Detail
Result 1 of 1.
- Title
- The long tail : why the future of business is selling less of more
- Call Number
- HF 5415.127 A54 2006
- Author
- Anderson, Chris, 1961-
- Edition
- 1st ed.
- Imprint
- New York : Hyperion, c2006.
- Physical Description
- xii, 238 p. : ill.
- Notes
- Includes bibliographical references (p. [227]-230) and index.
- Contents: -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
- Language
- English
- ISBN
- 1401302378
- 9781401302375
- Location
- Broadcasting/Telecom
- Access
- Public
- ID
- CAT 16142
- Date Modified: