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Table of Contents: Part I: Classifieds-User Connections -- A Tale of Two Geographies -- The Real Problem with Newspapers -- Networks -- Schibsted -- The New York Times Paywall -- Television: Connecting Streams -- Crowds -- Cost-Based Connections -- Chinese Connections: Tencent -- Create to Connect -- Part II: Concerts-Product Connections -- Jerry Maguire -- Music -- Apple and Complements -- Four Lessons About Complements -- A Detection Challenge -- Spillovers -- Getting Noticed -- IMG -- Expand to Preserve -- Part III: Context-Functional Connections -- A Digital Contrast -- Connections and Strategy -- From Atoms to Bits -- A Strategy Process for All Seasons -- Dare to Not Mimic -- Part IV: Everyone's a Media Company -- Advertising-The Promise and Debates -- Reimagining Advertising -- Education at a Crossroads -- Creating HBX -- From Strategy to Launch -- Education: What Lies Ahead.

Subject: Entrepreneurship; Mass media - Economic aspects; Telecommunication - Economic aspects; Cultural industries; Entrepreneurship; Work - Psychological aspects

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