Detail
Result 1 of 1.
- Title
- Blockbusters: hit-making, risk-taking, and the big business of entertainment
- Call Number
- P 96 E25 E53 2013
- Author
- Elberse, Anita
- Edition
- 1st edition.
- Imprint
- New York : Henry Holt and Company, c2013
- Physical Description
- 307 p. : ill.
- Abstract
- Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
- Table of Contents
- Betting on blockbusters -- Launching and managing blockbusters -- Investing in superstars -- How superstars use their powers -- Will digital technology end the dominance of blockbusters? -- Will digital technology threaten powerful producers? -- The future of blockbuster strategies -- No business like show business?
- Notes
- Includes bibliographical references and index.
- Language
- English
- ISBN
- 9780805094336
- Location
- STACKS (RC)
- Access
- Public
- ID
- CAT 17413
- Date Modified: