2010: Implementation of the National Public Alerting System
In 2007, the Commission paved the way for the creation of a national emergency alert system by removing regulatory obstacles.
Two years later, the CRTC granted Canadian undertaking Pelmorex Communications Inc. mandatory distribution for its specialty services, The Weather Network and MétéoMédia, on the digital basic service. Pelmorex also committed to acting as a national aggregator of emergency alert messages, and to distributing alert messages to broadcasting undertakings for free and on demand.
As planned, in June 2010, Pelmorex launched the National Alert Aggregation and Dissemination (NAAD) System. Since then, Environment Canada and the thirteen provinces and territories, through their emergency management organizations, have formed agreements to coordinate the dissemination of alert messages to Canadians through the NAAD system.
The NAAD system has revolutionized emergency communications in Canada, as it allows emergency messages to be sent to broadcasters, who then quickly inform the public of imminent or ongoing situations that could be dangerous, such as natural disasters, biological threats, environmental disasters and civil emergencies. The system allows for the immediate dissemination of critical alerts issued by the government.
As of March 2015, FM radio, AM radio and over-the-air television stations, as well as subscription broadcasting service providers, have participated in the National Public Alerting System by transmitting emergency alerts to the Canadian public.
Since April 2018, Canadians have been receiving alerts on their mobile devices, which is a major development for the National Public Alerting System.