Detail

Result 20 of 41.
Title
Preliminary research report : the influence of television advertising on children compared to peer and parental influence
Variant Title
The influence of television advertising on children compared to peer and parental influence
Call Number
HF 6146 T42 L5
Author
Liefeld, John P
Norsworthy, Faye
Canadian Radio-Television Commission (CRTC)
Imprint
[s.l. : s.n., 1975?]
Physical Description
47 leaves : ill., tables
Series
Bibliography of CRTC studies ; L-47
Notes
"An examination of some experimental measures which attempt to measure the influence of television advertising, peer group conformity, and parental instruction on children's choice of programs." --p. 1 Bibliography of CRTC studies.
Prepared for the CRTC.
Preliminary research report.
Bibliography: leave 21.
Language
English / Anglais
Subject
Advertising - Research
Television and children
Television advertising - Canada
Location
STACKS
Access
Public
ID
CAT 7868
Date Modified: