Detail

Title

The effect of concentration on advertising rates

Call Number

HF 5813 C2 C355 1977

Author

Canadian Radio-television and Telecommunications Commission (CRTC). Economic Planning and Analysis Branch

Hunking, Nicholas

Williams, Claudette

Edition

Draft

Imprint

Ottawa : Canadian Radio-television and Telecommunications Commission, 1977.

Physical Description

147 leaves

Series

Bibliography of CRTC studies ; R-73

Notes

Draft version of Ownership of private broadcasting : background study ; 4.

November 1977.

An analysis of the effects of concentration of ownership on advertising rates of radio and television both between and within markets. The institutional nature of the advertising industry and its growth in recent years are briefly outlined. Econometric methods are used to analyze advertising rates.--p. 1 Bibliography of CRTC studies.

Language

English / Anglais

Subject

Advertising - Canada - Rates

Radio advertising - Canada - Rates

Television advertising - Canada - Rates

Location

STACKS

Access

Public

ID

CAT 13766