Detail

Title
Reaching the retired : a survey of the media habits, preferences and needs of senior citizens in metro Toronto
Call Number
HM 258 E5
Author
Environics Research Group
United Church of Canada. Toronto Area Presbytery. Communications Committee
Canadian Radio-Television Commission (CRTC)
Adams, Michael
Imprint
Ottawa : Canadian Radio-television Commission, 1973, c1974.
Physical Description
180 p. : ill.
Series
Bibliography of CRTC studies ; L-56
Notes
Prepared for the Communications Committee, Toronto Area Presbytery, United Church of Canada.
Also published in French under the title: Pour le troisième âge : enquête sur l'emploi des medias par les personnes âgées de la région métropolitaine de Toronto.
Bibliography: p. 173-176.
An examination of the leisure activities found most satisfying by senior citizens and their reasons for deriving such satisfaction. The bulk of the study focuses on their relationship with the media, particularly with newspapers, radio and television. The issues of access, consumption, performances, and needs are discussed and analysed. --p. 3. Bibliography of CRTC studies.
Language
English / Anglais
Subject
Older people - Ontario - Toronto Metropolitan Area
Mass media - Ontario - Toronto Metropolitan Area
Location
c. 1-2 - STACKS
c. 3 - LOST
Access
Public
ID
CAT 8541
Date Modified: