Detail

Result 31 of 132.
Title
Subliminal perception
Call Number
HF 5822 C3
Author
Canadian Radio-Television Commission (CRTC). Research Branch
Imprint
[Ottawa] : CRTC, 1974.
Physical Description
18 leaves
Series
Bibliography of CRTC studies ; L-50
Notes
Bibliography: leaves 14-18.
An examination of the phenomenon of subliminal perception. It discusses its physiological basis and the effects of subliminal stimuli with particular relation to its use in advertising. A bibliography on the topic is included. --p. 2 Bibliography of CRTC studies.
Language
English / Anglais
Subject
Advertising - Psychological aspects
Persuasion
Communication - Social aspects
Location
STACKS
Access
Public
ID
CAT 7841
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