ARCHIVED - Broadcasting Decision CRTC 2010-885

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Route reference: 2010-347

Ottawa, 29 November 2010

Dufferin Communications Inc.
Orangeville, Ontario

Application 2010-0045-5, received 18 January 2010

CIDC-FM Orangeville – Licence renewal

The Commission renews the broadcasting licence for the English-language commercial radio station CIDC-FM Orangeville from 1 December 2010 to 31 August 2017.

The application

1.      The Commission received an application by Dufferin Communications Inc. (Dufferin) to renew the broadcasting licence for the English-language commercial radio programming undertaking CIDC-FM Orangeville, which expires 30 November 2010.[1]

Intervention

2.      The Commission received an intervention from an individual commenting on the application. The comment and the licensee’s reply can be found on the Commission’s website at www.crtc.gc.ca under “Public Proceedings.”

3.      The intervener stated that CIDC-FM targets the Toronto population even though it is licensed to serve Orangeville, and that the amount of news and local coverage is inadequate and insufficient.

4.      In reply, Dufferin stated it was committed to the Orangeville market and noted that CIDC-FM continues to be the top-rated radio station in Orangeville. Dufferin further submitted that it supplements formal newscasts with information dispersed throughout other programming, including promotion of local events and talent. As well, Dufferin noted that since Orangeville is part of the Toronto Census Metropolitain Area, many news stories that address Toronto are also relevant to Orangeville residents.

Commission’s analysis and determinations

5.      In Decision 2000-275, the Commission approved an application by Dufferin to relocate its transmitter and thereby access a larger audience in Toronto. In that decision, the Commission supported Dufferin’s assertion that the larger audience would have no impact on its commitment to maintain a local Orangeville orientation in its programming, and that the larger potential audience would enable the licensee to strengthen the local service it provides to residents of Orangeville and the surrounding area. The Commission notes the licensee’s commitment to continuing its longstanding Orangeville programming orientation and is satisfied with its reply to the intervention.

6.      The Commission also notes that it has not received any complaints regarding the service provided by CIDC-FM during the course of the current licence term.

Conclusion

7.      In light of the above, the Commission renews the broadcasting licence for the English-language commercial radio programming undertaking CIDC-FM Orangeville from 1 December 2010 to 31 August 2017. The licence will be subject to the conditions set out in the appendix to this decision.

Employment equity

8.      In accordance with Public Notice 1992-59, the Commission encourages the licensee to consider employment equity issues in its hiring practices and in all other aspects of its management of human resources.

Secretary General

Related documents

• Administrative renewals, Broadcasting Decision CRTC 2010-635, 30 August 2010

• Conditions of licence for commercial AM and FM radio stations, Broadcasting Regulatory Policy CRTC 2009-62, 11 February 2009

• Approval of a licence amendment for CIDC-FM – relocation of transmitter and decrease in power, Decision CRTC 2000-275, 28 July 2000

• Implementation of an employment equity policy, Public Notice CRTC 1992-59, 1 September 1992

* This decision is to be appended to the licence.

Footnote

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