ARCHIVED -  Decision CRTC 99-64

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Ottawa, 15 March 1999
Decision CRTC 99-64
Telephone City Broadcast Limited
Brantford, Ontario - 199802426
Application processed by
Public Notice CRTC 1998-129
dated 4 December 1998
The addition of a transmitter at Simcoe is denied
1. The Commission denies the application to amend the broadcasting licence for the radio programming undertaking CKPC Brantford, in order to add an FM transmitter approximately 30 kilometres south of Brantford at Simcoe. The applicant proposed to operate the transmitter on frequency 98.9 MHz (channel 255A) with an effective radiated power of 1,090 watts.
2. The applicant stated that the proposed transmitter was intended to correct coverage inadequacies in CKPC's service to the Simcoe, Port Dover and Delhi area. It did not propose to offer any local programming at Simcoe. The applicant also made a commitment not to introduce new programming to the area.
3. Redmond Broadcasting Inc. (Redmond), licensee of CHCD-FM Simcoe, filed an intervention opposing this application. The intervener argued that, since Simcoe is located outside CKPC's 15 mV/m daytime signal contour, it is not part of the station's licensed service area. Redmond also noted that CHCD-FM, Simcoe's only local radio station, was launched in 1997 and "has yet to operate at a profitable level".
4. The Commission has noted the applicant's response to this intervention.
5. The Commission defines the market of an AM station as the area contained within the 15 mV/m daytime signal contour or the central market area, as defined by the Bureau of Broadcast Measurement, whichever is smaller. In this case, the Commission finds that Simcoe falls outside CKPC's market. Moreover, the Commission considers that approval of this application would have caused undue harm to CHCD-FM, an existing local service that has yet to achieve profitability. For these reasons, the Commission has denied this application.
6. The Commission notes that the applicant still has the option of implementing the transmitter power increase granted to CKPC in Decision CRTC 90-811 dated 28 August 1990.
Secretary General
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