Detail
- Title
- Subliminal advertising in television : some recent developments
- Call Number
- HF 5827.9 C28 1974
- Imprint
- Ottawa : Research Branch, 1974.
- Series
- Bibliography of CRTC studies ; R-74
- Notes
- A review of developments in subliminal perception. It discusses its physiological and psychological basis and the effects of subliminal stimuli with particular relation to its use in advertising. A bibliography on the topic is included.--p. 2 Bibliography of CRTC studies.
- Language
- English / Anglais
- Subject
- Subliminal advertising - Canada
- Television advertising - Canada
- Advertising - Psychological aspects
- Subliminal perception
- Location
- STACKS
- Access
- Public
- ID
- CAT 11792
- Date Modified: