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ARCHIVED -  Decision CRTC 95-787

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Decision

Ottawa, 27 October 1995
Decision CRTC 95-787
Saugeen Telecable Limited
Alma, Ayton, Chesley, Drayton, Durham, Elmwood, Hanover/Walkerton, Milverton and Newstadt, Ontario - 951810100 - 951811900 - 951812700 - 951813500 - 951814300 - 951815000- 951816800 - 951817600 - 951818400
Applications to insert certain promotional material in the local availabilities of U.S. satellite services
Following Public Notice CRTC 1995-143 dated 22 August 1995, the Commission approves the applications by Saugeen Telecable Limited, for authority to alter the signal of U.S. satellite services for the insertion of promotional material in the local availabilities of those services by adding the following condition of licence:
The licensee may, at its option, insert certain promotional material as a substitute for the "local availabilities" (i.e. non-Canadian advertising material) of non-Canadian satellite services. At least 75% of these local availabilities must be made available for use by licensed Canadian programming services for the promotion of their respective services, for the promotion of the community channel and for unpaid Canadian public service announcements. A maximum of 25% of the local availabilities may be made available for the promotion of discretionary programming services and packages, customer service information, channel realignments, cable FM service and additional cable outlets.
This amendment is consistent with the approach taken by the Commission in Decision CRTC 95-12 dated 18 January 1995.
The Commission reminds the licensee that it is not prepared to consider applications to use such availabilities for the broadcast of commercial advertising.
The Commission acknowledges the intervention received in support of each of these applications.
Allan J. Darling
Secretary General

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