Detail

Result 1 of 1.
Title
The impact of mass media : a look at the social-psychological factors affecting reception of mass communication
Call Number
HM 258 C35 1969
Author
Canadian Radio-Television Commission (CRTC). Research and Planning Branch
Imprint
[Ottawa] : 1969.
Physical Description
29 leaves
Series
Bibliography of CRTC studies ; S-92
Notes
"A survey of literature on the effects of mass communication on groups and individuals, touching on "gatekeepers," opinion leaders, source credibility, selective perception and the role played by news and information communicators in forming opinions." --p. 38 Bibliography of CRTC studies.
Language
English / Anglais
Subject
Mass media - Social aspects - Canada
Mass media - Psychological aspects - Canada
Location
STACKS
Access
Public
ID
CAT 15402
Date Modified: