Detail

Result 1 of 3.
Title
Attitudes of Canadians toward advertising on television
Call Number
HF 6146 T42 A86 1978
Author
Avrim Lazar and Associates Ltd.
Canadian Radio-television and Telecommunications Commission (CRTC). Research Branch
Market Facts of Canada Ltd
Imprint
Ottawa : Printing and Publishing, Supply and Services Canada, 1978.
Physical Description
55 p.
Series
Bibliography of CRTC studies ; L-54
Notes
Based upon a study conducted by Market Facts of Canada Ltd.
Issued also in French.
A national study on attitudes of Canadians towards television advertising. The major conclusions of a survey of over 3,000 Canadians carried out by Market Facts of Canada Limited in 1976 are reviewed in non-technical terms. The study distinguishes between attitudes towards advertising in general, attitudes towards television in general and attitudes towards television advertising in particular. -- p. 2 Bibliography of CRTC studies.
Language
English / Anglais
Subject
Television advertising - Canada
Television broadcasting - Canada
ISBN
0660016613
Location
STACKS [c. 1 - lost & replaced]
Access
Public
ID
CAT 5399
Date Modified: