ARCHIVED - Broadcasting Procedural Letter addressed to Susan Wheeler (Rogers Media Inc)

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Ottawa, 26 January 2015


Mrs. Susan Wheeler
Vice-President, Regulatory Media
Rogers Media Inc.
333 Bloor Street East
Toronto, Ontario M4W 1G9

Procedural Letter: Part I applications 2014-1130-6 and 2014-1146-2 - Request by Rogers Broadcasting Limited now operating as Rogers Media Inc. for authority to redirect funding approved as tangible benefits in Broadcasting Decision CRTC 2007-166

Dear Ms. Wheeler,

This letter relates to the applications by Rogers Media Inc. (Rogers) to redirect funding currently allocated to the development of a New Media Micro-site to the creation of third-language online content produced by independent producers in Alberta. Rogers stated in its applications that the redirected funds would be used to create web content consisting of vignettes of three to four minutes in length that would first appear on the OMNI Alberta website (CJCO-DT Calgary and CJEO-DT Edmonton) and then on other OMNI/Rogers websites and would be broadcast on the OMNI television stations. The vignettes could be a series on “multicultural heroes” highlighting the achievements of ethnic Canadians in Alberta.

In its intervention related to the above-referenced applications, the Public Interest Advocacy Centre (PIAC) submitted that Rogers should be required to provide greater detail on its proposed initiative. PIAC suggested that Rogers should provide the following details on the vignettes to ensure that the needs of the local and regional ethnocultural communities in Alberta are best served:

Commission staff notes that Rogers did not provide these details in its reply to interventions. In Commission staff`s view this information is necessary to assess the merit of the revised benefits proposal set out in Rogers’ applications. Accordingly, Rogers is requested to provide all of the information listed above to the Commission, with a copy of this response to all interveners (i.e., PIAC and AMPIA).

Please provide your response by no later than 30 January 2015 by using the secured service “My CRTC Account” (Partner Log In or GCKey) and send me a copy of your response at the following e-mail:

We also request that you repeat each question in your response.

Please note that this letter and Rogers’ response will be posted on the Commission’s web site and will be added to the publicly accessible file of applications 2014-1130-6 and 2014-1146-2 for public examination.

Should you need further information concerning this procedural letter, please do not hesitate to contact me by e-mail at the address above, by telephone at 819-994-2700 or by fax at: 819-994-0218.

Best regards,

Original signed by

Caroline Poirier
Senior Analyst
English and Third-language Television

Cc: Alysia Lau, Legal Counsel, PIAC
Bill Evans, Executive Director, AMPIA

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