Detail
Result 1 of 1.
- Title
- Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues
- Call Number
- HE 8689.6 H36
- Author
- Fletcher, James E
- Imprint
- New York : Van Nostrand Reinhold, c1981.
- Physical Description
- viii, 336 p.
- Notes
- Includes bibliographical references and index.
- Language
- English
- Subject
- Broadcasting - Research - Handbooks, manuals, etc.
- Radio audiences - Research - Handbooks, manuals, etc.
- Television viewers - Research - Handbooks, manuals, etc.
- ISBN
- 0442224176
- Location
- LOST
- Access
- Public
- ID
- CAT 1411
- Date Modified: