabic \n7335 Our plan includes 78 live newscasts per week. Our news centre will also provide traffic and road information, sports, weather, business and agricultural reports. Our news component consists of six hours per week. We will also make available on a weekly basis one hour for community programming, designed specifically for those who currently don't have a voice.
SEQ 1_0 \* Arabic \n7336 Standard's commitment to information in the B.C. southern Interior can best be demonstrated by our coverage during the devastating Okanagan Mountain Park wild fire in Kelowna in August 2003. Our two music intensive stations dropped all programming and went to 24‑hour news and information. With almost 30,000 people under evacuation order and more than 230 homes destroyed, radio was their only connection to what was happening.
SEQ 1_0 \* Arabic \n7337 We were able to bring our staff to Kelowna from throughout B.C., with people coming from Terrace, Vancouver, Salmon Arm, Vernon, Penticton and Trail. While I hope it never happens in this region again, we could draw on that expertise should a disaster hit the area.
SEQ 1_0 \* Arabic \n7338 Our peers have recognized our efforts during the fire. We received a B.C. and two national Radio‑Television News Directors Association awards, as well as the Canadian Association of Broadcasters Gold Ribbon Award for Breaking News.
SEQ 1_0 \* Arabic \n7339 These four awards are the latest in more than 30 news awards our B.C. stations have received in the past ten years.
SEQ 1_0 \* Arabic \n7340 By awarding this new licence to Kamloops Country, the Commission will be giving radio listeners a new news option, with the most experienced and best news people in the B.C. Interior.
SEQ 1_0 \* Arabic \n7341 We would like to share our passion for broadcasting with the residents and businesses of the North Thompson region. It is our belief the strongest option for bringing diversity to the Kamloops market is a third voice, Standard Radio's Kamloops Country.
SEQ 1_0 \* Arabic \n7342 Our B.C. Interior Sales Manager, Roy McKenzie, will now speak to you about sales.
SEQ 1_0 \* Arabic \n7343 MR. McKENZIE: Thank you, Betty.
SEQ 1_0 \* Arabic \n7344 Mr. Chairman and Members of the Commission, for the past 20 years I have been selling radio advertising in markets just like Kamloops. Of all the cities in our province, Kamloops is one of the most vibrant. I am certain it can support the licensing of a new Country FM.
SEQ 1_0 \* Arabic \n7345 Data provided by Venture Kamloops, The Financial Post and the local Chamber of Commerce confirm that the Kamloops economy is doing very well. Retail spending, population growth, building permits, housing starts and new business licences show steady increases year over year.
SEQ 1_0 \* Arabic \n7346 We know from other communities that when you add a new format that is not available, the whole market benefits because of increased in‑market tuning and decreased out‑of‑market tuning.
SEQ 1_0 \* Arabic \n7347 Our knowledge in the B.C. Interior, with 21 stations in 17 different communities and over 60 sales representatives, gives us an excellent perspective when it comes to radio advertising.
SEQ 1_0 \* Arabic \n7348 In preparing our application we conducted sales research and I also met with a number of national advertising agencies and media buyers, and without exception they were very supportive of a new country music station in Kamloops.
SEQ 1_0 \* Arabic \n7349 Our research and analysis also show that approval of our application will have minimal impact on existing stations. We project that our new Kamloops station will attain a 13 per cent market share of tuning. Of that 13 per cent, 9.4 per cent will come from new and repatriated tuning to local radio. The remaining 3.6 per cent of our new Kamloops station's audience will come equally from the existing four stations in the market.
SEQ 1_0 \* Arabic \n7350 Our revenue projections for the station are conservative. They are realistic and achievable.
SEQ 1_0 \* Arabic \n7351 Lori Pierson‑Mataj will now talk to you regarding our human resource practices.
SEQ 1_0 \* Arabic \n7352 MS PIERSON‑MATAJ: Thank you, Roy.
SEQ 1_0 \* Arabic \n7353 Mr. Chairman and Members of the Commission, I am excited to be associated with Standard Radio, an organization that while large in a national sense operates their B.C. market stations in an independent, entrepreneurial manner with respect to operations and managing resources, particularly our human resources: our people.
SEQ 1_0 \* Arabic \n7354 Standard is committed to its diversity plan, which is very specific. It has six key points encompassing recruitment, selection and hiring, training and development, promotion, retention, accommodation, plus short and long‑term numerical goals. Each of these areas has defined procedures and policies.
SEQ 1_0 \* Arabic \n7355 We will implement these policies in Kamloops and plan to work with all members of the community we serve to ensure our workforce is representative of the public we serve.
SEQ 1_0 \* Arabic \n7356 I would like to introduce Joan Phillip, who is here to represent our advisory board.
SEQ 1_0 \* Arabic \n7357 MS PHILLIP: (Native language spoken / Langue autochtone parlée)
SEQ 1_0 \* Arabic \n7358 I would like to first thank my Coast Salish relatives for the opportunity to speak within their territory. Thank you, Lori.
SEQ 1_0 \* Arabic \n7359 Mr. Chairman and Members of the Commission, I am a member of the Penticton Indian Band, which is a part of the Okanagan Nation. I am very pleased to be with you here today.
SEQ 1_0 \* Arabic \n7360 For many years I have worked to help support and empower Aboriginal communities in British Columbia. While the situation is improving, there continues to be a great need for more outreach initiatives to Aboriginal people and in particular to our Aboriginal youth in this province.
SEQ 1_0 \* Arabic \n7361 This proposal by Standard Radio I believe is a step in the right direction to provide support for my people on radio. Standard is committed to working with Aboriginal groups in order to attract Aboriginal youth to broadcasting.
SEQ 1_0 \* Arabic \n7362 It also has proposed a number of important Canadian Talent Development initiatives that will provide strong support to Aboriginal artists and students over the course of a seven‑year period, if licensed in Kamloops.
SEQ 1_0 \* Arabic \n7363 As a member of the Kamloops Country's Advisory Board, I will be working with Standard to ensure that Aboriginal talent have a voice in the station. I also look forward to providing the station with insight into the needs and issues that our communities face on a daily basis. This station will provide a much needed outlet that is welcoming to Aboriginal people in the B.C. Interior.
SEQ 1_0 \* Arabic \n7364 I would like to now hand the floor over to Don Shafer.
SEQ 1_0 \* Arabic \n7365 MR. SHAFER: Thank you, Joan.
SEQ 1_0 \* Arabic \n7366 We have presented what we consider to be a well thought‑out application that makes a significant contribution to the system and in particular makes a significant contribution to the community of Kamloops.
SEQ 1_0 \* Arabic \n7367 Our proposal for Kamloops is an important part of Standard's strategy to build bridges between the communities we serve. By licensing Standard, you will allow us to provide more unique services to residents of Kamloops than any other applicant.
SEQ 1_0 \* Arabic \n7368 We commissioned research in the market. We used our experience in other B.C. Interior markets to ensure our assumptions were right. We built a business plan that we know is realistic and achievable, and we chose a format that was missing in the market that would have the least impact on existing radio stations.
SEQ 1_0 \* Arabic \n7369 Standard Radio currently operates seven country music stations across Canada. This expertise and many years of experience in the country format will allow us to build a new station in Kamloops on a strong foundation. We will do it right and we will not abandon the format.
SEQ 1_0 \* Arabic \n7370 Our level of no less than 40 per cent Canadian content shows our commitment to showcasing and supporting Canadian country artists on our country station. In addition to bringing a new voice to the market and providing unique and informative programming, Kamloops Country will also provide extensive support for the development of Canadian country music artists.
SEQ 1_0 \* Arabic \n7371 Standard has proposed a benefits package that is unmatched within this proceeding. As part of our application we have committed to contributing $1 million over the seven‑year licence term to the development of Canadian country music. It's a big number. But it is what we determined we needed to do if we were going to make a significant impact developing Canadian country music.
SEQ 1_0 \* Arabic \n7372 $860,000 has been targeted to local initiatives while $140,000 will assist regional and national organizations.
SEQ 1_0 \* Arabic \n7373 The key component of our benefits package is our Developing Country Stars Initiative. This initiative will support a live concert series, the production and distribution of a compilation CD, as well as touring and recording opportunities for a winning country artist each year for seven years.
SEQ 1_0 \* Arabic \n7374 Other initiatives include support for the Merritt Mountain Music Festival, an important country music festival in the region; a scholarship program for Aboriginal youth; funding for our Designated Group Fund; as well as support to FACTOR and Canadian Music Week.
SEQ 1_0 \* Arabic \n7375 Standard Radio also proposes to contribute major non‑cash benefits valued at over $1 million over the licence term to support various initiatives. These initiatives include support for Standard's Country Music Ad Plan, our Public Service Announcements Program and our Standard Cares Initiatives.
SEQ 1_0 \* Arabic \n7376 To ensure our commitment to diversity and local reflection, our new station will create an advisory board to meet the needs of the Kamloops community. Joan Phillip is a key member of this board and will also assist us with other Standard stations throughout the Interior.
SEQ 1_0 \* Arabic \n7377 We would like to thank the mayors, Chambers of Commerce, charitable organizations and residents of Kamloops for their endorsement and over 170 letters of support for our application.
SEQ 1_0 \* Arabic \n7378 Please allow me to quote from a few of these supportive letters.
SEQ 1_0 \* Arabic \n7379 First is a quote from Venture Kamloops Business Development's Executive Director Mary Jane Cousins:
"Venture Kamloops supports the Standard Radio application for Kamloops Country. Their particular commitments to developing country music stars from the Kamloops area and to community fund raising efforts are especially important to a growing community such as ours."
SEQ 1_0 \* Arabic \n7380 Next is a quote from Paul Brandt, a Canadian country music artist:
"Standard Radio has put forward a plan to be extremely involved and supportive of a local hospital in the area and of the local community. They have a wonderful track record of doing this in other markets and would clearly be an incredible asset to the wellbeing and future enhancement of the Kamloops area. I applaud Kamloops Country and Standard for their foresight and sense of community and responsibility."
SEQ 1_0 \* Arabic \n7381 Next is a quote from Kelowna‑Mission MLA, Sindi Hawkins:
"The Standard radio stations throughout the Okanagan have demonstrated the best of local and regional associations in good times, as well as with crises like the fires in Salmon Arm and Kelowna. They have demonstrated repeatedly how useful this connectivity can be, making valuable information available to the communities they serve and assisting communities, organizations and our citizens throughout the valley."
SEQ 1_0 \* Arabic \n7382 Finally, this last quote is from Samantha Canonns, a radio listener from Kamloops, who would very much like to see us licensed in this market:
"I have read and experienced Standard Radio's amazing ability to start something from nothing and make it huge. I believe that Standard Radio is the only answer to Kamloops' problem of not being able to attain a permanent country radio station."
SEQ 1_0 \* Arabic \n7383 In conclusion, the time is right for the Commission to license a new country radio station in Kamloops. It has been over 20 years since a new station was licensed in this market.
SEQ 1_0 \* Arabic \n7384 Our application makes sense as there are already two strong broadcasters in the city. It is natural to add a new voice.
SEQ 1_0 \* Arabic \n7385 There is room in the Kamloops radio market for a new station, and our proposed service will have a minimal impact, if any, on existing Kamloops radio stations. Our proposal will make a significant contribution to the broadcasting system and to the Kamloops community.
SEQ 1_0 \* Arabic \n7386 Standard's application meets the objectives of the Broadcasting Act, and our application addresses the issues of diversity of editorial voices, ability of the market to support a new station, and initiatives for Canadian Talent Development.
SEQ 1_0 \* Arabic \n7387 We appreciate the opportunity to answer any questions you may have about our application.
SEQ 1_0 \* Arabic \n7388 Thank you very much.
SEQ 1_0 \* Arabic \n7389 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n7390 Commissioner Langford.
SEQ 1_0 \* Arabic \n7391 COMMISSIONER LANGFORD: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7392 Good afternoon, folks. I want to start ‑‑ and I am sure everybody would join me in this ‑‑ by sending our congratulations to Gary Slaight for the honour that is being bestowed on him today. We will miss him at the table, but his team is here.
SEQ 1_0 \* Arabic \n7393 So congratulations to him.
SEQ 1_0 \* Arabic \n7394 We also have to congratulate Commissioner Williams, who is a year older today. It is his birthday.
‑‑‑ Applause / Applaudissements
SEQ 1_0 \* Arabic \n7395 COMMISSIONER LANGFORD: He didn't have a grey hair on his head when he started here.
SEQ 1_0 \* Arabic \n7396 COMMISSIONER WILLIAMS: I would suggest that Gary Slaight's achievement is a far loftier one than just becoming a year older.
SEQ 1_0 \* Arabic \n7397 COMMISSIONER LANGFORD: I don't know, Ron. Anybody who knows you well, just staying alive this long is quite an achievement.
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n7398 COMMISSIONER LANGFORD: Your remarks today helped fill in some of the questions I had. Your application is very clear. Standard knows how to make a radio application. You have been at this for a long time.
SEQ 1_0 \* Arabic \n7399 But I do have some questions. I don't think we will be very long this afternoon, but I have a couple of questions in two or three areas.
SEQ 1_0 \* Arabic \n7400 I want to look a little more closely at the Kamloops radio market with you. I want to get a few more answers, probably from Tom Tompkins, on this type of programming that you plan to do. And I think I will probably end up having a short discussion with Betty Selin about news. There were some answers today, of 78 broadcasts and six hours, but I still have a few more; not too many.
SEQ 1_0 \* Arabic \n7401 Let me start with the Kamloops radio market generally. You are enthusiastic about it. You are enthusiastic here this afternoon, and you were enthusiastic in your supplementary brief, where you say on page 3‑7:
"The Kamloops radio market and revenue base is robust and strong."
SEQ 1_0 \* Arabic \n7402 Unfortunately, when we look at the PBIT performances in Kamloops over the last four years, that becomes a debatable point, in my view. So I want to get some of your input on that.
SEQ 1_0 \* Arabic \n7403 I take your point that the community itself may be strong and robust, but sometimes that doesn't transfer to every industry's health on the bottom line.
SEQ 1_0 \* Arabic \n7404 I would just throw out to you a couple of numbers that concern me.
SEQ 1_0 \* Arabic \n7405 The 2003 PBIT margin for Kamloops radio market was 9.53 per cent, and that was the highest it had been in four years. At the same time, the Canadian average for that same year was 19.3. The 2004 PBIT for Kamloops radio market dropped over a per cent, to 8.02.
SEQ 1_0 \* Arabic \n7406 A one percentage drop doesn't mean necessarily Apocalypse but it is not going in the right direction. I guess I would just like to have an in‑depth discussion with you on this notion that this is a robust and strong radio market when it really doesn't appear to be.
SEQ 1_0 \* Arabic \n7407 MR. SHAFER: Thank you for the opportunity to answer that question.
SEQ 1_0 \* Arabic \n7408 In the absence of having financial data for that market, for the radio market, we have had to make our assumption based on what we know. We didn't have those figures.
SEQ 1_0 \* Arabic \n7409 I can't comment on how the other operators run their businesses. We can talk to how we operate our business. But based on what we know about the economy and what radio should be earning, they should be more profitable than that from our account.
SEQ 1_0 \* Arabic \n7410 I may ask Dr. Tarzwell to help shed some light on that.
SEQ 1_0 \* Arabic \n7411 DR. TARZWELL: I would just like to speak to the strength of the Kamloops economy.
SEQ 1_0 \* Arabic \n7412 My role here was to see and to explore the strength of the Kamloops economy, and I was very pleased to see that in fact in the important areas that you need to look at to see where the economy is growing, the Kamloops economy is certainly growing and it is growing fairly strongly.
SEQ 1_0 \* Arabic \n7413 There certainly was a bit of a downturn that occurred in the 1990s, but we have been growing quite strongly since 2001. The major indicators are certainly reflective of the fact that it is going to continue in that direction.
SEQ 1_0 \* Arabic \n7414 I am confident that these values that have been presented in the report dealing with the retail sales, I would say that those are on the low side. Actually, I have seen some data that has been presented since then that actually have larger values than those.
SEQ 1_0 \* Arabic \n7415 So the growth of the Kamloops economy is certainly there. The size of it is substantial, and there is no emphasis or view at this particular instance that it is going to slow down.
SEQ 1_0 \* Arabic \n7416 COMMISSIONER LANGFORD: And yet the figures are clear. I have access to confidential returns of all of the players, which of course I can't share with you. I'm sorry to tantalize you with that. But I can tell you some of them are grim. Grim is the word.
SEQ 1_0 \* Arabic \n7417 MR. SHAFER: We would like to see them.
SEQ 1_0 \* Arabic \n7418 COMMISSIONER LANGFORD: Grim is the word. And maybe even you wouldn't want to see them. They are just not a pretty sight, some of them.
SEQ 1_0 \* Arabic \n7419 We are dealing with experienced broadcasters in the community now who know the community. They didn't just drop in from another planet. And they seem to be having a hard, hard slog of it.
SEQ 1_0 \* Arabic \n7420 When I see you project revenues of over $6 million over seven years and then make the statement in your supplementary brief, at page 6, that there will be relatively little impact on existing stations, it just seems hard to believe when you see the condition they are in.
SEQ 1_0 \* Arabic \n7421 I don't know how you can comfort me with the notion that somehow you can extract from what may be a robust market revenues and not put at risk stations that at this point some of which are not in a position to lose a penny more.
SEQ 1_0 \* Arabic \n7422 How do you do that?
SEQ 1_0 \* Arabic \n7423 MR. SHAFER: Commissioner Langford, if you assume that our assumptions are correct with regard to what the radio market is worth ‑‑
SEQ 1_0 \* Arabic \n7424 COMMISSIONER LANGFORD: I don't. I assume that your assumptions may be correct about the strength of the Kamloops economy. It may be a bustling town and a great place to live and full of people who go shopping a lot and therefore should inspire advertising. But I am not seeing that in the statistics transferring to the radio market for some reason.
SEQ 1_0 \* Arabic \n7425 I wonder whether you have a formula that would convince us that somehow you could kick‑start a whole bunch of new radio revenue because taking it from the existing players, even the 4 per cent you are talking about, might be a dangerous formula.
SEQ 1_0 \* Arabic \n7426 MR. SHAFER: I might try giving you some comfort with John Yerxa, who might be able to give you what you are looking for.
SEQ 1_0 \* Arabic \n7427 MR. YERXA: I am going to try and provide a few answers here but prior to doing so, I would like to give you a quick background.
SEQ 1_0 \* Arabic \n7428 In 1977, 25 years ago, I began my career in radio at CFCW, which was Canada's first country and western fulltime radio station founded by my father. What I would like to do here is first outline a couple of reasons why I think country didn't work for Pattison, because that obviously impacts the performance of those radio stations in the near term, and then I want to give you a couple of reasons why I think that the format would work very well.
SEQ 1_0 \* Arabic \n7429 At the outset, let me just say that given my background, one of the things that I have learned is that country music, like most other formats, tends to go through about eight to ten‑year life cycles. Country is certainly no exception.
SEQ 1_0 \* Arabic \n7430 At around the time of the exit from Pattison of the country format, they were actually in the doldrums phase of this music cycle which, as other clients of mine can attest to, made things a lot tougher in that time period.
SEQ 1_0 \* Arabic \n7431 Having said that, I think the truth of the matter is ‑‑ and this also impacts on the performance of these radio stations at that time ‑‑ that if the truth be known, that station was not really a pure country radio station. In fact, at the time, B100 was actually delivering a whole hodgepodge of music ranging from country to rock, all types of different genres, and consequently, if you are speaking as a country radio station, would not have been performing as a pure country station at that time.
SEQ 1_0 \* Arabic \n7432 While we should not doubt Pattison's commitment in other radio markets, in my view this hybrid experiment did not succeed very well. That is because the loyalty shown by country listeners to their format is rarely seen in any other music format if you give them what they want, which is precisely what Standard is proposing to do.
SEQ 1_0 \* Arabic \n7433 I guess to wrap this up, what I would say is to be able to provide a distinct alternative in the market to access a group of listeners that are up until now disenfranchised, the most important thing is that a majority of the radio advertisers whom I contacted and interviewed would be delighted to see a pure country radio station in the market. In fact, two‑thirds of the people that I contacted and interviewed indicated that they would actually spend more on radio advertising than they do now if the CRTC goes ahead and licenses a country FM in the market.
SEQ 1_0 \* Arabic \n7434 That may help to shed some light on the potential of this format and the success or lack of success of the existing stations in the market up until now.
SEQ 1_0 \* Arabic \n7435 COMMISSIONER LANGFORD: You have built a strong case on country. You have built it in your application and you have built it here today. But then you put in a kind of alternative proposition that you build into your supplementary brief at page 6‑2 where you say basically that we recognize that country has such a big hold on the market that somebody might grab it before we get there. And if they do, we will do something else. You just refer to it as an alternative.
SEQ 1_0 \* Arabic \n7436 Well, that's logical. You would have to do something else, wouldn't you.
SEQ 1_0 \* Arabic \n7437 But you don't say what it is, so I don't have any idea what No. 2 is and whether it has the same legs for financial success as you believe country does. It must, I guess, because you commit to all the same commitments on this unknown alternative. You say we will do the million dollars and all the same spending on the mystery alternative format.
SEQ 1_0 \* Arabic \n7438 I am not trying to be sarcastic here in any way. I understand the problem you have. One of the existing players could grab that format, could look at your research and say: "Holy mackerel, let's grab it."
SEQ 1_0 \* Arabic \n7439 I just wonder whether it is realistic. If country really is the answer, if country is the missing hole here, the missing format, is it realistic for us to believe that not only can a reasonably fragile radio market take a new player at this time but take a player that doesn't have access to the country format?
SEQ 1_0 \* Arabic \n7440 MR. SHAFER: Commissioner Langford, I want to close the door on your first question. We are absolutely confident that the market is large enough to support a fifth station based on our experience across B.C. and the markets that we operate in every day. We can't see how the other four stations frankly are not more profitable.
SEQ 1_0 \* Arabic \n7441 With regard to an alternate format, in the event that one of the other players would in fact change format, John Yerxa has done sufficient research to determine what the next format would be. Perhaps he would speak to that.
SEQ 1_0 \* Arabic \n7442 MR. YERXA: Once again, let's be clear that country music is really what this market needs, as our market research indicates.
SEQ 1_0 \* Arabic \n7443 My recommendation, however, is that if the CRTC denies this application, then I would ask Standard to consider a soft AC station as my research also reveals that there is a significant percentage of those partisans who feel that no local FM stations adequately serves their needs.
SEQ 1_0 \* Arabic \n7444 Given Standard's tremendous experience with the soft AC format, coupled with what I believe will be the same financial commitment that they have made in the country application, this would be a tremendous addition to the Kamloops airwaves.
SEQ 1_0 \* Arabic \n7445 COMMISSIONER LANGFORD: Let me try another scenario on you.
SEQ 1_0 \* Arabic \n7446 What if we approve your format, you convince us and we approve it and we license you, but before you launch somebody switches what they have now to country and steals it out from under you. Would you go then with the soft AC or would you stick with country and go head‑to‑head with them?
SEQ 1_0 \* Arabic \n7447 MR. SHAFER: I think we would have to see or we would have to know what the competitor's format was. If it was exactly the same as what we were proposing, we would obviously have to move to another format.
SEQ 1_0 \* Arabic \n7448 COMMISSIONER LANGFORD: All right. That's an answer.
SEQ 1_0 \* Arabic \n7449 Let's look at the format. You call it New Country, but some of the names you listed today are not new to me. Perhaps you could give me some guidance on what New Country means.
SEQ 1_0 \* Arabic \n7450 MR. SHAFER: I will ask Tom Tompkins to answer that.
SEQ 1_0 \* Arabic \n7451 MR. TOMPKINS: That is probably the best question in country radio and country music over the last 15 years. I think it kind of got misguided and kind of got off the rails as it went along throughout the 1990s.
SEQ 1_0 \* Arabic \n7452 At the very beginning of the 1990s actually New Country wasn't really a type of music or a type of format. New Country was meant to be a marketing term to try and get a younger demographic to listen to country music radio, because it had the stigma of being an older skewed demo format.
SEQ 1_0 \* Arabic \n7453 However, what happened is when a lot of the new artists starting coming out in the 1990s all of a sudden that kind of music that was coming out in the 1990s became known as New Country when actually I have been working in country radio now for 25 years, in country music for just as long, and I kind of have the same question you have about New Country: What is New Country?
SEQ 1_0 \* Arabic \n7454 To me New Country is more of a marketing term to try and change the impression that some people still tend to call it country and western.
SEQ 1_0 \* Arabic \n7455 I have a bit of an adage that I like to say: that western died when they stuffed Trigger. And that's kind of what ‑‑ sorry.
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n7456 COMMISSIONER LANGFORD: Maybe we should just wrap this up. There is never going to be a better line this afternoon.
SEQ 1_0 \* Arabic \n7457 MR. TOMPKINS: But that is a fact. There aren't any country and western radio stations any more, and there haven't been any country and western radio stations for a number of years. It was country and western, then it became town and country, and then it became just country, and that's what it is today.
SEQ 1_0 \* Arabic \n7458 So in terms of what is New Country, I guess you could say pretty well every artist from the last 15 years since the beginning of ‑‑ well, I could even say 20 years now, since the advent of Randy Travis and his popularity in the mid‑1980s. Everything since then people have tended to lump in as New Country.
SEQ 1_0 \* Arabic \n7459 That is about as close as I can give to you as a definition of New Country.
SEQ 1_0 \* Arabic \n7460 COMMISSIONER LANGFORD: But you are going to put in some pretty old country too, bluegrass and Acadian music and Legends of the Depression and Legends of Canada.
SEQ 1_0 \* Arabic \n7461 How does that work with New Country?
SEQ 1_0 \* Arabic \n7462 MR. TOMPKINS: That is simply because we feel that a New Country format is not all totally new music.
SEQ 1_0 \* Arabic \n7463 COMMISSIONER LANGFORD: Will that be played in the regular rotation, or is it going to be special shows for that?
SEQ 1_0 \* Arabic \n7464 MR. TOMPKINS: They will be totally special shows for music of going to the past.
SEQ 1_0 \* Arabic \n7465 COMMISSIONER LANGFORD: When will we see those? When will we listen to those?
SEQ 1_0 \* Arabic \n7466 Sorry, we have been doing television today. I have to switch back to listening.
SEQ 1_0 \* Arabic \n7467 MR. TOMPKINS: If you refer to our program schedule, most of those types of special shows will be on the weekends.
SEQ 1_0 \* Arabic \n7468 Part of the concert series on Saturday nights, half of those concerts are going to be the concerts that we have proposed under our Canadian Talent Development banner. The other will be archived concerts, such as "The Road", that is still available, and our shows that have been in the can recorded for quite some time.
SEQ 1_0 \* Arabic \n7469 Our "Spirit of the West" is Hugh McLennan, who is a local Kamloops fellow who we have spoken to and he has agreed that if we do get this station, we can speak to him about playing his show, which deals very much in the old traditions of country and is played on a number of stations throughout Canada.
SEQ 1_0 \* Arabic \n7470 And our "Country A to Z" show is a show that is going to feature more of the roots of country music, everything from what you consider alternative country, to bluegrass to more of the traditions of country music and how we got to where we are today.
SEQ 1_0 \* Arabic \n7471 COMMISSIONER LANGFORD: Back when everybody was called "Hank", I think. They all seemed to be called "Hank".
SEQ 1_0 \* Arabic \n7472 MR. TOMPKINS: Either that or "Bubba".
SEQ 1_0 \* Arabic \n7473 COMMISSIONER LANGFORD: I think that is more urban.
SEQ 1_0 \* Arabic \n7474 Excuse me. Somebody just passed me a note, so I might as well do them the courtesy of reading it.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n7475 COMMISSIONER LANGFORD: While we are on this program, I will just jump ahead a little. I like to be nimble when I can.
SEQ 1_0 \* Arabic \n7476 You said that some of this programming was going to be a product of Canadian Talent Development. Which one of these would that be, which ones?
SEQ 1_0 \* Arabic \n7477 MR. TOMPKINS: The concert series ‑‑
SEQ 1_0 \* Arabic \n7478 COMMISSIONER LANGFORD: Where it says concert?
SEQ 1_0 \* Arabic \n7479 MR. TOMPKINS: Where you see concert on Saturday nights, that is going to be the result of our 26 concerts that we are proposing to do under CTD.
SEQ 1_0 \* Arabic \n7480 COMMISSIONER LANGFORD: And nothing else?
SEQ 1_0 \* Arabic \n7481 MR. TOMPKINS: In that show?
SEQ 1_0 \* Arabic \n7482 COMMISSIONER LANGFORD: No. Anything else coming out of CTD? Any of these other shows coming out of CTD?
SEQ 1_0 \* Arabic \n7483 MR. TOMPKINS: In there, no.
SEQ 1_0 \* Arabic \n7484 COMMISSIONER LANGFORD: Then you said we have some of these in the can. So I guess this is stuff you have recorded for other radio stations or whatever?
SEQ 1_0 \* Arabic \n7485 MR. TOMPKINS: That's right.
SEQ 1_0 \* Arabic \n7486 COMMISSIONER LANGFORD: Which shows would those be?
SEQ 1_0 \* Arabic \n7487 MR. TOMPKINS: Are you talking about concerts or are you talking about other programs?
SEQ 1_0 \* Arabic \n7488 COMMISSIONER LANGFORD: Some of the programming as you went through the list, on one of them you said we have a lot of that in the can.
SEQ 1_0 \* Arabic \n7489 MR. TOMPKINS: I don't recall.
SEQ 1_0 \* Arabic \n7490 COMMISSIONER LANGFORD: Well, we can't get the transcript typed that fast.
SEQ 1_0 \* Arabic \n7491 MR. TOMPKINS: Where we said we had it in the can?
SEQ 1_0 \* Arabic \n7492 COMMISSIONER LANGFORD: Isn't that an old news expression for sort of a program that you have had lying around for a while?
SEQ 1_0 \* Arabic \n7493 MR. TOMPKINS: Yes, prerecorded.
SEQ 1_0 \* Arabic \n7494 COMMISSIONER LANGFORD: Yes. Are some of these shows already done?
SEQ 1_0 \* Arabic \n7495 MR. TOMPKINS: No, none of them have been done.
SEQ 1_0 \* Arabic \n7496 COMMISSIONER LANGFORD: This will all be brand new.
SEQ 1_0 \* Arabic \n7497 MR. TOMPKINS: Oh, "The Road", which is also part of the concert series.
SEQ 1_0 \* Arabic \n7498 I'm sorry, I just misunderstood you.
SEQ 1_0 \* Arabic \n7499 COMMISSIONER LANGFORD: "The Road".
SEQ 1_0 \* Arabic \n7500 MR. TOMPKINS: You see, 26 weeks are going to be taken up in the concert series by the live concert series we have proposed under CTD.
SEQ 1_0 \* Arabic \n7501 COMMISSIONER LANGFORD: Yes.
SEQ 1_0 \* Arabic \n7502 MR. TOMPKINS: The other shows will be shows such as "The Road", which is a concert series that is available and have been prerecorded.
SEQ 1_0 \* Arabic \n7503 COMMISSIONER LANGFORD: So those are in the can, as we say.
SEQ 1_0 \* Arabic \n7504 MR. TOMPKINS: Yes, they are; sorry.
SEQ 1_0 \* Arabic \n7505 COMMISSIONER LANGFORD: That's all right. It's a good thing I'm not hearing things.
SEQ 1_0 \* Arabic \n7506 I will get back to that CTD thing a little later. It is good to have that pointed out.
SEQ 1_0 \* Arabic \n7507 With regard to these Bluegrass, Legends of the Depression, Acadian music, would any of this be Category 3 music?
SEQ 1_0 \* Arabic \n7508 MR. TOMPKINS: I don't believe so.
SEQ 1_0 \* Arabic \n7509 COMMISSIONER LANGFORD: Not at all?
SEQ 1_0 \* Arabic \n7510 MR. TOMPKINS: No.
SEQ 1_0 \* Arabic \n7511 COMMISSIONER LANGFORD: All right. It's a little different than the other stuff, so I wasn't quite sure. If it was, we would like to know how much and track it, and that sort of thing.
SEQ 1_0 \* Arabic \n7512 Again, all of this will be special shows. I won't be driving home one day and hear anybody named "Hank".
SEQ 1_0 \* Arabic \n7513 MR. TOMPKINS: You might hear Hank Williams Junior.
SEQ 1_0 \* Arabic \n7514 COMMISSIONER LANGFORD: I see. But not Hank Snow.
SEQ 1_0 \* Arabic \n7515 MR. TOMPKINS: You won't hear Hank Snow, that's for sure.
SEQ 1_0 \* Arabic \n7516 COMMISSIONER LANGFORD: You make a statement on programming. You say that 40 per cent of all your Category 2 will be Canadian, and you made it here again.
SEQ 1_0 \* Arabic \n7517 I just want to know how you are going to count that. Does this 40 per cent commitment apply both overall and to the Monday‑to‑Friday between 6:00 a.m. to 6:00 p.m. slot as well?
SEQ 1_0 \* Arabic \n7518 MR. TOMPKINS: Definitely.
SEQ 1_0 \* Arabic \n7519 COMMISSIONER LANGFORD: Thanks very much.
SEQ 1_0 \* Arabic \n7520 One last question on this format, if I can go back to it.
SEQ 1_0 \* Arabic \n7521 There are other applicants who are looking at this country format. Does your differ in any way from theirs?
SEQ 1_0 \* Arabic \n7522 MR. TOMPKINS: I don't think it is going to differ a whole lot. We will be playing predominantly most of our music from the last 20 years, as I said, with the advent of Randy Travis and since. We will be basically a 55:45 current to gold rotation with 40 per cent Canadian content. Much of the Canadian are acts that have been developed and have become popular within the last 15 to 20 years.
SEQ 1_0 \* Arabic \n7523 COMMISSIONER LANGFORD: Thank you.
SEQ 1_0 \* Arabic \n7524 Can we move on to spoken word. Why don't we start with news.
SEQ 1_0 \* Arabic \n7525 You did fill in a couple of stats, as I said earlier. I now know that you are going to have 78 newscasts, and I now know that you are going to have six hours total a week.
SEQ 1_0 \* Arabic \n7526 What I don't know is how many hours per weekday and how many hours per weekend day.
SEQ 1_0 \* Arabic \n7527 This may be on this schedule that you filed today.
SEQ 1_0 \* Arabic \n7528 MS SELIN: We did provide you with a news schedule. There will be 14 casts on each weekday and four on each weekend. So that is where we get our six total hours per week of news.
SEQ 1_0 \* Arabic \n7529 COMMISSIONER LANGFORD: Did you just provide that today or did I have it earlier?
SEQ 1_0 \* Arabic \n7530 MS SELIN: No. It was provided with your package today.
SEQ 1_0 \* Arabic \n7531 COMMISSIONER LANGFORD: Excellent; thank you.
SEQ 1_0 \* Arabic \n7532 MS SELIN: It looks like this.
SEQ 1_0 \* Arabic \n7533 COMMISSIONER LANGFORD: Right. I think that covers everything I need in terms of numbers.
SEQ 1_0 \* Arabic \n7534 Staff can look it over while I am asking you other questions, and if they have something more they can ask it themselves.
SEQ 1_0 \* Arabic \n7535 Let's talk about your pledge to kind of local coverage, regional coverage, part of which is news, part of which is information. I want to know a little more about how you are going to gather it, how many reporters you will have, and that sort of thing.
SEQ 1_0 \* Arabic \n7536 MS SELIN: All right. Our news room will have a news director, who we anticipate will be the morning news anchor. It will also have an afternoon anchor, a fulltime reporter and then a part‑time producer/weekend news person.
SEQ 1_0 \* Arabic \n7537 In news these days everybody does double duty. You pull an anchor shift and you produce two or three stories.
SEQ 1_0 \* Arabic \n7538 Most of them will be produced in‑house. One of the advantages that we do have is that we have news centres throughout other areas of the province. One of the benefits of technology, I guess, is that you can see what the other news rooms are doing.
SEQ 1_0 \* Arabic \n7539 For example, we will be able to go into our news room for system and see what stories are created in Salmon Arm or Kelowna or down in Trail or Nelson. So we will be able to see what kind of stories might be of interest to Kamloops listeners and either use them directly or maybe find what we would call a Kamloops angle to that story.
SEQ 1_0 \* Arabic \n7540 COMMISSIONER LANGFORD: As you know, we are very keen on local and regional at the Commission.
SEQ 1_0 \* Arabic \n7541 MS SELIN: And so am I.
SEQ 1_0 \* Arabic \n7542 COMMISSIONER LANGFORD: And yet what I am hearing from you seems to be somewhat in conflict. You have a very lean news staff, and it is easy for me to spend your money, so that's fine. You are talking about a couple of announcers who are also going to read the news. And you have one reporter, did you say?
SEQ 1_0 \* Arabic \n7543 MS SELIN: One fulltime reporter, yes.
SEQ 1_0 \* Arabic \n7544 COMMISSIONER LANGFORD: One fulltime reporter. You have a lot of newscasts. That is local. But then you are filling it, it seems, or could be filling it with a lot of stuff from other Standard stations. I don't question the quality, but I wonder whether that then does take away from the local and give it just a kind of B.C. flavour.
SEQ 1_0 \* Arabic \n7545 MS SELIN: I'm sorry, I have misled you there. It was more of an idea generation or if a story would be of interest to Kamloops.
SEQ 1_0 \* Arabic \n7546 I guess I am just really good at hiring news people. The folks who work for me just tend to generate a lot of stories. We really get into communities. We develop contacts. We cover school boards and council meetings. At one council meeting you can walk out of there with ten stories in a good week.
SEQ 1_0 \* Arabic \n7547 Really our focus will be local, as it is in all of our other stations.
SEQ 1_0 \* Arabic \n7548 COMMISSIONER LANGFORD: Can you give me any idea of how many non‑Kamloops created news stories might be running in a newscast? Will you actually be bringing them in from other stations at all?
SEQ 1_0 \* Arabic \n7549 Will you go to "we'll now take you to reporter X in Nanaimo".
SEQ 1_0 \* Arabic \n7550 MS SELIN: If it was a really big story would be the only time we would do that.
SEQ 1_0 \* Arabic \n7551 COMMISSIONER LANGFORD: More fires or something.
SEQ 1_0 \* Arabic \n7552 MS SELIN: Absolutely. If it was more fires or maybe if it was a forestry‑related story that made sense in Kamloops. It would have to make sense to those listeners because that is one of the criteria that we base our newsroom on.
SEQ 1_0 \* Arabic \n7553 COMMISSIONER LANGFORD: You are lean; you are not mean.
SEQ 1_0 \* Arabic \n7554 MS SELIN: We are always lean.
SEQ 1_0 \* Arabic \n7555 COMMISSIONER LANGFORD: I have a question about your programming expenses, which seem in comparison to the other applicants very low. They are certainly the lowest, and they are very low compared to some of the others.
SEQ 1_0 \* Arabic \n7556 I am looking at a year two expense of $139,900 that you have. Newcap is not with us any more, but their application came in at $381,000. The Evanov application is $438,900, and NL Broadcasting is $245,500‑and‑a‑bit.
SEQ 1_0 \* Arabic \n7557 Why are yours so low? This is what got me thinking, if you want to know. I thought maybe you were borrowing programming from somewhere else, from some of your other stations.
SEQ 1_0 \* Arabic \n7558 MR. SHAFER: Commissioner Langford, if you know my boss and our owner, you will understand why they are less. We also figure that is what we need to do.
SEQ 1_0 \* Arabic \n7559 This model that you have in front of you is modelled over other stations that we have in B.C. So we know it works and we know the costs are accurate.
SEQ 1_0 \* Arabic \n7560 I can ask Reeny Chew to walk you through the programming expenditures.
SEQ 1_0 \* Arabic \n7561 COMMISSIONER LANGFORD: If you could give me some idea. We don't have to go to every nickel and dime.
SEQ 1_0 \* Arabic \n7562 As I say, I am just looking at them in comparison. I don't have the experience you have of hands‑on running a station in Kamloops or a city like Kamloops, but I do have questions that arise when you see such a large gap among the different applications.
SEQ 1_0 \* Arabic \n7563 MS CHEW: We have our announcers in the budgets, but as well as in the programming budgets some of these announcers would have other responsibilities. So we would assign their salary, allocate it to the other departments, such as promotions.
SEQ 1_0 \* Arabic \n7564 The news people are in the programming budget, and the news director, as this is considered management, shows up under our administration budget.
SEQ 1_0 \* Arabic \n7565 COMMISSIONER LANGFORD: So if you were to plunk him into the programming, the news director ‑‑
SEQ 1_0 \* Arabic \n7566 MS CHEW: It would probably be consistent with the other applicants.
SEQ 1_0 \* Arabic \n7567 COMMISSIONER LANGFORD: At least perhaps with NL, unless it's a career opportunity we should all be thinking about. I don't think that is going to bring you up to $438,000.
SEQ 1_0 \* Arabic \n7568 That is helpful. I just couldn't help but notice that discrepancy.
SEQ 1_0 \* Arabic \n7569 Finally, in the area of Canadian Talent Development, most of what you have given us is very clear and it is very impressive but I have a few questions.
SEQ 1_0 \* Arabic \n7570 One them actually comes out of our earlier discussion on this live concert.
SEQ 1_0 \* Arabic \n7571 It is difficult to know ‑‑ and I don't want to diminish the value of getting your concert played and all that sort of thing. But it is difficult to know whether this is Canadian Talent Development or simply the price of buying some programming for your station.
SEQ 1_0 \* Arabic \n7572 Maybe you could respond to that difficulty I am having.
SEQ 1_0 \* Arabic \n7573 MR. TOMPKINS: This is not going to be anything really that is existing in one way or another. It is going to be a very difficult task ‑‑ we are not saying it is not ‑‑ to go out and record, in one way or another, 26 concerts a year. But that is what we are going to do.
SEQ 1_0 \* Arabic \n7574 We have discussed at length in terms of how we are actually going to achieve it. What we are going to do is we are going to go to various venues throughout Kamloops, the region, the Mountain Music Festival, and we are also going to have acts that are in the radio station that we will also record live as well which would fall under this criteria.
SEQ 1_0 \* Arabic \n7575 We have done some research in the Kamloops area and we have talked to a number of the promoters, and we have come up with about six or seven different venues that are available in the area that would suffice quite well in terms of doing our concert series.
SEQ 1_0 \* Arabic \n7576 We realize it won't be exactly every other week for one year, for 26 weeks, there will be an act to record. In some times of the year there will be more groups than others, specifically in the summer when bands and groups and artists tend to tour more than in the winter.
SEQ 1_0 \* Arabic \n7577 We are going to be a little bit behind on how we gather it, but we have all intentions of making them all brand new concerts and running every other week.
SEQ 1_0 \* Arabic \n7578 COMMISSIONER LANGFORD: So what is the $30,000 going to be spent on?
SEQ 1_0 \* Arabic \n7579 MR. TOMPKINS: The $30,000 is basically going to be spent on production of the concerts. Occasionally there are going to be some talent fees based on whether it is going to be an existing show that we just go in and record, for instance in a club, or it could be a concert that we have to produce on our own; in other words, bring in the talent on our own.
SEQ 1_0 \* Arabic \n7580 COMMISSIONER LANGFORD: I must say I find it a little tough. Nobody can overestimate the chance to be heard and the chance to be recorded and to get some play time, but I wonder how we define that as talent development.
SEQ 1_0 \* Arabic \n7581 They will enjoy it and they will be glad you are doing it. But essentially you go out with a truck and you record a concert, or you bring them in and you record it.
SEQ 1_0 \* Arabic \n7582 MR. TOMPKINS: I think the talent development aspect of it, first of all, is that they get airplay on the radio. Of those 26 concerts, we then take the best ten songs of those 26 concerts and produce our annual CD compilation. We get that annual CD compilation distributed by Maple Music. It is distributed across Canada. We have a promo schedule on the air promoting the compilation, and it becomes available for sale.
SEQ 1_0 \* Arabic \n7583 Then the overall winner of those ten tracks we take into the studio to record a full‑fledged CD project. We work on a tour for them. We have distribution set up for them, through Maple Music once again, and we also have a promo schedule for them as well. Merritt Music have agreed to book that act for the Merritt Mountain Music Festival.
SEQ 1_0 \* Arabic \n7584 So they get a chance to go into the studio, record, get airplay and tour. They get a chance to do interviews.
SEQ 1_0 \* Arabic \n7585 To us, we figure that is pretty good Canadian Talent Development.
SEQ 1_0 \* Arabic \n7586 COMMISSIONER LANGFORD: Before you jump in, Mr. Shafer -- I am finding it harder and harder to keep things in my mind these days -- the point you have made is interesting, Mr. Tompkins, but that is another $35,000, which is great for the people getting it.
SEQ 1_0 \* Arabic \n7587 MR. TOMPKINS: Yes.
SEQ 1_0 \* Arabic \n7588 COMMISSIONER LANGFORD: I want to get back to the original $30,000, where you are actually doing this live country series. It is that one that I don't quite see as talent development.
SEQ 1_0 \* Arabic \n7589 I see the value of it. I am not trying to minimize its value. I just wonder whether it fits within the parameters of actual talent development.
SEQ 1_0 \* Arabic \n7590 MR. SHAFER: Commissioner Langford, I would like to try answering that question.
SEQ 1_0 \* Arabic \n7591 Radio stations have been doing this for the last hundred years, back to the early days when live programming was all that they ran. In the last 20 to 30 years more and more radio stations and markets across North America have created platforms or battle of the bands or showcases for new emerging talent in their own markets.
SEQ 1_0 \* Arabic \n7592 I note in the intervention by CIRPA that they question the value of those contests or those showcases.
SEQ 1_0 \* Arabic \n7593 COMMISSIONER LANGFORD: Not all my ideas are original here.
SEQ 1_0 \* Arabic \n7594 MR. SHAFER: But having seen them work in so many markets across Canada and across the United States, those showcases and those platforms create an opportunity for talent to at least step forward and try their material and be heard and hopefully through the competition move forward.
SEQ 1_0 \* Arabic \n7595 So I think it is a very valuable first stage in that process.
SEQ 1_0 \* Arabic \n7596 COMMISSIONER LANGFORD: Okay. That's your answer and we will look at it; thank you.
SEQ 1_0 \* Arabic \n7597 To jump back now to the $35,000, you say that will be spent on CD costs and touring.
SEQ 1_0 \* Arabic \n7598 Will there be a cash prize as well for that?
SEQ 1_0 \* Arabic \n7599 MR. TOMPKINS: No, there won't be a cash prize. Would you like me to break down the $35,000?
SEQ 1_0 \* Arabic \n7600 COMMISSIONER LANGFORD: Sure. Why not.
SEQ 1_0 \* Arabic \n7601 MR. TOMPKINS: Of the $35,000, we have gone out and we have estimated that $24,000 of that will be used for the production of the CD: going into the recording studio and the cost of doing same. The talent and musician costs are going to cost approximately $5,000. The mastering of the project is going to be $2,000; the art work, $2,500. Then it is going to cost us about $1,500 to manufacture 1,500 CDs under an initial release.
SEQ 1_0 \* Arabic \n7602 COMMISSIONER LANGFORD: What are you going to do with those CDs? You say Maple Music is going to distribute them. Where do you see them going?
SEQ 1_0 \* Arabic \n7603 MR. TOMPKINS: Of the 1,500 that we will initially manufacture, 100 will go to the artist to do as they wish. The additional 1,400 will go to Maple Music to be used to distribute for promotion and sales.
SEQ 1_0 \* Arabic \n7604 COMMISSIONER LANGFORD: You will be able to at least get them on 51 stations around Canada, I assume.
SEQ 1_0 \* Arabic \n7605 MR. TOMPKINS: No. We only have seven country stations.
SEQ 1_0 \* Arabic \n7606 COMMISSIONER LANGFORD: You could stretch it.
SEQ 1_0 \* Arabic \n7607 Why does the $35,000 jump to $55,000 in year seven? Just inflation?
SEQ 1_0 \* Arabic \n7608 MR. TOMPKINS: We were just trying to get the number to round out to a million dollars at that point.
SEQ 1_0 \* Arabic \n7609 COMMISSIONER LANGFORD: So there would just be more promotion, whatever.
SEQ 1_0 \* Arabic \n7610 How do you pick the winner here? What are the criteria? Where do you get your judges? How do they judge? The nicest cowboy boots, shiniest guitar? What are we looking at here?
SEQ 1_0 \* Arabic \n7611 MR. SHAFER: Tom has quite an elaborate schedule here.
SEQ 1_0 \* Arabic \n7612 MR. TOMPKINS: A good portion of our advisory board is going to be made up music‑related professionals. These people, along with the music and programming staff of the radio station, will be involved with the selection process.
SEQ 1_0 \* Arabic \n7613 The only criteria ‑‑ and this is for the compilation at least ‑‑ will be that at least 80 per cent of the final ten tracks must be local or B.C. artists and that it must be considered country music.
SEQ 1_0 \* Arabic \n7614 COMMISSIONER LANGFORD: I have a couple of quick follow‑ups on a couple of other initiatives.
SEQ 1_0 \* Arabic \n7615 The $15,000 to the Merritt Mountain Music Festival, how do you ensure that it goes to talent development and not to the cost of putting up a tent or something like that?
SEQ 1_0 \* Arabic \n7616 MR. TOMPKINS: Actually, we have been meeting with the Merritt Mountain Music Festival people, and we are discussing various initiatives actually, as we talk. Merritt Mountain will be appearing before you in the intervention process, and they will probably elaborate a little bit more.
SEQ 1_0 \* Arabic \n7617 They came to us actually, and they don't like the idea of us just giving them $15,000 to go towards the payment of Canadian acts at Merritt. They would like to get much more creative about it, and it looks like we are discussing the possibilities of doing a talent contest through Merritt at Merritt annually.
SEQ 1_0 \* Arabic \n7618 COMMISSIONER LANGFORD: And you will keep us posted on that, or they will.
SEQ 1_0 \* Arabic \n7619 MR. TOMPKINS: Certainly.
SEQ 1_0 \* Arabic \n7620 COMMISSIONER LANGFORD: The Designated Group Fund, I am not entirely sure what the cost breakdown on that is: what you are going to allocate to scholarships or technical assistance or promotion assistance, that sort of thing.
SEQ 1_0 \* Arabic \n7621 MR. SHAFER: I would like to answer that.
SEQ 1_0 \* Arabic \n7622 The idea we had in mind with the two scholarships -- the $10,000 a year towards the Aboriginal scholarship for Thompson River University was seen as a mechanism to attract Aboriginal youth into journalism and hopefully at some point into broadcasting.
SEQ 1_0 \* Arabic \n7623 The Designated Group Fund is pretty straightforward in that we saw that as money being allocated to the designated groups, assisted by the advisory board to help determine what kinds of music programs we could initiate in the community.
SEQ 1_0 \* Arabic \n7624 Sprott‑Shaw College and a number of schools have music programs that we thought would be appropriate to attract the designated groups or some of those members into those programs.
SEQ 1_0 \* Arabic \n7625 COMMISSIONER LANGFORD: You don't have a focus on what sort of activities they might be using that money to further?
SEQ 1_0 \* Arabic \n7626 MR. SHAFER: We could come up with some parameters and some ideas. But no, honestly, we thought again the advisory board would offer us a fresh perspective on what would be best in those communities.
SEQ 1_0 \* Arabic \n7627 Part of our mandate for the advisory board would be to have at least two members of each designated group on the board.
SEQ 1_0 \* Arabic \n7628 COMMISSIONER LANGFORD: I don't mean to sound pessimistic about any of your initiatives, but this is a fairly standard question. As a process of evaluating and analyzing everything you have given us, if we feel that we had to reject one of the initiatives for some reason, it just didn't qualify as talent development, would you be willing to redirect it to some other source?
SEQ 1_0 \* Arabic \n7629 MR. SHAFER: Yes, we would.
SEQ 1_0 \* Arabic \n7630 COMMISSIONER LANGFORD: Thank you very much.
SEQ 1_0 \* Arabic \n7631 My final question ‑‑ my colleagues may have others ‑‑ is about cultural diversity. You speak very eloquently about it in your supplementary brief, about the inclusive perspectives of Kamloops Country. But I would like you to flesh it out a little. I would like to know how your cultural diversity plans are going to be captured maybe in news, music, promotion of artists. Put a little more flesh on the bones, if you could.
SEQ 1_0 \* Arabic \n7632 MR. SHAFER: I think to answer the question we have to look at going to the very beginning of the station before it goes to air in terms of how we hire.
SEQ 1_0 \* Arabic \n7633 Lori may care to comment on the hiring practices, but it is a fairly extensive process that would make sure we reach into the community and reflect it appropriately so that those voices are heard on the air to talk about the different communities.
SEQ 1_0 \* Arabic \n7634 That is pretty common throughout our group in terms of how we hire and how we ensure diversity or local reflection.
SEQ 1_0 \* Arabic \n7635 We have a couple of unique initiatives that I would like Betty to talk to with regard to how do we make sure that that comes through in our music programming, what is in between the songs, and what does the news sound like.
SEQ 1_0 \* Arabic \n7636 MS SELIN: Thanks, Don.
SEQ 1_0 \* Arabic \n7637 One of the things that we talked about was we would like to develop some specialty programming with regard to news and public information. The idea that we came up with is a one‑hour program that would air every Sunday morning, and we are going to call it "In The Loop". We thought that was very clever, actually.
SEQ 1_0 \* Arabic \n7638 Basically it is a one‑hour program that we would make available to local groups, certainly in the four designated areas and any other community groups that might want to have a voice. It would be prerecorded, not live, interviews. It could be if there was a big news story that week, we might have both sides to discuss it. It could be a huge community event.
SEQ 1_0 \* Arabic \n7639 It is just wanting to make available air time to groups who right now maybe don't feel that they have an opportunity for that. It would be kind of a really local, rootsy feeling kind of show is what I visualize or hear in my head anyway.
SEQ 1_0 \* Arabic \n7640 COMMISSIONER LANGFORD: Do you have a policy of trying to kind of make the sounds of the news more reflective of your community?
SEQ 1_0 \* Arabic \n7641 In other words, you can always go to Lawyer Sam for a legal comment, but maybe it would be good to go to Lawyer Barbara once in a while, or something like that, so people hear a woman lawyer on the news giving the clip, or whatever.
SEQ 1_0 \* Arabic \n7642 Do you build that into your programming policies?
SEQ 1_0 \* Arabic \n7643 MS SELIN: Absolutely. We have a fairly substantial newsroom guidebook that every new employee reads that has everything from use of a scanner to gender‑neutral language.
SEQ 1_0 \* Arabic \n7644 I have been at this for a long time, and I think I am pretty careful to make sure that we do reflect the community. Our contacts are extensive. We might not just have one contact say at a women's centre but we would have two or three people there that could comment on child care programs in the budget, that kind of thing.
SEQ 1_0 \* Arabic \n7645 I personally make a very special effort to make sure that those kinds of contacts are within our contact file so that all of our news people have access to that.
SEQ 1_0 \* Arabic \n7646 COMMISSIONER LANGFORD: Those are my questions, unless you have further comments. Perhaps some of my colleagues will have questions. I am not sure.
SEQ 1_0 \* Arabic \n7647 Thank you very, very much.
SEQ 1_0 \* Arabic \n7648 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n7649 Commissioner Pennefather.
SEQ 1_0 \* Arabic \n7650 COMMISSIONER PENNEFATHER: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7651 Just a quick question on the programming schedule that came with the presentation today to make sure I am reading it correctly.
SEQ 1_0 \* Arabic \n7652 Monday to Friday, 7:00 to midnight is "Voice Track"?
SEQ 1_0 \* Arabic \n7653 MR. TOMPKINS: Yes, it is.
SEQ 1_0 \* Arabic \n7654 COMMISSIONER PENNEFATHER: The ACC, "American Country Countdown", where is that from? That is a syndicated program obviously.
SEQ 1_0 \* Arabic \n7655 MR. TOMPKINS: That is a syndicated program; yes, it is.
SEQ 1_0 \* Arabic \n7656 COMMISSIONER PENNEFATHER: From...? Is it American?
SEQ 1_0 \* Arabic \n7657 MR. TOMPKINS: From Los Angeles.
SEQ 1_0 \* Arabic \n7658 COMMISSIONER PENNEFATHER: Sort of like a Casey Kasem.
SEQ 1_0 \* Arabic \n7659 MR. TOMPKINS: It is like a Casey Kasem.
SEQ 1_0 \* Arabic \n7660 It is the highest rated Country Countdown show in Canada.
SEQ 1_0 \* Arabic \n7661 COMMISSIONER PENNEFATHER: The "Voice Track" programming is done where?
SEQ 1_0 \* Arabic \n7662 MR. TOMPKINS: It will all be done locally.
SEQ 1_0 \* Arabic \n7663 COMMISSIONER PENNEFATHER: Thank you.
SEQ 1_0 \* Arabic \n7664 THE CHAIRPERSON: Thank you.
SEQ 1_0 \* Arabic \n7665 Counsel.
SEQ 1_0 \* Arabic \n7666 Me STEWART: Merci, Monsieur le Président.
SEQ 1_0 \* Arabic \n7667 I have just one quick question.
SEQ 1_0 \* Arabic \n7668 Can you provide for the Commission a cost breakdown for the annual $30,000 live concert series, the first item in your CTD commitment?
SEQ 1_0 \* Arabic \n7669 MR. SHAFER: Yes, we can.
SEQ 1_0 \* Arabic \n7670 Just give us a minute and we will get it for you.
‑‑‑ Pause
SEQ 1_0 \* Arabic \n7671 MR. TOMPKINS: It was difficult for us to come up with a cost breakdown for each concert, because each one is going to be so different. We have averaged it out to $1,153 per show minimum. However, some shows won't cost us next to anything. And we will take money from that to use against shows that will cost more, because there will be certain shows where we are going to have to pay the talent and there will be some shows where we won't have to pay the talent. It depends on the type of show that we go in and record.
SEQ 1_0 \* Arabic \n7672 It could be somebody doing a live show from our own studios where there is going to be no payment of talent at all.
SEQ 1_0 \* Arabic \n7673 MR. STEWART: The concern really is whether this money is going to a third party as distinct from being seen as more part of your regular programming expense.
SEQ 1_0 \* Arabic \n7674 Can you provide an example of the breakdown of the costs ‑‑ I realize it is a fluid thing ‑‑ to reassure the Commission on that point?
SEQ 1_0 \* Arabic \n7675 MR. TOMPKINS: The breakdown will be either talent, production or recording costs. They will be the three areas that we will be spending the money on.
SEQ 1_0 \* Arabic \n7676 MR. STEWART: Those recording costs would be paid to a third party?
SEQ 1_0 \* Arabic \n7677 MR. TOMPKINS: To a recording company from Kamloops.
SEQ 1_0 \* Arabic \n7678 MR. STEWART: Thank you.
SEQ 1_0 \* Arabic \n7679 Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7680 THE CHAIRPERSON: Thank you very much, ladies and gentlemen. Those are our questions.
SEQ 1_0 \* Arabic \n7681 Mr. Secretary, the next item, please.
SEQ 1_0 \* Arabic \n7682 MR. LeBEL: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7683 Item 11 on the agenda is an application by Evanov Radio Group Inc. for a licence to operate an English‑language commercial FM radio programming undertaking in Kamloops.
SEQ 1_0 \* Arabic \n7684 The new station will operate on frequency 92.5 MHz (channel 223A) with an effective radiated power of 1,860 watts.
SEQ 1_0 \* Arabic \n7685 Mr. Chairman, Mr. Bill Evanov will introduce his colleagues.
SEQ 1_0 \* Arabic \n7686 You have 20 minutes to make your presentation.
PRESENTATION / PRÉSENTATION
SEQ 1_0 \* Arabic \n7687 MR. EVANOV: I have been in Vancouver for three days now, and the last two hours is the only time I have been out of bed, due to a heavy cold and flu, and I think it has spread to some our staff here who also have it. So I am not sure what condition we are in, but we are going to do the best we can. If I sort of sound hollow from time to time, please tell me.
SEQ 1_0 \* Arabic \n7688 COMMISSIONER WYLIE: You have obviously been together too much.
SEQ 1_0 \* Arabic \n7689 COMMISSIONER LANGFORD: You get extra points if you don't give us the bug.
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n7690 MR. W. EVANOV: I would like to introduce my panel before we begin our presentation.
SEQ 1_0 \* Arabic \n7691 Mr. Chairman, Madam Vice‑Chair, Commissioners and Commission staff, my name is Bill Evanov and I am President of the Evanov Radio Group.
SEQ 1_0 \* Arabic \n7692 To my left is Carmela Laurignano, Vice‑President and Radio Group Manager. To my right is Ky Joseph, Vice‑President of Sales; to her right, Paul Evanov, Vice‑President of Programming and responsible for the launch of our Halifax FM station.
SEQ 1_0 \* Arabic \n7693 In the second row, to my left, is Mike Kilbride, our VP Finance; Debra McLaughlin, President of Strategic Inc., the author of our Demand Study; Gary Gamble, News and Spoken Word Programs; Natasha Marchewka, our Music Programmer; and Stuart Robertson, our legal counsel.
SEQ 1_0 \* Arabic \n7694 We are an independent broadcaster operating three radio stations in the Toronto CMA: CIAO‑AM, an ethnic radio station; CIDC‑FM, a CHR dance format; and CKDX Foxy FM, a station which programs a format created by us, which is an updated version of the easy listening format.
SEQ 1_0 \* Arabic \n7695 This format blends a large variety of soft melodic musical genres. We are proposing a similar format for Kamloops. It will blend of pop‑classics, adult standards and instrumental music which will include some light classical, jazz and folk roots based music. We call this format Today's New Easy Listening format.
SEQ 1_0 \* Arabic \n7696 In fact, it is uplifting, it is fresh and it is definitely foreground. It is music that endures, that evokes passion and is exciting. Our blending of several music genres will produce a melodic, easy listening sound that will appeal to the 45‑64 age demo, with lyrics that might be meaningful to that age demo or lyrics that would touch something within that person in terms of either memory or lifestyle.
SEQ 1_0 \* Arabic \n7697 Our programmers promote it as music with class because we play great music.
SEQ 1_0 \* Arabic \n7698 The Jewel will not be locked into any single time period but rather will present the very best musical recordings from the past four or five decades, but always with an emphasis on the new soft melodic music of today.
SEQ 1_0 \* Arabic \n7699 Over 40 per cent of our music will be new or relatively new, meaning released following 2000; and 25 per cent will be from the 1980s and 1990s; and 33 per cent will be pre‑1980s, which includes our classic crooners.
SEQ 1_0 \* Arabic \n7700 Of the Canadian music played, we are proud to say that 70 to 80 per cent of the selections will be new or relatively new.
SEQ 1_0 \* Arabic \n7701 The Jewel in Kamloops will also give greater weight and airplay spins to new and emerging Canadian recording artists. Our format is both a blend of music styles and music eras.
SEQ 1_0 \* Arabic \n7702 As we mentioned in Ottawa to you when designing the playlist ‑‑ you are all here and you will all remember; Mr. Dalfen wasn't ‑‑ we took to heart Frank Sinatra's advice to Tony Bennett on how to have longevity with a musical career. According to Tony Bennett, Frank Sinatra said: Only sing great songs and don't sing to a single narrow demographic.
SEQ 1_0 \* Arabic \n7703 Our format will have longevity because we play only great songs and we broadened our audience base by playing a large variety of music genres.
SEQ 1_0 \* Arabic \n7704 These assertions are supported by our Research and Demand Study in Kamloops and by the real market testing of CKDX Foxy in Newmarket. There, restricted by a signal that only reaches 16 per cent of its market, CKDX Foxy in the BBM released after the Ottawa hearings showed an increase in audience by 37 per cent, from 148,000 listeners to 203,000 listeners.
SEQ 1_0 \* Arabic \n7705 Equally important, its revenue also increased by 49 per cent in the last fiscal. Foxy is now on a strong upswing with listenership and revenue. We made it work in Toronto and we can make it work in Kamloops.
SEQ 1_0 \* Arabic \n7706 MR. P. EVANOV: Instrumental music is a major component of our format. Today's new easy listening format on The Jewel will program 35 per cent from this genre.
SEQ 1_0 \* Arabic \n7707 During the 1980s the availability of instrumental music decreased due to an increase in production costs and the fact that radio stations started to target younger audiences. Instrumental music disappeared from radio. Since that time, the majority of Canadian instrumental artists have had to work within a cottage industry. They produce, they market and they sell their recordings themselves via the Internet, flea markets, small concerts and word of mouth.
SEQ 1_0 \* Arabic \n7708 Instrumental music is very much alive and in demand.
SEQ 1_0 \* Arabic \n7709 You will find in these artists performing at hundreds of Ukranian and Italian weddings. You will find instrumental artists performing in lounges, nightclubs and live theatre, but commercial radio today does not give support, nor airplay, to instrumental artists. The slight exception is jazz and smooth jazz artists.
SEQ 1_0 \* Arabic \n7710 The Jewel believes that the vast majority of instrumental artists also need a broadcast platform. Our experience on CKDX‑FM in Newmarket, and our research in both Ottawa and Kamloops, confirm a demand for instrumental music.
SEQ 1_0 \* Arabic \n7711 MS McLAUGHLIN: The Jewel is an excellent fit for Kamloops. The market is growing at a steady pace, but it is not attracting substantial youth migration. As a result, the market is slightly older. The median age is 38.4 compared to the national average of 37.6. Almost half of the 15‑plus population is over 45 years of age.
SEQ 1_0 \* Arabic \n7712 Our view of the market indicated two critically important facts. The three existing FM stations are most efficient in the younger demographics and the CBC from Vancouver is one of the predominant stations for the mature listener in the market. When you combine these market statistics with the profile of the audience for The Jewel, it is easy to see where the format fits.
SEQ 1_0 \* Arabic \n7713 One of the notable findings of the Demand Study is the popularity of the styles of the music that make up The Jewel playlist: crooners, timeless standards and instrumental music scored almost as high as the most popular music format in Canadian radio, adult contemporary, in terms of reported frequency of listening.
SEQ 1_0 \* Arabic \n7714 This is a clear indication of the potential for a service providing access to this type of music. Most telling, however, was the overwhelmingly positive response that was given when the respondents were asked the likelihood of them listening to The Jewel if it were licensed. The survey of the 45‑plus demographic was conducted in August and an impressive 83 per cent of our sample felt that they would definitely or probably listen to the service.
SEQ 1_0 \* Arabic \n7715 Interest in this proposal grew proportionate to age. In the 55‑plus demographic well over 80 per cent stated that they would definitely or probably listen. Interest was only somewhat less in the 45‑to‑54‑year‑old demo, with 70 per cent stating that they would definitely or probably listen.
SEQ 1_0 \* Arabic \n7716 The demand study showed that the people of Kamloops who want to hear the music the Jewel offers must seek other sources like the Internet, CDs or tune to several out‑of‑market services.
SEQ 1_0 \* Arabic \n7717 To a demographic where local news is critically important, this is a tough choice to make. Do you listen to the music you love or the news and the information that you require?
SEQ 1_0 \* Arabic \n7718 The proposal for The Jewel resolves this conflict by offering both on a local station.
SEQ 1_0 \* Arabic \n7719 MS MARCHEWKA: The Jewel is today's easy listening, including soft and melodic vocal and instrumental music. The Jewel will blend standards, pop classics and easy pop with light classical, crossover and smooth jazz, folk roots and instrumental into a single sound.
SEQ 1_0 \* Arabic \n7720 The demand and appeal for the vocal music we are presenting with The Jewel is clear by the recent popularity of the new or newly recorded adult standards and classic pop selections by such artists as Rod Stewart, Michael Buble, Harry Connick Jr. and Renee Olstead. And the demand for this music has renewed the popularity of classic performers such as Frank Sinatra, Tony Bennett, Nat King Cole and Bobby Darren.
SEQ 1_0 \* Arabic \n7721 Examples of standards that The Jewel will play are "As Time Goes By", "La Vie en Rose", and "It Had To Be You". Pop classics could include Joni Mitchell's "Big Yellow Taxi" and Amy Sky singing "We've Only Just Begun" or Bette Midler performing The Beatles classic "In My Life".
SEQ 1_0 \* Arabic \n7722 We would also play new easy pop selections like Marc Anthony's "I Need You" or Norah Jones' "Sunrise".
SEQ 1_0 \* Arabic \n7723 Also included in the music mix will be duets from such class acts as Ray Charles and KD Lang, groups such as Chicago and Abba, show tunes and film soundtracks from "Beauty and the Beast" to "West Side Story", "Shall We Dance" to "Breakfast at Tiffany's".
SEQ 1_0 \* Arabic \n7724 The mix will include songs or artists that may be considered a crossover into pop from several genres, including light classical performers like Andrea Bocelli, jazz artists like Ella Fitzgerald, smooth jazz artists like Diana Krall and R&B's Tony Brackston.
SEQ 1_0 \* Arabic \n7725 As earlier stated, The Jewel will play 35 per cent instrumental music. This is blended throughout the broadcast day and also includes block programming in the evenings. The majority of instrumental music will be derived from pop music, as well as light classical and smooth jazz. The selections come from a number of sources, including instrumental renditions of recently composed music, within the past decade, familiar popular music, and music composed hundreds of years ago by the great masters.
SEQ 1_0 \* Arabic \n7726 These instrumental selections will represent a wide variety of music genres that will engage the listener, evoke passion and emotion. This broad variety of instrumental music could include a Strauss waltz performed by Andre Rieu, or "Penny Lane" performed by the Boston Pops. It could be a Canadian pianist John Arpen's rendition of "Call Me Irresponsible" or a version of Offenbach's "Barcarolle" performed by Richard Abel.
SEQ 1_0 \* Arabic \n7727 Our proposal provides 40 per cent Canadian content each broadcast day. Specialty Canadian programs will air on Saturdays and Sundays. They will include a Canadian Spotlight program that will run twice on weekends.
SEQ 1_0 \* Arabic \n7728 Following Canadian Spotlight will be a two‑hour folk and roots feature that will include artists that are known as local talent in the region but seldom, if ever, are heard on radio.
SEQ 1_0 \* Arabic \n7729 Rarely heard artists include British Columbia's Guy Langlois, Jay Hines and Kamloops' own Peter Soberlak and Jack Rea.
SEQ 1_0 \* Arabic \n7730 What separates our new easy listening from traditional easy listening is that we will go further into the repertoires of artists playing their uncharted songs, as well as their familiar selections.
SEQ 1_0 \* Arabic \n7731 Further, The Jewel will also air newly released music and new artists, predominantly new Canadian artists.
SEQ 1_0 \* Arabic \n7732 Our company has a history of seeking out emerging talent, interviewing local and regional artists and posting artist information on our website. Clearly there is a resurgence of interest in this music that has never really gone away: the softer side of popular vocal musical styles that listeners connect with no matter what the era.
SEQ 1_0 \* Arabic \n7733 The Jewel's music makes listeners say "I haven't heard this song in so long" or "I've never heard that song before but I love it" or "I haven't heard that version before".
SEQ 1_0 \* Arabic \n7734 MR. GAMBLE: The Jewel will make a significant commitment to news. We recognize the opportunity and obligation inherent in being a new voice in this market. To that end and to meet the interests of our target market, we will provide regularly scheduled newscasts 13 times per day, Monday through Friday, focusing heavily on local news in the city of Kamloops.
SEQ 1_0 \* Arabic \n7735 On the weekends our focus will shift slightly towards more music and we will schedule fewer but longer news breaks with our announcers ready to provide rolling talk on an informal basis, keeping our listeners aware of happenings within the community.
SEQ 1_0 \* Arabic \n7736 We will also provide an extensive information package. During the week we will air daily business reports with reference to the Vancouver Stock Exchange, along with major business stories, and a healthwatch segment, spotlighting the latest breakthroughs in health related issues.
SEQ 1_0 \* Arabic \n7737 Since our core audience has moved beyond the young family stage and will be finding more time for leisurely pursuits in life, The Jewel will keep them up on conditions that affect their outdoor activities. Several times daily throughout the week The Jewel will update its active listeners on ski, marine or golf conditions.
SEQ 1_0 \* Arabic \n7738 Similarly, the Community Calendar will feature happenings in and around Kamloops, and our daily Theatre and Arts report will provide information on cultural events and entertainment, such as the Western Canada Theatre and the Kamloops Theatre.
SEQ 1_0 \* Arabic \n7739 Twice weekly our Book of the Week feature will spotlight Canadian authors and their works. Through this program we hope to expand our listeners' knowledge of new releases by providing reviews, as well as inviting listeners to make suggestions on books to be reviewed.
SEQ 1_0 \* Arabic \n7740 MS JOSEPH: The strength of radio advertising is based on the strength of the local retail market, and in Kamloops the market is very impressive. Retail sales, according to FP Markets, was 36 per cent above that of the national average in 2004. The older skew in the market suggests that while incomes may not be as high as in other markets, disposal income is much higher. This creates an opportunity for retailers to develop and sell products and services that target an older, more mature, consumer.
SEQ 1_0 \* Arabic \n7741 In North America, according to a report in the Globe and Mail in June 2004, another baby boomer celebrates his or her 50th birthday every 8.5 seconds. It is estimated that by 2010 the spending of the 50‑plus demographic will be a trillion dollars more than that of the 18‑to‑44‑year‑old demographic, arguably the current focus of many radio stations.
SEQ 1_0 \* Arabic \n7742 With this kind of spending power, there is no doubt that what the economists predict will happen in North America will be reflected on the market level.
SEQ 1_0 \* Arabic \n7743 Kamloops is already showing the signs of this shift in consumer power, and The Jewel can be a service to this consumer base without unduly impacted existing services.
SEQ 1_0 \* Arabic \n7744 Recently we were in the market and received great support from several local retailers and other businesses, including Michael Ungrin, owner of Marjon Jewellers in the Aberdeen Mall, who agrees that he has no radio station to target the older end of his consumer market; or Phil Askin of Kamloops Mazda, who tells us that reaching the 40‑plus demographic is a challenge and that The Jewel will be a welcome addition to Kamloops.
SEQ 1_0 \* Arabic \n7745 MS LAURIGNANO: In all our commitments to Canadian Talent Development, regardless of the market, Evanov Radio Group has specific criteria for CTD development. They are that each initiative is substantive and appropriate for the local market; that each fits with the format and can benefit from inclusion in our promotional plans; and that each can be sustained through our business plan.
SEQ 1_0 \* Arabic \n7746 In Kamloops we are proposing that the largest portion of our commitment be invested in an annual concert. This event will showcase Canadian talent, both established and emerging. Similar to The Jewel format, instrumental music will be included along with vocal performances. We envision four to five acts with at least one well‑known headliner.
SEQ 1_0 \* Arabic \n7747 Our first emphasis will be in recruiting acts from the Kamloops region, such as Peter Soberlak and Roxanne Pall. Second, we will broaden our search throughout B.C. and beyond.
SEQ 1_0 \* Arabic \n7748 Our first priority, however, is to give exposure to local and regional musicians.
SEQ 1_0 \* Arabic \n7749 Over 80 per cent of the funds we have set aside for this initiative will go directly to the artist. We will use The Jewel and other traditional media to promote the concerts so that the artists we bring to Kamloops will have the greatest opportunity to expand their audiences.
SEQ 1_0 \* Arabic \n7750 We expect that this 100 per cent locally‑planned and produced concert will be very popular and will grow year after year, attesting to both the talent of the artist and Kamloops' appetite for this style of music.
SEQ 1_0 \* Arabic \n7751 In Ottawa, by way of introducing The Jewel format, we provided you with a first‑hand taste of some great Canadian instrumental music. Instrumentalist Richard Bell ‑‑ who, by the way, sends his regards. He is on tour in Florida as we speak. He would have come to perform, but he was getting paid out of the country, so he felt he had to take that gig.
SEQ 1_0 \* Arabic \n7752 COMMISSIONER WYLIE: Not in the casino.
SEQ 1_0 \* Arabic \n7753 MS LAURIGNANO: No. He is doing that in the afternoon when he wakes up after the concert.
SEQ 1_0 \* Arabic \n7754 Instrumentalist Richard Bell is just one of dozens of Canadian artists who are internationally and regionally renowned for their artistry and musical genius. And yet, as he submitted to you in his intervention, Richard is largely ignored on radio. He told you that, to the best of his knowledge, the only station in English Canada that has played his work is our own Foxy 88.5 in Newmarket.
SEQ 1_0 \* Arabic \n7755 Because instrumental music has not been promoted, and indeed almost abandoned by Canadian programmers, it could be argued that it is less popular than other music styles. Remarkably, despite being ignored, artists such as Richard Bell, Leona Boyd and Pablo, sell out their concerts wherever they tour, and some of them sell sufficient CDs to warrant distribution with major record stores.
SEQ 1_0 \* Arabic \n7756 This just simply ignores the very real power of the medium in providing consumers with introductions to new music and new artists.
SEQ 1_0 \* Arabic \n7757 We believe more sales would be possible if the medium most noted as being the source for new music, radio, took a hand in promoting these talented Canadians. We applaud their success abroad but feel quite strongly that is Canada that should be giving them the most support. The Jewel will.
SEQ 1_0 \* Arabic \n7758 We have also set aside an amount in support of an initiative we announced in Ottawa: that is the Catalogue of Canadian Instrumental Music. We believe in the necessity of this catalogue. In a country as vast and diverse as ours, sourcing Canadian instrumental artists is no small task.
SEQ 1_0 \* Arabic \n7759 The Catalogue of Canadian Instrumental Music will be a national resource that will benefit, first and foremost, the artist and will also benefit the industry, such as music and video producers, promoters, publications, writers and editors ‑‑ and yes, even radio programmers.
SEQ 1_0 \* Arabic \n7760 The catalogue would house as well as take the burden out of sourcing and accessing one of the most underserved music styles and its performers. Our annual contribution for Kamloops, and we hope other markets and from other broadcasters in future years, in addition to the full seed and funding provided in Ottawa by us, will help enhance the coffers of the Catalogue of Canadian Instrumental Music.
SEQ 1_0 \* Arabic \n7761 MR. W. EVANOV: The Jewel is an easy listening format that is by all accounts a new programming paradigm. What is remarkable is that despite being new, it will have a very quick acceptance by audiences. It is the blending of recognizable melodies or titles which are outstanding with new and current recordings that give the listeners an instant sense of connection. The consumer demand test and our real market experience attest to this.
SEQ 1_0 \* Arabic \n7762 Our proposal for Kamloops meets all the criteria set out by the Commission. We will further the objectives of the Broadcasting Act through:
SEQ 1_0 \* Arabic \n7763 (1) bringing diversity into the market by offering a new and unique format and providing a relevant lifestyle spoken word service to an underserved 45‑plus demographic;
SEQ 1_0 \* Arabic \n7764 (2) offering a comprehensive news package which will increase the diversity of voice and perspective in the market;
SEQ 1_0 \* Arabic \n7765 (3) investing the bulk of our Canadian Talent Development Funds into the local market and region;
SEQ 1_0 \* Arabic \n7766 (4) addressing consumer demand for a style of music that cannot be found in the Kamloops radio market; and
SEQ 1_0 \* Arabic \n7767 (5) providing exposure for a group of talented Canadians, instrumental artists whose body of work reflect Canadian culture to its fullest on a medium that has not recently given them any support.
SEQ 1_0 \* Arabic \n7768 For all these reasons and the arguments articulated in our filed application, we urge the Commission to license The Jewel in Kamloops.
SEQ 1_0 \* Arabic \n7769 Thank you for your attention, and we welcome your questions.
SEQ 1_0 \* Arabic \n7770 THE CHAIRPERSON: Thank you very much.
SEQ 1_0 \* Arabic \n7771 Vice‑Chair Wylie.
SEQ 1_0 \* Arabic \n7772 COMMISSIONER WYLIE: Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n7773 Good evening, ladies and gentlemen.
SEQ 1_0 \* Arabic \n7774 MR. W. EVANOV: Good evening.
SEQ 1_0 \* Arabic \n7775 COMMISSIONER WYLIE: I take it this is an identical schedule to the one that I have in the application?
SEQ 1_0 \* Arabic \n7776 MS LAURIGNANO: Yes. We wanted to provide a colour copy because in the last hearing somebody made black and white copies and they were not legible.
SEQ 1_0 \* Arabic \n7777 COMMISSIONER WYLIE: I stomped my feet until I got a coloured copy as well, because all your Canadian content had somehow disappeared into a black hole.
SEQ 1_0 \* Arabic \n7778 The music format that you are proposing is described by you today and also at page 3 of your supplementary brief as a broad set of musical styles, including crooners, standard ballads, love songs, contemporary hits, music from current and past eras, from charts such as AC, smooth jazz and uncharted styles such as folk, world music, instrumental and soundtracks.
SEQ 1_0 \* Arabic \n7779 It is also described at page 1 as more mature radio, more romantic, more melodic, softer and somewhat like Foxy in Newmarket, which has been a success for you.
SEQ 1_0 \* Arabic \n7780 You also have, in response to a deficiency question, said that it would be 90 per cent Category 2 and 10 per cent Category 3.
SEQ 1_0 \* Arabic \n7781 Is that still correct?
SEQ 1_0 \* Arabic \n7782 MS LAURIGNANO: That is correct.
SEQ 1_0 \* Arabic \n7783 COMMISSIONER WYLIE: How different will that style be from CHNL‑AM which is adult contemporary and showed a 27 per cent share in Kamloops, I think in the BBMs of the spring, and 28 per cent in the BBMs of the fall; or from CKBZ‑FM, which is also adult contemporary, which had a 16 per cent share in the spring and down to 14 in the fall?
SEQ 1_0 \* Arabic \n7784 How different will this sound be from these stations which are adult contemporary ‑‑ and we can get into that later, but especially in the case of CHNL appears to me to attract a fair interest from your target demographic?
SEQ 1_0 \* Arabic \n7785 MR. W. EVANOV: CHNL‑AM is predominantly a news-sports-talk radio station with some music. We on the other hand would be music intensive.
SEQ 1_0 \* Arabic \n7786 When we looked at the market last September, we looked at BDS reports and then we looked again in January. There were BDS reports for the FM stations but not the AM stations, so we monitored the AM station.
SEQ 1_0 \* Arabic \n7787 I am going to ask Gary Gamble to walk you through the research.
SEQ 1_0 \* Arabic \n7788 MR. GAMBLE: Thanks, Bill.
SEQ 1_0 \* Arabic \n7789 In terms of duplication of the existing stations already within the market, the three FM stations we had access to BDS reports. We took two samples, one from last September and the other from the beginning of February.
SEQ 1_0 \* Arabic \n7790 Duplication, first of all, within two of the stations which were a rock format, it was a zero per cent. With CKBZ‑FM, which is more of a hot AC format, there was a 5 per cent duplication. As it matches our Foxy library, what we play in Newmarket, that is what we measured it against.
SEQ 1_0 \* Arabic \n7791 When it comes to CHNL, news talk gold station, we monitored that, as Bill said, by listening to it at various hours and found that they are more of a news, information, talk format. When we listened to it, it was less than 10 per cent music duplication.
SEQ 1_0 \* Arabic \n7792 When they are playing music, it is more of a rock and roll oldies type format. We are more of a softer format. So the duplication, when it comes to CHNL, was less than 10 per cent.
SEQ 1_0 \* Arabic \n7793 COMMISSIONER WYLIE: How much music is on CHNL, since you monitored it? You gave me the duplication, but how much music compared to spoken word?
SEQ 1_0 \* Arabic \n7794 MR. GAMBLE: For example, in a morning drive that we listened to on a Friday, between 8 o'clock and 9:00 on CHNL, there were five music selections. The rest was either a news‑sports feature, a "Don Cherry Grapevine" or a "Paul Harvey" talk format type of thing, rolling through about 18, 19 minutes in there along with commercial time.
SEQ 1_0 \* Arabic \n7795 So in the first half hour there would be two music selections and then back at the bottom of the hour a news sweep again for about 15, 16 minutes and then about three selections at the top of hour. Whereas at The Jewel, we would be playing approximately 12 selections in there, with also our spoken word packages.
SEQ 1_0 \* Arabic \n7796 COMMISSIONER WYLIE: And CKBZ is music mostly.
SEQ 1_0 \* Arabic \n7797 MR. GAMBLE: Yes, it is.
SEQ 1_0 \* Arabic \n7798 COMMISSIONER WYLIE: And the duplication there was also ‑‑ I think you have that attached here.
SEQ 1_0 \* Arabic \n7799 MR. GAMBLE: We have that on the chart, yes, on the last page of the chart.
SEQ 1_0 \* Arabic \n7800 MS LAURIGNANO: It's 5.5 per cent. It's a hot AC format.
SEQ 1_0 \* Arabic \n7801 Madam Chair, if I could just add one thing, the description of the adult contemporary format that we included as being what CHNL was doing came from publications and things, and we sort of took it at face value at the time. When we actually did an analysis of it, we would question whether it is an adult contemporary, although it does target an older type of audience than CKBZ or CIFM‑FM.
SEQ 1_0 \* Arabic \n7802 COMMISSIONER WYLIE: One of the premises underlying your application is that that older target demographic, which you describe as 45‑to‑64 in your assumptions, is underserved in the market.
SEQ 1_0 \* Arabic \n7803 I would like some explanation of some of the tables that are in Strategic Inc.'s Consumer Demand Study.
SEQ 1_0 \* Arabic \n7804 For example, if I go to page 10 and I look at the table, this was as a result of questions that were asked. Why can't I conclude that CHNL is doing fairly well in that target, in radio stations listened to in the last week?
SEQ 1_0 \* Arabic \n7805 You conclude from this that it is not appealing to that demographic. I think you said somewhere today or somewhere in your application that people have to listen to the CBC. I assume that that is CBCV, is it?
SEQ 1_0 \* Arabic \n7806 MR. W. EVANOV: CBC out of Vancouver.
SEQ 1_0 \* Arabic \n7807 COMMISSIONER WYLIE: Yes, which has a fairly lower response to "listened to last week" by that demographic than CHNL.
SEQ 1_0 \* Arabic \n7808 MR. W. EVANOV: I will ask the author of our research ‑‑
SEQ 1_0 \* Arabic \n7809 COMMISSIONER WYLIE: And then explain to me also in that table what "other" is. What are these other stations that the 45‑to‑65‑plus demographic listens to?
SEQ 1_0 \* Arabic \n7810 I may not be reading this properly. Help me if I am not.
SEQ 1_0 \* Arabic \n7811 MS McLAUGHLIN: The two tables on page 10 refer to two different types of measures.
SEQ 1_0 \* Arabic \n7812 One was "did you listen to it last week". It doesn't speak to any time spent, which is of course crucial when determining if there is service in the market. So the first is an indicator.
SEQ 1_0 \* Arabic \n7813 As I mentioned in the text that accompanied it, it was a peculiar finding in that it was directly in opposition in some cases to what the BBM was reporting.
SEQ 1_0 \* Arabic \n7814 If you go down to the next table, it sort of supported the fact that CHNL was the one that most time was spent listening to.
SEQ 1_0 \* Arabic \n7815 When you start looking at these demographics, it splits out over a lot of stations as opposed to being a clear favourite.
SEQ 1_0 \* Arabic \n7816 But it wasn't only these charts. It wasn't this information that determined whether there was a hole in the market. It actually goes back to an earlier page in the report that charts what the average hours per capita were in these demographics two years ago as opposed to what they are now. And it shows a decline.
SEQ 1_0 \* Arabic \n7817 Our contention is that in a radio market ‑‑ and I am not speaking about Kamloops specifically; I am speaking about the industry at large ‑‑ that is challenged by a lot of listening options, radio is under threat. The most stable of the demographics tends to be the 35‑plus because they have grown up with radio. It's a medium that they are familiar with.
SEQ 1_0 \* Arabic \n7818 When we see declines in that area, it becomes more problematic. It is not because they are actually choosing to get their information as much off the Internet as you would from a younger demographic. That is our basis, not these charts per se, that there was a hole in the market.
SEQ 1_0 \* Arabic \n7819 COMMISSIONER WYLIE: And 39 per cent of the population is in that demographic in Kamloops, or 38‑point‑something? Am I correct?
SEQ 1_0 \* Arabic \n7820 MS McLAUGHLIN: Something in that area.
SEQ 1_0 \* Arabic \n7821 COMMISSIONER WYLIE: Look at page 6 and the second table there. Is the 12‑plus Kamloops spring 2004?
SEQ 1_0 \* Arabic \n7822 MS McLAUGHLIN: Yes.
SEQ 1_0 \* Arabic \n7823 COMMISSIONER WYLIE: And these are the demographics of the whole of Kamloops.
SEQ 1_0 \* Arabic \n7824 MS McLAUGHLIN: It's the full measured market, the 12‑plus.
SEQ 1_0 \* Arabic \n7825 COMMISSIONER WYLIE: So what am I supposed to read from that with regard to CHNL's 27 per cent share?
SEQ 1_0 \* Arabic \n7826 MS McLAUGHLIN: This is a 12‑plus number.
SEQ 1_0 \* Arabic \n7827 COMMISSIONER WYLIE: Yes.
SEQ 1_0 \* Arabic \n7828 MS McLAUGHLIN: The tag line ‑‑ and I am probably going to get this wrong for CHNL. I just today received an information kit from them. It is the first news. I think it is very critical that you understand that that is an excellent brand to have in a small market like that.
SEQ 1_0 \* Arabic \n7829 They do play music but their marketing piece is a news brand. So I would expect that they would have a share just as you see, a share in other markets for a predominantly news service.
SEQ 1_0 \* Arabic \n7830 COMMISSIONER WYLIE: Suppose you were licensed and you started The Jewel, Mr. Evanov put The Jewel on air, what would prevent CHNL from putting more music on and increase its popularity with that demographic?
SEQ 1_0 \* Arabic \n7831 MR. W. EVANOV: I am not sure what they would program. It would seem to me if it's an AM station, they would program very much oldies, rock and roll oldies, or very older type ‑‑
SEQ 1_0 \* Arabic \n7832 COMMISSIONER WYLIE: Unless they read your application.
SEQ 1_0 \* Arabic \n7833 MR. W. EVANOV: Unless they read the application or came down to the Newmarket area and tuned into Foxy.
SEQ 1_0 \* Arabic \n7834 We think we have hit on a formula that is wonderful, that is very good. It is a blending of new and the past, something elegant to it.
SEQ 1_0 \* Arabic \n7835 They would probably do well with the format, but we don't think they are going to switch.
SEQ 1_0 \* Arabic \n7836 COMMISSIONER WYLIE: The reason for these questions obviously is, as Commissioner Langford was discussing with the previous applicant as well, is the relatively unappealing level of PBIT in this market and the fact that you are counting on serving an underserved demographic and also the fact that any of these three applicants, if licensed, would face a combo in the market from both of the incumbents with one station only.
SEQ 1_0 \* Arabic \n7837 MR. W. EVANOV: Yes. That can be good and I will tell you why.
SEQ 1_0 \* Arabic \n7838 Here is a problem with PBIT ‑‑ and I have been in the business for many years.
SEQ 1_0 \* Arabic \n7839 If you have a market and you have two ownership groups in that market, after a period of time it becomes like two people in a sandbox. Things are sort of sorted out, and everybody knows where their areas are, et cetera. If you want to create dynamics and change the whole dynamics, then you put a third person in the sandbox and you are going to get a lot of activity.
SEQ 1_0 \* Arabic \n7840 It's a true story. We believe that the advertising pool ‑‑
SEQ 1_0 \* Arabic \n7841 COMMISSIONER WYLIE: Sand in your eyes.
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n7842 MR. W. EVANOV: I know I'm sick but...
SEQ 1_0 \* Arabic \n7843 We believe that if you license one station, the advertising pool will grow. If you even license a second station, we still think the advertising pool will grow. And the activity would make the radio station PBIT catch up to what retail sales are in that area.
SEQ 1_0 \* Arabic \n7844 As Ky mentioned when she was giving her speech, I think it is 36 per cent of the Canadian average or something like that. That's incredible.
SEQ 1_0 \* Arabic \n7845 I am not knocking the broadcasters there. I am sure they are doing a good job. But sometimes you get into a situation in a market where there is only two, you need a third to get things motivated.
SEQ 1_0 \* Arabic \n7846 MS LAURIGNANO: With regard to the other issue of what could be a possible concern about any existing broadcaster flipping format and getting there before, unfortunately it is a standard fear in all applications that have come forward and in all licensing decisions. Anybody can do it. It is something that we have looked at and we are prepared to handle.
SEQ 1_0 \* Arabic \n7847 We think we are the best applicant for this particular format. In the case of NL, we think they are doing a phenomenal job with what they are doing right now and they have their area. We are looking to attract those almost 40 per cent of our core demographic who are tuning out of market back to Kamloops.
SEQ 1_0 \* Arabic \n7848 If we can force revenue into broadcasting, everybody will win.
SEQ 1_0 \* Arabic \n7849 MR. W. EVANOV: Could I just ask Ky to comment quickly.
SEQ 1_0 \* Arabic \n7850 MS JOSEPH: When you asked the question about basically can you make money in this market when you looked at the PBIT information that you have, when we looked at all the research, we believed that the only format that can make money in this market is one that targets the 45‑to‑64 demographic.
SEQ 1_0 \* Arabic \n7851 A healthy retail market is a good indicator for us that radio sales exists. Kamloops' index is 36 per cent, as I had mentioned earlier, above the national average for retail sales, and that makes for a very healthy retail market.
SEQ 1_0 \* Arabic \n7852 Combine the fact that almost half the population are mature in age, and that 83 per cent of all of respondents in our survey said that they would definitely or probably listen to The Jewel is a good indicator.
SEQ 1_0 \* Arabic \n7853 As well, in any small market, smaller markets tend to be more retail‑driven. This is one of our company's biggest strengths. When you look at our financials, you will see that 75 per cent of our revenues are generated from new business.
SEQ 1_0 \* Arabic \n7854 COMMISSIONER WYLIE: Ms McLaughlin, at page 6 I think of your market study, what does this mean at the bottom: target demographic efficiency?
SEQ 1_0 \* Arabic \n7855 When I look at the success, for example, of CHNL in that demographic, what does "efficiency" mean here?
SEQ 1_0 \* Arabic \n7856 MS McLAUGHLIN: When our radio station designs a programming grid, they are doing it with a specific demographic in mind typically, whether it is female or male or it's a social economic statement.
SEQ 1_0 \* Arabic \n7857 In this case I have simply taken the age groups and this is taken directly from BBM runs and it shows how a station indexes within a particular group vis‑à‑vis the distribution within the population. So if a radio station was serving the entire market, what this would say right across the board, and they were doing it proportionate to the market, would be a hundred.
SEQ 1_0 \* Arabic \n7858 Anything below a hundred is under‑serving; anything over a hundred is over‑serving.
SEQ 1_0 \* Arabic \n7859 I have updated these charts. Just by way of explaining what has happened here, in fact CHNL has become even more efficient in the older demographics since we applied, whereas two of the other stations have become more efficient in the younger demographics, which is expected after you file.
SEQ 1_0 \* Arabic \n7860 COMMISSIONER WYLIE: I was going to ask you whether I had understood what you are driving at if I said that CHNL was very efficient in reaching the older demographic.
SEQ 1_0 \* Arabic \n7861 MS McLAUGHLIN: Yes. And that has to do with their brand of news as opposed to the music.
SEQ 1_0 \* Arabic \n7862 To your point about could they shift, they could but they would harm what is arguably the most valuable brand to have for this demographic simply because news is so critically important.
SEQ 1_0 \* Arabic \n7863 So yes, they could, but I don't know from a business perspective that it would make lot of sense. I would leave them to answer, but this would be a desirable brand to keep.
SEQ 1_0 \* Arabic \n7864 COMMISSIONER WYLIE: In your supplementary brief, at page 7, you told us what the music mix would be like in the evening, in the programming after 9:00.
SEQ 1_0 \* Arabic \n7865 What will be the mix during the day? Will you also have programming blocks of this sort?
SEQ 1_0 \* Arabic \n7866 MR. W. EVANOV: No. In day from 6:00A to 7:00P, 77 per cent of the music we air will be vocal selections and 23 per cent will be instrumental selections. As well, blended in there will be our 40 per cent Canadian content.
SEQ 1_0 \* Arabic \n7867 Then we get to the specialized programs after 7:00 p.m.
SEQ 1_0 \* Arabic \n7868 COMMISSIONER WYLIE: So during the day there will be no block comparable to after nine.
SEQ 1_0 \* Arabic \n7869 MR. W. EVANOV: There is no block. It is a total blending of the music styles that that we propose.
SEQ 1_0 \* Arabic \n7870 COMMISSIONER WYLIE: To the extent that CHNL has music on, do they have blocks of music or is it interspersed with the spoken word?
SEQ 1_0 \* Arabic \n7871 MR. W. EVANOV: I think it is at random when there is time for it.
SEQ 1_0 \* Arabic \n7872 To us, when we did listen to them ‑‑ and we have been in Kamloops many, many times ‑‑ they are basically a very good news‑talk‑sports program. They carry live hockey games. I have a listing of everything they carry here.
SEQ 1_0 \* Arabic \n7873 They carry the play‑by‑play for the Kamloops Blazers, the Vancouver Canucks, the B.C. Lions; their sports talk Open Line show. There is a number of talk programs.
SEQ 1_0 \* Arabic \n7874 Our format is very different because we are on FM and it is very music‑intensive versus the spoken word content.
SEQ 1_0 \* Arabic \n7875 COMMISSIONER WYLIE: Yes. Which leads me to ask you what is approximately the level of music? Am I supposed to take your spoken word and deduct that from 126 and say once I have ascertained the spoken word, the rest is music?
SEQ 1_0 \* Arabic \n7876 MR. W. EVANOV: I will give you the exact answer, or Gary Gamble will.
SEQ 1_0 \* Arabic \n7877 COMMISSIONER WYLIE: Minus, of course, the ads, et cetera.
SEQ 1_0 \* Arabic \n7878 MR. GAMBLE: Yes. Spoken word totals 13.2 per cent of the program schedule. I will give you a rundown as to how we, being a music‑intensive station, do our newscasts and how we come to that.
SEQ 1_0 \* Arabic \n7879 In the "Morning Drive", for example, we are running three‑minute newscasts at the top of the hour, a 90‑second update at the bottom ‑‑
SEQ 1_0 \* Arabic \n7880 COMMISSIONER WYLIE: Three minutes?
SEQ 1_0 \* Arabic \n7881 MR. GAMBLE: A three‑minute newscast.
SEQ 1_0 \* Arabic \n7882 COMMISSIONER WYLIE: If you want to speak about spoken word, that's fine. I was looking at your supplementary brief, at page 8, where you talk about 90‑second update formats, 13 times a day, Monday to Friday, and expanded three‑minute features.
SEQ 1_0 \* Arabic \n7883 Tell me what you arrive at and how from what you have told us on the supplementary brief at page 8. It is difficult to make this calculation from the schedule.
SEQ 1_0 \* Arabic \n7884 MR. GAMBLE: I will break it down for you.
SEQ 1_0 \* Arabic \n7885 We have a little over three hours of news, 189 minutes, or 74 newscasts per week. How that is broken down is: Morning Drive, we provide a three‑minute newscast at the top of the hour; a 90‑second update at the bottom of the hour, telling our listeners what we are working on for the top.
SEQ 1_0 \* Arabic \n7886 Also a noon newscast. This is Monday to Friday. In the afternoons a three‑minute newscast at the top of the hour.
SEQ 1_0 \* Arabic \n7887 We also run eight newscasts on the weekends on Saturdays and Sundays, four per day.
SEQ 1_0 \* Arabic \n7888 Also, our news is broken down from 50 per cent local, 30 per cent national and 20 per cent international.
SEQ 1_0 \* Arabic \n7889 Besides that, our daily features also include ski and golf reports as one of the major areas for golf is of course Kamloops. We are running 19 one‑minute segments, whether that be seasonally, if it's ski or if it's golf.
SEQ 1_0 \* Arabic \n7890 Community Calendar reports letting people know what is going on within the Kamloops area, if it's charity events or special events, events for the family, or whatever. There are 21 of those spread throughout the week according to the program schedule.
SEQ 1_0 \* Arabic \n7891 Business Reports are run Monday through Friday, one in the morning, one in the afternoon, specifically in the 9 o'clock and the 4 o'clock hours. Those Business Reports are two minutes in length.
SEQ 1_0 \* Arabic \n7892 Theatre and Arts Report, we will focus on entertainment, things that are happening in the Kamloops Theatre, the Western Canadian Theatre, or anything new that is coming to the area in that specific block. There are 11 of those reports, one minute each.
SEQ 1_0 \* Arabic \n7893 And a Book of the Week format that we run twice per week on the weekends that lets our listeners know what is new when it comes to authors, what the latest releases are, and a little bit about those authors also within that two‑minute feature.
SEQ 1_0 \* Arabic \n7894 And of course there is our Healthwatch feature. We found people in this specific demographic are extremely concerned about what is happening with health issues, how it affects their life, and anything new that might be emerging. We felt that was important. There are seven of those and they are 90 seconds.
SEQ 1_0 \* Arabic \n7895 The total of that is 13.2 per cent of those features and news along with surveillance. The news and news updates, surveillance, those features that I just talked about total 13.2 per cent of the week.
SEQ 1_0 \* Arabic \n7896 COMMISSIONER WYLIE: Now tell me how ‑‑ unless the Chairman can do it ‑‑ of 126 hours how much time is 13.2 per cent?
SEQ 1_0 \* Arabic \n7897 MR. GAMBLE: 16.7 hours.
SEQ 1_0 \* Arabic \n7898 COMMISSIONER WYLIE: Good. Of spoken word.
SEQ 1_0 \* Arabic \n7899 MR. GAMBLE: Yes.
SEQ 1_0 \* Arabic \n7900 COMMISSIONER WYLIE: All these are the programs described at page 9 of your supplementary brief, these lifestyle features. What you have added here is when and the length of time that they will be.
SEQ 1_0 \* Arabic \n7901 MS LAURIGNANO: At pages 9 and 10.
SEQ 1_0 \* Arabic \n7902 COMMISSIONER WYLIE: They will be spread in the schedule; right?
SEQ 1_0 \* Arabic \n7903 I find this difficult to read.
SEQ 1_0 \* Arabic \n7904 Or will they be after the news, around the news, the features?
SEQ 1_0 \* Arabic \n7905 MR. GAMBLE: The features are spread throughout the day, not necessarily within the news. The news package itself, a news, weather and sports package is simply that.
SEQ 1_0 \* Arabic \n7906 These features, for example, the Business Report is a self‑contained report which will run in the 9 o'clock and 4 o'clock hour. The Community Calendar reports once again are outside of that and would run, for example, at 7:45 in the morning and then again at 1:30 in the afternoon, seven days a week.
SEQ 1_0 \* Arabic \n7907 COMMISSIONER WYLIE: So someone who is looking for them would know when to tune in if it was helpful to them.
SEQ 1_0 \* Arabic \n7908 MR. GAMBLE: Yes.
SEQ 1_0 \* Arabic \n7909 COMMISSIONER WYLIE: I am impressed that you didn't seem to be reading all of that, so obviously you don't have the flu. You seemed to be able to tell us without reading it off.
SEQ 1_0 \* Arabic \n7910 Category 2 and Category 3 music, it's 90:10 per cent, and you have confirmed that.
SEQ 1_0 \* Arabic \n7911 Will that be spread throughout the day?
SEQ 1_0 \* Arabic \n7912 MS LAURIGNANO: Yes, it will be. It will be blended in all day parts as all the music genres that we have identified. In addition to that, we will also dedicate a special program, the "Folk and Roots" program which airs on the weekends. That will be exclusively a Category 3 program.
SEQ 1_0 \* Arabic \n7913 But that does not account for the full 10 per cent. It is a one‑hour block twice per week on the weekends.
SEQ 1_0 \* Arabic \n7914 COMMISSIONER WYLIE: Which one is that?
SEQ 1_0 \* Arabic \n7915 MS LAURIGNANO: The "Folk and Roots".
SEQ 1_0 \* Arabic \n7916 COMMISSIONER WYLIE: The "Folk and Roots"; okay.
SEQ 1_0 \* Arabic \n7917 MS LAURIGNANO: There is an exclusive program there, and then there is a blend of some Category 3, including "Folk and Roots", throughout the broadcast week.
SEQ 1_0 \* Arabic \n7918 COMMISSIONER WYLIE: "Canadian Spotlight" would be devoted to?
SEQ 1_0 \* Arabic \n7919 MS LAURIGNANO: "Canadian Spotlight" is a container, is a show that will feature artists on a weekly basis. It could be one. It could be two.
SEQ 1_0 \* Arabic \n7920 COMMISSIONER WYLIE: It's a showcase type of thing.
SEQ 1_0 \* Arabic \n7921 MS LAURIGNANO: Yes, it's a showcase.
SEQ 1_0 \* Arabic \n7922 COMMISSIONER WYLIE: So it will vary.
SEQ 1_0 \* Arabic \n7923 MS LAURIGNANO: That's right.
SEQ 1_0 \* Arabic \n7924 COMMISSIONER WYLIE: It could be someone who is Category 3.
SEQ 1_0 \* Arabic \n7925 MS LAURIGNANO: Right. And there will be some information, perhaps information on tours, interviews, that kind of thing.
SEQ 1_0 \* Arabic \n7926 COMMISSIONER WYLIE: It's more intended to showcase.
SEQ 1_0 \* Arabic \n7927 MS LAURIGNANO: Exactly.
SEQ 1_0 \* Arabic \n7928 COMMISSIONER WYLIE: You say at page 10 of your supplementary brief that this will be a format which is close to Foxy in Newmarket.
SEQ 1_0 \* Arabic \n7929 Will there be some sharing of programming between the two stations?
SEQ 1_0 \* Arabic \n7930 MR. W. EVANOV: No, there won't be. There may be in terms of some content. In other words, if there is a good book, in the book reports we may share information; or on the health issues we will definitely share information. But each station will program and produce their own programs.
SEQ 1_0 \* Arabic \n7931 COMMISSIONER WYLIE: Are you convinced, seeing your state of discomfort, that the diseases on the west coast are the same as in Newmarket?
SEQ 1_0 \* Arabic \n7932 MR. W. EVANOV: It is restricted to the west coast right now.
SEQ 1_0 \* Arabic \n7933 MS LAURIGNANO: Don't let him fool you. He is playing the sympathy card.
SEQ 1_0 \* Arabic \n7934 COMMISSIONER WYLIE: Mrs. Laurignano is going to settle him down.
SEQ 1_0 \* Arabic \n7935 Other than the health issues and so on, to what extent have you researched to date what is more likely to be appealing to Kamloops citizens as opposed to Newmarket citizens, especially with regard to the lifestyle features, which is a lot of your spoken word programming?
SEQ 1_0 \* Arabic \n7936 MR. W. EVANOV: Well, Newmarket is one area. There is a greater emphasis on skiing in this particular area. In Kamloops ‑‑ and we know it fairly well because we have friends here; we have been to Kamloops dozens of times. So we know the market to a large extent.
SEQ 1_0 \* Arabic \n7937 Services we would provide that are unique to Kamloops.
SEQ 1_0 \* Arabic \n7938 I guess in terms of music, once you go on the air then you get the feedback from the audience. When we launched Foxy, we had no crooners program; we had no instrumental program. We just played the odd instrumental, whether it was Henry Mancini, or this or that, but suddenly we started getting phone calls and people starting asking for this type of music. We put more on the air and then we expanded the numbers of hours we were doing it.
SEQ 1_0 \* Arabic \n7939 Then we met the various different instrumental performers who would come to the door, who would phone us up.
SEQ 1_0 \* Arabic \n7940 So I think once you go on the air in a market, you will get instant feedback from the people you are trying to serve and what their preferences are or how you will weigh things.
SEQ 1_0 \* Arabic \n7941 MS LAURIGNANO: I was just going to say that generally speaking what we found too is that it is a different community in terms of activities and how they spend their free time. There is more likelihood that they will be outdoors doing things like hiking, fishing, golf and ski, as Bill said.
SEQ 1_0 \* Arabic \n7942 We found that there is a bit more of an active lifestyle over there. It is not to say anything against Foxy, but it seems to be a more vigorous, active type of community.
SEQ 1_0 \* Arabic \n7943 Also, it is very different in terms of local in that of course it lives around certain other areas but it is not part of a big metropolis in a CMA. So there are things that will have to be extremely different in terms of really localizing it, both in terms of its geography and its distance to the large cities.
SEQ 1_0 \* Arabic \n7944 For example, travel, we found that most people would travel down the coast and head to perhaps California versus Florida from Newmarket, that kind of thing.
SEQ 1_0 \* Arabic \n7945 COMMISSIONER WYLIE: All this spoken word programming will be produced locally.
SEQ 1_0 \* Arabic \n7946 MR. W. EVANOV: It will be produced locally by local staff. All our staff will be local. They will be people from the area. And the spoken word will definitely reflect Kamloops.
SEQ 1_0 \* Arabic \n7947 COMMISSIONER WYLIE: The interests of Kamloops.
SEQ 1_0 \* Arabic \n7948 MR. W. EVANOV: Yes.
SEQ 1_0 \* Arabic \n7949 COMMISSIONER WYLIE: What are your means of getting feedback once you go on the air? Hopefully you have guessed it right to begin with, what are your means of getting feedback?
SEQ 1_0 \* Arabic \n7950 MR. W. EVANOV: To begin with, we have already formed an advisory board or an advisory committee, consisting of six so far Kamloops residents. We have already had our first meeting with them back in January, during a major snowstorm in the city there. They had more snow in those three days than they did all last winter.
SEQ 1_0 \* Arabic \n7951 That is one sense of feedback, and we are going to enlarge that committee and we are going to meet with them regularly.
SEQ 1_0 \* Arabic \n7952 They have a lot of input and we are going to share ideas and thoughts.
SEQ 1_0 \* Arabic \n7953 MS LAURIGNANO: Besides that, we intend to hire staff, sufficient staff to help us gather, not only gather but establish the contacts that we will have the information flowing to the station as well as us going out.
SEQ 1_0 \* Arabic \n7954 The other thing is we found that our success in the past has always been that of marketing from the street up and just being there. It is a pretty small town in comparison to CMA. They will know where we are and how to get hold of us, including access through the Internet, telephone lines, faxes and that sort of thing.
SEQ 1_0 \* Arabic \n7955 COMMISSIONER WYLIE: After today's sunny weather, Ms Laurignano, are you planning to come and spend some months here and test it out?
SEQ 1_0 \* Arabic \n7956 MS LAURIGNANO: I intend to go between Halifax, Ottawa and Kamloops.
SEQ 1_0 \* Arabic \n7957 COMMISSIONER WYLIE: Yes, I have noticed you are turning into a coast‑to‑coast lady.
SEQ 1_0 \* Arabic \n7958 MS LAURIGNANO: They call me the "A&P lady" now; Atlantic and Pacific.
SEQ 1_0 \* Arabic \n7959 COMMISSIONER WYLIE: As long as you don't ask us to turn Lake Ontario around, which I think you did a few years ago, to my dismay, so that your signal would reach better.
SEQ 1_0 \* Arabic \n7960 In your supplementary brief, at page 10, you said that you would commit to a Canadian content level of 40 per cent, which is 5 per cent more than the regulation.
SEQ 1_0 \* Arabic \n7961 You would be prepared to accept this as a condition of licence?
SEQ 1_0 \* Arabic \n7962 MS LAURIGNANO: Yes, we would.
SEQ 1_0 \* Arabic \n7963 COMMISSIONER WYLIE: What is your success with the 45‑plus demographic in Newmarket?
SEQ 1_0 \* Arabic \n7964 MR. W. EVANOV: The problem is the measurement. Newmarket is measured as part of the Toronto CMA in BBM, but yet the Newmarket signal only covers 16 per cent of the Toronto CMA.
SEQ 1_0 \* Arabic \n7965 COMMISSIONER WYLIE: That's where the lake comes in.
SEQ 1_0 \* Arabic \n7966 MR. W. EVANOV: No, the lake is even farther.
SEQ 1_0 \* Arabic \n7967 MS LAURIGNANO: And that was CIDC.
SEQ 1_0 \* Arabic \n7968 COMMISSIONER WYLIE: That was Orangeville.
SEQ 1_0 \* Arabic \n7969 MR. W. EVANOV: But whatever numbers you get in BBM, you then have to project and extrapolate over the total population of the Toronto CMA.
SEQ 1_0 \* Arabic \n7970 So I have, overall, a 1.5 share in the Toronto CMA. I don't even reach 80 per cent of it. Therefore, the numbers I am attaining in my own area where the signal is are very good. But it puts a station like ours at a disadvantage. Remember this is a radio station that lost money for 12‑15 years, when through a dozen ownerships, or half a dozen.
SEQ 1_0 \* Arabic \n7971 COMMISSIONER WYLIE: I knew your cold would get better if you started talking about that.
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n7972 MR. W. EVANOV: You hit the right button.
SEQ 1_0 \* Arabic \n7973 COMMISSIONER WYLIE: But you do get feedback. You have some sense of how well you are doing.
SEQ 1_0 \* Arabic \n7974 MR. W. EVANOV: We get feedback. I am going to ask Gary Gamble to make one comment.
SEQ 1_0 \* Arabic \n7975 There are two things that people say to me and to my announcers when they see us at remotes, at promotions, at charity events, or whatever. They come up and they say, number one: "I love the music you play. Don't change the format." And number two: "When are you going to get a better signal?"
SEQ 1_0 \* Arabic \n7976 Gary, could you please comment on your experience as a broadcaster in terms of really a type of passionate response.
SEQ 1_0 \* Arabic \n7977 MR. GAMBLE: I have worked, done morning shows or whatever for five or six different formats now, and the latest of course being this format we have at 88.5 in Newmarket. Never before have I seen people get so passionate.
SEQ 1_0 \* Arabic \n7978 If we are presenting a concert or we are doing a live remote broadcast, people come out just to say: "I just wanted to meet you guys and thank you for putting this music on the air. We don't get to hear it anywhere else. And we've got you on all the time. It's not that we go back and forth. We have you on in the morning and you are on at night when we go to bed."
SEQ 1_0 \* Arabic \n7979 And these people would just come out, not to win something but just to say: "I really want to thank you for putting this format on. I've never see on any other type of format."
SEQ 1_0 \* Arabic \n7980 MS LAURIGNANO: The other thing that we do in terms of financial success is we don't rely on or we couldn't live on the share that we had at the beginning with this radio station. If we just sat back and waited for national buys to come in or went to some advertiser who had a budget committed somewhere else and they are covering Newmarket anyway through their CMA, they would just slam the door in our face.
SEQ 1_0 \* Arabic \n7981 What we do is we knock on doors. We identify who the supporters are. Often it is the advertisers who like the station themselves and say put it on. And from there you build relationships. It is a growing process.
SEQ 1_0 \* Arabic \n7982 Again, it is from the street up and it is going door to door and making it happen.
SEQ 1_0 \* Arabic \n7983 COMMISSIONER WYLIE: In your application at 7.3 you talk about cultural diversity and your intention to focus on it and to focus on issues that are important to the Kamloops multiracial multi‑ethnic communities. You obviously operate at CHOW so you have some experience.
SEQ 1_0 \* Arabic \n7984 How will you go about assessing the extent to which that type of coverage here is different from Newmarket?
SEQ 1_0 \* Arabic \n7985 MS LAURIGNANO: There are some basic guidelines and indicators, such as Statistics Canada. We know, for example, that the largest mother tongue in ethnic groups tend to be German. There is some Dutch. Whereas say in Toronto there might be Chinese, East Indian type of population.
SEQ 1_0 \* Arabic \n7986 We are sensitive as to the ethnic composition there what the mother tongue is.
SEQ 1_0 \* Arabic \n7987 Members of our advisory committee will be representative of the community and the designated groups.
SEQ 1_0 \* Arabic \n7988 We have also identified a number of organizations and individuals, community leaders, in the market that we intend to work with and get feedback from them, advice, consultation, as well as our hiring process; that the staff itself will be reflective of the community by encouraging the applications of the designated groups.
SEQ 1_0 \* Arabic \n7989 COMMISSIONER WYLIE: I have a few questions on your CTD although you have given us more information today.
SEQ 1_0 \* Arabic \n7990 So it will be $150,000 over the period.
SEQ 1_0 \* Arabic \n7991 MS LAURIGNANO: Yes.
SEQ 1_0 \* Arabic \n7992 COMMISSIONER WYLIE: Basically there are some details in today's presentation and the rest is at pages 17 and 18 of your supplementary brief.
SEQ 1_0 \* Arabic \n7993 MS LAURIGNANO: Right.
SEQ 1_0 \* Arabic \n7994 COMMISSIONER WYLIE: I have just a few details.
SEQ 1_0 \* Arabic \n7995 The Jewel Concerts, you have devoted $136,000 to it over seven years.
SEQ 1_0 \* Arabic \n7996 MS LAURIGNANO: Yes.
SEQ 1_0 \* Arabic \n7997 COMMISSIONER WYLIE: That will be an annual showcase for established and developing artists.
SEQ 1_0 \* Arabic \n7998 Can you tell us more about this initiative and how you will spend this $136,000.
SEQ 1_0 \* Arabic \n7999 If I recall, you have given a breakdown of what percentage of that money will go where.
SEQ 1_0 \* Arabic \n8000 MS LAURIGNANO: Yes. Of that, approximately 80 per cent will be directed to the artists themselves for appearance fees. And 10 per cent we expect for the venue, for the engagement of the venue, and 10 per cent to the staging and the lighting of the concert.
SEQ 1_0 \* Arabic \n8001 There will be other costs we anticipate, but we intend to offset those through exchange of promotion and strategic partners, which we do on a regular basis with other such initiatives in other markets.
SEQ 1_0 \* Arabic \n8002 COMMISSIONER WYLIE: These percentages will be the same over the period: 80‑10‑10.
SEQ 1_0 \* Arabic \n8003 MS LAURIGNANO: We hope to make the 80 higher. If we can engage a venue and we can engage staging and lighting on a trade basis, then 100 per cent would be devoted.
SEQ 1_0 \* Arabic \n8004 That is something that we have done very successfully with our other things. If you look at our returns, for example, for last year for some of the stations, we doubled our commitment through such ways.
SEQ 1_0 \* Arabic \n8005 COMMISSIONER WYLIE: The other initiative is the Catalogue of Canadian Instrumental Music for which you have given us some more information.
SEQ 1_0 \* Arabic \n8006 In the response to deficiency questions, at Question 3, you have said that it was based on whether you received the licence in Ottawa.
SEQ 1_0 \* Arabic \n8007 MS LAURIGNANO: Right.
SEQ 1_0 \* Arabic \n8008 COMMISSIONER WYLIE: So is developing this conditional on you having a licence in Ottawa as well?
SEQ 1_0 \* Arabic \n8009 MS LAURIGNANO: Yes, it is, for the simple reason that it is a very ambitious project. It requires an investment of about $1 million to start it, to run it, to make sure it is in peak shape for at least seven years and then beyond. So it would be foolish of us to think we could do that with this sort of commitment.
SEQ 1_0 \* Arabic \n8010 COMMISSIONER WYLIE: Where is the million dollars going to come from?
SEQ 1_0 \* Arabic \n8011 MS LAURIGNANO: That would be from the Ottawa commitment.
SEQ 1_0 \* Arabic \n8012 COMMISSIONER WYLIE: I see. I have a better idea now of you would go about this.
SEQ 1_0 \* Arabic \n8013 My understanding is if you didn't get Ottawa, this money would go to the Canadian Ethnic Recording.
SEQ 1_0 \* Arabic \n8014 MS LAURIGNANO: Yes, it would. The reason for that, as you know, we are very happy with the progress of that and it would help with the diversity across the country. It is not just something for ethnic broadcasters; it is something for everybody.
SEQ 1_0 \* Arabic \n8015 COMMISSIONER WYLIE: How successful is the other one, the Ethnic Recording?
SEQ 1_0 \* Arabic \n8016 MS LAURIGNANO: It is very successful. We have identified to date over 4,000 titles, artists, record labels. It is a work in progress. We are extremely happy.
SEQ 1_0 \* Arabic \n8017 As some of you know, it was an initiative of the Ontario arm of the CAB and after that it has been adopted by a number of new licensees, including the Ottawa one, the ethnic one, including the one that was licensed subsequent to that in Vancouver.
SEQ 1_0 \* Arabic \n8018 I note as well that all the applicants for the Vancouver ethnic, with the exception of one, all committed at least a minimum commitment, if not more.
SEQ 1_0 \* Arabic \n8019 COMMISSIONER WYLIE: And this is useful, as far as you know.
SEQ 1_0 \* Arabic \n8020 MS LAURIGNANO: Yes. And I might as well add that there was a minimum commitment for three years for the founding members, but we have all chosen to voluntarily contribute to it above and beyond that. So we are doing that.
SEQ 1_0 \* Arabic \n8021 COMMISSIONER WYLIE: If I look at your financial projections, we see that you would spend $21,400 from year one to year six and then, to round it off, $21,600 in year seven.
SEQ 1_0 \* Arabic \n8022 Would you accept a condition of licence that there be this minimum amount per year rather than a ballooning ‑‑
SEQ 1_0 \* Arabic \n8023 MS LAURIGNANO: I'm sorry?
SEQ 1_0 \* Arabic \n8024 COMMISSIONER WYLIE: I think your financial projections show that your Canadian Talent Development will be at least spread $21,400 in year six and then $21,600 in year seven.
SEQ 1_0 \* Arabic \n8025 MS LAURIGNANO: Yes.
SEQ 1_0 \* Arabic \n8026 COMMISSIONER WYLIE: Would you be prepared to accept that this is something you would be bound by to avoid a ballooning?
SEQ 1_0 \* Arabic \n8027 MS LAURIGNANO: Absolutely. We can accept that. We do accept that.
SEQ 1_0 \* Arabic \n8028 COMMISSIONER WYLIE: And you would accept a condition of licence or requirement that there be a minimum of this amount spent per year.
SEQ 1_0 \* Arabic \n8029 MS LAURIGNANO: Yes.
SEQ 1_0 \* Arabic \n8030 COMMISSIONER WYLIE: Let's look at your projected shares.
SEQ 1_0 \* Arabic \n8031 In your underlying assumptions for the preparation of your projections you have 16.3 per cent in year five, and I gather then your projected revenues have been built according to these shares, your projected revenue.
SEQ 1_0 \* Arabic \n8032 MS JOSEPH: Yes, they have.
SEQ 1_0 \* Arabic \n8033 COMMISSIONER WYLIE: Is that the same 16.3 per cent that is in year three in the study, Ms McLaughlin, at page 4?
SEQ 1_0 \* Arabic \n8034 MS McLAUGHLIN: Yes, it is.
SEQ 1_0 \* Arabic \n8035 COMMISSIONER WYLIE: Why did Strategic Inc. say you would reach that in year three and you have it in year five instead?
SEQ 1_0 \* Arabic \n8036 Presumably year five is the applicant's choice. Correct?
SEQ 1_0 \* Arabic \n8037 MS McLAUGHLIN: It is the applicant's choice in consultation with Strategic Inc.
SEQ 1_0 \* Arabic \n8038 As you noted yourself, CHNL has a very strong brand image. It is reflected in their share and it is reflected in their reach, and particularly reflected in their last week tuning. That is where these charts make an impact.
SEQ 1_0 \* Arabic \n8039 The 8.2, for example, in year one is 50 per cent of the projected maximum reach. This is a group that has some fairly established tuning habits and it is going to take a while to pull them over. No matter how you market, they are established and it will take a while to change their listening patterns.
SEQ 1_0 \* Arabic \n8040 So unlike a youth format where you would have 60 or 70 per cent of the achievable reach based on what you have in the survey happening within two years, this is a lower rate.
SEQ 1_0 \* Arabic \n8041 Why this application differs in terms of how they put it together because there has been, as this has evolved ‑‑ post supplying this study to the applicant there were discussions about what the brand meant, and it was their decision that it would take a little bit longer, given that they were not going to be news intensive and they could not hope to replace CHNL's role in the listener's life.
SEQ 1_0 \* Arabic \n8042 COMMISSIONER WYLIE: So the shares on the financial assumptions is what was used to project the revenue. Right?
SEQ 1_0 \* Arabic \n8043 MS JOSEPH: That is only one of the ways that we would project revenue.
SEQ 1_0 \* Arabic \n8044 COMMISSIONER WYLIE: To the extent that the expected share was used, it was the year five instead.
SEQ 1_0 \* Arabic \n8045 MS JOSEPH: That's correct.
SEQ 1_0 \* Arabic \n8046 COMMISSIONER WYLIE: Let's have a look at your revenues.
SEQ 1_0 \* Arabic \n8047 In your assumptions on page 8 you have your 60‑second rate, which is lower than the other applicants, which I am sure you have noticed. You probably looked at the other applications.
SEQ 1_0 \* Arabic \n8048 Why the lower rates?
SEQ 1_0 \* Arabic \n8049 MS JOSEPH: When we determine what our spot rate is going to be, we look at all of the retail rate cards of the other stations in the market. Realistically, what we do is we look at the lower end of their grid and then the higher end of their grid.
SEQ 1_0 \* Arabic \n8050 What we also do is we are clients and we call the radio stations and we say: We are interested in advertising and could you send us some packages.
SEQ 1_0 \* Arabic \n8051 You will notice, as with a lot of radio stations, that perhaps if a published would be $60, at the end of the day when you divide your spots out it works out to be $20.
SEQ 1_0 \* Arabic \n8052 So a published rate and an actual rate are two different things.
SEQ 1_0 \* Arabic \n8053 We felt $22 was within the market norm for a new radio station. Yes, it is a little bit low as an initial start‑up, but we are going to be selling with absolutely no ratings. We are going in specifically with projections, like any new radio station would.
SEQ 1_0 \* Arabic \n8054 Not only that but when we were out talking to the advertisers who do not currently use radio, they felt that $22 would be a realistic entry level rate for them to try radio and feel comfortable with this marketing medium.
SEQ 1_0 \* Arabic \n8055 COMMISSIONER WYLIE: On the same page of your financial assumption, you have your expected revenue sources and only 25 per cent from local radio stations. The impact will be only 25 per cent.
SEQ 1_0 \* Arabic \n8056 What stations in particular do you expect it from?
SEQ 1_0 \* Arabic \n8057 MS JOSEPH: The quick answer is CHNL and CKBZ will have impact, and CHNL will have the most impact. It is also important to note that the best way to identify impact is to find out who your listeners are going to be and then ask them who they currently listen to.
SEQ 1_0 \* Arabic \n8058 The interesting thing is the fact that 39 per cent of all respondents in our survey indicated that they listed to "Other" as a category, and that would include Internet or spill market radio stations.
SEQ 1_0 \* Arabic \n8059 Equally interesting is the fact that only 26 per cent of the core demographic, being 45‑to‑64, reported even listening to a Kamloops station frequently.
SEQ 1_0 \* Arabic \n8060 Yes, listeners of CHNL said that they would listen to The Jewel, and out of that I think it was 29 per cent, it is unrealistic for us to believe or for them to believe that just because they said that they would definitely or probably listen that they are going to automatically abandon CHNL.
SEQ 1_0 \* Arabic \n8061 There will be some sharing of reach, yes. We estimate it will be 10 per cent, so it is minimal: $163,000 to be exact.
SEQ 1_0 \* Arabic \n8062 MS LAURIGNANO: If I might just add, the other 75 per cent is going to come from other sources other than local radio stations.
SEQ 1_0 \* Arabic \n8063 One of the big benefits of us going into the market is that we are going to bring new advertisers. So while CHNL may feel a bit of an impact at the beginning, we can expect that they are going to knock on the doors of some of the advertisers that we will bring to radio who are going to be new to radio.
SEQ 1_0 \* Arabic \n8064 It is our intention to increase the PBIT so the pie is going to get a little bigger if we get the licence.
SEQ 1_0 \* Arabic \n8065 COMMISSIONER WYLIE: One last question, as a follow‑up on Commissioner Langford's question about the ability of this market to absorb a new station, or more. There are three frequencies involved here. So two formats I guess are head‑on competitive. Yours is not.
SEQ 1_0 \* Arabic \n8066 What is your view about the Commission licensing one and I suppose ‑‑ and I don't want Mr. Evanov to faint ‑‑ more. In other words, in your view, are those three applications mutually exclusive despite the fact that they are not on a frequency basis?
SEQ 1_0 \* Arabic \n8067 MR. W. EVANOV: If you decide to license one station, we think it should be a format that has not been in the market before; that we have shown through our research there is a demand for in the market. And that would be our format.
SEQ 1_0 \* Arabic \n8068 If you decide to also license another station, a country station, we would expect that there would be impact. It is not going to put us out of business, and we don't believe it is going to put any of the existing broadcasters out of business. It might take us a little bit longer to get to where we are going, but I think we have the financial resources to stay the course. I think Standard must have the same and NL, because they are there, must have the same to stay the course.
SEQ 1_0 \* Arabic \n8069 Those who would benefit the most would be the listeners of Kamloops. They would end up with two formats in addition to what is in the market now.
SEQ 1_0 \* Arabic \n8070 COMMISSIONER WYLIE: So you are positive enough that even that would not dissuade you?
SEQ 1_0 \* Arabic \n8071 MR. W. EVANOV: No. We would have to work harder. We would have to be a little more creative. But we have done this before.
SEQ 1_0 \* Arabic \n8072 COMMISSIONER WYLIE: And this is despite, as Commissioner Langford pointed out, the relatively PBIT average compared to the average PBIT for Canada in this market.
SEQ 1_0 \* Arabic \n8073 MR. W. EVANOV: I think if you put a third person into the sand box, the dynamics change drastically. I have seen it happen before.
SEQ 1_0 \* Arabic \n8074 COMMISSIONER WYLIE: When I did that with my children, all I had was trouble.
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n8075 MR. W. EVANOV: There can be a complacency with only two there and they are there for years and years and years. Maybe the listener will benefit more by maybe more, that's all, and maybe more activity.
SEQ 1_0 \* Arabic \n8076 COMMISSIONER WYLIE: One last question. A lot is made of the fact that the retail numbers here are higher. Is that only in the last year or has that been a phenomenon over time?
SEQ 1_0 \* Arabic \n8077 MS JOSEPH: You are talking about the retail numbers in the market?
SEQ 1_0 \* Arabic \n8078 COMMISSIONER WYLIE: Yes, the retail power of the market that we often use to try to project how much advertising there would be.
SEQ 1_0 \* Arabic \n8079 MS JOSEPH: As the Commission knows, advertising revenues for Kamloops are not published. What we are also aware of is that radio sales are not contained in a vacuum.
SEQ 1_0 \* Arabic \n8080 What I mean by that is advertising sales are directly related to a healthy retail market. That would be Kamloops.
SEQ 1_0 \* Arabic \n8081 We looked at other markets with published ad sales, and we took into account retail sales in those markets and reviewed those. We took several samples of markets in western Canada, as well as markets in B.C. And finally, to be on the conservative side, we chose a western market with the lowest ad sales versus retail sales as a ratio. We applied that as an indicator. We used actually Kelowna.
SEQ 1_0 \* Arabic \n8082 We established revenues to be roughly at around $8 million in our first year of start‑up.
SEQ 1_0 \* Arabic \n8083 COMMISSIONER WYLIE: My question was more: Is this a phenomenon that is recent or did you test that out for a few of the past years?
SEQ 1_0 \* Arabic \n8084 The reason I am asking is I had lunch with my colleague Commissioner Williams, who raised an interesting question: that with the unfortunate disasters in this area with the recent fires, there could have been more retail activity to replace lost goods, et cetera.
SEQ 1_0 \* Arabic \n8085 Do you have it for years back, the fact that it is higher; just that Kamloops people shop more?
SEQ 1_0 \* Arabic \n8086 MS LAURIGNANO: First of all, I hope you paid for lunch. It was his birthday.
SEQ 1_0 \* Arabic \n8087 I believe Debra has ‑‑
SEQ 1_0 \* Arabic \n8088 COMMISSIONER WYLIE: He didn't tell me until after he paid the bill.
SEQ 1_0 \* Arabic \n8089 MS LAURIGNANO: I think you have to buy him dinner now.
SEQ 1_0 \* Arabic \n8090 MS McLAUGHLIN: Actually, Commissioner Wylie, there is a relationship here because, as we mentioned in the presentation, this is an older market. If you look at the average incomes, they are somewhat lower than the national average. So it sort of begs the question: How do the retail sales get that high?
SEQ 1_0 \* Arabic \n8091 It is a phenomenon you tend to find in communities where there is an aging population, because in fact they don't have the expenses. So while their income isn't as high, they can spend more on durable goods and other like products.
SEQ 1_0 \* Arabic \n8092 It isn't something that has happened this year. It is something that has been trending. And with the forecast for this market in terms of the aging population, we expect it to hold.
SEQ 1_0 \* Arabic \n8093 COMMISSIONER WYLIE: Thank you, ladies and gentlemen.
SEQ 1_0 \* Arabic \n8094 Mr. Evanov, if I have your cold, you're in trouble.
--- Laughter / Rires
SEQ 1_0 \* Arabic \n8095 MR. W. EVANOV: I would like to thank you for your time.
SEQ 1_0 \* Arabic \n8096 I'm sorry, are there more questions?
SEQ 1_0 \* Arabic \n8097 THE CHAIRPERSON: Counsel.
SEQ 1_0 \* Arabic \n8098 Me STEWART: Merci, monsieur le Président.
SEQ 1_0 \* Arabic \n8099 I have just a very quick question. Will you accept as a COL your commitment to play a minimum of 35 per cent instrumental music?
SEQ 1_0 \* Arabic \n8100 MR. W. EVANOV: Yes, we would.
SEQ 1_0 \* Arabic \n8101 MR. STEWART: Thank you.
SEQ 1_0 \* Arabic \n8102 Thank you, Mr. Chairman.
SEQ 1_0 \* Arabic \n8103 THE CHAIRPERSON: Thank you very much, ladies and gentlemen.
SEQ 1_0 \* Arabic \n8104 MR. W. EVANOV: Mr. Chairman, before we go, I just have a last comment.
SEQ 1_0 \* Arabic \n8105 THE CHAIRPERSON: Go ahead.
SEQ 1_0 \* Arabic \n8106 MR. W. EVANOV: We are a company that will persevere and overcome any obstacle to come to a hearing. I want to mention that, aside from three of us having terrible colds, Ky became a mother in January and the baby is at our meetings at the hotel room. In four months our music director, Natasha, will be a mother.
SEQ 1_0 \* Arabic \n8107 So really we don't stop at any event, and neither do you by the length of your hearings.
SEQ 1_0 \* Arabic \n8108 MS LAURIGNANO: We are going to populate Kamloops ourselves.
SEQ 1_0 \* Arabic \n8109 MR. W. EVANOV: Thank you very much.
SEQ 1_0 \* Arabic \n8110 THE CHAIRPERSON: In our budget for next year at the Commission, there is a little child care corner at the hearing room.
SEQ 1_0 \* Arabic \n8111 MR. W. EVANOV: And a sand box.
SEQ 1_0 \* Arabic \n8112 THE CHAIRPERSON: And a sandbox, right.
‑‑‑ Laughter / Rires
SEQ 1_0 \* Arabic \n8113 THE CHAIRPERSON: Thank you very much. That concludes today's proceeding. We will resume at 8:30 tomorrow morning with the NL application.
‑‑‑ Whereupon the hearing adjourned at 1825, to resume
on Friday, March 4, 2005 at 0830 / L'audience
est ajournée à 1825, pour reprendre le vendredi
4 mars 2005 à 0830
- Date modified: