Detail

Title
Study of Canadian networks' advertising revenues in peak period and potential value of additional advertising minutes : final report
Call Number
HF 5813 C2 S7 2007
Author
Nordicity Group Ltd.
Canadian Radio-television and Telecommunications Commission (CRTC)
Imprint
[Ottawa] : Nordicity Group Ltd., 2007.
Physical Description
16 pages : illustrations
Abstract
"The CRTC has asked Nordicity Group Limited to study the potential value of additional advertising minutes in prime time on conventional private and public TV networks in English and French markets and evaluate the impact this might have in the market place."
Notes
April 2, 2007.
Includes appendices.
Language
English / Anglais
Subject
Television advertising - Canada
Advertising - Research - Canada
Access
Public
ID
CAT 39
Date Modified: