ARCHIVED - Decision CRTC 96-77
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Ottawa, 7 March 1996
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Decision CRTC 96-77
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VISION TV: CANADA'S FAITH NETWORK/RÉSEAU RELIGIEUX CANADIEN
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Across Canada - 952871200
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Licence amendment relating to the "Code of Ethics and Program Practices"of VISION TV
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Following Public Notice CRTC 1995-221 dated 21 December 1995, the Commission approves the application to amend the broadcasting licence to carry on a national English-language specialty programming undertaking providing an interfaith religious programming service known as VISION TV, by amending that portion of its "Code of Ethics and Program Practices" pertaining to solicitation of funds that is referenced in condition of licence 9(e).
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Where it pertains to the solicitation of funds, Section C.6 of the amended code will read as follows:
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In accordance with its Conditions of Licence, VISION TV upholds the following definitions:
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a) "Solicitation" - Solicitation consists of direct appeals to viewers for financial gifts of cash, cheques, money orders, credit cards or electronic and other means of transferring funds; for example where the primary objective is to raise revenues to sustain broadcast of the program. Alternatively, the issuing of a charitable tax receipt, under applicable laws, will represent a further test of when a program is deemed to be a solicitation.
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i) On-air solicitation will be allowed for a period of 90 seconds each half hour and may not be accumulated.
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ii) The wording and tone of presentation of such solicitations on air or in corresponding printed matter will in no case place an undue responsibility on the viewer to respond to the appeal, be unduly alarmist in suggesting that the program may be discontinued in the absence of such response, predict any negative divine consequences as a result of not responding, or exaggerate the positive results of responding.
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iii) Where a 1-900 or toll charge phone number or other fee-based method of electronic transmission is being used to elicit viewer response, there must be displayed on screen along with the phone number, the estimated cost per order or call and cost per minute of additional time. The message should be at least as large as the message making the offer. The word "FREE" may not be used in conjunction with a service that charges a toll or fee.
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iv) Organizations soliciting funds must be able to substantiate that the funds are being directed to the causes for which they are raised, in compliance with Revenue Canada regulations.
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v) "Special Charitable Appeals" - No programs in which the primary purpose is the raising of funds, for whatever reason, can be broadcast without the authorization of the Board of Directors of VISION TV.
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In addition, in order to provide that the "Code of Ethics and Program Practices" will be one that is "as amended from time to time and approved by the Commission", the Commission replaces condition of licence 9(e) with the following:
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(e) All solicitation of funds on VISION TV must conform with the provisions of the licensee's "Code of Ethics and Program Practices", as amended from time to time and approved by the Commission, subject to the limitations as to time set out in this condition.
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This decision is to be appended to the licence.
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Allan J. Darling
Secretary General |
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- Date modified: