Detail
Result 1 of 2.
- Title
- Attitudes of Canadians toward advertising on television
- Call Number
- HF 6146 T42 A86 1978
- Author
- Avrim Lazar and Associates Ltd.
- Canadian Radio-television and Telecommunications Commission (CRTC). Research Branch
- Market Facts of Canada Ltd
- Imprint
- Ottawa : Printing and Publishing, Supply and Services Canada, 1978.
- Physical Description
- 55 p.
- Series
- Bibliography of CRTC studies ; L-54
- Notes
- Based upon a study conducted by Market Facts of Canada Ltd.
- Issued also in French.
- A national study on attitudes of Canadians towards television advertising. The major conclusions of a survey of over 3,000 Canadians carried out by Market Facts of Canada Limited in 1976 are reviewed in non-technical terms. The study distinguishes between attitudes towards advertising in general, attitudes towards television in general and attitudes towards television advertising in particular. -- p. 2 Bibliography of CRTC studies.
- Language
- English
- ISBN
- 0660016613
- Location
- STACKS [c. 1 - lost & replaced]
- Access
- Public
- ID
- CAT 5399
- Date Modified: