Ottawa : Printing and Publishing, Supply and Services Canada, 1978.
Bibliography of CRTC studies ; L-54
Based upon a study conducted by Market Facts of Canada Ltd.
Issued also in French.
A national study on attitudes of Canadians towards television advertising. The major conclusions of a survey of over 3,000 Canadians carried out by Market Facts of Canada Limited in 1976 are reviewed in non-technical terms. The study distinguishes between attitudes towards advertising in general, attitudes towards television in general and attitudes towards television advertising in particular. -- p. 2 Bibliography of CRTC studies.