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Title: Business model generation : a handbook for visionaries, game changers, and challengers

Table of Contents: 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Notes: Includes bibliographical references.; Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

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